www.bluetoothworldevent.com

where the internet of things connects

CONNECTING THE $3 TRILLION IoT OPPORTUNITY

APRIL 14 - 15 2015 SANTA CLARA CONVENTION CENTER, SILICON VALLEY, USA

Industry leading speakers include

Kenny Lauer VP Digital & MarketingGolden State Warriors

Roland LabanaWireless, IoT, Sensors,Location - SW MgrMotorola Mobility

Thomas Powers, Ph.D.VP, Government Accounts,

Siemens Hearing InstrumentsSiemens

Chris GlodeGeneral Manager,MapMyFitness Under Armour

Radek TadajewskiFounder & CEO

Oort

Daniel BailinDirector of Strategic Innovation

HID Global

Minsoo Lee, Ph.D.Chief Research Engineer,

IoT Team LG Electronics

Robin HeydonFellow, Global Standards

CSR

Eric FriedmanCTO & Co-Founder

Fitbit

Aaron EmighCTO & Co-Founder

shopkick

Makingthe IoT areality withBluetooth

2015 SPONSORS INCLUDE

WELCOME!

Dear Bluetooth colleagues andIoT enthusiasts,

The Bluetooth Special Interest Group(SIG), in partnership with InformaTelecoms & Media, is proud to present thenext generation of the Bluetooth Worldseries. Last year’s event series gaveexclusive insights on the future ofBluetooth® technology to a record numberof industry experts and Bluetooth productinnovators.

In 2015, the conference series iscontinuing its global run hitting California,Shanghai and London. Building on 2014’smomentum, 2015 will be bigger andbetter— more sessions, more tracks,bigger exhibit area and more. With a

global presence and expanded program,the Bluetooth World series will drive moreattendees and enable the industry's topleaders, developers, engineers, analystsand media to gather and explore thegrowing Internet of Things (IoT) enabled byBluetooth technology.

The Bluetooth World series offers insightson the latest IoT products and devices aswell as networking opportunities withsenior-level decision makers. There aremany ways to participate in theconference program as either an exhibitor,Hackathon participant, sponsor orattendee simply there to network and learnabout the growing world of Bluetooth inthe IoT space!

As the only global conference focusing onBluetooth in the IoT arena, these eventsshape the industry platform by enablingparticipants to share and learn bestpractices, explore various growthopportunities, evaluate business models,and network with colleagues from acrossthe ecosystem.

We look forward to seeing how you willmake an impact in the Bluetooth industryin 2015 through the Bluetooth World seriesevents!

Mark PowellExecutive DirectorBluetooth SIG

COVERING THE LATEST TOPICS IN THE BLUETOOTH INDUSTRY WITH A FOCUS ON IoT

Visit www.bluetoothworldevent.com to learn more today!

AUDIO

BLUETOOTH WORLD 2015 AT A GLANCE

CONFERENCE DAY ONE CONFERENCE DAY TWO

Keynote Presentations: Bluetooth Releases & Their Roles in IoT• The developing market for Smart Buildings and how Bluetooth is the

best technology• Beacons in the sports arena using Bluetooth Smart and next

generation proximity features

Keynote Presentations: Wearables, Fitness & Start-Up Campaign Tools• The advantages of Bluetooth low power consumption in IoT devices• How Bluetooth will evolve the growing IoT ecosystem

TRACK A TECHNICAL STRATEGY

• Evolution of Bluetooth devicesin IoT

• Bluetooth market developmentin IoT

• Designing Bluetooth enabledIoT devices

• Building efficient solutions withBluetooth as the connectivitysource

TRACK B DEVELOPERS’ SUMMIT

TRACK A TECHNICAL STRATEGY

• Security in the connectivityspace

• Bluetooth technology indeveloping IoT markets

• Mesh & Beacons• Bluetooth enabling the IoT

developer ecosystem and theemerging role of appcessories

TRACK B DEVELOPERS’ SUMMIT

ENTRANCE

TECHNICAL STRATEGY ENTRANCE

DEVELOPERS'SUMMITENTRANCE

01

02

03

04

05

06

07

08

10 11

13 12

14

15

16 17

18

19

20

21

09

Innovation Zone

Dialog Semiconductor ZoneHackathon

BLUETOOTH WORLD HACKATHONThe Hackathon offers developers, designers, andentrepreneurs an opportunity to pitch app and product ideas,form teams, build prototypes and present to our Hackathonjudges. This is a great way to gain early access to developerplatforms, hone and advance your skills, and meet otherhackers and leading Bluetooth experts in the industry!

Visit CSR at Booth #16 for your chanceto win great CSR enabled products!

WANT TO SPEAK, EXHIBIT OR SPONSOR?Contact Patrick Ahern to discuss options and develop a customizedpackage to suit your individual requirements.

Patrick AhernAccount ManagerEmail: patrick.ahern@informa.com Office: +1 650 396 2930Mobile: +1 415 377 5097

BLUETOOTH WORLD 2015 FLOORPLAN

Book your Passes at www.bluetoothworldevent.com

Press Analyst7%

Audio ProductManufacturer

6%

IndustryAssociation

5%

HardwareManufacturer

4%Developer

2%

Internet5% Module/Chipset

Vendor 4%

MedicalDevices4%

WearablesManufacturer

2%

Test &Measurement

3%

Consumer Electronics 23%

Semiconductor19%

Industry Association 11%

Sporting GoodsManufacturer

1%

Other4%

Job Title Breakdown:

Visit www.bluetoothworldevent.com to get involved today!

VIP NETWORKING

A favorite from 2014's event, the Speed Networking Zonereturns for more valuable opportunities to connect with keystakeholders and decision makers. Acclaimed by sponsorsand VIPs alike, our dedicated VIP Relations team will line upa host of top-level decision makers, guaranteeing new leadsand partnerships in minutes. Our team will line up private andtailored meetings with decision makers before the show,thereby maximizing your opportunities to develop thosepivotal relationships. Contact Our VIP Relations team to take

part in this valuable opportunity.

Melinda Templeman VIP Relations Manager E: melinda.templeman@informa.com T: +1 650 396 2931

EXPERIENCE THE LATEST IoT PRODUCTS AND DEVICES AS WELL AS NETWORKINGOPPORTUNITIES WITH SENIOR-LEVEL DECISION MAKERS

““

CxO/President ......................15%VP/Director/Head ................25%Marketing/Business Development ...... 7%Press/Analyst ......................5%Project Manager/Product ....17%Engineering/Technics/Architect ..........24%Developer/Other ..................7%

The facilitation of meetingsat Bluetooth World was areally nice component ofthe exhibitor package.Having meetings alreadyset up prior to the start ofthe show was very useful.The speed networking wasalso a good way to meetpeople and was an efficientuse of time.Kristen Papa, Director of Marketing, Brivo Labs

I thought the speed networking session was quite useful. It gaveme the opportunity to meet some of the attendees of BluetoothWorld who I may not have met otherwise and some turned out tobe helpful contacts. Pratyash Dave,Field Applications Engineer, Nordic Semiconductor

Company Profile:

www.bluetoothworldevent.com

Neil MawstonExecutive Dir., Global Wireless

PracticeStrategy Analytics

Sonny VuCEO

Misfit Wearables

Jose BohorquezCo-Founder & CEO

Skulpt

Eric MillerCEO

Avi-on Labs

Andrew XueFounder & President

ActvContent

Paul AselManaging Partner

Nokia Growth Partners

Simon SłupikCTO & Co-Founder

Seed Labs

Mark KirbyTechnical Lead

Matchbox Mobile

Bill SaltzsteinPresident

Code Blue Consulting

Anthony GonzalesCo-Founder

Force Impact Technologies

Jeffrey DungenCo-Founder & CEO

ReelyActive

Brett Bjorkquist Dir., Product Development -

Advanced SolutionsVoxx International

Bruce B. CoxFounder & CEO

Xycast

Ulrich DitschlerCEO & FounderTobyRich

Lee RatliffPrincipal Analyst

IHS

Kevin CoteSr. Director, Digital

Golden State Warriors

Brian RussellVP of Business Development,Wireless Remote Patient

MonitoringCovidien

Bill MorelliDirector, IoT, M2M, & Digital ID

IHS

Anupam RastogiPrincipal

Nokia Growth Partners

Morten HansenVP Partnerships & Connectivity,

Global MarketingGN ReSound

Tejas MehtaResearch AnalystParks Associates

Jason RogersTechnical Director, Smart HomeLowe's Home Improvement

Angela McIntyreResearch Dir., ConsumerTechnology & Markets

Gartner

Sean O SullivanCEO

LocalSocial

Maxine BinghamFounder, Editor-In-Chief,

PublisherIoT Perspectives

LEARN HOW TO BUILD THE IoT WITH BLUETOOTH FROM CxO's, FOUNDERS, DEVELOPERS AND EXPERTS INCLUDING:

Visit www.bluetoothworldevent.com to get involved today!

17.30 END OF CONFERENCE DAY ONE

CONFERENCE DAY ONE - WEDNESDAY APRIL 14TH

SESSION: EVOLUTION OF BLUETOOTH DEVICES IN IOT

Thinking Like a Customer & Testing Like an Engineer• How to test interoperability while accounting for the entire ‘Bluetooth

Experience’ • Real world examples of how Bluetooth Smart implementations met customer

expectations

Case Study: Changing Dumb Devices to Smart Devices throughBluetooth Control

Connected Fitness Applications & Partnerships

Making Economical Sense: Cost Effective Solutions• Cost of designing systems and devices with new Bluetooth releases• The rapid decrease in the cost of sensors

PANEL: Platforms and Data Interoperability• A discussion on different OS kits used in various segments• Platform, system and connectivity partnerships• Data share and emerging platforms

15.00 BREAK (SPEED NETWORKING & EXHIBITION VISIT)

12.10 NETWORKING LUNCH & EXHIBITION VISIT

TECHNICAL STRATEGY DEVELOPERS’ SUMMIT

SESSION: BLUETOOTH MARKET DEVELOPMENT IN IoT

Smart Connections: Technicalities Behind Smart Homes, Cars &Phones• Bluetooth’s role in the changing landscape of phones and cars• Connecting the smartphone to the smart home and smart car

Enriching the Hearing Experience Through Bluetooth• Outcome measures, and directional microphone technology• How to wirelessly connect audio devices—phones, TVs, and MP3 players and

smartphone apps like Pandora Radio, Google Maps, driving instructions andFaceTime video calls—to hearing aids

The Freedom of Bluetooth• How the latest Bluetooth release enables flexibility of apps

• Trends in simplifying access to the internet via Bluetooth

PANEL: Perception vs. Reality: The Bluetooth Challenge• Bluetooth Myth Busters

SESSION: BUILDING EFFICIENT SOLUTIONS

Configuration and Evolution of Devices and Designs• Challenges & successes of designing low power solutions• Matching features to applications

• Application showcase

SIG Developer Toolkit• D3T• Working with the SIG Steve Hegenderfer Head of Developer Program Bluetooth SIG

Developing Technology That Is BOTH Low Power & High Speed• Eliminating the trade-off between low power and high data rate• mbed OS architecture and release schedule

PANEL: Hottest Profiles for Each Technology (Smartphones, Tablets,Wearables)• OS Roadmap: Which profile to use?

08.00 ANALYST BREAKFAST BRIEFINGS

Privacy & Information Economy of WearableElectronics & Smart Home Appliances &Devices

Shaping the Market: Market Sizing & MarketShare• A feel for the market, the main players, where it is

headed, and how wearables will play a role

How Will Bluetooth Evolve for the IoT?• Contexts (i.e., connected: home, car, city, building, etc.)• Cost, range, latency, reliability, power consumption• Ease of use• Security• Architecture

The future of mHealth• Opportunities of connected and mHealth powered by

Bluetooth• Interference, coexistence, interoperability and Bluetooth

in medical environments • Health, fitness, medical devices & apps: What is the

difference and what does it mean to me?• The FDA process for medical apps and devices

09.00 KEYNOTES

Moving Forward: Bluetooth Classic toBluetooth 4.2 & Bluetooth Smart Mark Powell Executive Director Bluetooth SIG

Bluetooth: Connecting the Internet of Things

The High Rise of Smart Buildings• When will we have Smart Buildings?• What is a smart building?• Why is Bluetooth the best technology?• The need for interoperability• The need for low power and low cost• The potential uses of Bluetooth Mesh & CSRmesh

10.00 BREAK (SPEED NETWORKING &EXHIBITION VISIT)

Growth of Beacons • Playing the field: Beacons in the sports arena• Bluetooth smart & next generation proximity features• Technology partnerships• How beacons work with different operating systems

The Future of Bluetooth & Its Role in IoT

PANEL: Innovations Around the NewestBluetooth Releases• New uses of Bluetooth• Roadmap of releases• Bluetooth IPR developments• Future proof technologies

SESSION: DESIGNING BLUETOOTH ENABLED IoT DEVICES

Optimizing Device Design – Creating Connected Devices

Mastering Efficiency with Design Patterns

DEBATE: Implementing Bluetooth via Chip Sets or ASICS?• Advantages and disadvantages of each• Power consumption• Cost• Performance• Adaptability• Is there still a debate on chip sets vs. ASICS or has the market settled on a

technology type?

15.00 BREAK (SPEED NETWORKING & EXHIBITION VISIT)

CONFERENCE DAY TWO - THURSDAY APRIL 15TH

www.bluetoothworldevent.com

12.10 NETWORKING LUNCH & EXHIBITION VISIT

08.00 ANALYST BREAKFAST BRIEFINGS

Smart Buildings, Smart Cities• The role of Bluetooth in smart cities• How mesh solutions could be implemented• New developments in smart buildings and smart

cities• Architectural requirements and how Bluetooth Smart

enabled the architecture

The Evolving Bluetooth Audio Market

Keeping up with Wearables• Breaking industry and market updates, issues and

trends• Is the market saturated?• How do companies differentiate themselves?• Does the wearables market change by region?• Consumers’ psychology – how to appeal to different

segments and earn their trust• What is driving the wearables market – fitness or

medical, or do they work together?• Partnerships in wearables• The power of data analytics

09.00 KEYNOTES

Enabling the Wearables World• Transition from Wearables 1.0 to Now• Future applications and trends of wearables• Wearables challenge: Getting people to wear devices• Marketing to the general public & not only health nuts• Building a marketplace for wearables

A Growing Ecosystem • Bluetooth's role in the IoT ecosystem development

10.00 BREAK (SPEED NETWORKING &EXHIBITION VISIT)

Redefining Your Workout With Bluetooth

PANEL: Managing the Successful Start-Up:Funding & Development • Getting the funds & tools you need• How to get funding, how to pitch for funding, what

you need to have a successful crowd fundingcampaign

17.40 CLOSE OF CONFERENCE

SESSION: SECURITY IN THE CONNECTIVITY SPACE

Case Study: Bluetooth’s Role in IoT Security Connections

PANEL: Tangled in Wireless Connections – Bluetooth’s Role in aCrowded Connectivity Space• Are there too many wireless connectivity technologies in a crowded space?

How do they work together?• Connecting all of the devices using wireless technologies • Bluetooth in the wireless ecosystem: Where they co-exist & compete• A discussion on how Bluetooth Smart, NFC & Wi-Fi all fit in the wireless

ecosystem

SESSION: BLUETOOTH TECHNOLOGY IN DEVELOPING IoTMARKETS

Game Changing Technology: Bluetooth in High Activity & Life SavingMarkets

Going to Market: Timing & Consumer Learning Curve• Reducing your time to market• Adjusting to changing customer demand

Getting In Sync: The Bluetooth & Fitness Partnership• The advantages of Bluetooth low energy consumption• Choosing Bluetooth over other wireless connectivity technologies

PANEL: Global Forecasting: Comparing How Different MarketSectors Will Grow Regionally Throughout 2015

TECHNICAL STRATEGY DEVELOPERS’ SUMMIT

SESSION: BLUETOOTH ENABLING THE GROWING IoTECOSYSTEM

How the Bluetooth Smart Interface Enabled the DeveloperEcosystem

How Bluetooth Can Break Through the Barriers & Tackle theDeveloper Challenges Head On• Creating a more user-friendly device and system using Bluetooth• How Bluetooth can help with devices and systems being locked and limited

SESSION: MESH & BEACONS

Bluetooth & Mesh - Building the Future Network• Using Bluetooth Mesh to get wired performance without wires

Energy Harvesting in Bluetooth Devices & Beacons

PANEL: How to design, develop and launch a Beacon-friendly app• Beacons in retail and events• Best practices in privacy and earning the consumer’s trust• Payment and loyalty solutions via Bluetooth Beacons• How beacons enhance the user interface

15.10 BREAK (SPEED NETWORKING & EXHIBITION VISIT) 15.10 BREAK (SPEED NETWORKING & EXHIBITION VISIT)

Visit www.bluetoothworldevent.com to get involved today!

Promoter and Associate members of the Bluetooth SIG are eligiblefor a 25% discount**Discounts are at the discretion of Informa Telecoms & Media and are notcumulative

Informa is PCI compliant and for security reasons now only accepts credit cardpayments via the event website and over the phone. For more informationregarding hotels and accommodation at the event please visit the event website atwww.bluetoothworldevent.com. For full terms and conditions please visitwww.bluetoothworldevent.com

The official events of

5001 Great America Parkway, Santa Clara, CA 95054

Tel (408) 748-7000

Visit the event website www.bluetoothworldevent.comContact Melinda Templeman for Delegate Bookings melinda.templeman@informa.com1 (650) 396-2931

PRICE AVAILABLE UNTIL 15 FEBRUARY 2015

$995.00

PRICE AVAILABLE FROM 16 FEBRUARY 2015

PRICE AVAILABLE FROM 6 APRIL 2015

Payment Terms: Informa Telecoms & Media paymentterms require that all delegate fees are due in full onbooking. Failure to pay for your reserved place mayresult in the booking being released. All fees include

lunch, refreshments and event documentation.

15-16 SEPTEMBER 2015Hilton Tower Bridge, London, UK

18 - 19 AUGUST 2015Grand Hyatt, Shanghai, China

UPCOMING EVENTS IN THE BLUETOOTH EVENT SERIES

$1295.00 $1595.00

$299.00 $399.00 $499.00

$299.00 $399.00 $499.00

FREE $50.00 $100.00

$1999.00 $1999.00 $1999.00

Standard Conference Pass

Start-Up Rate

Developer Summit *

Hackathon

Start-Up Promo Pack (demo table plus 2 passes; qualifying companies)

HOW DO I REGISTER?