bitspiration nataliaburina
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Natalia Burina
The Future of E-commerce and Retail
Bitspiration 2014
Hi! I’m Natalia
Startup CEO500 Startups Mentor and InvestorGroup Product Manager at eBayFlockish Co-Founder (sold to StubHub! eBay)Microsoft Bing search, Samsung
Twitter: @nale
Doing a Startup(or Anything Creative)
This comic courtesy of Matthew Inman - Oatmeal http://theoatmeal.com @oatmeal
Doing a Startup(or Anything Creative)
This comic courtesy of Matthew Inman - Oatmeal http://theoatmeal.com @oatmeal
“Where observation is concerned, chance favors the prepared mind.” – Louis Pasteur
$68.6 billionin merchandise sold in 2011
Slide courtesy of Hugh E Williams http://hughewiliiams.com – @hughewilliams
every49 minutesa Ford Mustang is sold
every5 secondsa cell phone is sold
every6 secondsa pair of shoes is sold
Slide courtesy of Hugh E Williams http://hughewiliiams.com – @hughewilliams
Active buyers and sellers worldwide
Queries every day to the eBay search engine
Live global listings
108+ million
250+ million
350+ million
Slide courtesy of Hugh E Williams http://hughewiliiams.com – @hughewilliams
What buyers are searching for on eBay?
Query ‘Northlight’
“The category resets to “all”; instead of the single cat I chose, not really very helpful in a refined search.”
North Light Persian Cat Decorative Figurine
Verbatim User Feedback
Lessons from
Big Images Sell
Site Speed
Unseating eBay
E-Commerce is a BearAndy Dunn of Bonobos
E-Commerce Giants
Courtesy of Josh Yang http://slideshare.net/joshyang/ecommerce-landscape-2012
jeff.a16z.com
jeff.a16z.com
“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn.”
Amazon Strategy
Amazon Products
Small ShopsMalls
WaldenbooksB. Dalton
Barnes & Noble
BordersAmazon
Death of Book Stores
• Robots by Kiva Systems (acquired for $775 million)
• Every space has a barcode• Free space filled quickly and efficiently
Amazon Warehouses
Amazon
From Amazon The Hidden Empire – please see appendix for details
Amazon Same Day Delivery
From Amazon The Hidden Empire Deck – please see appendix for details
Dead
Delivery
Groceries Delivered in one Hour. Bay Area.
Limited same day delivery. WA and CA
Grocery Shopping
Flash SalesProprietary Pricing
• Significant savings on designer brands that have surplus inventory
• Gilt group, Rue La La, Ideeli• One Kings Lane, Fab• Zulily – IPO’d!
Design and source their own goods
Collapse inefficient supply chains
Direct SourcingProprietary Merchandise
The Guideshop
Partnership with Nordstrom
Bonobos Ninjas
Bonobos
Gustin Crowdsourcing
Fashion
mark up on glasses in US can be 10-20X cost of manufacture
Warby Parker
Proprietary SelectionNasty Gal
Alternative Distribution
Trunk ClubBirchboxLove with FoodCitrus LaneRent the Runway
Proprietary Experience
Content + Community + Commerce
Houzz
Polyvore
Jack Threads
From Mary Meeker’s Internet Trends 2014
Mobile PaymentsPayPal, Square
Choose Merchant
Check InMerchant Verifies.
Done!
Square Kills Wallet. Square Order for ordering ahead. Square Reader.
Mobile Coupons
Apple’s portable low – cost transmitter that notifies other iOS devices of its presence
iBeacon
• Convergence of Online and Offline
• Mobile• Customize and Personalize• Customer Experience• Seamless and Effortless Commerce
Better Infrastructure
Data – Driven
So Where are We Going?
Thanks! Questions?
Links & Resources
http://www.slideshare.net/joshyang/ecommerce-landscape-2012?from_search=8 I
https://medium.com/what-i-learned-building/e-commerce-is-a-bear-d233f02d52a5
http://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire?ref=http://www.labnol.org/tech/amazon-owed-companies/19605/
Doing a Startup
Doing a Startup