boeing presentation12
DESCRIPTION
by ; Preeti Yadav (M100700040)TRANSCRIPT
BOEING"FOREVER NEW FRONTIERS"
FOUNDED IN 1916 IN PUGET SOUND, WASHINGTON
WORLD’S LEADING AEROSPACE COMPANY
SERVICE PROVIDER TO FAMOUS COMPANIES
THE SECOND BIGGEST DEFENSE COMPANY IN THE WORLD
IN MORE THAN 70 COUNTRIES
TOTAL COMPANY REVENUES FOR 2009 WERE $61.5 BILLION
Click icon to add pictureINTRODUCTION
PRODUCTS ARE :
Commercial AirlinersMilitary AircraftMunitionsSpace SystemsComputer Services
THREE CLASS CONFIGURATION
First Class Business Class Economy Class
WHAT BUSINESS ARE WE IN…???? The Boeing Company is a major American
AEROSPACE and DEFENSE corporation.
It is the largest global aircraft manufacturer by revenue, orders & deliveries
VISION 2016 People working together as a global enterprise for
aerospace leadership
Strategies: run healthy core businesses leverage strengths into new products & servies.
Core Competencies : detailed customer knowledge .
Values : leadership
integrity
quality
customer satisfaction
WORLD CLASS PERFORMANCE • Corporate functions :
• Business Development & strategy
• Communications
• Engineering, operations & technology
• Finance/shared services group/Boeing capital corp.
• Human Resources/Administration
• International
• LawCommercial Airplanes
IntegratedDefenseSystem
Two business supported by seven corporate functions
PRODUCT CATEGORY
COMMERCIAL AIRLINERS: 737
747
767
777
787 Dreamliner
BBJ/VIP
FINANCIAL PERFORMANCE
$0
$20
$40
$60
2003 2004 2005 2006
46%46%
Year-end 2006
53%53%Integrated Defense Systems
Total revenue = $61.5 billion
Commercial Airplanes
BCC/Other 1%
81 76 71
124174
224
87
65
$0
$50
$100
$150
$200
$250
2004 2005 2006 2007Q3
Revenue Growth
EPS Growth
Backlog Growth
53.651.449.3 205
61.5 295250
152
$0
$1
$2
$3
$4
2.30
3.20
2005 2006 2007 2008
3.62*
2.85
0.89
8% Compound Annual
Growth Rate
>4X reven
ue
Implementation of E-Service
•Reverse auctions
•Adoption of intranets and extranets
•Assessing the significance of digital channels
•E-procurement
•Customer acquisition
•Process redesign
•Intranet content creation
Assessing the significance of digital channels
.
DOUBLE-DIGIT GROWTH IN REVENUE AND EARNINGS
INVESTOR RELATIONS
$18
$12
$6
$0
$14.7
$16.5
Revenue
Billions
2006Q3 2007Q3$0.0
$1.0
$1.50
$0.5
$0.89
$1.44
EPS
+12% +62
%
2006Q3 2007Q3
Per share
Revenue and Earnings
COMPETITORSAirbusLockheed MartinEuropean Aeronautic
Defence & Space
Company (EADS)
COMPETITORS
Boeing
VS
Airbus
COMPARISON BETWEEN AIRBUS A380 & BOEING 747•The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure; both features are expected to reduce the effects of travel fatigue.
•In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger.
•Compared to a 747, the A380 has larger windows.The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.
The A-380 offers better take-off and landing performance than the Boeing 747
A - 380
Boeing 747
A - 380
Boeing 747
Take – off : 9,800 ft
Take – off : 11,600ft
Landing : 6,900 ft
Landing : 7,400 ft
1800 ft less
500 ft less
Shorter distance means less noise exposure outside the airport boundaries
COMPARISON WITH COMPETITORS
. Company Revenue Market cap P/E
Boeing Co. 64.61B 47.40B 14.01
Airbus S.A.s 66.34 B N/A N/A
EADS N.V 61.37 B N/A N/A
LOckheed Martin Co. 46.41B 24.60 B 9.22
Northrop grumman Co.
63.61 B 18.57 B 9.30
Raytheon Co. 45.87 B 16.72 B 9.46
BAE System plc 20.29 B 17.73 B 17.80
BOEING COMPANY STATEMENT
LOCKHEED MARTIN
Main player in the aerospace industry
Revenue- $ 46.41 B
Company focuses on aeronautic design , development & manufacturing for both military & public sectors
Space system development (space launches, satellites etc.)
LOCKHEED MARTIN 10YEARS HISTORY
NORTHROP GRUMMAN
Another major aerospace & defense player
Company’s yearly sales – $31.5 billion
Area focus – defense & technology system
Provides major information system as ; command control system missile control system public safety system radar system
Northrop Grumman BOEING VS.
.
EADS) is a large pan-European aerospace corporation, formed by the merger on 10 July 2000
Revenue-$61.37 billion
COMPETITOR ANALYSIS
• Extremely high capital requirements
• High risks• New product development
cost are high• Long payback periods
Cyclical demand Only a few can
survive Swings through
boom and bust cycles
A. CHARACTERISTICS OF THE INDUSTRY
• Know - how • Capital costs• Long time horizons
Risks High fixed costs
B. BARRIERS TO ENTRY
COMPETITOR ANALYSIS
MARKETING POLICY
Segmentation • Boeing uses Geography as its
segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment.
THANKYOU FROM:
PREETI YADAV M100700040
.
"Forever new frontiers"