sistem fungsional bisnis bab motif dan fungsi bisnis
TRANSCRIPT
Motif dan Fungsi Bisnis
PERTEMUAN 2
S I STEM FUNGSIONAL B I SNIS
CHA N DR AWATI PUT R I WULA N DAR I , S .T. , M .T. , M BA .
What is Business?
Suatu usaha yang menyediakan barang (produk) ataupun jasa
yang diinginkan oleh pelanggan – Jeff Madura
How about this?
How about this?
How about this?
How about this?
What is the similarity of those? PROFIT
Profit Profit = Revenue – Expenses
How to get profit? Demand / opportunity
Get customer’s interest
Low expenses
Nonprofit Businesses (bisnis nirlaba)
Tidak dimaksudkan untuk mencari laba.
Artinya?
Contoh : Rumah Sakit
Sekolah
Organisasi Sosial (LSM)
Gereja
dan lain-lain
Pertanyaan diskusi: Mampukah bisnis nirlaba bersaing?
Business Resources (sumber daya bisnis)
Natural Resources
Human Resources
Capital (Modal) Mesin, peralatan, perlengkapan, fasilitas fisik
Diskusi:
Bagaimana teknologi mendukung peningkatan modal?
Entrepreneurship (Kewiraswastaan) Opportunities
Risks
Creating, organizing, managing business
Key Stakeholders in Business (pemangku kepentingan dalam bisnis)
Owners (pemilik) How business begins? Entrepreneurs
PENGALAMAN KERJA SEBELUM BERBISNIS
tidak pernah
34%
1-2 thn
3%
3-5 thn
9%
6-10 thn
18%
11-20 thn
21%
> 20 thn
15%
Key Stakeholders in Business (pemangku kepentingan dalam bisnis)
Owners (pemilik)
BESAR PERUSAHAAN
bisnis kecil
57%perusahaan 100-
1000 karyawan
17%
perusahaan besar
> 1000 karyawan
26%
Key Stakeholders in Business (pemangku kepentingan dalam bisnis)
Creditors (kreditor) Requirements of financial support beyond that provided by the
owner
Why we need it?
Even Disney, Nike, General Motors, DuPont, etc. need financial support
Sources:
Financial institutions
Individuals
Key Stakeholders in Business (pemangku kepentingan dalam bisnis)
Employees (karyawan) Conduct business operations
“…the source of our innovation and competitiveness…”
– The Dow Chemical Company
Example: Dell Computer Company
Manager’s Role
Managing job assignments
Making key business decisions
Key Stakeholders in Business (pemangku kepentingan dalam bisnis)
Suppliers (pemasok) Providing the needed materials to produce business’
products
Business performance depends on the ability of suppliers to provide materials on the schedule.
Why?
Customers (pelanggan) A business can not survive without customer
Providing desired products/service at reasonable price with an adequate quality
Key Stakeholders in Business (pemangku kepentingan dalam bisnis)
Interaction among stakeholders?
Business Environments (lingkungan bisnis)
Social Environment demographics
changes in customer preferences over time
tastes are influenced by technology
Industry Environment Industrial competition and product demands
For customers, intense competition is good
For company, competition may result on lower revenue lower profit
Business Environments (lingkungan bisnis)
Economic Environment Strong impact in business
Economy strong employment high good income high demand of products
Vice versa
Global Environment May affect business directly or indirectly
Business which has foreign suppliers or sells products in various countries
Global economic conditions can affect local economic conditions
Business Decisions (lingkungan bisnis)
May affect the profit
Management Decisions (keputusan manajemen)
Tuntutan buruh untuk menaikkan gaji menjadi 3.5juta/bulan
Mempekerjakan karyawan yang tidak kompeten
Marketing Decisions (keputusan pemasaran) Strategi iklan yang tidak sesuai dengan target pasar
Financial Decisions (keputusan keuangan) Rencana kredit yang kurang tepat
How Business Functions Enhance Decision Making (fungsi bisnis meningkatkan pengambilan keputusan)
Proper business decisions rely on accounting and information systems
Accounting Monitoring and reporting financial condition to the owners
or employees
Assess financial performance of business decisions
Information systems Update and analyze the information about operational of
business functions
Pros and Cons of Being an Entrepreneur
PRO
Keuntungan besar
Memimpin diri sendiri
Tidak diatur, tidak ada risiko dipecat
Kepuasan kerja tinggi
CONTRA
Menanggung kerugian besar
Memastikan fungsi bisnis berjalan setiap saat (7x24 jam)
Kehilangan penghasilan jika bisnis gagal
Discussions 1. Darimana dana didapat oleh seorang
entrepreneur yang baru memulai bisnisnya?
2. Misalkan Anda adalah manajer operasional perusahaan motor di Indonesia. Apakah anda membutuhkan modal tenaga kerja intensif atau mesin?
3. Anda anggota band rock yang akan manggung di kampus. Apakah anda menyediakan jasa atau produk? Fungsi manajemen atau fungsi pemasaran yang lebih penting?
Group Activity Pembentukan perusahaan (kelompok)
Tentukan peran: Direktur Utama Divisi Operasional/Produksi Divisi Human Resource Development (HRD) Divisi Pemasaran Divisi Keuangan
Presentasi Nama perusahaan Bidang Cakupan Struktur organisasi
Nilai Perusahaan
No Aspek Penilaian Nilai
1 Keterlambatan Kehadiran -2
2 Keterlambatan pengumpulan tugas -20
3 Tugas presentasi/ review/ diskusi Max 90
4 Pertanyaan ke kelompok lain/membantu menjawab
2