book review/ business model generation
TRANSCRIPT
BUSINESS MODEL GENERATION‘A HANDBOOK FOR VISIONARIES, GAME CHANGERS AND CHALLENGERS’
Marianne KleinSciences Po October 2012
BUSINESS MODEL GENERATION
2 authors1 creative director
1 producer1 publisher
ANOTHER KIND OF BOOK
470 co-authors77 forum discussions1 360 comments9 966 members
ANOTHER KIND OF BOOK
THE HUBan online writing platformfor the model
ANOTHER KIND OF BOOKANOTHER KIND OF BOOK
THE BMGEN METHOD
‘A business model describes the rationale of how an organization creates, delivers, and captures value’
THE BMGEN METHOD
THE BMGEN METHOD
a TOOLfor analysis and design
THE BMGEN METHOD
key partners
THE BMGEN METHOD
key partners
key activities
THE BMGEN METHOD
key partners
key activities
key resources
THE BMGEN METHOD
key partners
key activities
key resources
cost structure
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
customer segments
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
customer segments
customer relationships
THE BMGEN METHOD
key partners
value propositionskey activities
key resources
cost structure
revenue streams
customer segments
customer relationships
channels
THE BMGEN METHOD
‘In today’s climate, it’s best to assume that most business models, even suc-cessful ones, will have a short lifespan’
ONE PROCESS
THE BMGEN METHOD
mobilizeunderstanddesignimplementmanage
THE BMGEN METHOD
the DESIGNTECHNIQUEScustomer insights, ideation, visual thinking, prototyping, story telling, scenarios
A FOCUS ON DESIGN
‘Businesspeople don’t just need to understand designers better; they need to become designers’,
Roger Martin, Rotman School of Management
A FOCUS ON DESIGN
DESIGN attitude vs.
DECISION attitude
BEYOND THE CANVAS
PATTERNStrends in BM innovation
UnbundlingLong tailMulti-sided platformsFreeOpen BM
BEYOND THE CANVAS
Business Model Canvas & Blue Ocean
ELIMINATE/ REDUCE/ RAISE/ CREATEin 3 categories: Customer segments, Value proposition, Cost perspective
BEYOND THE CANVAS
Work AttitudeTeam WorkA book on...
BEYOND THE CANVAS
PREACHES
PRACTICES what it
A book that...
BUSINESS MODEL GENERATION
Thank you.