blitz advertising: credentials

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Page 1: Blitz Advertising: Credentials
Page 2: Blitz Advertising: Credentials

o f a S t a r t U p o f a P o w e r h o u s e

Page 3: Blitz Advertising: Credentials
Page 4: Blitz Advertising: Credentials

2001

2002

2005

2008

2011

2012

2014

2015

Born as Blitz

Became a global associate of DDB Worldwide

Made it into Pakistan’s Top 10 Agencies’ List

Won the Lipton account (Unilever)

Won DDB Award for #1 Network Asset, Asia

Won Pakistan’s Most Prestigious PAS Award for

Best Campaign (Creative, Media & Digital)

Signed global affiliation with Publicis Groupe:

Won Mobilink (Vimpelcom) in Pakistan!

Won Pakistan’s Top Sports Event PSL for 3yrs

Page 5: Blitz Advertising: Credentials

PROUD MEMBER OF THE

PUBLICIS FAMILY Blitz represents Publicis Media as SparkSMG in Pakistan.

Throughout its history and evolution, Publicis Groupe has been

guided by one main priority, one obsession: its clients. It has

always broached the profession in a way to efficiently contribute

to the appeal of its brands and to the growth of its figures..

Page 6: Blitz Advertising: Credentials

WORLD LEADER IN DIGITAL COMMUNICATION

Present across the entire value chain, Publicis Groupe’s integrated, end-to-end model

allows clients easy access to the extent of its expertise.

Page 7: Blitz Advertising: Credentials
Page 8: Blitz Advertising: Credentials

From research and audience insights to creative, content, PR,

activations, traditional and new media; Blitz offers a specialized,

integrated solution.

Each of these companies have their own set of clients, but the real

magic happens when we work with our clients on integrated

solutions that are born and bred by our medium neutral strategy,

ideation and integration teams!

Page 9: Blitz Advertising: Credentials

8.16

17.35

6.63

5.20

2013-14 2014-15 2012-13 2011-12

37.1*

2015-16 * UNAUDITED

GR

OU

P A

D-E

X IN

US

$ M

ILL

ION

S

100+

5 YEARS, 7X GROWTH!

RANKED #3 IN PAKISTAN Full service and independent offices in

Karachi, Lahore & Islamabad

Page 10: Blitz Advertising: Credentials

http://www.pcb.com.pk/press-release.html?tag=PSL

Lahore – December 25, 2015: PCB has awarded the media advertising

rights for the first three seasons of the HBL Pakistan Super League to

Blitz Advertising, a leading communications group from Pakistan.

With the PSL's broadcast rights revenue projections fulfilled,

Blitz Advertising will sell HBL PSL airtime on leading sports channels in

the Pakistan market. Things are on track with the sale of all commercial

rights and, with squads finalized through the recently concluded draft

process, HBL PSL is all set to start on 4th February 2016.

Page 11: Blitz Advertising: Credentials

http://telecompk.net/2015/12/21/spark-wins-mobilink/

Blitz represents Publicis Group in Pakistan as Spark SMG, part of SMG Worldwide.

Spark/Blitz have won the planning, management and buying for Mobilink in Pakistan,

third time in a row.

Besides Pakistan, SMG will also be looking after VimpelCom’s brands in Russia,

Ukraine, Uzbekistan, Kazakhstan and Georgia.

Mobilink is Pakistan’s #1 Telecommunications Company, the oldest GSM operator

with the largest customer base.

Page 12: Blitz Advertising: Credentials

http://tribune.com.pk/story/1073967/public-relations-knowledge-park-hires-blitz-advertising/

LAHORE: The Lahore Knowledge Park Company (LKPC) has hired the services of

Blitz Advertising as its public relations, advertising and media management agency.

The Knowledge Park will be the first smart city in the country. It will be developed in

the suburbs of the provincial capital.

The Knowledge Park will help attract local and regional talent, giving them an

opportunity to realise their dreams. An agreement in this regard was signed on

Saturday between LKPC CEO Shahid Zaman Mohmand and the Blitz Advertising

Group’s Mohammad Ahsan Idris.

Page 13: Blitz Advertising: Credentials

A belief-led team of

dreamers obsessed with

people and the brands that

speak to them… always

digging deeper to

understand them better

The kind of advertising

communications that connect,

engage and energize...

Sometimes it’s thoughtful, other

times it's surprising.

But every time it's smart, strategic

and flat-out impossible to ignore!

Honesty, Integrity and Compassion…

above everything else. You can be

the most brilliant person on earth but

if you lack the above we won’t get

along… not at all!

Page 14: Blitz Advertising: Credentials

Blitz is the brand new tone, the great divide, the marked difference between

what is doable and what ought to be done.

We deliver striking creative solutions with speed and consistency. We

originate and develop them, usually in the fields of marketing and PR

communications but often beyond these confines; establishing for your

brands, a deeper relationship with the consumer at every stage.

CREATIVE | PRODUCTIONS | MEDIA | EXPERIENTIAL | DIGITAL & CONTENT | PR & IMAGE

Page 15: Blitz Advertising: Credentials

Creative Solutions to Business Needs

1. Advertising

2. Communication planning

3. Brand strategy

4. Design & execution

5. Productions

6. Brand consulting

Page 16: Blitz Advertising: Credentials

Soul of a Powerhouse

1. Strategic Planning

2. Buying and Operations

3. Media Research

4. Proprietary Tools & Resources

5. Tracking and Reporting

6. Global Campaign Management

Page 17: Blitz Advertising: Credentials

Search, Social and Mobile

1. Strategic Planning and Buying

2. Digital Assets / Community Management

3. Media and Content Analysis / Research

4. Campaigns Management

5. Tracking, Analysis and Reporting

6. Global Campaign Management

Page 18: Blitz Advertising: Credentials

The King

1. Create, produce and distribute premium content that drives

measurable business results.

2. Medium neutral ideation, medium optimized execution

3. Digital brand assets

4. Branded TV programming

5. Experiential campaigns constructing perceptions™

Page 19: Blitz Advertising: Credentials

Changing the Equation: Paid, Earned and Owned

1. Research, stakeholder & audience mapping, audit and analysis

2. Content/material development

3. Image and reputation building and management

4. Opinion-polling & Crisis Management

5. Media relations and media analysis

6. Digital Interventions & Event management constructing perceptions™

Page 20: Blitz Advertising: Credentials

* *

*

*

* *

*

Top clients we service from each category: *sustained relationship over 5 years

RECENT WINS

Page 21: Blitz Advertising: Credentials

Past Experiences *resigned with DDB Affiliation

Page 22: Blitz Advertising: Credentials
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Page 24: Blitz Advertising: Credentials
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“WE THINK” “WE KNOW.”

“THE BRAND” “THE TRANSACTION.”

Page 26: Blitz Advertising: Credentials

“WHAT IS”

“LEAP.”

“WHAT IF

“BOLD”

Page 27: Blitz Advertising: Credentials
Page 28: Blitz Advertising: Credentials

PR

OF

ILE

S O

F K

EY

TE

AM

ME

MB

ER

S

Page 29: Blitz Advertising: Credentials

COO - Spark

MAHMUD SHAUKAT

COO - Blitz SAEED UMAIR

CBDO - Blitz Group AMIN KASHIF

Chief Executive IDRIS

AHSEN

Page 30: Blitz Advertising: Credentials

Head of Digital

CHUGHTAI BILAL

GM - Spark AKHTAR YASSER

Head of Planning NAQVI NADYA

Head of Experience

AFAQ FABZEA

GM - Blitz ANWER AMMAR

Head of Creative A. MALLICK AAMIR

Page 31: Blitz Advertising: Credentials

10th Floor, Clifton Diamond, BC-10,

Block 4, Clifton, Karachi

Phone: +92 213 5291 237-9 | Fax: +92 21 35360715

Office # 14, 1st Floor, Park Lane Tower (Mall of Lahore)

172 Tufail Road, Lahore Cantt, Pakistan

Phone: +92423 5752394-4| Fax:+92 42 35788779

House No. 5, Street 58, F 7/4,

Islamabad, 44000 Pakistan

Phone: +92 51 8438460-2 | Fax: +92 51 8438466

Page 32: Blitz Advertising: Credentials

WWW.BLITZ.PK