Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Imagine E-commerce Presence

Vision

The Business

Target Audience

Marketplace

Content

SWOTAnalysis

PresenceMap

Timeline and Milestones

VISIONING PROCESS

Identification of:

Target audience

Market character

Strategic analysis

Internet marketing matrix

Development timeline

BUSINESS AND REVENUE MODEL Idea of the business

Revenue models

TARGET AUDIENCE Demographics

Behavior patterns (Lifestyles)

Current consumption patterns

Market conditions

Suppliers, competitors, and substitute products

Market shares of competitors

CHARACTERIZE THE MARKETPLACE

Helpful Harmful

Internal STRENGTHS WEAKNESSES

External OPPORTUNITIES THREATS

SWOT ANALYSIS

E-COMMERCE PRESENCE MAP Develop the type of presence

Decide type of platform will be used

Activity depending on factors above

E-COMMERCE PRESENCE TIMELINE

A Systematic Approach of Building an E-commerce

Making decision on the main area to build an e-commerce

Build the e-commerce Web sites using system development life cycle (SDLC) System analysis/planning System design Building the system Testing Implementation

Specifics business objectives for the sites

Develop a list of system functionalities and information requirements

SYSTEM ANALYSIS/PLANNING

SYSTEM DESIGN System design specification

Logical design

Physical design

BUILDING THE SYSTEMIN HOUSE OUTSOURCE

Positive Negative

Able to build the desired site

Difficult learning curve

Allow to change the site rapidly

Delay entry to the market

Positive Negative

Get into the market sooner

Taking long time to evaluate package

State-of-art software is well tested

More investment required to change the site

TESTING THE SYSTEM

Unit testing

System testing

Acceptance testing

IMPLEMENTATION AND MAINTENANCE

Begin the operational life of the system

Continuously maintain the site

Benchmark if necessary

Choosing Software and Hardware

SIMPLE VS MULTI-TIERED WEB SITE ARCHITECTURE

Web sites simply dilivered Web pages to users who were making request through their browsers for HTML pages with content of various sorts.

All e-commerce sites require basic Web server software to answer request from customers for HTML and XML pages.

Web server sofware is divided into:

Site management tools: essential to keep site working, and to understand how well it works.

Dynamic page generation tools: One of the most important innovations in Web site operation has been the development of dynamic page generation tools.

WEB SERVER SOFTWARE

Are software programs that provide the specific business functionality required of a Web site.

APPLICATION SERVERS

Online catalog: lists of the product available online

Shopping cart: allow shoppers to set aside desired purchased for checkout

Credits card processing: A site’s shopping cart typically works in conjunction with credit card processing software

E-COMMERCE MERCHANT SERVER SOFTWARE FUNCTIONALLY

MERCHANT SERVER SOFTWARE PACKAGES (E-COMMERCE SUITES)Choosing an E-commerce suits

Key factors to consider:

Functionality

Support for different business models

Business process modeling tools

Visual site management tools and reporting

Performance and scalability

Connectivity to existing business system

Compliance with standards

Global and multicultural capability

Local sales tax and shipping rules

While existing firms often have the financial capital to invest in commercial merchant server software suites, many small firms and start-up firms do not.

WEB SERVICES AND OPEN OPTIONS

Whether you host your own site or outsource the hosting and operation of your site, you’ll need to understand certain aspect of computing the hardware platform.

THE HARDWARE PLATFORM

The most important factor the speed of your site is the demand that customer put on the site.

RIGHT-SIZING HARWARE PLATFORM: THE DEMAND SIZE

RIGHT-SIZING HARDWARE PLATFORM: THE SUPPLY SIDE

Once you estimate the likely demand on your site, you’ll need to consider how to scale up your site to meet demand

DEVELOPING A MOBILE WEB SITE AND BUILDING MOBILE APPLICATIONS

• Mobile web site• Responsive web design

• Mobile web app• Native app

Planning and Building A Mobile Web Presence

Steps:•Identify the business objectives, system functionally, and information

requirements•Consider which to develop

Other E-commerce Site Tools

Web site design: Basic business considerationsEnabling customers to find and buy what they

need

Tools for Web site optimizationSearch engine placement

Metatags, titles, contentIdentify market niches, localize siteOffer expertiseLinksSearch engine adsLocal e-commerce

Tools for Interactivity and Active Content

CGI (Common Gateway Interface)

ASP (Active Server Pages)/ASP.NET

Java, JSP, and JavaScript

ActiveX and VBScript

ColdFusion

Web 2.0 design elements: Widgets, mashups

Personalization Tools

PersonalizationAbility to treat people based on personal qualities

and prior history with site

CustomizationAbility to change the product to better fit the

needs of the customer

Cookies Primary method to achieve personalization

The Information Policy Set

Privacy policy

Set of public statements declaring how site will treat customers’ personal information that is gathered by site

Accessibility rulesSet of design objectives that ensure disabled users

can affectively access site

DEVELOPING A MOBILE WEB SITE AND BUILDING MOBILE APPLICATIONS

• Mobile web site

• Responsive web design

• Mobile web app

• Native app

Planning and Building A Mobile Web PresenceSteps:

• Identify the business objectives, system functionally, and information requirements

• Consider which to develop

Mobile Web Presece: Design Considerations

Feature of Mobile Platform:

• Hardware

• Connectivity

• Displays

• Interface

Thank You for your attention!