Selling shouldn’t equal annoying

Cause of the week sayingI can buy a paper boot, heart, ribbon or balloon.And when I go to check

out.

There’s a jug there — inviting cash donations

Credit card swiped I am given the opportunity to

Donate.

All the efforts done by the Walgreens Store Fails & then

The clerk asks me — do you want to make a donation to XYZ?

As a Customer your Reaction would be????

I feel cornered

That’s not a comfortable

position

There’s a fine line in marketing and sales  If someone is not ready

to part with their money, you can’t force or

humiliate them into doing so

Subtle or not — it’s not effective

I know this flies into the face of the sales motto

always be closing.  

But the hard sell doesn’t work anymore

(Did it ever?).

Actually, it’s isn’t all about you Marketing Reminder - At a recent jaunt to Disney World

Tribute to Gaston

“An extravagantly generous gift to the humble people of my village.”

Gaston is the buffoon in the movie

Brands and companies get their Gaston on.

Behave’s as though it’s all about them. 

Talk about themselves incessantly

Behave as though they are a gift to the people they’re supposed to serve

When other companies Market - They simply Gossip & Shake their Heads.

But when was the last time you did an honest gut check of your own marketing materials?????

If you are not talking about your potential customers……Are you talking about yourself????

Little Message

Get over yourself and start focusing on

Sharing

What you know

Do something actually that helps and serves your clientele.

Bring your marketing to life

Experiential marketing

Creating an Awareness of your product is just not enough…..

Connect with your consumers in a Tangible way

The experience should be memorable

Axe Effect

They’re launching a new line of product called Apollo

They have come up with a Commercial Ad

But they also came alive in a couple ways!

Astronauts are showing up in crazy places, like Times Square and the subway.

Handing out products and a chance to win a trip to space. Yes… a real trip to space

Blogs

Bad Things happen in dark

Being in the dark is always scary

As a Kid what comes to you mind when you were laying in the Bed and you heard a strange noise????

Being in the dark that makes us feel Vulnerable and Afraid

And that doesn’t seem to change as we get older.

Guess what???Same thing happens to us when we’re kept in the dark

on a Project

Common mistakes in businesses: When you don’t communicate

When the project is just cooking along, we’re busy doing the work.

We forget is that our client is on the other side of the equation.

Wondering how things are going

They need reassurance that something is happening

And everything is on schedule and going according to plan.

Silence is Deafening

If you want to increase your Client satisfaction and Retention.

The longer your processes are — The more communication check points you need.

Don’t make a client ask you for an update…..

Be Proactive & set Regular Calls

Might be once a day, once a week.