Blogging – Blogging – Telling Your Telling Your

StoriesStories

Some FactsSome Facts

200 million bloggers200 million bloggers 54% post content or tweet daily54% post content or tweet daily 34% post opinions about 34% post opinions about

products & brandsproducts & brands 83% watch videos83% watch videos 55% upload photos55% upload photos 57% join social networks57% join social networks

What is a BlogWhat is a Blog ? ?

It is a website It is a website Combines text, images, links to Combines text, images, links to

other sites or other media. other sites or other media. Generally 2-4 paragraphs longGenerally 2-4 paragraphs long Provide information on a particular Provide information on a particular

subject, issue, products etc. subject, issue, products etc. Regular posts, new content, great Regular posts, new content, great

for search engines for search engines

The Benefits of Blogs The Benefits of Blogs

Provides Regular Content – great for Provides Regular Content – great for search enginessearch engines

Allows readers for comments – this Allows readers for comments – this add value to your blog when you add value to your blog when you have comments and allows them to have comments and allows them to be interactive with yoube interactive with you

Allows you to tell stories, share Allows you to tell stories, share experiences and be personal to your experiences and be personal to your audienceaudience

How did I get Started ?How did I get Started ?

I attended a Couple of Chicks I attended a Couple of Chicks Tourism Online Marketing Workshop Tourism Online Marketing Workshop at Gaelic College – 5 years ago.at Gaelic College – 5 years ago.

Where am I now ?Where am I now ?

Write 5 plus blogs – Tourismvc, Hike Write 5 plus blogs – Tourismvc, Hike the Highlands, Hike NS, NS Blog, the Highlands, Hike NS, NS Blog, ORC Blog, Experience Ingonish ORC Blog, Experience Ingonish Blog plus more. Member of T-List Blog plus more. Member of T-List Bloggers Bloggers

Why ? I enjoy writing, creating, Why ? I enjoy writing, creating, producing, and sharing my stories. producing, and sharing my stories.

Some Important Tips Some Important Tips

As a minimum always include at least As a minimum always include at least one photo with your post one photo with your post

Try not to hyperlink more than one or Try not to hyperlink more than one or two items in your paragraph…two items in your paragraph…

Include slideshows of photos, videos Include slideshows of photos, videos or podcasts in your blog – be or podcasts in your blog – be interactiveinteractive

Always Tag your post with keywords Always Tag your post with keywords in your post….in your post….

Lets Look at Some BlogsLets Look at Some Blogs

Wally Hayes – great photos – great photos Terri McCulloch – great topics– great topics Todd Lucier – Practical tips and tools – Practical tips and tools Tom Wilson – Video – Video William Bakker – TitleWilliam Bakker – Title Stephen Joyce – Online Marketing Stephen Joyce – Online Marketing

SeriesSeries

TakeawaysTakeaways

Relevant content, 2-4 paragraphs, post Relevant content, 2-4 paragraphs, post weeklyweekly

Always have at least one photo to grab Always have at least one photo to grab their attention their attention

Title is important for your post Title is important for your post Include videos, slideshows of photos, Include videos, slideshows of photos,

mapsmaps Links , tags Links , tags Be personalBe personal

Thank-you Thank-you

Thank-you Thank-you

Tom C. Wilson Tom C. Wilson http://tourismvc.wordpress.comhttp://tourismvc.wordpress.comhttp://hikethehighlandsfestival.wordhttp://hikethehighlandsfestival.wordpress.compress.comhttp://twitter.com/tourismvc http://twitter.com/tourismvc http://twitter.com/hikethehighland http://twitter.com/hikethehighland