Board of Directors

AGENDA

February 15, 2018 – 11 AM to 1 PM Rosemary Family Apartments, 60 E. Rosemary, San Jose

Lunch provided. Email Mitch Mankin at mitch@siliconvalleyathome.org if you have special dietary requests.

11 AM

11:05

11:10

11:20

11:40

12:00

12:30

12:55

1:00

1. Call to Order, Board Chair Ron Gonzales

2.Announcements

3. Consent Calendar

a. Announce New Communications Manager Hire

b. Approve December 21, 2017 Board Meeting Minutes (Attachment 1)

c. Review and Approve Financial Reports for December (Attachment 2)

d. Information Report on Tax Reform Impact (Attachment 3)

4. Discussion/Action Items

a. Affordable Housing Week Verbal Report

b. Retreat Check In

c. Discussion and Potential Recommendation on Evergreen Seniors Ballot Measure (Attachment 4)

d. Final Approval of 2018 Workplan (Attachment 5)

5. Other Business/Items for Next Meeting (No actions may be taken)

6.Adjourn

Next Regular Meeting: April 19th from 11am-1pm, Location TBD

11

Attachment1

BoardofDirectorsMeetingMinutesDecember21,2017,11AM–1PM

RepublicUrbanPropertiesLLC,84WSantaClaraSt.#600,SanJose,CA

1

Present:ShilohBallard,BobBrownstein,ChristineCarr,KatieFerrick,RonGonzales,JavierGonzalez,JanLindenthal,MaryMurtagh,ChrisNeale,AndreaOsgood,KellySnider,KathyThibodeaux,JenniferVanEvery,KevinZwick

Absent:RahulChandhok,AmieFishman,PonchoGuevara,JaniceJensen,JenniferLoving,

Alsopresent:ExecutiveDirectorLeslyeCorsiglia,PolicyDirectorPilarLorenzana,ProgramManagerGinaLee,PolicyManagerMathewReed,PoliticalManagerJoshBarousse,PolicyAssociateNicoleMontojo,ProgramAssociateMitchMankin,andFinanceCommitteeMemberJulieMahowald

1. BoardChairRonGonzalescalledthemeetingtoorderat11:00AM.

2. Announcementsa. IntroductionofMathewReed:PilarintroducedMathewReed,SV@Home’snewPolicy

Manager.b. UpdateonSobratoFunding:LeslyeannouncedthattheSobratoFamilyFoundation

recentlyawardedSV@Homewitha$200,000grantovertwoyears.c. RetreatReminder:Pilarremindedtheboardthatthe2018retreatwillbetakingplaceon

February2ndatLinkedIninSunnyvale,facilitatedagainbyCassandraBenjamin.d. OtherAnnouncements:PilarannouncedthattheCityofMountainViewrecently

approvedGoogle’sproposaltobuild10,000homes.JavierandKathypraisedthedecisionandSV@Home’sleadershipandadvocacyinrunningthe#SayYesNBScampaign.PilarsaidthatothercitieshaverequestedthatSV@Homerunsimilarcampaignsforupcomingprojectsintheircities.Shilohemphasizedthattherewasadeliberateefforttoelectapro-housingcouncilinMountainView,whichunderscoresthepoliticalnatureofourwork.RonsuggestedsendingathankyounotetotheMountainViewcitycouncil.

3. ConsentCalendara. TherewasatypointhefinancialreportswhichweremistakenlylabeledasOctober

financialsinsteadofNovember,whichisthecorrectmonth.b. KathymovedandJansecondedamotiontoapprovetheconsentcalendar.

4. Discussion/ActionItemsa. VerbalReporton2017Accomplishmentsand2018WorkPlan:LeslyethankedHousing

TrustSiliconValleyandCFOJulieMahowaldforhelpingnavigateSV@Homethroughnonprofitregulationsduringourfirstyearasanindependentorganization.LeslyeprovidedanoverviewofSV@Home’s2017organizationalandpolicyaccomplishments,highlightingourcoalition-buildingandbig-tentapproachwhichallowedustobringtogetherabroadgroupofpartners,includinggroupsthatarenottraditionalaffordable

22

Attachment1

BoardofDirectorsMeetingMinutesDecember21,2017,11AM–1PM

RepublicUrbanPropertiesLLC,84WSantaClaraSt.#600,SanJose,CA

2

housingallies.RoncommendedSV@Homeformovingfrombeinganorganizationthatpeoplearelearningabout,toonethatpeoplecallonforhelp.Pilarprovidedanoverviewofthe2018draftworkplan.Boardmembersprovidedfeedback,includingsuggestionstomonitorandcreatea1-pagerontheimplicationsforaffordablehousingresultingfromthepassageofGOPtaxplan,providevotereducationinadvanceof2018cityelections,andmakemoreeffortstodefeatbadideas.LeslyesaidthatarevisedworkplanwouldbepresentedattheFebruaryboardretreattobefinalized.

b. ReviewandProvideFeedbackon2018Budget:Julieprovidedanoverviewofthe2018budget.JuliereportedthatSV@Homeisending2017withasignificantbalanceduetothethree-year$1.5MgrantfromthePackardFoundationbeingrecognizedasrevenuein2017.Julieaddedthatwewouldhaveexceededbudgetprojectionsevenwithoutthe$1.7MfromthePackardandSobratoFoundationgrants.Juliesaidthatbecausewereceivedmorethan$2Minrevenuein2017,SV@Homewillberequiredtoundergoanaudit.Juliesaidthatatfuturemeetings,anadditionalmanagementbudgetwillbeprovidedthatshowshowSV@Home’srevenuewillbeallocatedeachyear,regardlessofwhenitwasrecognized.Juliesaidthatthebiggestdriverofthebudgetispersonnelandcontractwork.Kathysuggestedincreasingtheoperatingreservebecausewehavethemoneyandareheavilydonor-reliant.Shilohsuggestedafuturediscussiononamodelrevenuestreamthatdoesn’tleaveustooreliantonanyonesourceofincome.Bobsuggestedthatafootnotelistingtheoperatingreservebeincludedinthemanagementbudget.ShilohmovedandAndreasecondedamotiontoapprovethe2018budget.

c. DiscussionandPotentialRecommendationonEvergreenSeniorsBallotMeasure:Mostboardmembersexpressedfamiliaritywiththeballotinitiative.Theboarddiscussedwhatdifferentlevelsofengagementwouldlooklikefortheorganization,andpotentialimplications.Bobrequestedthattherebemorediscussionandclarificationbeforetheorganizationtakesaposition.JaviermovedandShilohsecondedamotiontodeferthedecisiontoafuturemeetingafterstaffgathermoreinformation.

5. OtherBusiness/ItemsforNextMeetinga. Therewasnootherbusiness.

6. Themeetingadjournedat1:00pm.

33

Current Year

Actual CY2017 Budget

Favorable/(Unfavo

rable) 100%

Revenue

Grants & Contributions 973,868 290,000 683,868

Membership Revenue 325,825 415,000 (9,175)

Special Event - Net 98,955 45,000 68,955

Other Revenue 1,829 0 1,829

In-Kind Revenue 6,220 0 6,220

Total Revenue 1,406,697 750,000 751,697 188%

Expenses

Salaries & Benefits 577,228 545,382 (31,846) Additional hire mid year

Occupancy and Office 55,345 49,126 (6,219)

Accounting, Legal & Professional 65,384 15,200 (50,184) not budgeted for accounting, audit & tax

Meetings, Conferences and Travel 17,887 11,100 (6,787)

Marketing and Communication 61,679 59,343 (2,336)

Other Expenses 23,463 20,072 (3,391)

In-Kind Expense 6,220 0 (6,220) not budgeted. Covered by income same

Total Expenses 807,205 700,223 (106,982) 115%

Net Income/(Loss) 599,492 49,777 549,715

Events Revenue 107,730

Events Expense 8,775

Special Event - Net 98,955

Difference than GAAP P&L 1,195,000

Grants & Donations 1,100,000 Packard & Sobrato

Memberships 80,000 MidPen, HTSV, FCH, Housing Authority

2018 Affordable Housing Week 15,000 U.S. Bank

SV@Home

Preliminary Statement of Revenues and Expenditures

For the Calendar Year Ended December 31, 2017

Date: 1/23/2018, 3:03 PM For Management Purposes 4

Attachment 2

1 4

December 31,

2017

December 31,

2016

Assets

Current Assets

Cash - Unrestricted 29,494 217,305

Cash - Operating Reserve 250,000 0

Cash - Restricted 620,000 0

Accounts Receivable 1,236,350 58,120

Other Current Assets 9,973 11,651

Total Current Assets 2,145,817 287,076

Long Term Assets

Property & Equipment 2,308 1,184

Total Assets 2,148,124 288,261

Liabilities

Current Liabilities

Accounts Payable 9,690 0

Accrued Expenses 69,694 14,012

Total Liabilities 79,384 14,012

Fund Balance

Unrestricted Net Assets 23,741 274,248

Unrestricted Board Designated Op Reserve 250,000 0

Temporarily Restricted Net Assets 1,795,000 0

Total Fund Balance 2,068,741 274,248

Total Liabilities and Fund Balance 2,148,124 288,261

SV@Home

Balance Sheet

As of 12/31/2017

Date: 2/12/2018, 11:59 AM Page: 1

Attachment 2

2

5

February15,2018

Passage of the Tax Cuts and Jobs Act: Impact of Revisions to the Tax Code on Affordable Housing in Santa Clara County

Thankfully, the provisions of the final bill signed by the President did not go as far as some had feared in impacting our ability to finance affordable housing in Santa Clara County. That said, the tax bill is expected to result in a 16% reduction in new affordable homes nationwide. Novogradac & Company LLP has estimated that as many as 235,000 new affordable homes nationwide will not be built (as illustrated in the chart below). In San Francisco, City leaders report that the lower corporate tax rate has increased the cost of building affordable housing by roughly $50,000 per unit.

6

Attachment 3

1 6

February15,2018

Here are the most significant provisions:

• Lowers the top corporate tax rate from 35 to 21 percent effective January 1, 2018. This changereduces the tax loss benefits of Low Income Housing Tax Credit (LIHTC) investments by reducingthe value of depreciation expense deductions. It is estimated that the rate reduction will reduceLIHTC equity by 14%, or lost equity of approximately $1.7 billion each year nationwide.

• Retains the Low-Income Housing Tax Credit with no modifications.

• Fully retains Private Activity Bonds (PABs), including Multifamily Housing Bonds, which providecritical financing to the vast majority of affordable housing developments in Santa Clara County andtrigger the 4% Low and Moderate Income Housing Tax Credit.

• Makes changes to the Base Erosion and Anti-Abuse Tax (BEAT), which could reduce thenumber of tax credit investors. The bill would allow only 80% of the LIHTC to be used against theBEAT, effectively reducing the value of the credit by 20% for some investors; the impact of thisprovision is still being evaluated.

Impact on Santa Clara Affordable Housing

• Fewer new affordable homes• Rental homes that serve higher average income levels, and provide fewer amenities and/or

social services• Loss of Construction jobs and business and tax income

What's next

The LIHTC enjoys strong bi-partisan support, and there is hope that modifications can be made to the tax credit to ensure that it continues to be a viable tool for creating housing for lower-income families. Republican Congressional leaders have indicated that they plan to propose adjustments in a follow up tax bill.

There is a vehicle already ready to go-- the Affordable Housing Credit Improvement Act (S. 548 and H.R. 1661), introduced by Senators Maria Cantwell and Orrin Hatch and Representatives Tiberi and Neal-- would increase the Housing Credit authority by 50% and would make other important changes, including: providing states with additional flexibility, making the financing of affordable housing more predictable and streamlined, and increasing the Housing Credit’s ability to serve extremely low-income tenants.

Affordable housing advocates lobbied hard to maintain the credit and are now set to push for amendments. In addition to our partners in Washington DC, including the National Housing Conference and Enterprise Community Partners, locally SV@Home member company California Housing Partnership Corporation (CHPC) represents California and the Bay Area in supporting and defending attacks on the LIHTC and other federal tools. SV@Home will continue to work with CHPC in any way we can to support their work.

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Attachment 3

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Date:February8,2017

To:BoardofDirectors

From:LeslyeCorsiglia,ExecutiveDirector

Subject:SV@HomePositionontheEvergreenSeniorBallotInitiative

PotentialAction

SV@Home:1. CantakeasupportoropposepositionontheInitiative.2. Canchoosetoremainneutral.

ShouldSV@Hometakeaposition,potentialactionscouldvaryfromlow-touchtohigh-touch:1. Signontothecampaignasasupporter/opponent2. Signontocoalitionletterswrittenbyothers3. Usesocialmediatotellthestory4. Authorarticlesorop-eds5. Activelyparticipateinthecampaignthroughvoteroutreachandcampaignmobilization

Introduction

AttheDecember21,2018Boardmeeting,staffbroughtforwardarecommendationtotakeanopposepositionontheEvergreenSeniorBallotInitiative.Atthemeeting,theBoardaskedthatstaffreturnwithmoreinformation,includingprosandconsandalistofsupportersandopponents.Thismemorandumrespondstotheserequestsandprovidesupdatedinformation.

SummaryoftheInitiative

TheEvergreenSeniorHomesInitiativemakesamendmentstoSanJose’s2040GeneralPlan,MunicipalCode,andEvergreen-EastHillsDevelopmentPolicy,toestablishasenioroverlaythatwouldallowforthedevelopmentof910seniorhousingunits,20%ofwhichareproposedasaffordable,onthis200-acreparcel.

InitiativeStatus

WiththeclaimthatvotersareunhappywiththeCity’sresponsetothehousingcrisis,supportersgatheredover30,000signatures,asufficientnumbertoqualifytheInitiativefortheballot.TheSantaClaraCountyRegistrarofVoterscertifiedthesignaturesonJanuary10,2018.OnJanuary23rd,theSanJoseCityCouncilacceptedtheCertificateofSufficiencythatwasissuedbytheRegistrarofVotersanddirectedstafftopreparea9212report,analyzingthefiscal,environmentalandeconomicimpactsoftheInitiative.ThisreportwasreleasedonFebruary2ndandwillbeheardattheFebruary13thCouncilmeeting.

TheCouncilhastwooptions:(1)toadopttheInitiativeassubmitted,or(2)toadoptaresolutioncallingforanelectiononJune5,2018.IftheCouncilselectsoptionone,itwouldneedtocallfora

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Attachment 4

1 8

SV@HomePositionontheEvergreenSeniorBallotInitiativePage 2 of 3

SpecialmeetingonFebruary23rdtotakeactionconsistentwiththerequirementsoftheElectionCodethattheCounciladopttheordinancewithintendays.SV@HomestaffwillprovideaverbalupdateontheCouncil’sFebruary13thactionattheBoardMeeting.

ProsandCons

Staffcontactedbothsupportersandopponentsofthemeasuretogatheradditionalinformation.Followingtheseconversations,wehavecompiledashortlistofprosandconsasreportedbyeachside(compiledfromamuchlongerlist):

1. Pros• HousingCrisis--SantaClaraCountyhasajobshousingimbalanceandthereissignificantandgrowingneedforseniorhousingunits.

• AffordableHousing—Theprojectproposesthat20%oftheunitsbeaffordable,whichishigherthanrequiredundertheCity’sinclusionaryordinance,withapreferenceformilitaryveterans.

• IndustrialZoning--The200-acreparcelhassatundevelopedfordecadesandisthoughtbymanytobeanundesirablelocationforindustrialorofficespace.

• EconomicImpact—AccordingtoananalysisconductedbyWilldanFinancialServices,theprojectwillresultinone-timerevenueof$624,000,000,morethan3,000jobs,and$1,400,000inongoingfunding.

• CommunityImpact--Thetrafficgeneratedfromseniorhomeswillbelessthanforindustrialuses.Inaddition,thedevelopmentwillhavelessimpactthanacampusindustrialdevelopmentinmanyareas:fire,EMS,watersupply,wastewatertreatment,sewagesystemcapacity,solidwastedisposal,airquality,andgreenhousegasemissions.

2. Cons• LocalControl—Ballotboxzoningdamagestheplanningprocessandeliminatestheopportunityforcommunityimpact.

• OverlayImpactsEntireCity—WhiletheInitiativepurportstobeaboutthisoneproject,thechangesproposedtotheMunicipalCodewouldallowseniorhousingtomoveforwardonindustriallandCity-wide.(Note:supportersstatethatthisclaimiscategoricallyfalse)TheInitiativedoesnotdefinethephrase“underutilized,”soitisnotclearhowmanyadditionalsitesmaybeimpacted.Initsanalysis,theCityusedadefinitionthatwouldresultin3,247acresbeingsubjecttotheOverlayZoneassumingthatallvacantindustrialsiteswouldconvert.

• PreservationofIndustrialLand--TheInitiativeamendsthe2040GeneralPlanandconvertsprimeindustriallandtoresidential.SanJoseneedstoprotectindustriallandtorespondtoitsjobs-housingimbalance.

• AffordableHousing--TheproposedaffordabilityislowerthancurrentCityinclusionaryrequirements,reducingaffordabilityfrom8%to6%forverylow-incomeunits,theremovalofthe12%low-incomehousingrequirement,andtheintroductionofa14%“moderateincome”requirement(maximumrentfora2-bedroomunit:$2,891).Forsalepricesforthesingle-familyunitsareestimatedat$1million.

• FiscalImpact—The9212reportstatesthattheInitiative’sCitywideSeniorHousingOverlaywillresultinanannualdeficitof$17.1millionperyearandanopportunitycostof$106.6millionannually(theamountofprojectedlostnetrevenueforemploymentlands).Thisfigureassumesthatsitesbeyondthe200-acreEvergreensitewouldalsousethe

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Attachment 4

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SV@HomePositionontheEvergreenSeniorBallotInitiativePage 3 of 3

CitywideOverlay.Perthe9212report,if20%oftheCity’svacantindustrialsitessoughttousetheOverlay,theimpactwouldbeclosertoatotalof$21million.

ListofSupportersandOpponents

1. Supporters—Proponentsofthemeasurehaveindicatedthattheyexpectmoresupporterstosignononcethemeasureisofficiallyplacedontheballot.Theytoutthe35,000signaturestheycollectedtoqualifytheinitiativeasameasureofthelevelofsupport.

SupportersstatedthattheprimarysponsorofthemeasureisPonderosaHomes,notthepropertyowner.Theyalsoindicatethattheirsurveysshownearly70%supportforthemeasure.

WhileformerCityCouncilmemberJudyChircowasoneoftheoriginalsignersofthepetitiontogathersignaturesfortheInitiative,hernameisnolongerincludedontheEvergreenSeniorHomesInitiativewebsite.

Supportersinclude:• SeanMorley,MorleyBrothers• PatriciaSausedo,BIAandNAAOP• EddieGarcia• CarlBerg,propertyowner• PonderosaHomes,developer• Dozensofindividualslistedonthewebsite

2. Opponents—Opponentsincludecurrentandformerelectedofficials,environmentalorganizations,andmanyindividuals.AllmembersoftheSanJoseCityCouncilhavecomeoutinoppositiontothemeasure.Opponentsinclude:

• Sen.JimBeall• AssemblymemberAshKalra• MayorSamLiccardoandallmembersoftheSanJoseCityCouncil• CarlGuardino,SiliconValleyLeadershipGroup• SantaClaraValleyWaterDistrictDirectorsLindaLezotteandBarbaraKeegan• TheSantaClaraValleyOpenSpaceAuthority(OSA)• TheSantaClaraCountyLeagueofConservationVoters• TheMercuryNews• TheSierraClub(LomaPrietaChapter)• GreenbeltAlliance• TheSantaClaraValleyAudubonSociety• TheCommitteeforGreenFoothills• Dozensofindividualsandorganizations

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Attachment 4

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2018 DRAFT Workplan Goal Key Objectives Key Actions Lead Supp Measurement Goal 1 Increase land, money, and tools that increase housing options for lower and moderate income households, and the “missing middle”

New affordable housing funding streams are approved at the State, regional, and local level. Santa Clara County jurisdictions adopt and implement inclusionary ordinances that include at least 15% affordability. The County and its jurisdictions abide by current laws, including surplus lands, accessory dwelling units, and SB 35. Efforts to streamline development and seek innovative solutions are explored, approved, and implemented. Land use approvals that will allow up to 50,000 homes to be built in the South Bay in the next decade are approved. Cities are held accountable for policies identified in their respective housing elements SV@Home agrees on its policy platform around preservation and anti-displacement.

Work with key partners to achieve voter approval of the Veterans and Affordable Housing Bond Act of 2018 Work in San Jose and other cities to gain approval for Commercial Linkage Fees Work in Santa Clara, Milpitas, Los Altos, and other cities develop strong inclusionary zoning ordinances with a minimum 15% affordability Obtain San Jose City Council approval to move forward with housing in North San Jose, in Urban Villages, and in Downtown San Jose. Support Palo Alto’s suite of solutions identified in the colleague’s memo and follow up with implementation. Support legislators in efforts to create new legislation, including bills that would increase density and affordability in key areas, make ADUs more affordable and easier to build, and clean up laws around surplus public land. Continue efforts to encourage cities and other public agencies to set aside land for housing, with an emphasis on affordable homes Continue to work with jurisdictions to streamline second unit ordinances to simplify the process for residents Plan and advocate for at least 20 percent affordability and significant housing approvals as part of the following plans:

● Mountain View -- East Whisman, El Camino, Terra Bella

● Cupertino-- Vallco

● Santa Clara-- Tasman East, El Camino, Chinese Investor

● San Jose-- Diridon Station, Citywide Urban Villages,

Evergreen CC, and Evergreen Senior

LC MR MR MR MR LC PL NM PL PL MR

Political NM NM LC PL PL Political Political Political Political Political Political

South Bay voters approve the Bond Act with votes to spare SV@Home will track the number of ordinances approved/ denied that would result in more homes for lower- and moderate income households and the missing middle, and the number of specific plans that have maximum housing requirements and a minimum of 20% affordability

Attachment 5

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Goal Key Objectives Key Actions Lead Supp Measurement

● Palo Alto-- Frys, Stanford

● Milpitas-- General Plan

● Sunnyvale - Moffett

Monitor progress on housing element implementation to determine how cities are doing at meeting their commitments

Understand and clarify SV@Home’s work in the preservation and anti-displacement space/ raise organizational awareness around this work

Undertake research around missing middle strategies and innovative housing types such as micro-units, prefabricated construction, and the like.

Develop an organizational framework that includes policy and advocacy around innovative housing solutions.

MR

MR

PL

NM

NM

PL

NM

PL

Political

PL

MR

Political

Political

LC

Fellow

NM Goal 2 Increase production of new affordable homes

Stand-alone affordable projects, including those funded by Measure A, receive elected official approval.

Mixed-income and mixed-use developments that include significant new affordable homes are approved.

Work in partnership with SPUR, SVLG, and City staff to implement a plan that leads to the development of 25,000 new homes, including 10,000 affordable homes in San Jose.

Facilitate meetings and conversations about Measure A implementation and coordination with County of Santa Clara staff and stakeholders, including city staff, elected officials, and developers.

Endorse and support Measure A projects.

Participate in a collaborative effort—called Housing Ready Communities—with Destination: Home, the County of Santa Clara, the City of San Jose, and the Housing Authority of Santa Clara County to pave the way for project approvals.

Convene a new Endorsement committee to review projects as they are submitted for endorsement.

Provide SV@Home support to new mixed-income developments to position them for support from elected bodies

LC

LC

PL Political

LC PL

PL

Political

MR

Political

Outreach

PF Political

Political

NM

SV@Home will track the number of developments that are proposed and those that are approved.

Evaluate the endorsement process and return to the Board with a mid-term report

Attachment 5

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Goal Key Objectives Key Actions Lead Supp Measurement

Goal 3 Improve regional coordination and response to housing needs that transcend city and county boundaries

A RHNA sub-region is created for the 16 jurisdictions in Santa Clara County

Key regional housing conversations, including CASA, move the needle on affordable housing development, overall supply, preservation of existing housing, and protection of residents.

Legislative solutions to mitigate housing crisis that are introduced and approved address Santa Clara County’s housing needs.

In partnership with the Cities Association, convene and manage a 7-member task force tasked with creating a RHNA subregion

Co-chair CASA Committees and work toward agreement on grand bargains and other actions that will move the needle on the regional housing crisis

Seek opportunities for collaboration with regional partners, including support for legislation and communications/ messaging

Coordinate with regional partners-- NPH, HLC, EBHO, and CCHO

Monitor, provide feedback and help develop housing-supportive federal and State legislation that supports SV@Home’s work in Santa Clara County (add from list of activities)

PL

LC

LC PL

MR

LC

NM

PL

PF

PL

PL

Agreement among all cities in the County to form a RHNA subregion

Agreement on a final set of actions from CASA

Goal 4 Broaden the advocacy base working to support new housing and progressive housing policies

More people are engaged in the housing conversation by speaking up at meetings, signing petitions, sending letters, or other actions.

SV@Home’s relationship with other partners is strengthened.

Meet with community groups to educate them about affordable housing, solutions, and how to engage

Strengthen relationships with partner Agencies, including newer YIMBY organizations—like Peninsula Forward, Balance Mountain View, and Catalyze SV—and others like SPUR, Working Partnerships, Greenbelt, and Sacred Heart Community Service.

Develop an advocacy toolkit for the website that provides tools to community members wanting to speak for affordable housing

Improve advocacy tools that make it easy for community members to speak up for housing by signing petitions and sending letters

Host huddles from different constituent groups—like educators, seniors, low-income renters, tech employees—to discuss the messages that resonate and how they can be a part of the solution

Outreach

PL MR

NM Comms

Comms

MR

PF

LC PF

Outreach

NM

Consultant

SV@Home will track the number of people who are engaged in various ways:

a. Percentage Increase of People on the Alert List

b. Number of People signing petitions and letters to policy makers

c. Percentage Increase in People attending meetings in support ofnew development

Attachment 5

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Goal Key Objectives Key Actions Lead Supp Measurement

Cultivate relationships with elected officials and city staff

PL Political MR

NM

LC

Goal 5 Change the narrative around housing and affordable housing

SV@Home’s social media informs, educates, and activates residents, elected officials, and others

SV@Home is considered a key source of information to earned media outlets

Stories and messaging begin to change the narrative around housing

Refine SV@Home’s Communications Plan to identify key messages and audiences

Increase Facebook likes and Twitter followers, and increase participation on other social media channels like Instagram and LinkedIn

Participate on Statewide, regional, and local panels to share messaging

Prepare regular letters to the editor and op eds on important issues

Prepare new tools, including videos and collateral, and hire creative help (if funding is received)

Develop a campaign, with messaging and stories that are compelling to key audiences

PF

PF

LC PL

PF

PF

PF

LC

PL

PF

LC PL

LC

LC

SV@Home will track its social and earned media analytics-- increased use of our website

More measurements may be added when SV@Home’s Communications Manager is hired

Goal 6 Increase and improve data, statistics, and research available to support policy work

SV@Home is looked at as the source of data and information on South Bay housing issues

SV@Home has the data, information, and research it needs to help elected officials and community members understand both the need for housing and workable solutions

Maintain and improve the SV@Home website to include up to date information on housing policies and data

Work with research partners to conduct research that helps tell the story or that provides new tools for affordable housing development.

Ramp up research and statistics work

NM

PF

NM

NM

PF

Fellow

Fellow

Fellow

SV@Home will establish a baseline for housing data, production and policies and will annually track jurisdictions’ performance against our Policy Roadmap.

Goal 7 The Board of Directors is strong, diverse, and committed to Develop a fundraising plan that ensures stability for the next three LC GL SV@Home will regularly bring forward

Attachment 5

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Goal Key Objectives Key Actions Lead Supp Measurement Operate a well managed and appropriately staffed organization

the organization and 100% of members fulfill their stated commitments.

SV@Home’s staff has the skills and abilities to ensure goals, objectives, and actions can be met

Ongoing funding for the organization is solidified by retaining and increasing new members and funders, and by increasing the number of multi-year commitments

Affordable Housing Week sponsorship fundraising covers the cost of all events for the year

years and looks to the future to plan for potential loss of foundation support

Hire Communication Manager, Political Manager, Admin Assistant, Outreach Associate

Manage first audit

Strengthen lobbying reporting

Ensure budget revenues and expenditures are met

Adhere to legal and financial requirements of the new 501c3 nonprofit

LC

LC

LC

LC

LC

PL

GL

GL

GL/HT

GL/HT

financials to the Finance Committee and the Board and will report on fundraising activity and progress in meeting fundraising goals.

Goal 8 Achieve strong membership growth and provide member value through access and events

Increase membership from corporations, banks, developers, and the community.

● 10 corporations ● 8 banks● 10 developers ● Doubling general/community membership

People want to join or remain as SV@Home members because of its mission and the benefits they receive from membership, including networking and member-only events.

Cultivate bank relationships as members or sponsors of SV@Home and events

Meet personally with for-profit and affordable developers to encourage their membership

Leverage the huddles and meetings with community numbers to bring in more members

Plan and manage a robust Affordable Housing Week

Coordinate bi-monthly educational forums about affordable housing issues and solutions. Bring in key leaders and innovators to help educate and engage attendees.

Convene roundtable discussions for elected officials, Housing and Community Development Directors, the development community, and policy and advocacy organizations. These discussions focus on timely issues and provide the opportunity to engage with others working throughout the County.

LC

LC

LC

MR

MR NM

PL

Board GIna

Board Gina

PL Gina Outreach

Mitch All

All

Political

SV@Home will report on its success in meeting its membership goal targets

SV@Home will report on the number of events it hosts and the number of participants attending

SV@Home will report on events/value from polls and surveys

Attachment 5

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Goal Key Objectives Key Actions Lead Supp Measurement

2018 Elections Voters are educated about candidates’ positions on affordable housing and key housing solutions in Santa Clara County

Develop and circulate candidate questionnaire prior to November elections

Host the following candidate forums ● Board of Supervisors ● District 7, San Jose ● District 9, San Jose ● Cupertino● Santa Clara

NM

MR LC

Political

Political

Legend

BD = Board

LC = Leslye Corsiglia PL = Pilar Lorenzana MR = Mathew Reed PF = Peter Feng NM = Nicole Montojo GL = Gina Lee Political - New Hire, Political Manager Comms = New Hire, Communications Manager Fellow = Senior Fellow Outreach = New Hire, Outreach Coordinator HT—Housing Trust

Attachment 5

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