BlogsHow to write good content

The purpose of Blogs Blogs appeal to a different

target audience than press release therefore it is important to broaden the market. The target audience of blogs tend to be younger and more familiar with technology and online social media. Blogs help to amplify a message over means of communication such as sites like Google Blogger.

Writing Style

Blogs often have a lower degree of formality than press release however its still important to avoid slang and use proper English. The writing must be appropriate to the brand and still contain purpose and value.

Repurpose of press release

Press release can be repurposed into a blog by adapting the style of writing to suit a different media outlet. This can be done by decreasing the level of formality and making the text more quirky and fun so that its more interesting and suits a different younger target audience by changing the language. This therefore maximises the impact of the message and is delivered to a broader audience.

Social media channels

In order to efficiently promote a blog, social media sites such as Twitter and Facebook can be use to enhance the viewers of the text. Blogs are much more creative than press release and are often more engaging by sharing interactive files such as videos and comments, therefore social media sites can be used to promote them.

Top tips for blog writing

Have the same impact as a press release article regarding aspects such as a detailed informative first paragraph stating the objective of the text.

Proof read – check that the text is well structured and makes sense also correcting any grammatical or punctuation errors.

Use creative sites to enhance your text rather than using just block text, this will make it more exciting and engaging to read increasing the streaming of the blog.

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