2014 Media Kit................................

38

EHS Market Overview

Market to today’s environmental, health, and safety management professionals with a trusted brand in compliance. Our readers are decision makers and buyers actively looking for the latest news, information, and solutions to their EHS needs.

Total Reach

Brand Awareness Unlike most traditional media offerings, we provide the unique opportunity to pair your brand with actual decision makers and buyers. Our core business of simplifying compliance through Web-based subscriptions, paid webinars, traditional guidance book purchases, and many more paid product formats has been in existence for over 35 years.

+180kOpt-in e-newsletter

subscribers

40%Open up to two

e-newsletters per week

+100kMonthly site impressions

3xAverage site visitor returns

three times per month

EHS Market Geographic Breakdown

United States: 74.63% India: 3.91% Canada: 2.69% United Kingdom: 2.34% Other Global Traffic: 16.43%

Opportunities

Webcast SponsorshipsCustom InfographicsSurvey SponsorshipsBest Practice SerieseBook SponsorshipsEvents SponsorshipSponsored Resource CentersCPLDisplay AdsE-Newsletter Sponsorships

Our EHS Decision Makers

Safety ManagerSafety DirectorIndustrial HygienistSafety EngineerVP of SafetyIndustrial Production ManagerCompliance OfficerEnvironmental ManagerEnvironmental PlannerOccupational Health & Safety SpecialistIndustrial Safety & Health EngineerPollution Control EngineerPlant EngineerEnvironmental Engineer

39

Safety Publication

Safety Daily AdvisorIn just a few minutes a day, Safety Daily Advisor makes it easy for safety management professionals to keep up with changes in OSHA and state regulations, compliance enforcement, and best practices.

Safety Daily Advisor features slideshows, videos, webcasts, research, and infographics. Guest blog posts, surveys, and talkback articles create a strong readership voice.

125kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

40kMonthly

Page Views

39kQuarterly Unique

Visitors

Job Level

43%Mid-Level and Entry

39%Manager Level

4%Director Level

7%Senior Management

3%VP Level

4%C-Level

Company Size

Number of Employees1–4950–99100–249250–499500–9991,000–4,999 5,000+

39

1317

10

7

86

40 41

42 43

Safety Market Breakdown

Natural ResourcesOil and Gas Extraction Agriculture/Forestry/Fishing Mining

45

31

24

Whole Safety Market IndustryManufacturing and Construction Services and Trade Transportation, Utilities Government and Public Admin Natural Resources Other

4010

35

9

24

Manufacturing and ConstructionConstruction Other Manufacturing Food/Beverage/Tobacco Chemicals and Pharmaceuticals Automotive and Transportation Equipment Petroleum Refining and Related Industries Total is 1% or less: Clothing and Textiles, 1%Computers and Electronics, 1%Paper, 1%Printing, 1%Wood Products, 1%Shoes and Leather, <1%

386

2615

4

9

Government and Public Administation

General Government Social Services Public Order/Safety

5722

22

Transportation, UtilitiesElectric/Gas/Sanitary Services Other Railroads Trucking and Freight Communications Air TransportGround Passenger Transit

1125

23

6

25

7

3

3

Services and TradeHealth Care ConsultingEducation Wholesale Trade Other Services Finance/Insurance/Real Estate Social ServicesTotal is 5% or less: Retail Trade, 5%Hotels/Restaurants/Hospitality, 3%Arts/Entertainment/Recreation, 2%Legal Services, 2%Transportation, 1%Warehouses, 1%Media and Information, <1%Software and Internet, <1%

23

13

121112

77

18

Environmental Publication

Environmental Daily AdvisorWith over 38,000 readers opted in, this daily newsletter is designed specifically for environmental professionals and is packed with the latest news, industry information, and expert advice on EPA and state regulations.

Environmental Daily Advisor features slideshows, videos, research, infographics and more.

38kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

6kMonthly

Page Views

9kQuarterly Unique

Visitors

Job Level

42%Mid-Level and Entry

31%Manager Level

6%Director Level

9%Senior Management

3%VP Level

9%C-Level

Company Size

Number of Employees1–4950–99100–249250–499500–9991,000–4,999 5,000+

40

1315

11

7

95

45 44

46 47

Environmental Market Breakdown

Natural ResourcesAgriculture/Forestry/Fishing MiningOil and Gas Extraction

45

31

24

Whole Environmental Market Industry

Services and Trade Manufacturing and Construction Government and Public AdminTransportation, Utilities Natural Resources Other

59

9

19

8

32

Manufacturing and ConstructionOther Manufacturing Food/Beverage/Tobacco Construction Chemicals and Pharmaceuticals Automotive and Transportation Equipment Computers and Electronics Total is 1% or less: Clothing and Textiles, 1%Paper, 1%Petroleum Refining and RelatedIndustries, 1%

Printing, 2%Wood Products, 1%Shoes and Leather, <1%

287

2821

6

7

Government and Public Administation

General Government Social Services Public Order/Safety

4739

15

Transportation, UtilitiesOther Railroads Communications Electric/Gas/Sanitary Services Trucking and Freight Air Transport Ground Passenger Transit

11 37

12

5

22

3

4

Services and TradeHealth Care Finance/Insurance/Real Estate Consulting Education Other Services Wholesale Trade Social Services Total is 5% or less: Retail Trade, 5%Hotels/Restaurants/Hospitality, 4%Arts/Entertainment/Recreation, 1%Legal Services, 4%Transportation, <1%Warehouses, <1%Media and Information, 1%Software and Internet, 1%

23

14

13812

76

18

9

48 49

Marketing Opportunities

...............................................................................................................................................................

50

Sponsored Webcasts

Our editorial webcasts are online presentations produced professionally by our award-winning team. Simply select your topic of interest and we’ll source a speaker from our network of

experts. Prefer to use your own presenter? No problem. We accommodate both live and prerecorded presentations.

You’ll receive all leads generated from the webcast. A minimum of 400 registrants is guarenteed.

Sponsorship Includes:• An e-mail invitation to our readership of over 112,000 EHS

professionals• Positioning in the Daily Advisor serving the target audience• Reminder e-mails to registrants, as appropriate• Post event e-mail follow-up with registrants to point them toward the

on-demand webcast• Full contact information for all registrants• A highlighted list of webcast attendees• Branding in all promotional materials, as well as during the webcast.

Attendee Engagement:

Presenter was outstanding! Exactly what I needed.—M. Mason

Outstanding information.—K. Wiggins

The presentation was very informative and the presenter was knowledgeable and delivered the materials with confidence.—R. Phipps

A lot of information given in a brief time frame [and] the handouts were perfect as we could go through and make notes to refer back to within our group.—K. Drury

Informative and good presentation.—S. Sams

Solid baseline of the information and good answers for planning purposes.—K. Palkoner

Very much enjoyed and would like to be extended offers for similar webinars.—D. Ortega

GHSChemical ComplianceOSHA/ANSI Safety Sign SystemsMulti-Committee Based SafetyHeat Illness & StressElectrical Safety (NFPA 70E)

Past Webcast Topics

Registrants represent an audience of senior level professionals comprised of the following titles:

CEO/CFO/CIOGeneral ManagerSafety Senior AssociateSafety ExecutiveSafety ManagerSafety Supervisor

Environmental ExecutiveEnvironmental ManagerEnvironmental SupervisorTraining ExecutiveTraining Manager

51

Sponsored Surveys

Harness the power of 180,000 EHS professionals to gain insight into the latest trends in your market—and then benefit from the leads generated by the survey results. This highly engaging

content features built-in press coverage, and is regularly picked up by EHS bloggers and industry experts.

Ready to get started? Our editorial team will do the legwork for you. We’ll develop relevant survey questions and brand the survey to your needs. You have the option of adding custom questions relevant to your target market. Once the survey is complete, we’ll generate a custom research report and send you 100% of generated sales leads.

For even more engagement, ask about our custom infographics. We’ll bring our design team on board to create an original visual graphic of the survey results branded with your logo.

Sponsorship Includes:• Logo on eBlast• Logo on online survey• Logo on survey results research report• 30-word company description at end of research report• Press release of survey results, mentioning your sponsorship • 12-month posting in Research Library Archive

How Human Factors

Affect Safety Compliance

Best Practice White Paper Series

Produced by our thought leadership and editorial teams, our Best Practice White Paper Series is the turnkey lead generation tool that promotes your brand and boosts your sales.

Reserve the topic of greatest interest to your target market—and benefit from 100% of generated sales leads. You’ll receive a high volume of leads during your month-long feature. Since the program began in 2013, thousands of EHS professionals have downloaded one or more of Best Practices in EHS Management reports. Receive a minimum of 500 leads and as many as 2,000 on your topic of choice.

Sponsorship Includes:• Logo on cover of collection and individual topic• Logo on every page of sponsored topic• 30-word company description at end of topic• Full page ad as topic separator in collection• Exclusive sponsorship of topic-specific white paper• 12-month posting in Research Library Archive

OSHA/ANSI Safety Sign SystemsPersonal Protective EquipmentCombustible DustConfined Spaces in the WorkplaceLockout/Tagout for Hazardous EnergyEnsuring Accurate Hazardous Gas DetectionSafety Monitoring of Lone and Remote WorkersBest Practices in Electrical Safety and Arc Flash

Past Best Practices Topics

Targeted E-mail BlastsE-newsletter editorial featuresDaily Advisor Homepage SliderWebsite Contextual UnitsDaily Advisor Research SectionsSocial MediaE-newsletter Special Edition

Available Promotion Channels

52 53

Lead Generation

Whether you’re targeting a broad audience of EHS professionals or a niche group of managers within your target industry, our CPL program will identify the prospects you need. Subscribers that

download content on our HR network are qualified decision makers at top-level companies.

Our popular white papers, sponsored research, and e-books receive thousands of downloads a week. Position your assets on our EHS network and receive sales-ready leads in real time.

Looking to set your brand apart? We can custom-design a landing page exclusively for any or all of your assets, including a logo, company colors, and an extended description.

Company SizeJob TitleJob Level/Responsibility

IndustryState or RegionYour Custom Question

Common Segmentation Selections

White PapersE-BooksCase StudiesResearch

InterviewsTemplatesCalculators

Successful Lead Generation Assets

Targeted E-mail BlastsWebsite Banner AdsE-newsletter placements

Website Contextual UnitsDaily Advisor Research SectionsSocial Media

Available Promotion Channels

BLR Safety SummitTaking place in April of each year, the BLR Safety Summit brings hundreds of safety professionals together for 3 days of interactive learning and networking sessions on the latest OSHA compliance

challenges.

Topics include how to leverage new mobile devices and innovative multimedia platforms to manage and communicate safety, new technologies and methods to “design” safety in to the work space, how to meet new hazard communication standards under GHS, protecting employees from heat stress, and much more.

Sponsorship is limited to a small number of EHS vendors, allowing high-impact access to a powerful group of decision makers. Contact us for more information about our 2015 event.

Banners and BrandingAll of our websites and e-newsletters feature IAB standard ad units to help you achieve your branding goals. We constantly monitor impressions, clicks, and performance to make sure you

are getting the highest engagement possible.

Whether you are looking for ROS placements or units targeted to specific users, regions, or topics, we can develop an integrated strategy for your needs.

54 55

Segmentation

Whether you are looking to reach prospects by geographic location, company size, industry, or job title, BLR Media can help you target the right audience for your product message.

Target IndustryBLR Media can segment by one or more industry sectors. Our topic specific publications allow you to directly engage your intended audience.

Geographic LocationBLR Media can deliver your message by: country, geographic region, U.S. state, and more.

Job Title/LevelTarget job level or function to reach key decision makers. Segment by individual titles or at manager, director, senior executive, or C-level.

Topic RelevancyOur structure supports topic-specific messaging across a range of markets and verticals.

Engagement PreferenceBLR Media can deliver your message through sponsored webcasts and events, our opt-in e-newsletters, sponsored research, our websites, and more. Gain direct access to prospects through single or multiple channels.

56 57

Company SizeTarget prospects in company sizes ranging from 5 and less to 5,000 plus or more.

1–250

250–500

500–5,000+5,000

58

Contact Us

Contact a sales representative now to learn more about the ways we can best tailor a campaign to your needs.

Rafael CardosoVice President of Media

rcardoso@blr.com 1-800-727-5257 x2278

Paul Manko

Human Resourcespmanko@blr.com

1-800-727-5257 x2223

Justin TerribileCompensation & Benefits

jterribile@blr.com 1-800-727-5257 x2106

Ryan Vincent

Environmental, Health and Safetyrvincent@blr.com

1-800-727-5257 x2237

http://www.blrmedia.com