The BodyTalk Brand Standards Guidefrom the International BodyTalk Association

This guide exists as a starting point in preparing artwork and seeks to impart a consistent identity for BodyTalk. It provides basic standards to use and follow, and defi nes templates for various applications of the material.

The IBA suggests that members:

• Read the entire standards guide.

• Print this guide and refer to them frequently.

• Ask questions if you are in doubt.

Brands provide a visual language that help

give audiences a way to recognize and become

familiar with a product or manufacturer. The most

common form of a company branding is its logo,

but extends its identity through many more forms

which include but are not limited to slogans,

images, tag lines, placement, and type faces.

All together a brand standard exists to introduce

a successful framework to establish a strong and

effective visual communication.

The IBA branding strategy seeks to create international continuity

and professionalism.

Every brand should have a

distinctive means of expressing

a company’s ‘personality’.

What is a brand?

What makes a good brand?

A good corporate brand attracts attention, and

keeps that attention over a long period of time.

It establishes credibility and allows the public to

perceive higher quality and value.

What makes a bad brand?

Bad brands break consistency. Using a brand

incorrectly weakens the force of a company’s

message and detracts from the unifi ed public

image. In short, it discredits.

this is your compass for acceptable communication.

The International BodyTalk Association stands as

the umbrella company for a number of different

natural healing modalities. It is the parent

organization to BodyTalk, EarthTalk, AnimalTalk,

BreakThrough, MindScape, FreeFall, among others

and, therefore, creates a need for a logo family.

Logo Families are in fact different logos that

maintain certain qualities that make them

identifi able to a bigger whole, in this case, the

IBA. They stand together in a unity that promotes

the company’s visual style.

The IBA logo displays the key qualities that will be

maintained throughout the family. Those include

color, shape and type face.

Th e IBA Family

Th e IBA Logo

• Global

of or relating to the entire world

icon of the earth

• Dimensional

involving several layers or aspects

spherical longitude and latitude lines

• Embracing

a sign of acceptance and support

securely holding in one’s arms

Descriptors, Meaning, and Visual

The IBA logo MAY NOT be used in any way, shape,

or form without consent by the association, as it is a

registered trademark only for offi cial publications

and marketing by the association. It WILL NOT be

available for downloading.

IBA: global healing: The theme asserts that

the IBA supports and promotes global healing -

healing on all levels - and acts as the matrix holder

for its family of modalities.

Th e BodyTalk Logo

the quality of reproductiongreatly affects audience response

to the organization

The BodyTalk logo continues the concept of global

healing. The communication arrows, carried over

from our old logo, circumnavigate the globe and

pervade all who inhabit it.

Pantone 2955U

c=100, m=45, y=0, k=37

Global Blue

Colors

Pantone 2955U 85%

c=100, m=45, y=0, k=37

Global Blue 85%

Pantone 146U

c=0, m=43, y=100, k=33

Organic Brown

It is imperative that printed materials match the

colors of the BodyTalk palette.

Colors cont.Do not switch, change or alter the colors of the

BodyTalk logo. The only acceptable colors are the

ones listed on the previous page.

NOT AN OPTION:

Reversing the colors

NOT AN OPTION:

Changing the colors

Correct

Colors cont.Use this variation of the logo when printing in

black and white.

75% Grey 55% Grey

Colors cont.When using the logo on a background use these

variations with a white border and white text.

NOT AN OPTION:

Allowing a color background to fi ll

the negative space within the logo

TypographyThere are two standard typefaces used in BodyTalk

materials: Adobe Garamond and Frutiger

Adobe Garamond Pro Regular Frutiger light

Th is is an example of text using Adobe Garamond Pro, Regular. It has become a typographic staple throughout the world of desktop typography and design since released in 1989.

This is an example of text using Frutiger, light, a type family originally created for a directional sign system for an airport. The letters are designed so each one is easily recognized, even at a great distance.

Logo BlockIt is the request of the IBA that the BodyTalk icon

and text always be used as a complete as well as

correct unit.

OPTION 1:

Icon and text

OPTION 2:

Icon, text, and tagline

NOT AN OPTION:

Icon alone

NOT AN OPTION:

Changing the tagline

SpacingIt is important to keep the BodyTalk branding

clearly separated from other graphical elements.

Designated clear space surrounding the

logo should be the width of the text

height.

Incorrect UseThese are examples of improper use of the BodyTalk

brand. Again, it is vital to our future marketing

campaign that we maintain 100% consistency.

INCORRECT:

do not stretch or skew

INCORRECT:

do not change position of

block text

INCORRECT:

do not alter body silhouette

Joe Smith

Lecture

INCORRECT:

do not position text within

the designated clear space

bt_logo_color bt_logo_grey bt_logo_color_border bt_logo_grey_border

bt_logo_color_tag bt_logo_grey_tag bt_logo_color_border_tag bt_logo_grey_border_tag

Logo FamilyThis is the complete BodyTalk logo family with the

downloadable fi le names.

note: These blue boxes are only being used to show the

white border of the logo. It is not a graphic element. The

fi les downloaded will appear to be missing text and/or

tagline because it is white, but they will show up once

placed on a color background.

Questions?If you have any questions involving this guide or

on how to use the BodyTalk logo correctly please

do not hesitate to ask. Feel free to contact the IBA

with any fi les or projects you are working on for

assistance and approval.

The design department can be reached at:

art@bodytalksystem.com

or samples can be mailed to:

International BodyTalk Association

Art Department

2750 Stickney Point Road

Suite #203

Sarasota, Florida USA

34231