blogradio mobilebeat 2010 startup competition presentation
DESCRIPTION
TRANSCRIPT
![Page 1: BlogRadio MobileBeat 2010 Startup Competition Presentation](https://reader034.vdocuments.us/reader034/viewer/2022051513/547854e0b4af9fa35c8b4634/html5/thumbnails/1.jpg)
BlogRadio
• Founded 2009• Tirrell Payton • Bruce Hopkins
• Major Milestones• Adobe Open Screen Project (45k grant)• Intel (10k grant)• Alcatel-Lucent partnership (ngConnect)• QNX partnership (Connected Car)
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The Market Opportunity: Commuters
• There are 128M commuters in the US• Source IAC Transportation - 2008
• Each commuter averages over 2 hrs / week in transit• Some spend 2 hrs / day in transit
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What is BlogRadio
BlogRadio turns any Blog into a Streaming Podcast
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BlogRadio Clients
The BlogRadio Platform
Mobile Desktop In-VehicleFord Sync, QNX CAR,
Nokia Terminal Mode,
PC, Mac, LinuxAndroid, Iphone, Nokia
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How Does BlogRadio Work?
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English, French, Spanish, German, and Italian
BlogRadio 1.0 voices
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Marketplace
Competitors: NewsAloud, Odigio, Speakwire, Talkr
The Difference: Competitors don’t stream the audio, don’t have a mobile presence, and don’t have vehicle clients
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Market DifferentiatorsMulti-Screen Strategy: -Multi Mobile (Android, Iphone, Nokia)-Multi Desktop (Linux, MAC OS, Windows-Automobile (QNX, Ford Sync, Nokia Terminal Mode)Rich Feature Set: -Multilingual Support-Simple interface-Friction-free adoptionStreaming: -Tested to work well even on 2.5g networks-Enables smart phone-like capabilities on QMS phones-No need to sync in order to get new content
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Revenue Opportunities
Publisher premium placementApplication Store SalesIn-application contextual advertisingEnhanced premium publisher tools and reporting
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BlogRadio 2.0
• August 2010• BlogRadio RealVoice™
– Very Good voice quality– Marketed to major blog sites
…Listen to the demo
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Summary• Targeted to the hundreds of
millions of commuters in the US and abroad
• One of the few mobile apps that works great in the car
• Coming in August – RealVoice™ and PodCast Streaming
• http://www.podblogr.com