blathnaid healy – chat apps in the newsroom: what’s next?
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PowerPoint Presentation
News:rewired December 1, 2015
----- Meeting Notes (29/11/15 18:50) -----HelloThank you Mashable + Messaging Apps1
About Mashable
Mashable founded just over 10 years ago UK office 1 year old2
Mashable and messaging apps
Mashable
Snapchat
Viber
Line
Inspiring the Digital Generation:
----- Meeting Notes (29/11/15 18:50) -----Snapchat stories are a collection of snaps built into a story. 3
Mashable on Snapchat
100 million active Daily users One of a handful of media companies Unique storytelling formatMashable Collective Snapchat Stories Snapchat Discover 4
News Bites
Mashable
In celebration of Earth Day, we created a Snapchat story featuring a variety of facts.As part of the Earth Day story, we featured this snap. [Animation]In August 2015, Snapchat introduced a series of new features, including the Sticker Picker, which we highlighted in a Snapchat news story.
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Realtime News
Mashable
From L to R:Our news team has reported on-the-ground from the U.S. presidential election campaign trail in Iowa to the Walter Scott protest in North Charleston, S.C.6
Live Event Coverage
Mashable
From L to R:From the reunion red carpet of the 30th anniversary of the Back to the Future series, to the Grammys press room, Mashable has taken Snapchat followers to the front row of entertainment. Mashable has also brought some of the biggest world events to followers; in this example, we created a Snapchat story from the 2014 FIFA World Cup in Brazil.7
Celebrity Interviews
Mashable
From L to R:Matt DamonJames McAvoy & Daniel Radcliffe Victor Frankenstein 8
Snapchat Discover
Mashable
From L to R:SNAPCHAT DISCOVER EDITION In addition to our coverage on Mashable.com, our team also published a special edition of Snapchat Discover featuring exclusive content around the Apple announcement. Though editions are typically published in the morning, we were able to publish a midday edition, which served as a great example of real-time reporting.In honor of Super Mario Bros' 30th anniversary, we dedicated a Snapchat Discover special edition to the iconic game and its characters.9
Mashable on Viber
Viber
Mashable
One of the first publishers to be part of the public chat featureJoined in August, Mashable UK had its first day on viber in late AugustGoal with it is to use it as its intended as a chat room.Brand play versus Building new sticker packs at the moment11
Mashable on Line
Line
Mashable
LINE HAS 180 Million Monthly Active Users-Slightly more male than female, users of all ages, In our first month on the platform weve grown to more than 150,000 followersVery visual, audience has responded to breaking news and evergreen contentOne of the first if not THE first to experiment with vertical video on the platform13
@blathnaidhealyblathnaidh
----- Meeting Notes (29/11/15 18:50) -----HelloThank you Mashable + Snapchat 14