bloom social media listening vs. hearing: how to increase your twitter engagement rate
DESCRIPTION
John Murphy, Senior Strategist at BLOOM Worldwide presents - Listening vs. Hearing: How to increase your Twitter engagement rate. Accompanied by a great video.TRANSCRIPT
INCREASING ENGAGEMENT ON TWITTER
John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13
WHY?
h"p://crea*ve.newlifechurch.tv/2011/hearing-‐vs-‐listening
YOUR FOLLOWING IS HOW MANY PEOPLE KNOW ABOUT YOU THEY’RE WALKING PAST YOUR SHOP WINDOW YOUR ENGAGEMENT RATE SHOWS HOW MANY PEOPLE CARE ABOUT YOU THEY’RE TALKING TO YOUR SALESPERSON
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INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI
INCREASE PROFIT h"p://www.den*stryiq.com/content/dam/diq/online-‐ar*cles/2013/06/Arndt-‐ar*cle.jpg
HOW? 4 TOOLS TO GET YOU STARTED
h"ps://crowdbooster.com/features/
CROWDBOOSTER.COM
THANK YOU
John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13