blitz advertising: credentials
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o f a S t a r t U p o f a P o w e r h o u s e
2001
2002
2005
2008
2011
2012
2014
2015
Born as Blitz
Became a global associate of DDB Worldwide
Made it into Pakistan’s Top 10 Agencies’ List
Won the Lipton account (Unilever)
Won DDB Award for #1 Network Asset, Asia
Won Pakistan’s Most Prestigious PAS Award for
Best Campaign (Creative, Media & Digital)
Signed global affiliation with Publicis Groupe:
Won Mobilink (Vimpelcom) in Pakistan!
Won Pakistan’s Top Sports Event PSL for 3yrs
PROUD MEMBER OF THE
PUBLICIS FAMILY Blitz represents Publicis Media as SparkSMG in Pakistan.
Throughout its history and evolution, Publicis Groupe has been
guided by one main priority, one obsession: its clients. It has
always broached the profession in a way to efficiently contribute
to the appeal of its brands and to the growth of its figures..
WORLD LEADER IN DIGITAL COMMUNICATION
Present across the entire value chain, Publicis Groupe’s integrated, end-to-end model
allows clients easy access to the extent of its expertise.
From research and audience insights to creative, content, PR,
activations, traditional and new media; Blitz offers a specialized,
integrated solution.
Each of these companies have their own set of clients, but the real
magic happens when we work with our clients on integrated
solutions that are born and bred by our medium neutral strategy,
ideation and integration teams!
8.16
17.35
6.63
5.20
2013-14 2014-15 2012-13 2011-12
37.1*
2015-16 * UNAUDITED
GR
OU
P A
D-E
X IN
US
$ M
ILL
ION
S
100+
5 YEARS, 7X GROWTH!
RANKED #3 IN PAKISTAN Full service and independent offices in
Karachi, Lahore & Islamabad
http://www.pcb.com.pk/press-release.html?tag=PSL
Lahore – December 25, 2015: PCB has awarded the media advertising
rights for the first three seasons of the HBL Pakistan Super League to
Blitz Advertising, a leading communications group from Pakistan.
With the PSL's broadcast rights revenue projections fulfilled,
Blitz Advertising will sell HBL PSL airtime on leading sports channels in
the Pakistan market. Things are on track with the sale of all commercial
rights and, with squads finalized through the recently concluded draft
process, HBL PSL is all set to start on 4th February 2016.
http://telecompk.net/2015/12/21/spark-wins-mobilink/
Blitz represents Publicis Group in Pakistan as Spark SMG, part of SMG Worldwide.
Spark/Blitz have won the planning, management and buying for Mobilink in Pakistan,
third time in a row.
Besides Pakistan, SMG will also be looking after VimpelCom’s brands in Russia,
Ukraine, Uzbekistan, Kazakhstan and Georgia.
Mobilink is Pakistan’s #1 Telecommunications Company, the oldest GSM operator
with the largest customer base.
http://tribune.com.pk/story/1073967/public-relations-knowledge-park-hires-blitz-advertising/
LAHORE: The Lahore Knowledge Park Company (LKPC) has hired the services of
Blitz Advertising as its public relations, advertising and media management agency.
The Knowledge Park will be the first smart city in the country. It will be developed in
the suburbs of the provincial capital.
The Knowledge Park will help attract local and regional talent, giving them an
opportunity to realise their dreams. An agreement in this regard was signed on
Saturday between LKPC CEO Shahid Zaman Mohmand and the Blitz Advertising
Group’s Mohammad Ahsan Idris.
A belief-led team of
dreamers obsessed with
people and the brands that
speak to them… always
digging deeper to
understand them better
The kind of advertising
communications that connect,
engage and energize...
Sometimes it’s thoughtful, other
times it's surprising.
But every time it's smart, strategic
and flat-out impossible to ignore!
Honesty, Integrity and Compassion…
above everything else. You can be
the most brilliant person on earth but
if you lack the above we won’t get
along… not at all!
Blitz is the brand new tone, the great divide, the marked difference between
what is doable and what ought to be done.
We deliver striking creative solutions with speed and consistency. We
originate and develop them, usually in the fields of marketing and PR
communications but often beyond these confines; establishing for your
brands, a deeper relationship with the consumer at every stage.
CREATIVE | PRODUCTIONS | MEDIA | EXPERIENTIAL | DIGITAL & CONTENT | PR & IMAGE
Creative Solutions to Business Needs
1. Advertising
2. Communication planning
3. Brand strategy
4. Design & execution
5. Productions
6. Brand consulting
Soul of a Powerhouse
1. Strategic Planning
2. Buying and Operations
3. Media Research
4. Proprietary Tools & Resources
5. Tracking and Reporting
6. Global Campaign Management
Search, Social and Mobile
1. Strategic Planning and Buying
2. Digital Assets / Community Management
3. Media and Content Analysis / Research
4. Campaigns Management
5. Tracking, Analysis and Reporting
6. Global Campaign Management
The King
1. Create, produce and distribute premium content that drives
measurable business results.
2. Medium neutral ideation, medium optimized execution
3. Digital brand assets
4. Branded TV programming
5. Experiential campaigns constructing perceptions™
Changing the Equation: Paid, Earned and Owned
1. Research, stakeholder & audience mapping, audit and analysis
2. Content/material development
3. Image and reputation building and management
4. Opinion-polling & Crisis Management
5. Media relations and media analysis
6. Digital Interventions & Event management constructing perceptions™
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Top clients we service from each category: *sustained relationship over 5 years
RECENT WINS
Past Experiences *resigned with DDB Affiliation
“WE THINK” “WE KNOW.”
“THE BRAND” “THE TRANSACTION.”
“WHAT IS”
“LEAP.”
“WHAT IF
“BOLD”
PR
OF
ILE
S O
F K
EY
TE
AM
ME
MB
ER
S
COO - Spark
MAHMUD SHAUKAT
COO - Blitz SAEED UMAIR
CBDO - Blitz Group AMIN KASHIF
Chief Executive IDRIS
AHSEN
Head of Digital
CHUGHTAI BILAL
GM - Spark AKHTAR YASSER
Head of Planning NAQVI NADYA
Head of Experience
AFAQ FABZEA
GM - Blitz ANWER AMMAR
Head of Creative A. MALLICK AAMIR
10th Floor, Clifton Diamond, BC-10,
Block 4, Clifton, Karachi
Phone: +92 213 5291 237-9 | Fax: +92 21 35360715
Office # 14, 1st Floor, Park Lane Tower (Mall of Lahore)
172 Tufail Road, Lahore Cantt, Pakistan
Phone: +92423 5752394-4| Fax:+92 42 35788779
House No. 5, Street 58, F 7/4,
Islamabad, 44000 Pakistan
Phone: +92 51 8438460-2 | Fax: +92 51 8438466
WWW.BLITZ.PK