body image and advertising - media smart · to learn what we mean by ‘body image’ and how it...
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Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Body Image and Advertising
Think about…?• Who you think might be speaking• What they might be talking about• Why they might be saying this
“Some people might think that they have to have a specific body shape. They should have … a fit body type.”Boy, aged 10, from Cardiff
Body Image and Advertising
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
“Body image describes our idea of how our body looks and how we think it is perceived by others. This can include our thoughts and feelings about our height, weight, shape, skin, colour, and our appearance and attractiveness more broadly.”
What is body image?
To learn what we mean by ‘body image’ and how it can be influenced by the media and advertising.
To learn how to respond to the media and advertising in a way that promotes positive body image and begin to build emotional resilience.
To learn what we mean by ‘body image’ and how it can be influenced by the media and advertising.
To learn how to respond to the media and advertising in a way that promotes positive body image and begin to build emotional resilience.
Body Image and Advertising
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Learning objectives
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
• Honest and opendiscussions
• Keep the conversationin the room
• Non-judgemental approach• Right to pass• Make no assumptions
• Listen to others• Use appropriate, formal
language• Ask questions• Seek help and advice• Don’t put people on the spot
Body Image and Advertising
Ground Rules
Think about…?• What this means in the classroom• Whether we are all in agreement
Body Image and Advertising
Activity: Advertising Agency
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Think about…?• The sort of model you would choose to wear the jeans• The location you would choose to film or photograph the advert• How you would edit the photo or advert before it was shared• The advertising techniques you would use• The ways you would reach your target audience
Body Image and Advertising
Activity: Spot the DifferenceComplete the worksheet in your pairs.
Think about…?• The different changes you can find• Anything that has surprised you
about these images• The reasons these changes might
have been made
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Activity: Spot the DifferenceWhat impact do you think these images might have on young people, especially if they didn’t realise the images had been altered?
Body Image and Advertising
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Body Image and Advertising
Activity: A Day in the LifeBoy one: Joe, 12Joe catches the bus to school, enjoys gaming and hanging out with friends at home. Has an older brother who is 15.
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Body Image and Advertising
Activity: A Day in the LifeBoy two: Raf, 14Raf walks to school, enjoys football and plays regularly with a local club. Has his own phone and two younger siblings.
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Body Image and Advertising
Activity: A Day in the LifeBoy three: Mahad, 11Mahad often gets a lift to school and enjoys watching his favourite TV shows online. Goes to a few after-school clubs, e.g. drama and tennis. Has a sister who is 14 and a brother who is 9.
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Body Image and Advertising
Activity: A Day in the LifeExamples of advertisingPlease edit this slide with your own examples of different types of adverts to best suit your class. These could include magazine ads, screengrabs of sponsored links on search engines, social media, in-game ads and YouTube ads, photos taken from billboards etc. Please read the guidance below before selecting images.
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Body Image and Advertising
Activity: A Day in the Life
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
Where your character is at this point in the day (in public/ private etc.)
Who else may be in this scenario with him and how might that affect his reaction
The things that have made the advert stand out to your character
How seeing the advert might make him feel and why he might feel that way
If this is a helpful or unhelpful way for him to feel
How a girl the same age might respond to a similar advert - what might besimilar or different
What the advertisers have done to make their audience feel like that
Why an advertiser might design an advert to make their audience feel a certain way
Think about?
Body Image and Advertising
Think about…?• How do you think the speaker feels about
his body image• What might have influenced the speaker
to think this way• How might it have affected him• What advice might you give the boy
to help him think more positively
What else do we now know about boys’ body image and advertising?
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
“Some people might think that they have to have a specific body shape. They should have … a fit body type.”Male, aged 10, from Cardiff
Body Image and Advertising
Extension activity: watch the Boys’ Biggest Conversation film
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
The different ways that the boys in the film describe body image
The various body image issues that the boys discussed and whether, why or why not any problems/ideas surprised you Why it might be
important to talk about these issues
The reasons you think this campaign was created
The part of the video that you thought was the most effective and why it worked well
Think about?
Body Image and Advertising
Extension activity: your body image campaignThink about the issues you have discussed during the lesson.Now choose one setting where body image may be an issue for boys your age.
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.
How someone’s body image might be affected or influenced here
Why a person might find it hard to open up about body image in this place
What you would say to someone who is worried about their body here
How you could make them feel more positive about themselves
The advice or insight a girl your age could bring to help the discussion
The ways you would encourage more people to discuss these problems
Think about?
Any questions?Remember: if you have anything you would like to discuss you can add your questions to the anonymous question box, or ask to talk to a teacher one on one.
Body Image and Advertising
Additional support:• Beat – Link: b-eat.co.uk• Childline – Link: childline.org.uk• Childnet – Link: childnet.com/young-people/secondary• Young Minds – Link:
youngminds.org.uk/for_children_young_people
Media Smart – Body Image and Advertising | © Media Smart 2017. All Rights Reserved.