bnb product deck_april_2015
TRANSCRIPT
4/22/2015 booknbloom.com - @booknbloom - #booknbloom
The social business tool, easy & fun
“ But how can SMBs leverage the potential of Facebook - despite their limited resources – in
order to grow? ”
In the last 10 years there has been an incredible change in how consumers behave resulting in Facebook becoming a powerful marketing and customer engagement tool. Therefore, it became a necessity for businesses to go social in order to address this challenge.
SMBs’ adaptation to the Social era
@Booknbloom facebook.com/Booknbloom
4/22/2015 booknbloom.com - @booknbloom - #booknbloom
Can Facebook be
an operational platform for SMBs?
With Book’n’Bloom it can!
Fully integrated in Facebook
Complete management solution
@Booknbloom facebook.com/Booknbloom
Book’n’Bloom - The social business tool
@Booknbloom facebook.com/Booknbloom
Integrated Booking calendar
CRM tools
SMS Reminders
Reward system
Facebook sharing features
Save time & money
Customer loyalty
Increase client reach
Benefits Congratulations! You have a Gift Coupon which will be automatically redeemed at your next booking!
Business
Client
Bookings anywhere, anytime
Flexibility
Favorite platform
@Booknbloom facebook.com/Booknbloom
Business Model
Application sold as SaaS on a monthly subscription fee
SEED Plan (9€/month) Basic plan to help small businesses
smoothly go digital
BLOOM plan (29€/month) All-inclusive solution for businesses to
grow further
Scheduling and CRM tools, SMS
reminders, limited promotional
features
Seed plan features, customized reward
system and Facebook promotional
tools
30 Days
FREE trial
NO credit card
@Booknbloom facebook.com/Booknbloom
Marketing & Sales
City-by-City expansion strategy (Playbook)
Channel partners
Digital Marketing
Bottom-up: City Managers & Sales representatives doing direct sales for early traction Top-down: Country & City Manager working with Channel Partners and Affiliates (i.e. Revlon in Spain, L'Oréal in Greece)
@Booknbloom facebook.com/Booknbloom
Team
Greece
Developers
Customer Support
Product Management
Country Manager
Marketer
Spain
Country Manager
Marketer
Colombia
Country Manager
Marketer (TBA)
UK
CCO
18 dedicated team members
Covering all technological and
business knowledge areas
Experience background of C-team:
- Winner of Robo Cup championship (twice)
- Serial entrepreneur for over 20 years
- 15 years of experience in business development
@Booknbloom facebook.com/Booknbloom
Milestones
Raised $1 m. (Private Equity investor)
> 400 sign ups | 3 countries
Active in Greece | Spain | UK
@Booknbloom facebook.com/Booknbloom
Expand in Latin America Q2/2015
Roll-out in US Q2/2015
Developing product version 1.5
Where we ‘re going What we ‘ve achieved
4/22/2015 booknbloom.com - @booknbloom - #booknbloom
What follows
Easy –more prosperous use of ads
Fully functional- end-to-end in Facebook
1. Creation of ad
2. Purchase of offer
3. Appointment booking
4. Redeem of offer
5. Spread the word
Creation of offer
Facebook ads
Client booking
Client payment
@Booknbloom facebook.com/Booknbloom
Implementation of Advertising & payments
4/22/2015 booknbloom.com - @booknbloom - #booknbloom
The
Facebook makes strong moves to enable businesses to use the social network as an operating platform.
• Messenger for Business
• Payments integration
• Keywords search
• Call-to-Action button on Facebook pages
uture
@Booknbloom facebook.com/Booknbloom
@Booknbloom
facebook.com/Booknbloom
Claus Rosenberg Gotthard
Co-founder & CEO
www.booknbloom.com
@clausrosenberg