Business Model

generation

Business Model is how to

create economical value

out of your idea

Are you creating value

Selected features

Identify the

market segment

What is the

benefit

Confirm the

revenue streams

Design a process to

oversee the value

The business model canvas

Customer Segment

Mass market

Niche market

Segmented

Diversified

Multi-Sided platform

Value proposition

Newness

Performance

Customization

Getting the job done

Design

Price

Cost reduction

Risk reduction

Accessibility

Usability

Channels

Direct Vs. Indirect channels

Channel phase

Awareness

Evaluation

Purchase

Delivery

After sale

Customer relationships

Personal assistance

Dedicated personal assistance

Self-service

Automated service

Communities

Co-creation

Revenue streams

Assets sale

Usage fees

Subscription fees

Lending/Renting/Leasing

Licensing

Brokerage fees

Advertising

Pricing mechanisms

Fixed menu pricing

List price

Product features dependent

Customer segment

Value dependent

Dynamic pricing

Negotiation

Yield management

Real-time market

Auctions

Key Resources

Physical

Intellectual

Human

Financial

Key activities

Production

Problem solving

Platform/network

Key partnerships

Optimization and economy of scale

Reduction of risk and uncertainty

Acquisition of particular resources

Cost structure

Cost-driven

Value-driven

Fixed costs

Variable costs

Innovation in Business

Model

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2004

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1990

General Motors Business Model

Importation questions for the Business

Model

1. How are we solving the problem or meeting the need?

2. What are the customers willing to pay to solve this problem

3. How large is my market

4. Do we have a competitive offering?

5. What is the status of the market/technology

6. How should I presented the product and its image

7. How much it will cost me to get my solution ready for the market