quan thy advertising - credentials

Credential 2013

AgendaClick the title to land on the desired page!1. About us

2. Why us

3. Our score team

Ta Nguyen Thy

Pham Ngoc Tran

Pham Vu Hoang Quan

4. What we do:Designing:

Graphics & print: * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature

Interactive: * Web interface * Banner web * Email marketing

Film

Others: * Photo touch-up * Font Localization

Copy write

Web content

Collateral & Literature

Consultation

Brand consultation

PR & Marketing planning

5. Contact us

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About us

Quan Thy Advertising is teamed up by creative free-lancers, passionate to giving your marketing & branding communications IMPACT, with a “less is more”, yet effective approach.

There’s always a story behind every sucessful brand, and we also have our own story!

At its simplest, we are dedicated individuals pooled together with the single goal to shape and tell a unique, compelling story of our client to parts of the world.

Day in and day out, we fuel our creativity

& innovation to keep our client’s brand alive through the language of design & art.

our philosophy our valuesAnd our story continues when client recoginzes what we have been delivering:

* Excellence in design

* Ability to trouble shoot and seek solutions * Reliable and long-term partnership

Why us

1. Marketing know-how* Interpreting marketing research to insights* Translating marketing strategies to design strategies * Knowledge of local culture and regional preferences

* Knowledge of applicable Fengshui

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Why us

2. ‘Chic’ design style:* Creative in layouts to be modern

* Sophistication in details to impose elegance

* Harmony to look luxurious & attractive

* Simplicity to create first hand impression

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Why us

3. Speed:* Creative in layouts to be modern

* Sophistication in details to impose elegance

* Harmony to look luxurious & attractive

* Simplicity to create first hand impression

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Our core team

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This position allows Thy to inspire and challenge creative team to deliver impact solutions that capture the core of a brand.

Thy’s spectrum of projects has been diversified, ranging from brand identity to communications collateral and literatures, with brands including: Fusion Maia Đà Nẵng, Fusion Alya La Gi, Fusion Alya Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc, Laguna Lăng Cô integrated projects (Banyan Tree Group), Eden City, Ut Bach Thuy Dried Food, Abbott, Q Cafe, T3H Centre (University of Natural Sciences).

She has a BA of Japanese Language and Culture, Associate of Tourism and Certificate of Multimedia Design.

Thy is also an in-born entrepreneur proven by her award in the “Sinh Vien Khoi Nghiep” contest organized by VCCI in 2008.

Ta Nguyen Thy | head of creative & art

Our core team

Ngoc Tran would describe herself as a smart, flexible and reliable. Highly committed and putting her heart into every work, Tran ensures her partners and her clients are satisfied.

She has 8 years knowledge and experience in marketing field especially in client servicing, digital project management as well as interactive media. Industry segment experience includes FMCG, Tourism, Financial Services, Entertainment. Some big names she has worked for can be recalled as Group M (Mindshare), Red, Hoan My Travel, Nova iTech.

Last but not least, Ngoc Tran very much look forward to live and work as a responsible and trustworthy lady.

Pham Ngoc Tran | account manager

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In this role, he has dedicatedly set about expediting the growth of Quan Thy Advertising business, expanding its reach, and reigniting its creativity for clients.

Quan has 7+ experience in marketing and communications. Quan’s spectrum of expertise ranges from public relation, marketing, branding to online marketing with brands including Fusion Maia Da Nang, Fusion Resorts, Heritage Line, PassedOn, NVM Group...

He has a BA of English Language and Literature and International Diplomas of Business Administration (certified by Cambridge University).

Quan has also contributed many articles of marketing for Marketingchienluoc.com - a renown website for marketers in Vietnam.

Pham Vu Hoang Quan | biz development manager

Our core team

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What we do

1. design

2. copy write

3. consultation

graphics

web content

brand consultation

web interface

collateral & literature

pr & event planning

film editing

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What we doDesign

Analysis DeliveryCreative* Brand positioning* Brand heritage, values, characters* Brand message* Insights

* Uniqueness * High legibility & flexibility* Proper color and tone* Balance

* Key iconic visuals* Color strategy

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What we do - Design

Graphics & printWe own a strong and diversified skills working with printed items. Having the magic to blend color harmoniously, supported by our creativeness in arranging elements within the given layout and knowledge of print materials, all help to create deliverable look well after production.

Click the title to land on the desired page!

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* Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature

What we do - graphics & print


Quan Thy AdvertisingKim TravelDu Khuc Phu Tang

LogoFuelling branding and marketing background into creation of logo is our strength. This ability helps the logos have their own essences and survive a long term brand strategy. All the logos have the same quality in terms of simplicity, balance and easiness to recall.

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Logo QuanThyAdvertisingOur concept for this logo is simple. The type face reflects the freedom, flexibility and sophistication. While ‘Quan’ & ‘Thy’ is written connected emphasizing that we are strong team players. The red color embodies our passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity,flexibility and freedom. The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the long run, when Quan Thy is to expand to other business lines, it will be added to this tagline.

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Logo Kim TravelKim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. The logo is expected to reflect all the services provided. We reach the solution to use 3 icons responding to 3 core services stated in the tag line under the logo type.

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Logo Du Khuc Phu TangThe logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in Japan’s culture.

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Portfolio - graphics & print


Quan Thy AdvertisingDu khuc Phu TangGoc VietKim TravelT’Lat

IdentityIdentity can be compared as the “visual” essences of the brand. We alway dig inside a brand to obtain an in-depth knowledge and articulate through the language of design.

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Quan Thy AdvertisingThe idea is “personalization” where we used sketched throughout all items.Item: letterhead, envelop, CD label and cover, business card, employee name tag

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Du Khuc Phu tangDu Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The identity and communications are developed to enforce a strong positioning and closely reflect the characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional.

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Goc VietGoc Viet provides a wide range of products and services including tour operation and management, import of chemicals and pest control solutions. We help standardize its current logo with a professional brand guideline and adapt the logo on letterhead, name card, envelop and red invoice.Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda20

Kim TravelKim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours.Item: company name board

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T’Lat CoffeeAway from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage paper background, highlighted with a western ornament and font style. All contributes to create a serene atmosphere, yet retains the elegance and luxury of the European.Item: menu

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Ut Bach ThuyQ Cafe

Packaging & LabelsWe know how to work out the essences out of a product and visualize it in our design language.

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Ut Bach ThuyUt Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features of the products by wise selection of images and color schemes.Item: label

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Q CafeQ Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German, Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels containing the product variance names. The concept is created to make the look and feel of “all about coffee”!Item: package & label

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AbbottT3H - SeminarMercedes Benz - Vietnam Star AutomobileEgg Mud Bath

Event & ExhibitionWe explore every purpose and target participants to work out the best design ideas to communicate the correct message.

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AbbottThe backdrop aims to promote the online photo contest organized by Abbott, showcases the most impressive pictures about women.. Item: backdrop

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T3H SeminarEvent to introduce a new course: “How designers can work more professional” Item: flyer, standee, poster

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Egg MudBathEgg Mud Bath provides guests with exclusive mud bathing in an egg designed bath tub. The design is inspired by 2 dominant elements within the resort: egg and banana trees growing at every corner of the place.Expertise: DesignItem: invitation kit | shopping bag

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Mercedes Benz“Color of Life” is VSA’s frequent customer events for family with the objective to tease them to visit the showroom. Inspired by the brand association of luxury and elegance, we offer 2 concept: 1) The visual of a type print on a dark background; 2) The colorful floral texture on a white background Expertise: designItem: invitation



John Robert Powers

Out DoorWe know how to maximize the visual to create the most impact in a given ambient or space.

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John Robert PowerIn these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted things to make it look simple and clear to the passer-by.Item: banner

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Mercedes BenzHeritage Line

Print AdWe explore the objectives behind every campaign and adds-on our sensible insights into every print ad.

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Mercedes BenzThe print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is utilized.

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Heritage LineCampaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina-Colonial luxury lifestyle intended at their target customers.

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Spirit SpaDesign Working ClassQ Cafe

Collateral & LiteraturesWe alway have ideas and solutions to communicate the messages and stories under various formats of communication collateral.

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Spirit SpaInspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.Item: brochure

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Design Working ClassSales collateral for a design classItem: flyer

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Q CafeThis french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product categories and names.Item: brochure

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Portfolio


Web interfaceBanner WebE-mail marketing

InteractiveWe understand the cons of short time concentration of internet users and are aware that motion can create impression and interest of users to do a desired action - a click through.

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Portfolio - interactive


John Robert PowersIvy Seafood RestaurantIvy SpaQuan Thy Advertising

Web interfaceNice design is not enough! we know and prioritize web usability in our design to easily navigate users to land on desired pages.

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John Robert PowersThe theme images follow the concept of active working ants, both individual and in group, combining with wise ad copy underline motivational and inspirational messages for personal growth and development. The wise combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to action button or attention grabbing tool.

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Ivy Seafood RestaurantThis restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an “appetite”.

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Ivy SpaThis spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and retreat.

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Quan Thy AdvertisingThe website showcases a nice portfolios and expertise of the agency.

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Banner WebWe know how to utilize emotion to create wow impression and encourage click-through.

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Email MarketingWe know how to maximize the given preview pane to show the message and great images.

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Portfolio


Design Working ClassT3H SeminarHeritage Line

Film editingWe also owns expertise to edit and make short video clips such as introduction film

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Design Working ClassTeaser for advertising the class

http://www.youtube.com/watch?v=wD5mNgQ3HbY

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http://www.youtube.com/watch%3Fv%3DwD5mNgQ3HbY

T3H SeminarShort film showcases portfolios of students

http://youtu.be/aRqoNwMEfzI

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http://youtu.be/aRqoNwMEfzI

Heritage LineShort film about cruises of Heritage Line

http://www.youtube.com/watch?v=zUPSUlPnoGQ

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http://www.youtube.com/watch%3Fv%3DzUPSUlPnoGQ

Portfolio


Photo touch-upFont Localization

Others

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*Please contact us to get more details of our copy writing projects up to date.

Portfolio - others

Photo touch-up Strong photoshop skill combined with good perception of color and lightning helps the touch-up look real!

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Portfolio - others


Font Localization We can create Vietnamese written fonts from regular fonts.

UTM Helvetica Neue LT Std

In Progress:UTM Zapfino Extra LT ProUTM Betina ScriptC

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UTM Helvetica Neue LT Std.

a b c d d e f g h i j k m n o p q r s t u v w z

A B C D D E F G H I J K M N O P Q R S T U V W Z

1 2 3 4 5 6 7 8 9 0Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh

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UTM Zapfino ExtraLT Pro



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UTM Betina SriptC



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Analysis Creative* Target audience* Means of communications* Communications guideline

* Short and simple * Moving hearts* Proper tone

* ‘Visual’ texts* Interesting story

Delivery

What we do

Copy writing

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What we do - copy writing

Web contentOur team members have written and copy edited web content for organizations in the sector of professional service & real estate. Some names to recall include NVM Group, VIPsearch, an undisclosed real estate website.

For further enquiry, please contact us.


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What we do - copy writing

Collateral & litteratureOur team members have written and edited many collaterals and literatures, both marketing and communication, from corporate profile, brand story, newsletter, brochures, advertorials to press release for organizations in the sectors of hospitality, real estate, professional services. Some names to recall are Serenity Holding, Fusion Resorts, Fusion Maia Da Nang, PassedOn, NVM Group, VIPsearch...

For further enquiry, please contact us.


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What we do

Brand Counsultancy, Pr & Marketing Planning

Customer

Brand

Analysis* Needs* Insights* Motivations* Trend

Analysis* Image&identity* Strengthsandweakness* Positioning Analysis

* Existing brand image & identity* Brand heritage, values,

Strategic* Positioning* Propositions* Innovation

Execution* Naming & slogan* Key identity visuals

if [email protected]

+84 (0)912 796 918 http://quanthyad.com

quan thy advertising - credentials

Design

marketing strategies

marketing field

online marketing

brand identity

marketing knowhow

articles of marketing

brand heritage

language of design