bluewolf overview

New York - San Francisco - Atlanta - Boston - Chicago - Denver

Seattle - London - Paris - Sydney - Melbourne - Prague

Contents

Introductions

Who is Bluewolf

Customer Stories

Company Overview

Bluewolf is a global consulting

agency that builds digital

solutions designed to create

results. Now.

Our Capabilities

— Salesforce

— Digital Marketing

— Quote-to-Cash

— Analytics

— Change Management & Learning

— Public & Private Training

— Cloud Integration & Development

— Cloud Governance

— MobileDesign Build Innovate

“Bluewolf is a global consulting agency

that builds digital solutions designed to

create results. Now.

Awards

Salesforce Partner Innovation Award

CRN Solution Provider 500

The Cloud Awards Best Cloud Consultancy

9500+ Success

Stories

12 Offices

Globally

15 Years of

Innovation

9.12 Customer

Satisfaction Rating

“Bluewolf Named a Worldwide Leader in

the IDC MarketScape Salesforce

Implementation Ecosystem*

*IDC Marketscape: “Worldwide Salesforce.com Implementation Ecosystem 2015 Vendor

Assessment.” By Ali Zaidi and Gard Little, April 2015 - Document #255142

We Are Global

San Francisco

Seattle

Denver

Chicago

Atlanta

New York

Boston

London

Paris

Prague

Sydney

Melbourne

Strategy ImplementationChange

Management

Bluewolf

Beyond

Business Lines

Our Approach

Technology should align to

business strategy, not drive it.

Our methodology puts people at

the center of transformation and

uses our technology-driven

implementation to decrease risks

and increase quality.

Key Differentiators

Full Multi-Cloud Enablement

(Integrated Marketing (MC, Eloqua, Pardot &

Marketo), Sales and Service Practice)

Communities

£

CPQ PracticeBig Machines, Apptus +

Steelbrick enabled

Mobile (off-line) Native platform

Analytics Going GlobalOur unique proven approach to rapid

Global Deployments

ALM Full project life cycle management

from Vision to Release packages and

automatic code coverage testing.

Change

Requests

Prioritisation

Release

£ £ £

Bluewolf BeyondManaged Innovation Service

Some examples of our clients

Customers

MEDIA FINSERV /

INSURANCE

PUBLIC SECTOR HEALTHCARE MANUFACTURING

9500+ Client

Projects

Completed

350+ Active

Clients

Diversified Blue Chip

Client Base

Success StoryChallenge Solution Result

Medtronic, a global manufacturer of medical

devices, had a problem with disparate

customer data sitting across multiple

systems. There was no single platform where

cross-functional marketers could effectively

manage communications to their audience.

Bluewolf utilised Salesforce Marketing Cloud

to allow Medtronic to manage more effective

communications across a global marketing

team.

o Designed and built a cross-functional

Salesforce Marketing Cloud Enterprise 2.0

account.

o Configured a regional-based business unit

hierarchy to better support Medtronic’s

marketing efforts.

o Integrated Salesforce Sales and Marketing

Clouds to ensure increased targeting and

effective reporting of B2B customers.

o Created a custom SAP integration to ensure

sensitive B2C (Patients) data was only visible

to the appropriate users, keeping the data

siloed within the B2C business units only.

Single Unified Platform

o The Medtronic marketing team across dozens

of regions can now access a single platform,

with administrators able to create custom

roles, thereby controlling appropriate access

for each user.

Effective integrations

o Email reporting and tracking data can now be

viewed against leads and contacts within

Sales Cloud.

Controlling Sensitive B2C Data

o Following data governance guidelines, patient

data can be kept separate from B2B data.

Future-Proof

o As Medtronic’s business expands, their

Marketing Cloud account grows with them,

supporting as many users and departments

as necessary.

Medtronic Salesforce Effectiveness Team

Business Outcomes: Greater Engagement, Governance Industry: Healthcare Technology: Salesforce Marketing Cloud Technology:

Salesforce Platform and Mobile

Medtronic now have a single,

unified platform that cross-

regional marketers can

access to holistically manage

communications to their

audience


Sapa Building Systems (SAPA) develops and

sells aluminium-based window, door and

façade products including the development of

energy-saving concepts. Sapa has a portfolio

of brands – Domal, Technal, Wicona, Sapa –

to ensure a proper response to the various

segments of the global market.

o Following the merger different CRM & ERP

solutions were existing and had to be merged

into a new one. Salesforce was chosen as the

solution.

o Needed to establish a core vision to build and

share within business and country unitst.

o Visibility needed to be managed according to

employee’s position, taking into account that

one employee could belong to several brands.

o Most data in the solution needed to be brand-

specific.

Bluewolf implemented Salesforce for 743

users across 17 countries

o Construction of a core model to support all

countries roll out

o Deployment of Territory Management to

ensure that Account and Contact

management features fit the geographical

visibility for each user

o Built complex sharing rules to allow read

and/or write access on all branded objects

o Integration with Movex and SAP to get a

single customer database with accurate

financial information

o Implementation of Connect Offline to support

the sales team on the field.

Bluewolf has helped SAPA to identify gaps to

create a core-model for all countries and

brands within Sapa SBS.

o Solution as been rolled out in France with

positive feedbacks and global roll out is in

progress.

o Based on those results, Sapa has selected

Bluewolf to work on the CRM project of an

other Division (Sapa Precision Tubing).

Sapa Building Systems Establishing Complex System Governance with Salesforce

Business Outcomes: Cost Reduction Industry: Manufacturing Technology: Salesforce Sales Cloud Regional: EMEA


Rick Steve’s Europe (RSE) began as a boutique travel firm specializing in the authentic European vacation. Today, they provide full service European tours for over 19,000 customers worldwide, each year.

o Business was growing +35% year over year

with technology that is nearly 10 years old

o Company culture is of the utmost importance

– employee retention and culture threatened

by extremely inefficient processes born by

antiquated technology.

o Salespeople were spending too much time

troubleshooting customer’s technical needs as

opposed to educating customers on travel –

what they love to do, and ultimately what

makes RSE unique.

Bluewolf helped RSE map the customer journey

from purchase to arrival and built a solution to

address where technology can improve the

overall RSE customer experience.

o Automated customer onboarding and

customer correspondence workflows

established

o Expanded Salesforce functionality (Sales

Cloud and Marketing Cloud), eliminating the

need for sales to use multiple systems

o Improved overall collaboration between Tour

Sales and Tour Operations

o Automated customer correspondence through

Salesforce.

o Reduced overall correspondence

(19 customer emails reduced to 10).

o Improved access to customer portal

decreased case call volume by 35%.

o New data model allows RSE to manage

individual travellers and their relationships to

other travellers

Rick Steve’s Europe Mapping the Customer Journey Produces Results

Business Outcomes: Cost Reduction/Retention Industry: Travel Technology: Salesforce Sales & Marketing Cloud Regional: EMEA

IT’S

ALWAYS

NOW

bluewolf overview

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