BOOKLAUNCH

TU Delft October 27th 2010

Erik Roscam Abbing Jos van der Zwaal Jan Buijs Igor Kluin Guido Stompff Aldo de Jong Ralf Beuker Linda Knapen Arne van Oosterom Judith van Zanten

JOS VAN DER ZWAAL

ERIK ROSCAM ABBING

founder/owner Zilver innovation bv

what is Brand Driven Innovation ???

well…., err….

the essence, in 10 slides…

branding?

innovation?

design?

branding is about relationships between people

brands imply a promise that needs to be kept

by developing products or services that fulfill that promise

slide stolen from arne 

innovation is about creating new value that has real meaning to people

branding innovation 

fulfilling a brand’s promise through new products and services

and infusing these new products and services with meaningful value

so brand driven innovation is

and design is essential for BDI

branding innovation design

design turns complex ambitions into tangible, human solutions

this requires a whole new way of working

jamming

photo: thundershead

jamming

photo: juan n only

jamming = crossing borders

photo: thundershead

jamming = challenging conventions

jamming = working together

photo: maria cecita

photo: jazzuality

jamming = focussing on the process

jamming = finding a shared vision

photo: ptcentrum

JAN BUIJS

professor product innovation and creativity TU Delft

IGOR KLUIN

founder/owner Qurrent

GUIDO STOMPFF

senior designer Océ

ALDO DE JONG

founder owner Claro partners, Barcelona

RALF BEUKER

dean Design School, Münster University of Applied Sciences

LINDA KNAPEN

Marketing manager NLISIS / DSM

ARNE VAN OOSTEROM

Founder/owner Designthinkers

JUDITH VAN ZANTEN

Design Manager Priva

CEES DE BONT

Dean Industrial Design Engineering, TU Delft

THANK YOU

All speakers

Jos van der Zwaal

Cees de Bont Zilver:

Christa van gessel

Robert Zwamborn

Marieke Rietbergen

Jan Heijting Ava academia:

Katherine Nelson

Sarah Turner

Colette Meacher

www.zilverinnovation.com

www.branddriveninnovation.com

erik@zilverinnovation.com

twitter: @roscamabbing

twitter hashtag #bdibook