bite-sized learning the youtube way: short-form video for long-term learning | webinar | 03.17.2015
TRANSCRIPT
?How are you
incorporating video
into your learning
programs?
?What’s the longest
video you’ve watched
online in last 30 days,
excluding t.v. shows
and movies?
…Agility is demonstrated by the ability to quickly solve day-to-
day business problems, to identify new processes and
frameworks for speed of delivery, to cross global and
functional lines without faltering, and to accept, respond, and
initiate change.
Employees who can identify opportunities, adapt, and thrive
in the reality of change have a propensity to be high
performers. Given the right resources and investment in
learning, these traits are achievable across the entire
organization.
SOURCE: The Impact Of Work Force Agility On Business Performance,
By John Ambrose
Why bite sized
learning?
11 MINUTES
9 out of 10 Americans already
use their smartphones for work.
Cisco BYOD Insights Report 2013
For the first time, an entire generation
has grown up watching content on their
own terms. This generation is defined
by the internet, mobile, and social –
consuming content when and where
they want.
SOURCE: Gunnard Johnson, Google's Advertising
Research Director
volatilityuncertaintycomplexityambiguity
it’s a VUCA world…
We are moving from a world of
problems, which demand speed,
analysis and elimination of uncertainty
to solve – to a world of dilemmas, which
demand patience, sense-making and an
engagement with uncertainty.
SOURCE: Denise Caron,
It’s a VUCA World
THE % OF KNOWLEDGE IN YOUR BRAIN NEEDED TO DO YOUR JOB
1986 – 75% 1997 – 15-20% 2006 – 8-10%
Source: Robert Kelly, Carnegie-Mellon University
Traditional approaches
won’t work…
No classroom is large enough.
No individual is smart enough.
No response time is fast enough.
No intervention is complete enough.
No program lasts long enough.
No solution is global enough.
…
A NIMBLE LEARNING STRATEGY
CONTEXTUAL: Role, location
INFORMAL: Everyday, ad hoc
SOCIAL:
Discussion, recommendations
TIMELY: Just in time, moment of need
MOBILE: Anywhere, anytime
CONCISE: Short videos, quick updates
WHAT IS CONTENT?anything that answers a question that we
might be asking in the moment
IMMEDIATE
PERSONALIZED
democratic
USER-GENERATED
SOCIAL
MOBILE
Why short
video?
Image credit: Amit Kapoor – Storytelling with Data – See | Show | Tell | Engage
ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivated and
self-directed
Self-directed, access as needed and when
needed
Adults bring life experiences and
knowledge to learning experiences
Interaction with others when a social
component is available
Adults are goal oriented Goals promoted through short, timely bursts
of relevant content
Adults are relevancy oriented Easier to be relevant when content is short
and targeted
Adults are practical Little to no workflow disruption
Adult learners like to be respected Employees manage and control pace and
timing of their own learning
LOWER COSTS
EXTENDED REACH
PRESERVATION OF KNOWLEDGE
SHOWING SOFT SKILLS
EXPLANATION OF COMPLEX CONCEPTS
ADVANTAGES OF VIDEO
Most human behavior is learned
observationally through modeling: from
observing others, one forms an idea of
how new behaviors are performed, and
on later occasions this coded
information serves as a guide for action.
SOURCE: Bandura’s Social Learning Theory
How Tony Roma Employees use Videoto Teach Important Job Skills
The world is changing.
People are changing. To
be effective, our
employee training is
changing to meet them
where they are.
Jessie Bray,
VP of Training and HR, Romacorp
CONTENT ACQUISITIONbuild, borrow or buy
BUILDwhat are the business objectives and
employee needs
BUILD
Video Tools
Development Tools
Publishing Tools
BORROWrelevancy, context, and authority
BUYwhy recreate the wheel
HOW TO USE OFF-THE-SHELF CONTENT
Stand alone
learning object
Blended with
Instructor-Led
Formal learning
plans or career
development paths
Increase speed to
competency
Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING”• Development opportunity
• Maintain work flow and
service standard
• Share with co-workers
DELIVERYeasy and simple access, when and where
it’s needed
SYSTEMS
ACCESS
WORK & LIFE
USER-GENERATED
TOOLSMOBILE
In a world of learning and development where
complexity is the enemy… simple and nimble
approach…
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group
Motivating Your Employees
Reaching New Learners
Creating Your Own Videos
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