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June, 2010 1BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
USDESG
Business Responsibility
June, 2010
BMW Group DesignworksUSA
Building Culture- engage customers, staff and the public
in your commitment to a green business
June, 2010 2BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
685 gallons of oiland $220 is saved for every ton of
recycled plastic used instead of virgin
material
3 billion dollarsis the amount DuPont saved in the process
of reducing carbon emissions by 70%
15%of the plastic parts in BMW‟s consist
of recycled materials obtained from
production waste or used parts
83%of the plastic parts in HP‟s Deskjet
D2545 printer are made from
recycled materials
600 million dollarsand 100 tons of paper have been saved by Nokia
since reducing the size of their product packaging
40 million dollarsin sales were generated by Clorox‟s Green Works
products in the first year
June, 2010 3BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Sustainability and the Triple Bottom Line
The Triple Bottom Line is a BALANCE of social, economic, and environmental concerns.
This is a fundamental shift in the way a business measures success,
where all three areas are treated equally.
It doesn‟t have to be complicated.
Economically
viable
Environmentally
responsible
Socially
equitable
June, 2010 4BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Do good things and talk about it
What matters to your staff and customers?
Take small, achievable steps.
Don‟t assume people know more than you.
Share your story and personalize the journey.
Transparency is critical- Don‟t overhype.
Be honest about where you could be better.
Make it a way of life.
You‟re trying to make a difference. So let people know!
June, 2010 5BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Find a common ground.
Discover what‟s important to you, your staff, your customers.
Make your efforts meaningful to them.
Business goals
Environmental concerns
Social issues
June, 2010 6BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Find the opportunities. Then rank „em!
Audit your company. Where are the opportunities?
Engage your staff.(staff incentives)
Rank your opportunities.- complexity
- duration
- significance
- environmental/social impact
- economic impact (pros/cons)
- marketing impact
June, 2010 7BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
We need a plan.
Progress is the key.
1. Set simple, achievable targets.
2. Assign accountability.
3. Decide how you will measure progress.
4. Set a timetable and checkpoints.
5. Track your results.
6. Sustain your message. Sustainability is about long term success. Share your progress regularly.
June, 2010 8BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Share your journey.
Involve your staff and customers in the process.
Where do your customers interact with you?- Local events
- Advertising and Promotions
- Sponsorships
- Bulletin board at your business
- Email newsletter
- Company website
- Blog
June, 2010 9BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Make it relevant.
Communicate your progress in meaningful terms.
“emailing our receipts saved 300 trees this year……..”
ELECTRICITY 1 kWh = 1 100W bulb on for 10 hours = roughly 1.7 lbs CO2 (EPA)
Average household uses 938 kWh per month = 9.4 tons CO2 per year
GAS 1 car produces approx 6 tons of CO2 / year (roughly 1 lb per mile)
1 car requires ½ acre of trees to absorb the emissions
WATER 1000 gallons of water requires approx 1.45kWh = 2.5 lbs CO2
Average family of 4 uses 600-700 gallons / day
RECYCLING 1 ton of paper saves 17 trees and 7000 gallons of water
1 aluminum can saves enough electricity to power a TV for 3 hours
1 glass bottle saves enough energy to run a 100W light bulb for 3-4 hours.
June, 2010 10BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Track your progress.
You can‟t manage what you don‟t measure.
Keep records of what you are trying to improve.
If your actions don‟t provide the results you wanted try something else.
Share what does work with others.
This is a slow, building, learning process.
As you tackle small steps, you become
able to tackle bigger projects
June, 2010 11BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Partner with other businesses
What capabilities, knowledge, and materials can you share?
Don‟t assume everyone knows what you know. Help others get on the path!
Getting your staff, customers, or other businesses to become more sustainable could be the most
significant thing you accomplish!
June, 2010 12BMW Group DesignworksUSA Burbank Green Alliance Corporate Responsibility
Thank you.