bisleri new 1 - spaceandpeoplespaceandpeople.in/.../user/0/preview/bisleri.pdf · 2012-02-18 ·...
TRANSCRIPT
Objective : To spread awareness about the new campaign ‘Protect The Ones You Love’ and run an on ground campaign parallel to the ATL communications in such a way that they both
Bisleri as a brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. Powered by 17 owned plants, 33 co‐packers, 11 franchisees and a wide distribution and retail network pan India, Bisleri is at the centre of the Aqua Green Revolution.
an on ground campaign parallel to the ATL communications in such a way that they both complement each other and work unanimously.
Target audience : This campaign was targeted at everyone who drinks mineral water when out of house. Especially today’s youth.
About the Activity : It was a launch of refreshing new campaign “Protect the ones you love” and our new mascot “Bissi”.
Venue: The activity was spread over five weekends across India in Mumbai, Vashi, Delhi & Bangalore
Mission: To get our TG to interact with the brand at the event and follow us on our social media network.
Grabbed 2,00,000 eyeballs 370669 Facebook viewers
2398 Facebook likes Impressed more than 955641 Viewers
Outcome
“SpaceandPeople has a sound team that goes out of its way to ensure that they deliver the best. They are a great team to work with” – Shraddha Nathani – AGM Marketing