book news may 2012

8
Statistical Methods for Quality, Reliability and Maintainability MURALIDHARAN & SYAMSUNDAR Intended as a textbook for the undergraduate students of mechanical, production and industrial engineering as well as for the postgraduate students of applied statistics, quality and reliability, and quality and productivity management, this book discusses the concepts and applications of quality, reliability and maintainability using statistical tools and techniques. It also gives an account of recent developments. Advanced Discrete Mathematics RAJPUT Written in an accessible style, this text provides a complete coverage of discrete mathematics including graph theory. The text is supported with a large number of worked-out problems and diagrams that help students understand the theoretical explanations. Primarily intended as a text for postgraduate students of mathematics, computer science, and computer applications, this book will also be useful for the undergraduate students of computer science and engineering. ` TBA • ISBN 978-81-203-4589-8 Information Technology: Best Practices and Applications in Business ADIKESAVAN The book discusses all possible IT applications in business today to enable the readers to understand the scope and benefits of individual applications and their relevance to respective businesses. It explains the potential of IT and how technology leverages the business and makes it more competitive, and describes best IT practices in business with real examples, case studies, tables and diagrams. The book is meant for the postgraduate students of management. ` 350.00 • ISBN 978-81-203-4543-0 ` 325.00 • ISBN 978-81-203-4583-6 NEW ARRIVALS A Practical Course in Effective English Speaking Skills GANGAL This comprehensive and accessible book skillfully deals with all the practical aspects of enhancing one’s English speaking skills. Divided into six parts and 44 chapters, the book not only provides a grounding in the varied aspects of the language, but also shows how to enrich one’s vocabulary, how to acquire public speaking skills, and how to participate in Group Discussions, TV/Radio debates, and so on. A sequel to author’s earlier work A Practical Course in Spoken English, this book would be eminently suitable for undergraduate students, plus two students, and anyone who wishes to enhance his/ her English speaking skills. ` 275.00 • ISBN 978-81-203-4584-3 Introduction to Chemical Engineering PUSHPAVANAM Primarily intended for the first-year undergraduate students of chemical engineering, the book introduces the students to the principles and practices of chemical engineering and its role and importance in our life. It shows how chemical engineering concepts from the basic sciences and economics are used to seek solutions to engineering problems. ` 195.00 • ISBN 978-81-203-4577-5 Practical Guide to Human Resource Information Systems BADGI This book guides readers through the full cycle of development of Human Resource Information Systems (HRIS). It includes a practical discussion using examples from real world. The book will be useful to MBA (HR) students, MCA and M.Sc. (CS) students in visualizing and understanding the integration aspects of HR data for designing HRIS systems. ` 275.00 • ISBN 978-81-203-4529-4 PHI Learning PHI LEARNING BULLETIN Monthly Book News mAy 2012

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Page 1: Book News May 2012

Statistical Methods for Quality, Reliability and Maintainability

MuRalidhaRan & SyaMSundaRIntended as a textbook for the undergraduate students of mechanical, production and industrial engineering as well as for the postgraduate students of applied statistics, quality and reliability, and quality and productivity management, this book discusses the concepts and applications of quality, reliability and maintainability using statistical tools and techniques. It also gives an account of recent developments.

advanced discrete MathematicsRajputWritten in an accessible style, this text provides a complete coverage of discrete mathematics including graph theory. The text is supported with a large number of worked-out problems and diagrams that help students understand the theoretical explanations. Primarily intended as a text for postgraduate students of mathematics, computer science, and computer applications, this book will also be useful for the undergraduate students of computer science and engineering.

` TBA • ISBN 978-81-203-4589-8

information technology: Best Practices and Applications in BusinessadikeSavanThe book discusses all possible IT applications in business today to enable the readers to understand the scope and benefits of individual applications and their relevance to respective businesses. It explains the potential of IT and how technology leverages the business and makes it more competitive, and describes best IT practices in business with real examples, case studies, tables and diagrams. The book is meant for the postgraduate students of management.

` 350.00 • ISBN 978-81-203-4543-0

` 325.00 • ISBN 978-81-203-4583-6

N e w A r r i v A l s

a practical Course in effective english Speaking SkillsGanGal

This comprehensive and accessible book skillfully deals with all the practical aspects of enhancing one’s English speaking skills. Divided into six parts and 44 chapters, the book not only provides a grounding in the varied aspects of the language, but also shows how to enrich one’s vocabulary, how to acquire public speaking skills, and how to participate in Group Discussions, TV/Radio debates, and so on. A sequel to author’s earlier work A Practical Course in Spoken English, this book would be eminently suitable for undergraduate students, plus two students, and anyone who wishes to enhance his/her English speaking skills.

` 275.00 • ISBN 978-81-203-4584-3

introduction to Chemical engineeringpuShpavanaMPrimarily intended for the first-year undergraduate students of chemical engineering, the book introduces the students to the principles and practices of chemical engineering and its role and importance in our life. It shows how chemical engineering concepts from the basic sciences and economics are used to seek solutions to engineering problems.

` 195.00 • ISBN 978-81-203-4577-5

practical Guide to human Resource information SystemsbadGiThis book guides readers through the full cycle of development of Human Resource Information Systems (HRIS). It includes a practical discussion using examples from real world. The book will be useful to MBA (HR) students, MCA and M.Sc. (CS) students in visualizing and understanding the integration aspects of HR data for designing HRIS systems.

` 275.00 • ISBN 978-81-203-4529-4

F O R T H C O M I N G T I T L E S

PHI Learning PHI Learning

phiLEARNING

BULLETiNMonthly Book News

mAy 2012

Regd. Office: M-97, CONNAUGHT CIRCUS, NEW DELHI-110001, INDIAPhone: 011-23411779 • Fax: 011-23417179

‘Rimjhim House’, 111, Patparganj Industrial Estate, Delhi-110092Phones: 011- 43031100, 30901100, 22143344 • Fax: 011-43031144

E-Mail: [email protected]

For more information visit us at: www.phindia.com

8

PHI Learning

Page 2: Book News May 2012

international Financial Management, 6th ed.ShaRanThe book, now in its Sixth Edition, continues to provide a clear understanding of the latest tools and techniques used in international finance. In this edition, all the chapters are updated to give the latest information and a few new Case Studies and Study Topics are also included. The book is primarily intended as a textbook for postgraduate students of Business Management (MBA), Master of International Business (MIB), Master of Commerce, Master of Economics and Master of Financial Control (MFC).

` 395.00 • ISBN 978-81-203-4586-7

biochemical engineering: Principles and Concepts, 3rd ed.inaMdaRThe book, now in its Third Edition, continues to offer the basic concepts and principles of biochemical engineering. It explains the basics of microbiology and biochemistry and explores the significance of enzymes, their properties, types, kinetics, industrial applications, production and formulation and the methods of their immobilization. It is intended for a first-course in Biochemical Engineering at the undergraduate level of Chemical Engineering discipline and also caters to the requirements of Biotechnology Engineering and BSc Biotechnology offered by various universities.

` 375.00 • ISBN 978-81-203-4585-0

textbook on Optical Fiber Communication and its applications, 2nd ed.GuptaThe Second Edition contains two additional chapters—one on optical fiber sensors and the other on optical fiber networks. These additions together with the material of the first edition provide a comprehensive treatment of optical fiber communication systems and their applications. The material is well presented and is designed for undergraduate students pursuing courses in electrical engineering, and electronics and telecommunication engineering.

` 375.00 • ISBN 978-81-203-4580-5

N e w e d i t i o N s

N e w A r r i v A l sdevelopment administrationpalekaRDevelopment administration has been playing an important role in the process of carrying out development programmes and projects in the direction of nation building and socio-economic progress. This book simplifies the concepts through its examples, theories and concepts, and deals with the field of development administration with an integrated approach. It throws light on the administrative development in and around the world. Thereby it drawing a parallel between how the administrative development has taken a shape in the developed nation and what is the scenario in the developing countries especially India. The book is intended for the postgraduate students of Public Administration and Political Science. The book is equally beneficial for the students preparing for the Civil Services Examination.

` 250.00 • ISBN 978-81-203-4582-9

Mass transferSinha & deThe book introduces the fundamental principles of the mass transfer phenomenon and its application in the process industry. It deals with diffusional transport of components within a phase or from one phase to another. The book also describes the conventional methods for separating two or more components of a liquid solution such as distillation, rectification, leaching, crystallization, humidification and so forth. The text is intended for a course on mass transfer, transport and separation processes undertaken by the undergraduate and postgraduate students of chemical engineering.

` 450.00 • ISBN 978-81-203-4541-6

Fundamentals of accounting for CptMOhana RaO

The text discusses the meaning and scope of accounting and elaborates on different accounting standards, policies and the procedures followed in accounting. Apart from discussing the various types of accounts, such as partnership accounts and company accounts, it also discusses ledger, trial balance, cash book and bills of exchange or promissory notes in the subsequent chapters. This text explains debentures and inventories in a simple and lucid style and contains Model Test Papers and MCQs, specifically meant for the prospective examinees of the Common Proficiency Test (CPT), conducted by

the Institute of Chartered Accountants of India (ICAI). This text should also prove valuable to undergraduate students of commerce and management.

Highlights of the booku Covers all aspects of the

subject in a single volume– quant i tat ive apt i tude, verbal reasoning and non-verbal reasoning. Thereby eliminating the necessity of referring to various books for the same exam.

u Shor t-cut methods to reach at quick solutions to problems.

u Model Test Papers (with solutions) to instill confi-dence in the examinees.

u Important formulae and notes to reinforce the understanding of the subject matter.

u Large number of problems asked in various competitive exams with explanatory answers.

u Reasonably priced.

Ideal book for students preparing for Campus Placement tests.

This book is intended for the students appearing for quantitative aptitude and reasoning test conducted in various competitive examinations such as civil services, common admission test (CAT), management aptitude test (MAT), staff selection commission (SSC), combined defence services (CDS), national defence academy (NDA), LIC—assistant administrative officer (AAO), bank clerical, bank PO, income tax and central excise exams, students preparing for the campus recruitment screening test and the undergraduate students of mathematics for their course in Aptitude Examination.

` 450.00 • ISBN 978-81-203-4590-4

industrial economics and telecommunication RegulationsjayaRaM & kOtwani

The book elaborates on different managerial concepts and meticulously deals with telecommunication regulations and regulatory strategies, and the national telecommunication policy and guidelines. It discusses different aspects of industrial economics which include elasticity of demand, market structure, price determination and money supply. Besides, it explains banking and taxation system, and international trade. A thorough analysis of various functions and objectives of commercial banks and distinguished features of international trade are also covered in an easy to grasp manner. Designed for undergraduate (B.E.) students of Electronics

and Telecommunication Engineering for their course in Industrial Economics and Telecommunication Regulations, the book will be equally useful to the undergraduate students of management and commerce.

` 295.00 • ISBN 978-81-203-4578-2

ISBN-978-81-203-4431-0

PHI Learning PHI Learning

2 7

Page 3: Book News May 2012

Modern digital Signal processing: Includes Signals and Systems, MATLAB Programs, DSP Architecture with Assembly and C Programs, 2nd ed.udayaShankaRaThis book, now in its Second Edition, continues to provide thorough understanding of real time digital signal processing. In this edition, a new chapter on Continuous Time Signals and Systems has been added. Primarily intended for undergraduate students of electronics and communication engineering, electronics and instrumentation engineering, electrical and electronics engineering, instrumentation and control engineering, computer science and engineering, and information technology.

process Simulation and Control using aSpen™, 2nd ed.jana

This book, now in its Second Edition, discusses the simulation, optimization, dynamics and closed-loop control of a wide variety of chemical processes using the most popular commercial flow sheet simulator ASPENTM. With the addition of the new sections, additional information, illustrations and exercises, this text should prove extremely useful for the students. This book is suitable for the undergraduate and postgraduate students of chemical engineering.

mathematicsReal analysis, 2nd ed.ChatteRjee

This thoroughly revised text provides an excellent introduction to topics through an elaborate exposition of all fundamental concepts with due emphasis on Lebesgue theory, metric spaces, Riemann–Stieltjes integral, and Parametric integration. The book is primarily designed for undergraduate and postgraduate students of mathematics.

Microsoft® Manual of Style, 4th ed.MiCROSOFt CORpORatiOnMaximize the impact and precision of your message!

Now in its fourth edition, the Microsoft Manual of Style provides essential style and usage guidance for everyone who writes about computer technology. Fully updated and optimized for ease of use, this reference features:• Glossary for 1000+ terms and acronyms• Clear, concise usage guidelines with examples and alternatives• Guidance on style, “voice,” formatting, and grammar• Best practices for writing web and global content• Guidance on accessibility considerations• Insights on emerging terminology and standards

Microsoft® Computer dictionary, 5th ed.,MiCROSOFt CORpORatiOnA comprehensive and authoritative source of definitions for computer-related terms and abbreviations, the computer dictionary includes terms drawn from a wide variety of topics relevant to computer users. It includes software, hardware, networking, graphics, games, information processing, Internet, history, jargon and slang, organizations, programming, and standards. Revised and expanded, the fifth edition reflects the advances in the computer field such as networking, web authoring and new technologies such as .NET. Whether you are a home user or an industry professional, this dictionary will help you speak the language of computers and the Internet.

Microsoft® encyclopedia of networking2nd ed.,

tullOCh and tullOChGet the most complete, accurate, and up-to-date networking information available. The second edition of the award-winning MICROSOFT® ENCYCLOPEDIA OF NETWORKING has been fully updated—with thousands of entries detailing the latest technologies, standards, products, and services. You get clear, concise explanations, including hundreds of new articles and diagrams, that deftly take you from concepts to real-world applications.

` 495.00 • ISBN 978-81-203-4521-8

` 350.00 • ISBN 978-81-203-4568-3` 495.00 • ISBN 978-81-203-4567-6

Remedial Mathematics bathul

This comprehensive text on remedial mathematics deals with the basic concepts of mathematics with the intention of solidifying the mathematical skills of even those students who do not have any mathematical background. The text is supported by a number of solved and unsolved examples to enhance the problem-solving skills of the students. Besides, various universities’ examination questions are also provided with answers. The text is primarily intended to serve as a textbook for undergraduate students of pharmacy.

` 250.00 • ISBN 978-81-203-4540-9

Maintenance engineering and Management, 2nd ed.MiShRa & pathak

This second edition of the book continues to focus on the basics of this expanding subject, with a broad view of management aspect as well, for the benefit of undergraduate students of mechanical engineering and manufacturing technology. In this edition a new chapter, Advances in Maintenance (Chapter 21) has been included and additional material in several chapters have been added to widen the coverage of the book. Besides undergraduate students of almost all branches of engineering, this book will prove beneficial to the practising engineers as well.

` 275.00 • ISBN 978-81-203-4573-7

` 450.00 • ISBN 978-81-203-4559-1

` 350.00 • ISBN 978-81-203-2055-0

` 995.00 • ISBN 978-81-203-3155-6

` 350.00 • ISBN 978-81-203-2055-0

electrical power Systems: Analysis, Security and Deregulation

venkateSh, et al.Designed for the undergraduate students of electrical engineering and the postgraduate students of power engineering and power management, the book presents three major areas in power system engineering—analysis, security and deregulation. MATLAB programs and the state-of-the-art software tools such as Power World Simulator (PWS) and Power System Simulation for Engineers (PSS/E) have been used to explain the concepts discussed.

` 375.00 • ISBN 978-81-203-4538-6

engineering

political scienceHkkjrh; jktuhfr% laoS/kfud vk/kjfÀkyk,a ,oa laLFkkxr dk;Ziz.kkyh(Translation of Indian Politics: Constitutional Foundations and Institutional Functioning, 2nd ed.)

flag ,oa lDlsuk vuqoknd% vt; oqQekjjktuhfr foKku ds Lukrd rFkk LukrdksÙkj Lrj osQ fo|k£Fk;ksa osQ fy, fy[kh x;h bl iqLrd esa Hkkjrh; jktuhfr dh izÑfr] vo/kj.kkvksa ,oa fl¼karksa dk foLr`r fooj.k gSA blesa Hkkjrh; laoS/kfud vk/kjfÀkykvksa ,oa fofHkUu yksdrkaf=kd laLFkkvksa dh dk;Ziz.kkfy;ksa dk Hkh vFkZ Li’V fd;k x;k gS rFkk fo”k; ls lacaf/r lHkh v|ru tkudkfj;ka nh x;h gSaA ;g lafo/ku osQ fuekZ.k] ljdkj osQ vaxksa] ukSdjÀkkgh] nyh; iz.kkyh ,oa ukxfjd lekt dk foÀys’k.k Hkh djrh gSA

` 225.00 • ISBN 978-81-203-4569-0

New FroM MiCrosoFt Pres s

the ideal ReFeRenCe FORØ Writers Ø Editors Ø Content creators Ø Content managersGet inCiSive COveRaGe OnØ Industry terminology + Concepts Ø Microsoft-specific topics Ø General topics

iMpROve yOuR COntent’SØ Clarity Ø Accuracy Ø ConsistencydevelOped byØ Senior editors and content managers

at Microsoft

Our other useful books

PHI Learning PHI Learning

36

Page 4: Book News May 2012

applied Multivariate Statistical analysis, 6th ed.jOhnSOn & wiCheRn

This classroom-tested text offers a readable introduction to the statistical analysis of multivariate observations. Its primary goal is to impart the necessary knowledge to make proper interpretations and select appropriate techniques for analyzing multivariate data.

It is suitable for courses in Multivariate Statistics, Marketing Research, Statistics in Education and postgraduate-level courses in Experimental Design and Statistics.

a linguistics workbookFaRMeR & deMeRSThis book is a supplement to Linguistics: An Introduction to Language and Communication, Sixth Edition. It can also be used with other introductory and intermediate linguistics texts. Whereas most of the examples in the textbook are based on English, the workbook provides exercises in morphology, phonetics, phonology, syntax, and semantics drawn from a wide variety of languages. This new edition has been updated, with exercises added.

linguistics: an introduction tolanguage and Communication, 6th ed., akMajian, et al.

` 775.00 • ISBN 978-81-203-4588-1

photonics: An IntroductionSaSi kuMaRStarting from the basics, this book elaborately discusses the advanced topics, specifically highlighting the research studies done in the field. The book explains the concepts like the particle properties of light, the potential of creating signal processing device technologies using photons, the practical application of optics, and an analogy to electronics. The topics are well-supported with neatly labelled figures and illustrations. Solved examples included in every chapter give an analytical insight to the subject. The book is primarily intended for the undergraduate students of physics and electronics.

the Media of Mass Communication, 11th ed.vivian

The Media of Mass Communication, 11th edition, makes students understand how the media work and why. The book engages students as both consumers and creators of mass media and explore the latest media—economic, technological, cultural and political shifts all in historical context. It also engages them with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.

` 225.00 • ISBN 978-81-203-4532-4

` 325.00 • ISBN 978-81-203-4591-1

physics

teaching of Science: A Modern ApproachkalRa & GuptaThis well-organized book puts emphasis on the various aspects of science education, viz. the use of computers in science education, software programs, the Internet, e-learning, multimedia, concept mapping, and action research. It introduces students to the latest trends in the methods of teaching and strives to foster science education through non-formal approaches, such as distance education with special reference to commonwealth of learning model, or academic games. It explains the well-known theories of learning of Piaget, Ausubel, Bruner and Gagne which are closely related to science teaching. Primarily intended as a text for the undergraduate students (degree and diploma) of education (B.Ed. and D.Ed.), this could serve as a source book for in-service teachers and science educators.

computer science and engineering

design and analysis of algorithms, 2nd ed.ChandRa MOhan

This book, now in the Second Edition, presents a detailed coverage of the time complexity of algorithms. It explains the various design factors which make one algorithm more efficient than others and also discusses how to devise the new algorithms or modify the existing ones. In this edition, a number of chapters have been revised. It is designed for the students of B.Tech. (Computer Science and Engineering, Electronics Communication and Engineering, Electronics and Instrumentation Engineering), and undergraduate and postgraduate students of computer science and computer applications [BCA, MCA, B.Sc. (CS), M.Sc. (CS)] and other computer-related courses.

Cyber laws and it protectionhaRiSh ChandeR

The book deals with the role of internet, e-commerce and e-governance in the free market economy, and discusses various rules and regulations which are introduced to rein in the cyber crimes. Besides, it describes various offences committed under the IT Act, penalties imposed on the offenders and the compensations awarded to the victims. The book includes appendices to give additional information about cyber laws. This text is designed for B.Tech/M.Tech (IT) and LLM and MCA courses however, those who are working as consultants and legal advisors in corporate world can also find it useful.

indian poetry in english: Critical EssaysMitRa (ed.)This anthology containing 35 essays is an attempt to represent the gamut of Indian poetry in English, both pre-Independence and post-Independence, from diverse critical perspectives. The thirteen poets covered in this anthology include Michael Madhusudan Dutt, Toru Dutt, Rabindranath Tagore, Sarojini Naidu, Nissim Ezekiel, A.K. Ramanujan, and Kamala Das. The book is useful for undergraduate and postgraduate students of English Literature.

` 175 • ISBN 978-81-203-4575-1

` 325.00 • ISBN 978-81-203-4570-6

` 325.00 • ISBN 978-81-203-4570-6

Measure theory and probability, 2nd ed.baSuThis compact and well-received book, now in its Second Edition, is a skilful combination of measure theory and probability. What distinguishes the text from other books is its illustration of all theorems by examples and applications. The book develops the Lebesgue theory of measure and integration using probability theory as the motivating force so that both the fields can be better understood by students on account of their interactions and avoidance of overlaps. The book is intended for the first-year postgraduate students for their courses in statistics and mathematics (pure and applied).

` 225.00 • ISBN 978-81-203-4385-6

learning Oracle SQl and pl/SQl: A Simplified GuideChatteRjee

This book offers a systematic knowledge of the Oracle SQL and PL/SQL so that the students can exploit the capabilities of the database in an effective and efficient manner. It follows a step-by-step approach to the subject with suitable real-world cases, examples and exercises. The availability of an authorized oracle database in conjunction with the book is sufficient to learn Oracle commands, syntaxes, operators, built-in function and techniques for creation, alterations and uses of table structures. Designed to address the need of the laboratory classes on Oracle for the undergraduate and

postgraduate students of computer science and information technology as well as the students of computer applications, this book is also useful for the professionals for conducting training program on Oracle.

textbook of immunology, 2nd ed.baSiR

Primarily intended as a textbook for the undergraduate and postgraduate students of biosciences, biotechnology and biochemistry, the book provides complete coverage of all the important concepts of immunology. In addition to the basic concepts, the book encompasses some important topics of interest such as autoimmunity, HIV, AIDS, and emphasizes tumour immunology and therapeutic strategies used against it. It also deals with the latest trends and therapies used in the modern immunology.

` 350.00 • ISBN 978-81-203-4542-3

` 250 • ISBN 978-81-203-4576-8

` 550.00 • ISBN 978-81-203-4587-4

` 250.00 • ISBN 978-81-203-4544-7

auditing and assurance: Theory and PracticeGOMezThis book, in the light of latest trends, explains the principles and practice of auditing and assurance in an easy-to-understand language. It discusses the latest international and Indian auditing standards, and examines the impact of computerisation on audit approach. Besides, the book also presents an up-to-date legal discussion on the subject. Primarily intended as a textbook for undergraduate students of commerce.

` 275.00 • ISBN 978-81-203-4566-9

commerce education

statistics

law life science

english literature

` 350.00 • ISBN 978-81-203-4571-3

linguistics

Journalism

PHI Learning PHI Learning

5

Page 5: Book News May 2012

applied Multivariate Statistical analysis, 6th ed.jOhnSOn & wiCheRn

This classroom-tested text offers a readable introduction to the statistical analysis of multivariate observations. Its primary goal is to impart the necessary knowledge to make proper interpretations and select appropriate techniques for analyzing multivariate data.

It is suitable for courses in Multivariate Statistics, Marketing Research, Statistics in Education and postgraduate-level courses in Experimental Design and Statistics.

a linguistics workbookFaRMeR & deMeRSThis book is a supplement to Linguistics: An Introduction to Language and Communication, Sixth Edition. It can also be used with other introductory and intermediate linguistics texts. Whereas most of the examples in the textbook are based on English, the workbook provides exercises in morphology, phonetics, phonology, syntax, and semantics drawn from a wide variety of languages. This new edition has been updated, with exercises added.

linguistics: an introduction tolanguage and Communication, 6th ed., akMajian, et al.

` 775.00 • ISBN 978-81-203-4588-1

photonics: An IntroductionSaSi kuMaRStarting from the basics, this book elaborately discusses the advanced topics, specifically highlighting the research studies done in the field. The book explains the concepts like the particle properties of light, the potential of creating signal processing device technologies using photons, the practical application of optics, and an analogy to electronics. The topics are well-supported with neatly labelled figures and illustrations. Solved examples included in every chapter give an analytical insight to the subject. The book is primarily intended for the undergraduate students of physics and electronics.

the Media of Mass Communication, 11th ed.vivian

The Media of Mass Communication, 11th edition, makes students understand how the media work and why. The book engages students as both consumers and creators of mass media and explore the latest media—economic, technological, cultural and political shifts all in historical context. It also engages them with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.

` 225.00 • ISBN 978-81-203-4532-4

` 325.00 • ISBN 978-81-203-4591-1

physics

teaching of Science: A Modern ApproachkalRa & GuptaThis well-organized book puts emphasis on the various aspects of science education, viz. the use of computers in science education, software programs, the Internet, e-learning, multimedia, concept mapping, and action research. It introduces students to the latest trends in the methods of teaching and strives to foster science education through non-formal approaches, such as distance education with special reference to commonwealth of learning model, or academic games. It explains the well-known theories of learning of Piaget, Ausubel, Bruner and Gagne which are closely related to science teaching. Primarily intended as a text for the undergraduate students (degree and diploma) of education (B.Ed. and D.Ed.), this could serve as a source book for in-service teachers and science educators.

computer science and engineering

design and analysis of algorithms, 2nd ed.ChandRa MOhan

This book, now in the Second Edition, presents a detailed coverage of the time complexity of algorithms. It explains the various design factors which make one algorithm more efficient than others and also discusses how to devise the new algorithms or modify the existing ones. In this edition, a number of chapters have been revised. It is designed for the students of B.Tech. (Computer Science and Engineering, Electronics Communication and Engineering, Electronics and Instrumentation Engineering), and undergraduate and postgraduate students of computer science and computer applications [BCA, MCA, B.Sc. (CS), M.Sc. (CS)] and other computer-related courses.

Cyber laws and it protectionhaRiSh ChandeR

The book deals with the role of internet, e-commerce and e-governance in the free market economy, and discusses various rules and regulations which are introduced to rein in the cyber crimes. Besides, it describes various offences committed under the IT Act, penalties imposed on the offenders and the compensations awarded to the victims. The book includes appendices to give additional information about cyber laws. This text is designed for B.Tech/M.Tech (IT) and LLM and MCA courses however, those who are working as consultants and legal advisors in corporate world can also find it useful.

indian poetry in english: Critical EssaysMitRa (ed.)This anthology containing 35 essays is an attempt to represent the gamut of Indian poetry in English, both pre-Independence and post-Independence, from diverse critical perspectives. The thirteen poets covered in this anthology include Michael Madhusudan Dutt, Toru Dutt, Rabindranath Tagore, Sarojini Naidu, Nissim Ezekiel, A.K. Ramanujan, and Kamala Das. The book is useful for undergraduate and postgraduate students of English Literature.

` 175 • ISBN 978-81-203-4575-1

` 325.00 • ISBN 978-81-203-4570-6

` 325.00 • ISBN 978-81-203-4570-6

Measure theory and probability, 2nd ed.baSuThis compact and well-received book, now in its Second Edition, is a skilful combination of measure theory and probability. What distinguishes the text from other books is its illustration of all theorems by examples and applications. The book develops the Lebesgue theory of measure and integration using probability theory as the motivating force so that both the fields can be better understood by students on account of their interactions and avoidance of overlaps. The book is intended for the first-year postgraduate students for their courses in statistics and mathematics (pure and applied).

` 225.00 • ISBN 978-81-203-4385-6

learning Oracle SQl and pl/SQl: A Simplified GuideChatteRjee

This book offers a systematic knowledge of the Oracle SQL and PL/SQL so that the students can exploit the capabilities of the database in an effective and efficient manner. It follows a step-by-step approach to the subject with suitable real-world cases, examples and exercises. The availability of an authorized oracle database in conjunction with the book is sufficient to learn Oracle commands, syntaxes, operators, built-in function and techniques for creation, alterations and uses of table structures. Designed to address the need of the laboratory classes on Oracle for the undergraduate and

postgraduate students of computer science and information technology as well as the students of computer applications, this book is also useful for the professionals for conducting training program on Oracle.

textbook of immunology, 2nd ed.baSiR

Primarily intended as a textbook for the undergraduate and postgraduate students of biosciences, biotechnology and biochemistry, the book provides complete coverage of all the important concepts of immunology. In addition to the basic concepts, the book encompasses some important topics of interest such as autoimmunity, HIV, AIDS, and emphasizes tumour immunology and therapeutic strategies used against it. It also deals with the latest trends and therapies used in the modern immunology.

` 350.00 • ISBN 978-81-203-4542-3

` 250 • ISBN 978-81-203-4576-8

` 550.00 • ISBN 978-81-203-4587-4

` 250.00 • ISBN 978-81-203-4544-7

auditing and assurance: Theory and PracticeGOMezThis book, in the light of latest trends, explains the principles and practice of auditing and assurance in an easy-to-understand language. It discusses the latest international and Indian auditing standards, and examines the impact of computerisation on audit approach. Besides, the book also presents an up-to-date legal discussion on the subject. Primarily intended as a textbook for undergraduate students of commerce.

` 275.00 • ISBN 978-81-203-4566-9

commerce education

statistics

law life science

english literature

` 350.00 • ISBN 978-81-203-4571-3

linguistics

Journalism

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Page 6: Book News May 2012

Modern digital Signal processing: Includes Signals and Systems, MATLAB Programs, DSP Architecture with Assembly and C Programs, 2nd ed.udayaShankaRaThis book, now in its Second Edition, continues to provide thorough understanding of real time digital signal processing. In this edition, a new chapter on Continuous Time Signals and Systems has been added. Primarily intended for undergraduate students of electronics and communication engineering, electronics and instrumentation engineering, electrical and electronics engineering, instrumentation and control engineering, computer science and engineering, and information technology.

process Simulation and Control using aSpen™, 2nd ed.jana

This book, now in its Second Edition, discusses the simulation, optimization, dynamics and closed-loop control of a wide variety of chemical processes using the most popular commercial flow sheet simulator ASPENTM. With the addition of the new sections, additional information, illustrations and exercises, this text should prove extremely useful for the students. This book is suitable for the undergraduate and postgraduate students of chemical engineering.

mathematicsReal analysis, 2nd ed.ChatteRjee

This thoroughly revised text provides an excellent introduction to topics through an elaborate exposition of all fundamental concepts with due emphasis on Lebesgue theory, metric spaces, Riemann–Stieltjes integral, and Parametric integration. The book is primarily designed for undergraduate and postgraduate students of mathematics.

Microsoft® Manual of Style, 4th ed.MiCROSOFt CORpORatiOnMaximize the impact and precision of your message!

Now in its fourth edition, the Microsoft Manual of Style provides essential style and usage guidance for everyone who writes about computer technology. Fully updated and optimized for ease of use, this reference features:• Glossary for 1000+ terms and acronyms• Clear, concise usage guidelines with examples and alternatives• Guidance on style, “voice,” formatting, and grammar• Best practices for writing web and global content• Guidance on accessibility considerations• Insights on emerging terminology and standards

Microsoft® Computer dictionary, 5th ed.,MiCROSOFt CORpORatiOnA comprehensive and authoritative source of definitions for computer-related terms and abbreviations, the computer dictionary includes terms drawn from a wide variety of topics relevant to computer users. It includes software, hardware, networking, graphics, games, information processing, Internet, history, jargon and slang, organizations, programming, and standards. Revised and expanded, the fifth edition reflects the advances in the computer field such as networking, web authoring and new technologies such as .NET. Whether you are a home user or an industry professional, this dictionary will help you speak the language of computers and the Internet.

Microsoft® encyclopedia of networking2nd ed.,

tullOCh and tullOChGet the most complete, accurate, and up-to-date networking information available. The second edition of the award-winning MICROSOFT® ENCYCLOPEDIA OF NETWORKING has been fully updated—with thousands of entries detailing the latest technologies, standards, products, and services. You get clear, concise explanations, including hundreds of new articles and diagrams, that deftly take you from concepts to real-world applications.

` 495.00 • ISBN 978-81-203-4521-8

` 350.00 • ISBN 978-81-203-4568-3` 495.00 • ISBN 978-81-203-4567-6

Remedial Mathematics bathul

This comprehensive text on remedial mathematics deals with the basic concepts of mathematics with the intention of solidifying the mathematical skills of even those students who do not have any mathematical background. The text is supported by a number of solved and unsolved examples to enhance the problem-solving skills of the students. Besides, various universities’ examination questions are also provided with answers. The text is primarily intended to serve as a textbook for undergraduate students of pharmacy.

` 250.00 • ISBN 978-81-203-4540-9

Maintenance engineering and Management, 2nd ed.MiShRa & pathak

This second edition of the book continues to focus on the basics of this expanding subject, with a broad view of management aspect as well, for the benefit of undergraduate students of mechanical engineering and manufacturing technology. In this edition a new chapter, Advances in Maintenance (Chapter 21) has been included and additional material in several chapters have been added to widen the coverage of the book. Besides undergraduate students of almost all branches of engineering, this book will prove beneficial to the practising engineers as well.

` 275.00 • ISBN 978-81-203-4573-7

` 450.00 • ISBN 978-81-203-4559-1

` 350.00 • ISBN 978-81-203-2055-0

` 995.00 • ISBN 978-81-203-3155-6

` 350.00 • ISBN 978-81-203-2055-0

electrical power Systems: Analysis, Security and Deregulation

venkateSh, et al.Designed for the undergraduate students of electrical engineering and the postgraduate students of power engineering and power management, the book presents three major areas in power system engineering—analysis, security and deregulation. MATLAB programs and the state-of-the-art software tools such as Power World Simulator (PWS) and Power System Simulation for Engineers (PSS/E) have been used to explain the concepts discussed.

` 375.00 • ISBN 978-81-203-4538-6

engineering

political scienceHkkjrh; jktuhfr% laoS/kfud vk/kjfÀkyk,a ,oa laLFkkxr dk;Ziz.kkyh(Translation of Indian Politics: Constitutional Foundations and Institutional Functioning, 2nd ed.)

flag ,oa lDlsuk vuqoknd% vt; oqQekjjktuhfr foKku ds Lukrd rFkk LukrdksÙkj Lrj osQ fo|k£Fk;ksa osQ fy, fy[kh x;h bl iqLrd esa Hkkjrh; jktuhfr dh izÑfr] vo/kj.kkvksa ,oa fl¼karksa dk foLr`r fooj.k gSA blesa Hkkjrh; laoS/kfud vk/kjfÀkykvksa ,oa fofHkUu yksdrkaf=kd laLFkkvksa dh dk;Ziz.kkfy;ksa dk Hkh vFkZ Li’V fd;k x;k gS rFkk fo”k; ls lacaf/r lHkh v|ru tkudkfj;ka nh x;h gSaA ;g lafo/ku osQ fuekZ.k] ljdkj osQ vaxksa] ukSdjÀkkgh] nyh; iz.kkyh ,oa ukxfjd lekt dk foÀys’k.k Hkh djrh gSA

` 225.00 • ISBN 978-81-203-4569-0

New FroM MiCrosoFt Pres s

the ideal ReFeRenCe FORØ Writers Ø Editors Ø Content creators Ø Content managersGet inCiSive COveRaGe OnØ Industry terminology + Concepts Ø Microsoft-specific topics Ø General topics

iMpROve yOuR COntent’SØ Clarity Ø Accuracy Ø ConsistencydevelOped byØ Senior editors and content managers

at Microsoft

Our other useful books

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Page 7: Book News May 2012

international Financial Management, 6th ed.ShaRanThe book, now in its Sixth Edition, continues to provide a clear understanding of the latest tools and techniques used in international finance. In this edition, all the chapters are updated to give the latest information and a few new Case Studies and Study Topics are also included. The book is primarily intended as a textbook for postgraduate students of Business Management (MBA), Master of International Business (MIB), Master of Commerce, Master of Economics and Master of Financial Control (MFC).

` 395.00 • ISBN 978-81-203-4586-7

biochemical engineering: Principles and Concepts, 3rd ed.inaMdaRThe book, now in its Third Edition, continues to offer the basic concepts and principles of biochemical engineering. It explains the basics of microbiology and biochemistry and explores the significance of enzymes, their properties, types, kinetics, industrial applications, production and formulation and the methods of their immobilization. It is intended for a first-course in Biochemical Engineering at the undergraduate level of Chemical Engineering discipline and also caters to the requirements of Biotechnology Engineering and BSc Biotechnology offered by various universities.

` 375.00 • ISBN 978-81-203-4585-0

textbook on Optical Fiber Communication and its applications, 2nd ed.GuptaThe Second Edition contains two additional chapters—one on optical fiber sensors and the other on optical fiber networks. These additions together with the material of the first edition provide a comprehensive treatment of optical fiber communication systems and their applications. The material is well presented and is designed for undergraduate students pursuing courses in electrical engineering, and electronics and telecommunication engineering.

` 375.00 • ISBN 978-81-203-4580-5

N e w e d i t i o N s

N e w A r r i v A l sdevelopment administrationpalekaRDevelopment administration has been playing an important role in the process of carrying out development programmes and projects in the direction of nation building and socio-economic progress. This book simplifies the concepts through its examples, theories and concepts, and deals with the field of development administration with an integrated approach. It throws light on the administrative development in and around the world. Thereby it drawing a parallel between how the administrative development has taken a shape in the developed nation and what is the scenario in the developing countries especially India. The book is intended for the postgraduate students of Public Administration and Political Science. The book is equally beneficial for the students preparing for the Civil Services Examination.

` 250.00 • ISBN 978-81-203-4582-9

Mass transferSinha & deThe book introduces the fundamental principles of the mass transfer phenomenon and its application in the process industry. It deals with diffusional transport of components within a phase or from one phase to another. The book also describes the conventional methods for separating two or more components of a liquid solution such as distillation, rectification, leaching, crystallization, humidification and so forth. The text is intended for a course on mass transfer, transport and separation processes undertaken by the undergraduate and postgraduate students of chemical engineering.

` 450.00 • ISBN 978-81-203-4541-6

Fundamentals of accounting for CptMOhana RaO

The text discusses the meaning and scope of accounting and elaborates on different accounting standards, policies and the procedures followed in accounting. Apart from discussing the various types of accounts, such as partnership accounts and company accounts, it also discusses ledger, trial balance, cash book and bills of exchange or promissory notes in the subsequent chapters. This text explains debentures and inventories in a simple and lucid style and contains Model Test Papers and MCQs, specifically meant for the prospective examinees of the Common Proficiency Test (CPT), conducted by

the Institute of Chartered Accountants of India (ICAI). This text should also prove valuable to undergraduate students of commerce and management.

Highlights of the booku Covers all aspects of the

subject in a single volume– quant i tat ive apt i tude, verbal reasoning and non-verbal reasoning. Thereby eliminating the necessity of referring to various books for the same exam.

u Shor t-cut methods to reach at quick solutions to problems.

u Model Test Papers (with solutions) to instill confi-dence in the examinees.

u Important formulae and notes to reinforce the understanding of the subject matter.

u Large number of problems asked in various competitive exams with explanatory answers.

u Reasonably priced.

Ideal book for students preparing for Campus Placement tests.

This book is intended for the students appearing for quantitative aptitude and reasoning test conducted in various competitive examinations such as civil services, common admission test (CAT), management aptitude test (MAT), staff selection commission (SSC), combined defence services (CDS), national defence academy (NDA), LIC—assistant administrative officer (AAO), bank clerical, bank PO, income tax and central excise exams, students preparing for the campus recruitment screening test and the undergraduate students of mathematics for their course in Aptitude Examination.

` 450.00 • ISBN 978-81-203-4590-4

industrial economics and telecommunication RegulationsjayaRaM & kOtwani

The book elaborates on different managerial concepts and meticulously deals with telecommunication regulations and regulatory strategies, and the national telecommunication policy and guidelines. It discusses different aspects of industrial economics which include elasticity of demand, market structure, price determination and money supply. Besides, it explains banking and taxation system, and international trade. A thorough analysis of various functions and objectives of commercial banks and distinguished features of international trade are also covered in an easy to grasp manner. Designed for undergraduate (B.E.) students of Electronics

and Telecommunication Engineering for their course in Industrial Economics and Telecommunication Regulations, the book will be equally useful to the undergraduate students of management and commerce.

` 295.00 • ISBN 978-81-203-4578-2

ISBN-978-81-203-4431-0

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Page 8: Book News May 2012

Statistical Methods for Quality, Reliability and Maintainability

MuRalidhaRan & SyaMSundaRIntended as a textbook for the undergraduate students of mechanical, production and industrial engineering as well as for the postgraduate students of applied statistics, quality and reliability, and quality and productivity management, this book discusses the concepts and applications of quality, reliability and maintainability using statistical tools and techniques. It also gives an account of recent developments.

advanced discrete MathematicsRajputWritten in an accessible style, this text provides a complete coverage of discrete mathematics including graph theory. The text is supported with a large number of worked-out problems and diagrams that help students understand the theoretical explanations. Primarily intended as a text for postgraduate students of mathematics, computer science, and computer applications, this book will also be useful for the undergraduate students of computer science and engineering.

` TBA • ISBN 978-81-203-4589-8

information technology: Best Practices and Applications in BusinessadikeSavanThe book discusses all possible IT applications in business today to enable the readers to understand the scope and benefits of individual applications and their relevance to respective businesses. It explains the potential of IT and how technology leverages the business and makes it more competitive, and describes best IT practices in business with real examples, case studies, tables and diagrams. The book is meant for the postgraduate students of management.

` 350.00 • ISBN 978-81-203-4543-0

` 325.00 • ISBN 978-81-203-4583-6

N e w A r r i v A l s

a practical Course in effective english Speaking SkillsGanGal

This comprehensive and accessible book skillfully deals with all the practical aspects of enhancing one’s English speaking skills. Divided into six parts and 44 chapters, the book not only provides a grounding in the varied aspects of the language, but also shows how to enrich one’s vocabulary, how to acquire public speaking skills, and how to participate in Group Discussions, TV/Radio debates, and so on. A sequel to author’s earlier work A Practical Course in Spoken English, this book would be eminently suitable for undergraduate students, plus two students, and anyone who wishes to enhance his/her English speaking skills.

` 275.00 • ISBN 978-81-203-4584-3

introduction to Chemical engineeringpuShpavanaMPrimarily intended for the first-year undergraduate students of chemical engineering, the book introduces the students to the principles and practices of chemical engineering and its role and importance in our life. It shows how chemical engineering concepts from the basic sciences and economics are used to seek solutions to engineering problems.

` 195.00 • ISBN 978-81-203-4577-5

practical Guide to human Resource information SystemsbadGiThis book guides readers through the full cycle of development of Human Resource Information Systems (HRIS). It includes a practical discussion using examples from real world. The book will be useful to MBA (HR) students, MCA and M.Sc. (CS) students in visualizing and understanding the integration aspects of HR data for designing HRIS systems.

` 275.00 • ISBN 978-81-203-4529-4

F O R T H C O M I N G T I T L E S

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