Welcome to Bluestreak 5.0

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About Bluestreak

Enterprise-class third party ad serving platform

Founded in 1999 Reputation for platform’s power, ease of

use and commitment to customer service Ability to scale large programs for direct

clients and agencies Headquarters in Watertown, MA &

London, UK Global reach

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Supporting Leading Agencies and Advertisers

We are dedicated to buy-side solutions

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Delivering the Essentials

Ease of Use Campaign Insights

Relevant Data

Use in hours not days

Set-up wizards, templates

Automated uploads

Fits into your workflow

Cross-channel data

Powerful engine uploads

Real-time data Industry leading support

Reach and frequency

Campaign pacing

Custom marketing dashboard

Conversion attribution

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Making it Easier to Launch and Track Campaigns

We support your workflow requirements

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Unlocking Customer-level Insights

Better insights to drive media efficiency and effectiveness.

We aggregate and de-duplicate data

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Rich Media / Video

Rich media templates reduce errors

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Rich Media - Example

Reebok Campaign

Expandable video unit with up to six minutes of content

Developed for delivery to eight markets

Tracked engagement and interaction

Bluestreak’s Capability

Delivery across multiple markets

Support full creative freedom

Central contact available to troubleshoot

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Breaking Down the Search Silo

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Powerful, Robust Platform Integrates Data

Bluestreak tracks cross-channel information seamlessly: Campaign performance – Bluestreak creates value through

targeting and retargeting capabilities. By leveraging integrated search keyword, display, email and rich media tracking data, clients can learn more about the impact their advertising has through each customer interaction, direct action and sale. Bluestreak is an industry leader by providing advertisers to the most historical data available.

Data collection – Bluestreak’s conversion tags can capture up to 20 data points of information. This creates a competitive advantage for our customers to leverage more data granularity to better understand how users are interacting and behaving with your media.

Segment targeting – Bluestreak provides behavioral targeting capabilities. By dynamically serving content to specified segments, Bluestreak’s technology ensures the most relevant creative is delivered to maximize response.

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Bluestreak Reports

Standard Reporting – campaign and audience Reach and frequency Media overlap Audience segmentation Time lag to conversion Pacing

Enhanced Reporting Custom marketing dashboard Cross channel Conversion attribution

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Enhanced Insights: Campaign Dashboards

Campaign Dashboard

Audience

Publisher Performance

Creative Performance

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Example Attribution Reports: Using Insights to Develop Targeting Rules

• Consumer-level conversion, attribution and targeting information

Campaign Benchmarks, KPIs

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Summary and Next Steps

Cross-channel ad-servinga) Unified data platform for

tracking display, rich mediab) Same process for all campaignsc) Resources available to support

new campaigns and updates

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Top customer supporta) Live support: 24/7b) Dedicated account teamsc) Resources who understand

your needsd) Live Training

Actionable reporting and analyticsa) Real-time datab) Automated templatesc) Key performance metricsd) Visualization tools and

templates

Competitive pricinga) Cost efficientb) Partner with agency

remuneration

Fastest speed to launcha) Campaigns running 40%-60% faster than DCLKb) Keyword tracking at creative, placement and publisher leverc) Placement, creative and keywords in bulk uploads