birmingham retail needs assessment volume 2 … · birmingham retail needs assessment volume 2 ......

Birmingham RETAIL NEEDS ASSESSMENT VOLUME 2 – FIGURES AND SPREADSHEETS

Final Report October 2009

ROGER TYM & PARTNERS 61 Oxford Street Manchester M1 6EQ t 0161 245 8900 f 0161 245 8901 e [email protected] w www.tymconsult.com

CONTENTSCONTENTSCONTENTSCONTENTS

FIGURE 4.1FIGURE 4.1FIGURE 4.1FIGURE 4.1 THE OVERALL CATCHMENT AREATHE OVERALL CATCHMENT AREATHE OVERALL CATCHMENT AREATHE OVERALL CATCHMENT AREA

FIGURE 4.2FIGURE 4.2FIGURE 4.2FIGURE 4.2 THE CATCHMENT AREA AND BUFFER ZONESTHE CATCHMENT AREA AND BUFFER ZONESTHE CATCHMENT AREA AND BUFFER ZONESTHE CATCHMENT AREA AND BUFFER ZONES

FIGURE 4.3FIGURE 4.3FIGURE 4.3FIGURE 4.3 MARKET SHARES FOR COMPARISON GOODSMARKET SHARES FOR COMPARISON GOODSMARKET SHARES FOR COMPARISON GOODSMARKET SHARES FOR COMPARISON GOODS

FIGURE FIGURE FIGURE FIGURE 4.44.44.44.4 DOMINANT AND SUBSIDIARY DOMINANT AND SUBSIDIARY DOMINANT AND SUBSIDIARY DOMINANT AND SUBSIDIARY CENTRESCENTRESCENTRESCENTRES

SECTION 1SECTION 1SECTION 1SECTION 1 NEMS RESEARCH METHODOLOGYNEMS RESEARCH METHODOLOGYNEMS RESEARCH METHODOLOGYNEMS RESEARCH METHODOLOGY

SECTION 2SECTION 2SECTION 2SECTION 2 HOUSEHOLD SURVEY QUESTIONNAIREHOUSEHOLD SURVEY QUESTIONNAIREHOUSEHOLD SURVEY QUESTIONNAIREHOUSEHOLD SURVEY QUESTIONNAIRE

SPREADSHEET 1 SPREADSHEET 1 SPREADSHEET 1 SPREADSHEET 1 –––– 8d8d8d8d COMPARISON TABLES COMPARISON TABLES COMPARISON TABLES COMPARISON TABLES

SPREADSHEET 9 SPREADSHEET 9 SPREADSHEET 9 SPREADSHEET 9 –––– 11115a5a5a5a CONVENIENCE TABLESCONVENIENCE TABLESCONVENIENCE TABLESCONVENIENCE TABLES

Birmingham Retail Study

Good afternoon / evening, I am …… from NEMS market research and we are conducting a

short survey in your area about shopping. Do you have time to answer some questions ? It

will take about five minutes.

QA Are you the main shopper in your household?

1 Yes GO TO Q01

2 No CLOSE

FIRST WE HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE FOOD AND

GROCERIES SHOPPING. IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A

SUPERMARKET, A SMALLER STORE, OR A TOWN CENTRE, OR COULD BE THE USE OF

FACILITIES SUCH AS THE INTERNET.

Q01 Where did your household last undertake a main food and grocery shop?

DO NOT PROMPT, ONE ANSWER ONLY

Specified Stores:

Local shops:

Other:

Other (PLEASE WRITE IN)

Internet

Home Catalogue

TV / Interactive shopping

(Don't know / varies)

(Don't buy these products) GO TO Q04

Q02 And where did you shop the time before that (was it the same, or different, and if so, please

specify)?


Specified Stores:

Other:


Internet

Home Catalogue



Q03 Approximately how much money does your household normally spend on a main food and

grocery shop?

1 £……………………

2 (Don't know / varies)

3 (Refused)

Q04 Where did your household last undertake a 'top-up' food and grocery shop?


Specified Stores:

Local shops:

Other:


Internet

Home Catalogue



(Don't buy these products) GO TO Q10(Don't buy these products) GO TO Q10

Q05 And where did you shop the time before that?


Specified Stores:

Local shops:

Other:


Internet

Home Catalogue



Q06 Approximately how much money does your household normally spend on a 'top-up' food and

grocery shop?

1 £……………………


3 (Refused)

[IF RESPONDENT GIVES SUPERMARKET LOCATIONS IN EACH OF Q01, Q02, Q04 AND Q05

THEN ASK Q07, IF NOT GO TO Q10]

Q07 Does your household also spend money on food and groceries in small shops?

1 Yes GO TO Q08

2 No GO TO Q10

Q08 Where are these small shops located?


Local shops:

Others:

a Other (PLEASE WRITE IN)

b (Don't know / varies)

Q09 Approximately how much money does your household spend on food and groceries on a

typical trip to one of these small shops?

1 £……………………


3 (Refused)

WE NOW HAVE A FEW QUESTIONS ABOUT WHERE YOU UNDERTAKE NON-FOOD SHOPPING.

IN ANSWERING THESE QUESTIONS THE LOCATION MAY BE A TOWN CENTRE, A RETAIL

PARK, OR A FREESTANDING STORE (INCLUDING SUPERMARKETS), OR COULD BE

FACILITIES SUCH AS THE INTERNET, TV / INTERACTIVE SHOPPING OR USE OF A HOME

CATALOGUE. Q10 So, speaking as an individual, can you tell me where you last made a purchase of clothes or

shoes ?

IF 'OTHER' PLEASE SPECIFY STORE NAME AND LOCATION, IF 'CAR BOOT SALE' PROBE FOR

LOCATION

Villages, Town/District Centres & City Centres:

Retail Parks:

Individual Non-food Stores

Individual supermarkets

Others

Abroad

Car Boot Sale (PLEASE WRITE IN)


Internet

Home Catalogue


(Don't know / can't remember)


Questionnaire Copyright NEMS market research Page 1 of 3

Q11 And the time before that, where did you go to make a purchase of clothes or shoes ?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue



(Only bought these items once before)

Q12 Now can you tell me where your household last made a purchase of furniture, carpets, or soft

household furnishings ?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue




Q13 And the time before that, where did your household go to make a purchase of furniture,

carpets, or soft household furnishings ?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad


Other (PLEASE WRITE IN)Other (PLEASE WRITE IN)

Internet

Home Catalogue




Q14 Now can you tell me where your household last made a purchase of DIY and decorating goods

?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue




Q15 And the time before that, where did your household go to make a purchase of DIY and

decorating goods ?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue




Q16 Can you tell me where you or your household last made a purchase of a domestic appliance,

such as a washing machine, fridge, cooker, TV, DVD player or computer ?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue





Q17 And the time before that, where did you or your household go to make a purchase of a

domestic appliance, such as a washing machine, fridge, cooker, TV, DVD player or computer?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue




Q18 And where was the last purchase of other non-food items, such as jewellery, books,

photographic goods, musical instruments or sports equipment?


LOCATION


Retail Parks:

Individual Stores


Others

Abroad



Internet

Home Catalogue




Q19 And where was the previous purchase of other non-food items made, such as jewellery, books,

photographic goods, musical instruments or sports equipment?


LOCATION


Retail Parks:

Individual Stores


OthersOthers

Abroad



Internet

Home Catalogue




Q20 FINALLY, I AM GOING TO ASK A FEW QUESTIONS ON DESTINATIONS FOR LEISURE AND

CULTURAL ACTIVITIES

Restaurants/

Cafes

Pubs/

Bars/

Nightclubs

Cinema Museums/Art

galleries

Family

entertainment

centre (i.e. Ten

Pin bowling/ Skating Rink)

Health &

Fitness

Bingo/Casino

/Bookmaker

Theatre/

Concerts

In which town, village or out-of-town location does your household spend most money on the

Centres:

Retail and Leisure Parks:

Other:

Abroad



(Don’t do these activities)

GEN

Gender of respondent:

CODE FROM OBSERVATION

1

2 Male

Female

AGE

Could I ask, how old are you ?

ONE ANSWER ONLY. DO NOT READ OUT

1

2 18 to 24

3 25 to 34

4 35 to 44

5 45 to 54

6 55 to 64

7 65 +

(Refused)

CAR

How many cars does your household own or have the use of ?

ONE ANSWER ONLY. DO NOT READ OUT

1

2 None

3 One

4 Two

5 Three or more

(Refused)

WOR

Which of the following best describes the current employment situation of the chief wage

READ OUT. ONE ANSWER ONLY

1

2 Working full time

3 Working part time

4 Unemployed

5 Retired

6 A housewife

7 A student

8 Other (PLEASE WRITE IN)

(Refused)

OCC

What is the occupation of the chief wage earner in your household ?

(IF RETIRED, ASK PREVIOUS OCCUPATION)

1

2 Occupation / job description (PLEASE WRITE IN)

3 Basic state pension only

(Refused)


Spreadsheet 1 - Definition of Survey Zones

Zone Zone Name Postcode DistrictPredominant Local

Authority(1) Zone Zone Name Postcode District

Predominant Local

Authority(1)

WS7 B91WS13 B92WS14 B20B77 B21B78 B42WS4 B44WS5 Zone 18 Erdington B23 BirminghamWS8 B24WS9 B35

Zone 4 WS1 B36

WS2 B1

B73 B2B74 B3

B72 B4

B75 B6B76 B19

B37 B7

B40 B8B46 B9

B43 B33B71 B34

B66 B16B70 B17

B65 B18

B69 B5

B67 B12B68 B15

B63 B10B64 B11

B32 B25B62 B26

B38 B27

B47 B29B48 B30

B60 Zone 28 Moseley B13 BirminghamB61 B14

B90 B28

B93 B31B94 B45

Stechford

Saltley

Zone 29

Zone 30

Birmingham

Birmingham

Birmingham

Birmingham

Birmingham

Birmingham

Birmingham

Kings Heath

Selly Oak

Acocks Green

Northfield

Sparkhill

Birmingham City Centre South

HarborneZone 23

Zone 25

Zone 24

Zone 26

Zone 27

Zone 16

Zone 17

Zone 19

Zone 20

Zone 21

(1) The local authority administrative area in which all, or the majority, of the populated/built-up area of the zone is located.

Zone 9 West Bromwich Sandwell

Oldbury Sandwell

Zone 11 West Bromwich South Sandwell

Zone 12 Halesowen Dudley

Zone 13 Halesowen South Bromsgrove

Zone 14

Perry Barr

Solihull

Birmingham

Birmingham

Birmingham

Solihull

Birmingham City Centre

Water Orton

Walsall Walsall

Sutton Coldfield West Birmingham

Sutton Coldfield Birmingham

Lichfield

Tamworth

Lichfield

Tamworth

Aldridge Walsall

NOTES:

Zone 10

North Solihull Solihull

West Bromwich North Sandwell

Zone 7

Zone 8

Bromsgrove Bromsgrove

Birmingham

Birmingham

Zone 15 Solihull South Solihull

Zone 22

Zone 1

Zone 2

Zone 3

Zone 5

Zone 6

Birmingham Comparison Spreadsheets.xlsx 26/10/2009

Spreadsheet 2 - Population Projections

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Zone 16 Zone 17 Zone 18 Zone 19 Zone 20 Zone 21 Zone 22 Zone 23 Zone 24 Zone 25 Zone 26 Zone 27 Zone 28 Zone 29 Zone 30All Zones

Total

Population 2006 70,231 79,959 78,018 58,069 53,214 57,766 48,100 57,114 47,227 48,509 55,862 51,123 60,048 86,702 69,314 67,001 120,375 38,842 73,629 46,286 71,222 49,717 55,633 42,063 70,429 69,611 67,182 35,472 69,743 81,658 1,880,119

Population 2008 71,320 80,489 78,355 58,320 53,864 58,472 48,598 57,491 47,539 48,829 56,231 51,240 61,097 88,216 70,031 67,694 121,846 39,317 74,529 46,852 72,092 50,325 56,313 42,577 71,290 70,462 68,003 35,905 70,595 82,656 1,900,549

Population 2013 74,080 82,186 79,489 59,164 55,831 60,607 50,067 58,862 48,672 49,993 57,571 51,743 63,719 92,003 72,148 69,740 126,295 40,752 77,250 48,562 74,725 52,162 58,369 44,132 73,893 73,034 70,486 37,217 73,173 85,674 1,961,600

Population 2016 75,751 83,352 80,256 59,735 57,005 61,881 50,991 59,775 49,427 50,769 58,465 52,111 65,292 94,274 73,480 71,028 128,950 41,609 78,874 49,583 76,296 53,259 59,596 45,059 75,446 74,570 71,968 37,999 74,711 87,475 1,998,987

Population 2021 78,583 85,367 81,574 60,716 58,913 63,953 52,673 61,344 50,725 52,102 59,999 52,798 68,111 98,344 75,904 73,371 133,268 43,002 81,515 51,243 78,850 55,042 61,592 46,568 77,972 77,067 74,377 39,271 77,213 90,404 2,061,861

Population 2026 81,053 87,064 82,770 61,606 60,700 65,893 54,355 62,774 51,907 53,316 61,398 53,417 70,733 102,130 78,328 75,714 137,310 44,307 83,988 52,798 81,242 56,711 63,460 47,981 80,337 79,404 76,634 40,462 79,555 93,146 2,120,493

Change in population 2008 - 2013

Numeric change 2,760 1,697 1,134 844 1,967 2,135 1,469 1,370 1,133 1,164 1,340 502 2,622 3,786 2,117 2,046 4,449 1,436 2,721 1,711 2,632 1,838 2,056 1,555 2,603 2,573 2,483 1,311 2,578 3,018 61,050

Percentage change 3.9% 2.1% 1.4% 1.4% 3.7% 3.7% 3.0% 2.4% 2.4% 2.4% 2.4% 1.0% 4.3% 4.3% 3.0% 3.0% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.7% 3.2%


Numeric change 1670 1167 766 570 1174 1274 924 914 755 776 893 368 1573 2272 1332 1287 2655 857 1624 1021 1571 1097 1227 928 1553 1535 1482 782 1538 1801 37,388



Numeric change 2,832 2,015 1,318 981 1,909 2,072 1,682 1,569 1,297 1,332 1,534 687 2,819 4,070 2,424 2,343 4,317 1,393 2,641 1,660 2,555 1,783 1,995 1,509 2,526 2,497 2,410 1,272 2,501 2,929 62,874





Numeric change 2,469 1,697 1,196 890 1,787 1,940 1,682 1,430 1,182 1,214 1,398 620 2,622 3,786 2,424 2,343 4,042 1,304 2,473 1,554 2,392 1,670 1,868 1,413 2,365 2,338 2,256 1,191 2,342 2,742 58,632



Numeric change 9,732 6,575 4,414 3,286 6,836 7,421 5,758 5,282 4,368 4,487 5,167 2,177 9,637 13,914 8,297 8,020 15,464 4,990 9,459 5,946 9,150 6,387 7,147 5,404 9,048 8,943 8,631 4,557 8,960 10,490 219,943


NOTES:(1) Population data was sourced from MapInfo and Oxford Economics (mid-year 2006). The population in each zone was projected forward to the base year and forecast years using population multipliers derived from ONS 2006-based Sub-National Population Projections (published 12 June 2008).(2) The population multiplier has been calculated for the predominant local authority in each zone (as listed in Spreadsheet 1) and has been applied to the total population within that zone.


Spreadsheet 3 - Comparison Goods Expenditure (per capita)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Zone 16 Zone 17 Zone 18 Zone 19 Zone 20 Zone 21 Zone 22 Zone 23 Zone 24 Zone 25 Zone 26 Zone 27 Zone 28 Zone 29 Zone 30

£ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £

2006 3,066 2,987 2,885 2,474 3,209 3,220 2,765 2,693 2,351 2,595 2,609 2,746 2,806 3,163 3,348 3,284 2,570 2,723 2,758 2,227 2,138 2,560 2,917 2,481 2,113 2,795 2,891 2,991 2,897 2,821

2008 3,374 3,288 3,175 2,723 3,532 3,544 3,043 2,964 2,588 2,856 2,871 3,022 3,088 3,481 3,685 3,614 2,829 2,997 3,035 2,451 2,353 2,818 3,210 2,731 2,326 3,076 3,182 3,292 3,188 3,105

2013 3,690 3,595 3,472 2,978 3,862 3,876 3,328 3,241 2,830 3,123 3,140 3,305 3,377 3,807 4,030 3,953 3,093 3,277 3,320 2,680 2,573 3,081 3,511 2,986 2,543 3,364 3,480 3,600 3,487 3,395

2016 3,894 3,793 3,664 3,142 4,075 4,089 3,511 3,420 2,986 3,296 3,313 3,487 3,563 4,017 4,252 4,171 3,264 3,458 3,503 2,828 2,715 3,251 3,704 3,151 2,683 3,550 3,671 3,798 3,679 3,583

2021 5,174 5,041 4,868 4,175 5,415 5,434 4,666 4,544 3,967 4,379 4,403 4,634 4,735 5,338 5,650 5,542 4,337 4,595 4,654 3,758 3,608 4,320 4,922 4,187 3,566 4,717 4,879 5,047 4,889 4,760

2026 6,371 6,207 5,995 5,141 6,668 6,691 5,745 5,596 4,885 5,392 5,421 5,706 5,831 6,572 6,957 6,824 5,340 5,658 5,731 4,627 4,443 5,319 6,061 5,155 4,391 5,808 6,007 6,215 6,020 5,862

Year

NOTES:(1) Expenditure data derived from Mapinfo 2006 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system.(2) The 2006 MapInfo expenditure data has been projected forward to the base year and forecast years using forecast growth rates of: 4.91% from 2006 to 2008 (Oxford Economics Retail Briefings Update Revised March 2009); 1.805% from 2008 to 2016 (Midpoint of MapInfo forecast from Retail Spending Outlook Revised Version March 2009 and Experian Retail Planner Briefing Note 6.1 February 2009 Changes, Table 3); 5.85% from 2016 to 2021 (Midpoint of medium term past trend from MapInfo Brief 08/02, Table 3 and medium term past trend from Experian Retail Planner Briefing Note 6.1, Table 3.2); 4.250% from 2021 to 2026 (Midpoint of ultra long term past trend from MapInfo Brief 08/02, Table 3 and ultra long term past trend from Experian Retail Planner Briefing Note 6.1, Table 3.2).

All monetary values are held constant at 2006 prices.

Birmingham Comparison Spreadsheets.xlsx 26/10/2009Birmingham Comparison Spreadsheets.xlsx 26/10/2009

Spreadsheet 4 - Total Comparison Goods Expenditure & Expenditure Growth


Total

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m

Total Expenditure 2006 215.33 238.84 225.08 143.66 170.76 186.01 133.00 153.81 111.03 125.88 145.74 140.38 168.49 274.24 232.06 220.03 309.36 105.77 203.07 103.08 152.27 127.28 162.28 104.36 148.82 194.56 194.22 106.10 202.05 230.36 5,227.92






Growth in total expenditure 2008 - 2013 32.70 30.86 27.22 17.37 25.40 27.66 18.73 20.39 14.72 16.68 19.32 16.15 26.51 43.15 32.68 30.98 46.01 15.73 30.20 15.33 22.65 18.93 24.14 15.52 22.13 28.94 28.89 15.78 30.05 34.26 749.05


Growth in total expenditure 2016 - 2021 111.63 114.11 103.09 65.80 86.72 94.46 66.72 74.34 53.67 60.84 70.44 62.93 89.84 146.23 116.42 110.38 157.10 53.71 103.12 52.34 77.33 64.63 82.41 52.99 75.57 98.80 98.63 53.88 102.60 116.98 2,617.70

Growth in total expenditure 2021 - 2026 109.79 110.08 99.04 63.22 85.72 93.37 66.52 72.49 52.33 59.33 68.69 60.14 89.90 146.32 116.07 110.06 155.30 53.09 101.94 51.74 76.44 63.89 81.46 52.39 74.70 97.67 97.50 53.26 101.42 115.64 2,579.52

Growth 2008 - 2026 275.70 275.77 247.38 157.89 214.51 233.65 164.40 180.86 130.56 148.02 171.38 149.93 223.73 364.13 286.86 271.98 388.61 132.86 255.09 129.48 191.28 159.88 203.85 131.09 186.94 244.40 243.97 133.27 253.80 289.36 6,440.64

Year

NOTES:(1) The figures in the above table are the products of multiplying the data presented in Spreadsheet 2 (population) by Spreadsheet 3 (per capita comparison goods expenditure), and are in millions of pounds (£m).


Birmingham Comparison Spreadsheets.xlsx 26/10/2009Birmingham Comparison Spreadsheets.xlsx 26/10/2009

Spreadsheet 5 - Comparison Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %

INSIDE CATCHMENT AREA

Zone 1

Lichfield City Centre 34.49 0.70 2.79 3.51 1.76 0.86 0.13 0.30 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.08 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Zone 1 1.52 0.00 0.32 0.00 0.00 0.00 0.00 0.11 0.00 0.00 1.45 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Zone 1 36.02 0.70 3.11 3.51 1.76 0.86 0.13 0.41 0.00 0.00 1.62 0.00 0.17 0.00 0.00 0.08 0.58 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 2

Ventura Retail Park, Tamworth 4.55 20.30 0.38 0.17 0.35 1.87 0.88 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 2 4.65 21.04 0.38 0.17 0.35 1.87 0.88 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3

Aldridge Town Centre 0.09 0.00 6.22 0.12 2.62 0.00 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.00 0.00


Total Zone 3 1.53 0.00 12.11 0.56 2.80 0.00 0.00 0.00 1.06 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08 0.00 0.00 0.00 0.00 0.00

Zone 4

Walsall Town Centre 3.56 0.00 30.92 43.84 3.17 0.22 0.00 11.38 0.92 0.97 0.70 1.15 0.33 0.13 0.07 0.25 3.48 0.71 0.00 0.73 0.23 0.18 0.40 0.29 0.24 0.00 0.16 0.78 0.58 0.63


Total Zone 4 3.56 0.00 32.32 46.35 3.26 0.22 0.00 12.68 0.92 0.97 0.70 1.15 0.33 0.13 0.07 0.25 3.71 0.71 0.21 0.73 0.23 0.18 0.40 0.29 0.24 0.00 0.16 0.78 0.58 0.63

Zone 5

New Oscott District Centre (Inc. Princess Alice Retail Park)0.09 0.00 0.22 0.00 8.46 3.19 0.13 2.14 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 6.47 6.19 0.83 0.31 0.08 0.94 0.09 0.39 0.30 0.08 0.00 0.00 0.00 0.00


Total Zone 5 0.09 0.00 0.22 0.00 8.84 3.73 0.13 2.14 0.00 0.10 0.00 0.00 0.00 0.00 0.00 0.00 6.47 6.19 0.83 0.31 0.08 0.94 0.09 0.39 0.30 0.08 0.00 0.00 0.00 0.00

Zone 6

Sutton Coldfield Town Centre 3.71 0.91 5.17 0.19 36.15 37.36 2.35 3.84 1.44 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.05 10.64 4.42 1.57 0.61 0.87 0.26 0.00 0.92 0.54 0.00 0.00 0.00 0.00

Asda, Walmley Ash Road, Minworth 0.12 0.13 0.00 0.00 0.15 3.04 6.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.50 5.59 0.20 0.93 1.68 0.00 0.25 0.00 0.00 0.16 0.00 0.00 0.00

Mere Green District Centre 0.00 0.00 0.00 0.00 0.20 0.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 6 3.84 1.04 5.17 0.37 37.79 44.03 9.24 4.09 1.44 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.21 14.11 10.85 1.92 1.54 2.55 0.26 0.25 0.92 0.54 0.16 0.00 0.00 0.00

Zone 7


Total Zone 7 0.00 0.07 0.00 0.00 0.00 0.00 5.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.11 0.00 0.00 0.88 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.00

Zone 8


Total Zone 8 0.00 0.00 0.12 0.00 0.62 0.00 0.00 2.25 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.54 0.75 0.00 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 9

West Bromwich Town Centre 0.00 0.00 0.35 0.17 0.31 0.00 0.00 16.64 20.23 5.92 7.35 0.16 0.13 0.00 0.00 0.00 1.96 0.28 0.33 1.08 0.00 0.00 0.90 0.00 0.00 0.00 0.00 0.31 0.00 0.55

Smethwick Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.77 0.00 5.83 0.00 0.76 0.00 0.00 0.00 0.00 0.21 0.24 0.61 0.27 0.00 2.05 0.00 0.00 0.14 0.08 0.40 0.00 0.00


Total Zone 9 0.00 0.00 0.35 0.17 0.31 0.00 0.10 17.32 29.75 5.92 13.83 0.16 0.89 0.00 0.00 0.00 2.22 0.49 0.58 2.09 0.27 0.00 3.45 0.00 0.13 0.38 0.08 0.71 0.00 0.84

Zone 10

Oldbury Town Centre 0.00 0.00 0.00 0.15 0.00 0.00 0.00 2.46 4.21 17.80 12.12 1.82 2.16 0.00 0.00 0.00 0.13 0.00 0.15 0.00 0.00 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Oldbury Green Retail Park, Bromsford Road, Oldbury 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.09 2.18 3.32 7.37 0.59 2.37 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.42 0.00 0.00 0.00


Total Zone 10 0.00 0.00 0.06 0.27 0.00 0.00 0.00 2.56 6.58 25.45 21.35 6.88 8.03 0.13 0.00 0.00 0.13 0.00 0.15 0.00 0.00 0.00 0.73 0.17 0.00 0.00 0.68 0.00 0.00 0.28

Zone 11

Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12

Halesowen Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 1.07 2.25 12.24 6.72 0.00 0.00 0.00 0.61 0.00 0.00 0.78 0.21 0.00 1.59 0.00 0.00 0.00 0.65 0.69 0.13 0.53


Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15 0.47 2.03 2.72 18.08 8.56 0.00 0.00 0.00 0.61 0.28 0.00 0.78 0.21 0.00 1.59 0.21 0.00 0.00 0.65 0.98 0.53 0.53

Zone 13

B&Q Warehouse, Mucklow Hill, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 4.89 5.24 6.67 6.01 0.06 0.00 0.00 0.27 0.00 0.00 0.31 0.00 0.00 0.65 0.52 0.00 0.00 0.46 0.00 0.11 0.88


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.26 4.89 5.24 6.67 7.96 0.06 0.00 0.00 0.27 0.19 0.00 0.31 0.00 0.00 0.95 0.52 0.00 0.00 0.46 0.00 0.11 1.01

Zone 14

Bromsgrove Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.07 17.92 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 3.48


Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.07 18.69 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.20 0.12 3.48

Zone 15

Sears/Solihull Gate Retail Pk, Oakenshaw/Stratford Rd, Shirley0.00 0.00 0.12 0.00 0.00 0.11 1.12 0.00 0.00 0.00 0.39 0.00 0.00 2.40 18.25 16.32 0.00 0.00 0.24 0.75 0.69 1.26 0.17 0.45 1.33 8.25 1.14 3.34 7.67 0.07


Total Zone 15 0.00 0.00 0.12 0.00 0.00 0.11 1.41 0.00 0.00 0.00 0.39 0.00 0.00 2.93 23.07 18.49 0.00 0.00 0.24 0.75 0.69 1.39 0.17 0.45 2.23 10.76 1.44 5.10 12.80 0.07

Zone 16

Solihull Town Centre 0.29 1.38 0.12 0.00 0.89 1.21 13.95 0.13 0.00 0.45 0.15 0.00 0.99 6.98 55.27 58.81 0.24 0.00 3.61 2.15 0.77 9.28 0.50 2.23 5.92 23.10 3.19 8.68 23.78 2.20

Total Zone 16 0.29 1.38 0.12 0.00 0.89 1.21 13.95 0.13 0.00 0.45 0.15 0.00 0.99 6.98 55.27 58.81 0.24 0.00 3.61 2.15 0.77 9.28 0.50 2.23 5.92 23.10 3.19 8.68 23.78 2.20

Zone 17

Perry Barr District Centre 0.00 0.00 0.14 0.00 0.28 0.00 0.33 3.12 0.60 0.00 0.44 0.00 0.00 0.00 0.00 0.16 14.46 3.26 0.12 15.63 0.00 0.00 0.44 0.42 0.25 0.00 0.00 0.18 0.00 0.00

Soho Road (Handsworth) District Centre 0.00 0.00 0.00 0.00 1.04 0.00 0.00 0.16 0.67 0.14 0.25 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.31 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 17 0.00 0.00 0.14 0.00 1.70 0.25 0.33 3.75 1.69 0.14 0.80 0.14 0.00 0.00 0.00 0.16 16.13 3.73 0.12 16.20 0.00 0.00 0.57 0.42 0.25 0.00 0.00 0.18 0.00 0.07

Zone 18

Erdington District Centre 0.52 0.84 0.82 0.00 4.73 5.20 2.14 1.30 0.29 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.95 10.18 16.59 2.84 2.58 1.83 0.22 0.97 0.00 0.55 0.00 0.00 0.12 0.00


Total Zone 18 0.52 0.84 0.82 0.00 4.73 5.20 2.14 1.30 0.29 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.95 10.18 16.68 2.84 2.58 2.01 0.22 0.97 0.00 0.55 0.00 0.00 0.12 0.00

Zone 19

Castle Vale Retail Park, Castle Vale 0.00 0.07 0.00 0.12 1.45 3.80 8.61 1.74 0.00 0.00 0.25 0.00 0.00 0.55 0.07 0.00 1.73 7.43 12.87 0.77 1.92 7.61 0.22 0.49 0.18 1.58 0.19 0.18 0.17 0.00

The Fort Shopping Park, Erdington 0.00 0.24 0.12 0.15 1.49 1.06 9.17 0.72 0.00 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.30 2.16 6.65 1.58 3.76 5.20 0.00 0.00 0.16 3.54 0.00 0.23 0.32 0.00


Total Zone 19 0.00 0.31 0.12 0.27 3.05 5.74 20.74 2.58 0.00 0.00 0.40 0.00 0.00 0.55 0.23 0.11 2.03 10.88 21.46 2.58 6.51 15.13 0.22 0.49 0.34 5.20 0.19 0.40 0.48 0.00

Zone 20

Birmingham City Centre 9.31 7.17 6.43 11.19 13.87 16.30 22.59 16.97 18.24 6.81 16.08 2.94 22.09 14.35 6.78 7.56 36.60 32.82 31.32 44.29 59.22 38.34 47.09 68.22 57.53 25.14 45.04 37.50 25.75 21.59


Total Zone 20 9.31 7.17 6.43 11.19 13.87 16.30 22.59 16.97 18.24 6.81 16.18 2.94 22.09 14.35 6.78 7.56 36.60 32.82 31.53 47.45 59.22 38.34 47.19 68.22 57.77 25.14 45.04 37.50 25.75 21.59

Zone 21

Saltley (Alum Rock Road) Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.21 0.00 0.00 0.00 0.12 0.00 0.00 0.00 0.00 0.00

Washwood Heath (Fox & Goose) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 21 0.00 0.00 0.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 1.21 0.23 0.09 0.29 1.11 0.00 0.00 0.20 0.00 0.13

Zone 22

Stechford Local Centre 0.00 0.00 0.00 0.00 0.00 0.28 2.83 0.00 0.12 0.12 0.00 0.00 0.00 0.00 0.07 0.24 0.38 1.25 1.65 0.94 10.00 10.41 0.19 0.39 2.79 8.12 0.48 0.25 0.26 0.07


Total Zone 22 0.00 0.00 0.06 0.00 0.00 0.28 2.83 0.00 0.12 0.12 0.00 0.00 0.00 0.00 0.07 0.24 0.38 1.25 1.65 0.94 10.00 10.61 0.19 0.39 2.79 8.12 0.48 0.25 0.26 0.07

Zone 23

Harbourne District Centre 0.00 0.00 0.00 0.15 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.17 4.64 0.00 0.12 0.00 0.08 0.00 0.00 0.50 0.00 0.00 10.12 1.34 0.10 0.00 0.68 0.76 0.19 0.00


Total Zone 23 0.00 0.00 0.00 0.15 0.36 0.00 0.00 0.82 0.72 0.41 5.02 0.17 6.60 0.00 0.12 0.00 0.92 0.00 0.27 0.84 0.00 0.00 11.89 1.34 0.10 0.00 0.81 0.76 0.19 0.00

Zone 24

Edgbaston (Five Ways) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.14 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 0.32 0.00 0.38 0.00 0.72 0.13 0.32 0.17 1.04 2.97 0.11 0.00 1.99 0.09 0.00



Zone 25

Small Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 1.30 0.79 0.00 0.42 3.33 0.35 0.00 0.00 0.76 0.10


Total Zone 25 0.00 0.00 0.11 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.22 0.00 0.08 0.84 0.19 0.21 0.27 2.44 1.39 0.00 1.70 7.20 1.91 0.00 0.49 0.89 0.10

Zone 26

Acocks Green District Centre 0.00 0.18 0.00 0.00 0.19 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.68 0.00 0.00 0.12 0.19 0.14 0.00 0.22 0.62 6.51 9.30 0.12 0.70 0.29 0.00

Sheldon District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.56 0.00 0.00 0.25 0.14 0.00 0.00 0.00 0.00

Swan Shopping Centre (Yardley) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 26 0.00 0.18 0.00 0.00 0.19 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.44 0.00 0.00 1.82 0.00 0.27 0.12 0.41 0.14 1.77 0.22 0.62 7.41 9.95 0.12 1.08 0.29 0.00

Zone 27

Battery Retail Park, Chapel Lane, Selly Oak 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.84 0.00 4.03 1.07 0.00 0.00 0.00 0.11 0.66 1.31 0.08 0.00 3.68 3.54 0.00 0.00 6.55 0.79 0.55 6.72

Selly Oak Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.39 0.00 1.53 2.24 0.00 0.00 0.00 0.00 0.00 0.80 0.23 0.00 4.50 0.58 0.00 0.58 5.12 0.18 1.03 4.10

Stirchley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.23 0.16 0.00 1.22 0.00 0.11 0.57


Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 1.22 0.00 5.55 3.66 0.00 0.00 0.13 0.11 0.66 2.12 0.31 0.00 8.50 4.35 0.16 0.58 14.02 0.96 1.68 11.38

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.31 0.00 0.00 1.72 0.12 0.00

Zone 29

Kings Heath District Centre 0.00 0.00 0.00 0.00 0.33 0.14 0.00 0.00 0.19 0.00 0.20 0.12 0.56 1.01 0.24 0.52 0.00 0.49 0.00 0.41 0.56 0.22 0.98 3.03 1.83 0.47 3.36 15.78 9.68 1.95


Total Zone 29 0.00 0.00 0.00 0.00 0.33 0.14 0.17 0.00 0.19 0.00 0.20 0.12 0.56 1.01 0.38 0.52 0.16 0.49 0.00 0.41 0.68 1.05 0.98 3.03 2.73 0.82 3.36 16.85 11.01 1.95

Zone 30

Northfield District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.30 0.73 0.00 0.00 0.00 0.00 0.00 1.70 0.00 0.00 0.70 0.00 0.00 0.00 6.60 0.00 1.18 16.00


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.30 1.02 0.00 0.00 0.00 0.00 0.00 1.70 0.00 0.00 0.70 0.00 0.00 0.00 6.60 0.00 1.18 18.87

TOTAL INSIDE CATCHMENT AREA 59.81 32.72 61.79 63.01 80.85 80.08 81.62 67.46 62.66 47.51 69.83 37.21 65.69 49.74 86.43 88.45 82.50 83.99 90.27 86.40 87.01 86.19 79.82 87.36 92.96 87.45 77.45 78.85 80.00 63.19

INSIDE BUFFER AREA

Buffer 1

Other Stores, Buffer 1 2.35 0.57 0.12 0.00 0.15 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Buffer 1 2.35 0.57 0.12 0.00 0.15 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 2

Tamworth Town Centre 7.44 50.59 0.00 1.82 1.62 4.72 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 0.00 0.71 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Buffer 2 7.44 50.59 0.00 1.82 1.62 4.72 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 0.00 0.71 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3


Total Buffer 3 0.00 2.07 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 0.70 0.31 0.00 0.22 1.22 0.00 0.82 0.10 0.17 0.00 0.00 0.10 0.57 1.12 0.34 0.00 0.00 0.00 0.73 0.74 0.22 0.16 0.00 0.31 0.00 0.00 0.23 0.22

Buffer 5


Total Buffer 5 0.00 0.05 0.00 0.00 0.00 0.00 0.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.76 0.00 0.19

Buffer 6

Redditch Town Centre 0.00 0.00 0.36 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.17 0.00 0.62 24.89 0.68 0.44 0.13 0.00 0.00 0.00 0.13 0.00 1.08 0.21 0.00 0.00 2.60 0.85 3.45 12.12


Total Buffer 6 0.00 0.00 0.36 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.62 27.69 0.83 0.44 0.13 0.00 0.00 0.00 0.13 0.00 1.08 0.37 0.00 0.00 2.87 0.85 3.52 13.29

Buffer 7


Total Buffer 7 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.51 0.28 3.21 0.31 0.26 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.55

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.34 0.00 0.00 0.00 0.00 0.00 0.32 0.15 1.55 1.36 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.00 0.15 0.00 0.00 0.20 0.08

Buffer 9

Merry Hill Shopping Centre, Brierley Hill 0.00 0.00 0.55 1.15 0.32 0.42 0.00 4.81 1.62 20.62 7.53 29.72 14.76 3.15 0.28 0.00 1.66 0.21 0.27 0.22 0.00 0.23 1.32 0.00 0.00 0.00 0.80 0.18 0.00 3.52

Dudley Town Centre 0.37 0.13 0.80 0.00 0.50 0.00 0.00 0.00 0.84 10.65 2.92 6.15 3.20 2.67 0.14 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.18 0.44 0.00 2.98

Gallagher Retail Park, Axeltree Way, Wednesbury 0.08 0.10 4.82 6.02 0.51 0.11 0.33 9.04 4.47 0.64 2.13 0.16 0.32 0.00 0.07 0.00 0.19 0.77 0.00 0.96 0.23 0.16 0.32 0.00 0.13 0.00 0.31 0.23 0.00 0.00

Brierley Hill Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.06 0.96 0.15 6.11 0.97 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.24


Total Buffer 9 1.04 0.78 10.15 14.84 3.66 1.04 0.81 22.09 22.72 38.95 15.28 45.60 20.55 6.13 1.29 0.39 4.78 1.89 0.69 1.63 0.46 1.04 5.07 0.00 0.32 0.71 2.11 1.52 0.83 7.44

Buffer 10

Cannock Town Centre 11.00 0.00 4.12 1.26 0.50 0.22 0.00 0.13 0.00 0.23 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Buffer 10 15.52 0.13 8.95 4.92 0.50 0.22 0.00 0.29 0.00 0.23 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 11


Total Buffer 11 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00

TOTAL INSIDE BUFFER AREA 26.99 54.19 20.27 22.24 6.14 6.62 4.46 22.38 23.96 39.59 15.99 47.67 22.80 37.73 3.24 2.59 5.79 1.89 1.39 2.10 1.55 1.77 7.10 0.53 0.32 1.17 5.10 3.13 5.04 21.78

OUTSIDE BUFFER AREA

Other Stores, Outside Buffer Area 2.73 1.07 0.23 1.30 1.60 1.66 1.42 0.49 1.41 1.53 1.37 0.90 1.44 0.57 2.65 0.92 2.92 0.95 0.87 0.72 1.76 1.25 2.09 2.75 1.57 1.71 0.85 3.60 1.44 0.65

Internet 6.29 10.14 14.87 10.76 9.67 9.53 7.12 6.19 5.45 6.33 8.58 8.77 6.93 8.73 5.08 4.72 3.23 10.11 2.57 3.64 4.32 6.70 7.19 8.44 3.10 5.69 10.53 12.03 9.26 9.66

Home Catalogue 3.45 1.88 1.69 2.33 0.77 1.81 4.01 2.39 6.11 5.03 3.74 5.26 2.14 2.64 2.50 2.34 5.10 3.05 4.63 6.67 4.42 4.09 3.58 0.91 1.92 3.44 5.15 2.13 3.40 4.72

TV / Interactive shopping 0.74 0.00 1.15 0.36 0.98 0.31 1.36 1.10 0.42 0.00 0.50 0.19 0.99 0.60 0.10 0.97 0.47 0.00 0.27 0.47 0.93 0.00 0.22 0.00 0.13 0.54 0.92 0.27 0.85 0.00

TOTAL OUTSIDE BUFFER AREA 13.20 13.09 17.93 14.75 13.02 13.29 13.92 10.16 13.39 12.90 14.18 15.12 11.51 12.54 10.33 8.96 11.71 14.12 8.33 11.49 11.43 12.04 13.08 12.11 6.72 11.38 17.45 18.02 14.95 15.04

OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 6 - Comparison Goods Spending Patterns in 2008 Across the Study Area Zones

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Zone 16 Zone 17 Zone 18 Zone 19 Zone 20 Zone 21 Zone 22 Zone 23 Zone 24 Zone 25 Zone 26 Zone 27 Zone 28 Zone 29 Zone 30 Total(1)

All Zones

Market

Share(2)

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m %


Zone 1

Lichfield City Centre 83.01 1.86 6.94 5.57 3.35 1.78 0.19 0.51 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.19 2.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 105.70 1.8%

Other Stores, Zone 1 3.67 0.00 0.80 0.00 0.00 0.00 0.00 0.19 0.00 0.00 2.33 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.66 0.1%

Total Zone 1 86.68 1.86 7.74 5.57 3.35 1.78 0.19 0.71 0.00 0.00 2.62 0.00 0.31 0.00 0.00 0.19 2.00 0.00 0.00 0.00 0.00 0.00 1.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 114.36 2.0%

Zone 2

Ventura Retail Park, Tamworth 10.96 53.72 0.94 0.27 0.67 3.89 1.31 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 73.42 1.3%


Total Zone 2 11.19 55.66 0.94 0.27 0.67 3.89 1.31 0.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 75.59 1.3%

Zone 3

Aldridge Town Centre 0.23 0.00 15.47 0.19 4.99 0.00 0.00 0.00 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 21.53 0.4%


Total Zone 3 3.68 0.00 30.12 0.88 5.32 0.00 0.00 0.00 1.30 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 41.76 0.7%

Zone 4

Walsall Town Centre 8.57 0.00 76.92 69.62 6.03 0.46 0.00 19.40 1.13 1.35 1.14 1.78 0.62 0.41 0.19 0.61 12.00 0.84 0.00 0.83 0.39 0.26 0.72 0.34 0.40 0.00 0.35 0.92 1.31 1.63 208.23 3.6%Walsall Town Centre 8.57 0.00 76.92 69.62 6.03 0.46 0.00 19.40 1.13 1.35 1.14 1.78 0.62 0.41 0.19 0.61 12.00 0.84 0.00 0.83 0.39 0.26 0.72 0.34 0.40 0.00 0.35 0.92 1.31 1.63 208.23 3.6%


Total Zone 4 8.57 0.00 80.42 73.60 6.20 0.46 0.00 21.60 1.13 1.35 1.14 1.78 0.62 0.41 0.19 0.61 12.80 0.84 0.48 0.83 0.39 0.26 0.72 0.34 0.40 0.00 0.35 0.92 1.31 1.63 219.36 3.8%

Zone 5

New Oscott District Centre (Inc. Princess Alice Retail Park) 0.23 0.00 0.56 0.00 16.09 6.62 0.20 3.65 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 22.28 7.30 1.89 0.35 0.14 1.33 0.17 0.45 0.50 0.17 0.00 0.00 0.00 0.00 62.07 1.1%


Total Zone 5 0.23 0.00 0.56 0.00 16.82 7.72 0.20 3.65 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 22.28 7.30 1.89 0.35 0.14 1.33 0.17 0.45 0.50 0.17 0.00 0.00 0.00 0.00 63.91 1.1%

Zone 6

Sutton Coldfield Town Centre 8.93 2.42 12.85 0.31 68.77 77.43 3.47 6.54 1.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 24.30 12.54 9.99 1.81 1.03 1.23 0.47 0.00 1.52 1.18 0.00 0.00 0.00 0.00 236.55 4.1%

Asda, Walmley Ash Road, Minworth 0.30 0.34 0.00 0.00 0.29 6.29 8.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.95 12.64 0.23 1.58 2.38 0.00 0.29 0.00 0.00 0.35 0.00 0.00 0.00 36.56 0.6%

Mere Green District Centre 0.00 0.00 0.00 0.00 0.37 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.47 0.0%


Total Zone 6 9.23 2.76 12.85 0.58 71.89 91.23 13.66 6.97 1.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 24.86 16.62 24.55 2.20 2.61 3.61 0.47 0.29 1.52 1.18 0.35 0.00 0.00 0.00 289.21 5.0%

Zone 7


Total Zone 7 0.00 0.18 0.00 0.00 0.00 0.00 7.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.52 0.00 0.00 1.25 0.00 0.00 0.00 0.45 0.00 0.00 0.00 0.00 12.08 0.2%

Zone 8


Total Zone 8 0.00 0.00 0.29 0.00 1.17 0.00 0.00 3.83 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.75 0.89 0.00 0.70 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16.38 0.3%

Zone 9

West Bromwich Town Centre 0.00 0.00 0.86 0.27 0.59 0.00 0.00 28.36 24.89 8.26 11.87 0.25 0.25 0.00 0.00 0.00 6.74 0.33 0.75 1.24 0.00 0.00 1.64 0.00 0.00 0.00 0.00 0.37 0.00 1.42 88.07 1.5%

Smethwick Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.10 0.00 9.42 0.00 1.43 0.00 0.00 0.00 0.00 0.24 0.55 0.70 0.47 0.00 3.70 0.00 0.00 0.31 0.17 0.48 0.00 0.00 24.57 0.4%


Total Zone 9 0.00 0.00 0.86 0.27 0.59 0.00 0.14 29.51 36.60 8.26 22.33 0.25 1.68 0.00 0.00 0.00 7.67 0.58 1.31 2.40 0.47 0.00 6.23 0.00 0.22 0.83 0.17 0.84 0.00 2.14 123.35 2.1%

Zone 10

Oldbury Town Centre 0.00 0.00 0.00 0.25 0.00 0.00 0.00 4.19 5.17 24.83 19.57 2.82 4.08 0.00 0.00 0.00 0.44 0.00 0.33 0.00 0.00 0.00 0.70 0.00 0.00 0.00 0.00 0.00 0.00 0.00 62.38 1.1%

Oldbury Green Retail Park, Bromsford Road, Oldbury 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.16 2.68 4.64 11.89 0.91 4.46 0.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.92 0.00 0.00 0.00 26.25 0.5%Oldbury Green Retail Park, Bromsford Road, Oldbury 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.16 2.68 4.64 11.89 0.91 4.46 0.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.92 0.00 0.00 0.00 26.25 0.5%


Total Zone 10 0.00 0.00 0.15 0.43 0.00 0.00 0.00 4.35 8.09 35.49 34.47 10.65 15.15 0.41 0.00 0.00 0.44 0.00 0.33 0.00 0.00 0.00 1.31 0.20 0.00 0.00 1.47 0.00 0.00 0.72 113.66 2.0%

Zone 11

Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 12

Halesowen Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 1.49 3.64 18.95 12.68 0.00 0.00 0.00 2.10 0.00 0.00 0.90 0.35 0.00 2.88 0.00 0.00 0.00 1.42 0.82 0.29 1.36 47.07 0.8%


Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.58 2.83 4.38 28.01 16.14 0.00 0.00 0.00 2.10 0.33 0.00 0.90 0.35 0.00 2.88 0.25 0.00 0.00 1.42 1.16 1.19 1.36 64.15 1.1%

Zone 13

B&Q Warehouse, Mucklow Hill, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 6.81 8.47 10.32 11.35 0.18 0.00 0.00 0.94 0.00 0.00 0.35 0.00 0.00 1.18 0.61 0.00 0.00 1.00 0.00 0.24 2.25 44.01 0.8%


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.32 6.81 8.47 10.32 15.02 0.18 0.00 0.00 0.94 0.23 0.00 0.35 0.00 0.00 1.71 0.61 0.00 0.00 1.00 0.00 0.24 2.59 49.09 0.8%

Zone 14

Bromsgrove Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.40 0.13 55.02 0.00 0.00 0.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 8.93 66.42 1.1%


Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.40 0.13 57.38 0.00 0.00 0.66 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.24 0.28 8.93 69.20 1.2%

Zone 15

Sears/Solihull Gate Retail Pk, Oakenshaw/Stratford Rd, Shirley 0.00 0.00 0.29 0.00 0.00 0.22 1.66 0.00 0.00 0.00 0.64 0.00 0.00 7.36 47.09 39.94 0.00 0.00 0.55 0.86 1.17 1.79 0.30 0.52 2.21 17.89 2.47 3.95 17.27 0.17 146.35 2.5%


Total Zone 15 0.00 0.00 0.29 0.00 0.00 0.22 2.09 0.00 0.00 0.00 0.64 0.00 0.00 8.99 59.54 45.24 0.00 0.00 0.55 0.86 1.17 1.97 0.30 0.52 3.69 23.33 3.13 6.02 28.81 0.17 187.52 3.2%

Zone 16

Solihull Town Centre 0.71 3.64 0.29 0.00 1.69 2.51 20.64 0.22 0.00 0.63 0.24 0.00 1.87 21.44 142.62 143.89 0.82 0.00 8.16 2.47 1.31 13.16 0.90 2.59 9.81 50.07 6.90 10.26 53.53 5.63 506.02 8.7%

Total Zone 16 0.71 3.64 0.29 0.00 1.69 2.51 20.64 0.22 0.00 0.63 0.24 0.00 1.87 21.44 142.62 143.89 0.82 0.00 8.16 2.47 1.31 13.16 0.90 2.59 9.81 50.07 6.90 10.26 53.53 5.63 506.02 8.7%

Zone 17Zone 17

Perry Barr District Centre 0.00 0.00 0.34 0.00 0.52 0.00 0.49 5.32 0.74 0.00 0.71 0.00 0.00 0.00 0.00 0.39 49.84 3.84 0.27 17.95 0.00 0.00 0.79 0.49 0.42 0.00 0.00 0.21 0.00 0.00 82.31 1.4%

Soho Road (Handsworth) District Centre 0.00 0.00 0.00 0.00 1.99 0.00 0.00 0.27 0.83 0.19 0.41 0.00 0.00 0.00 0.00 0.00 0.56 0.00 0.00 0.35 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.85 0.1%


Total Zone 17 0.00 0.00 0.34 0.00 3.23 0.52 0.49 6.39 2.08 0.19 1.29 0.22 0.00 0.00 0.00 0.39 55.58 4.40 0.27 18.61 0.00 0.00 1.04 0.49 0.42 0.00 0.00 0.21 0.00 0.17 96.31 1.7%

Zone 18

Erdington District Centre 1.26 2.21 2.05 0.00 9.00 10.78 3.16 2.22 0.36 0.00 0.00 0.00 0.25 0.00 0.00 0.00 3.27 12.00 37.52 3.26 4.38 2.60 0.41 1.13 0.00 1.18 0.00 0.00 0.28 0.00 97.32 1.7%


Total Zone 18 1.26 2.21 2.05 0.00 9.00 10.78 3.16 2.22 0.36 0.00 0.00 0.00 0.25 0.00 0.00 0.00 3.27 12.00 37.73 3.26 4.38 2.86 0.41 1.13 0.00 1.18 0.00 0.00 0.28 0.00 97.77 1.7%

Zone 19

Castle Vale Retail Park, Castle Vale 0.00 0.19 0.00 0.19 2.76 7.87 12.73 2.97 0.00 0.00 0.41 0.00 0.00 1.70 0.17 0.00 5.96 8.76 29.12 0.89 3.25 10.78 0.40 0.57 0.31 3.42 0.40 0.21 0.37 0.00 93.43 1.6%

The Fort Shopping Park, Erdington 0.00 0.63 0.29 0.25 2.84 2.20 13.57 1.22 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 1.02 2.55 15.04 1.81 6.38 7.37 0.00 0.00 0.26 7.67 0.00 0.27 0.72 0.00 64.31 1.1%


Total Zone 19 0.00 0.82 0.29 0.43 5.81 11.90 30.67 4.40 0.00 0.00 0.65 0.00 0.00 1.70 0.61 0.27 6.98 12.82 48.55 2.97 11.05 21.45 0.40 0.57 0.56 11.26 0.40 0.48 1.09 0.00 176.15 3.0%

Zone 20

Birmingham City Centre 22.41 18.97 15.99 17.77 26.39 33.78 33.42 28.92 22.44 9.50 25.96 4.56 41.69 44.06 17.50 18.50 126.13 38.67 70.85 50.86 100.47 54.37 85.14 79.31 95.37 54.50 97.45 44.33 57.97 55.41 1392.68 23.9%


Total Zone 20 22.41 18.97 15.99 17.77 26.39 33.78 33.42 28.92 22.44 9.50 26.12 4.56 41.69 44.06 17.50 18.50 126.13 38.67 71.33 54.49 100.47 54.37 85.31 79.31 95.78 54.50 97.45 44.33 57.97 55.41 1397.53 24.0%

Zone 21

Saltley (Alum Rock Road) Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.05 0.00 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 2.25 0.0%

Washwood Heath (Fox & Goose) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


Total Zone 21 0.00 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.00 0.00 0.00 2.05 0.33 0.17 0.34 1.85 0.00 0.00 0.24 0.00 0.34 6.12 0.1%

Zone 22

Stechford Local Centre 0.00 0.00 0.00 0.00 0.00 0.57 4.19 0.00 0.15 0.17 0.00 0.00 0.00 0.00 0.17 0.59 1.33 1.47 3.73 1.08 16.96 14.76 0.34 0.45 4.62 17.60 1.03 0.30 0.57 0.17 70.25 1.2%


Total Zone 22 0.00 0.00 0.15 0.00 0.00 0.57 4.19 0.00 0.15 0.17 0.00 0.00 0.00 0.00 0.17 0.59 1.33 1.47 3.73 1.08 16.96 15.05 0.34 0.45 4.62 17.60 1.03 0.30 0.57 0.17 70.69 1.2%

Zone 23

Harbourne District Centre 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.15 0.00 0.00 0.26 8.75 0.00 0.31 0.00 0.28 0.00 0.00 0.57 0.00 0.00 18.29 1.55 0.16 0.00 1.48 0.89 0.43 0.00 33.38 0.6%


Total Zone 23 0.00 0.00 0.00 0.25 0.68 0.00 0.00 1.39 0.89 0.57 8.10 0.26 12.45 0.00 0.31 0.00 3.16 0.00 0.62 0.97 0.00 0.00 21.49 1.55 0.16 0.00 1.75 0.89 0.43 0.00 55.92 1.0%

Zone 24



All Zones

Market

Share(2)

Edgbaston (Five Ways) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.29 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.12 0.78 0.00 0.45 0.00 0.83 0.21 0.45 0.30 1.21 4.93 0.23 0.00 2.35 0.21 0.00 13.61 0.2%



All Zones

Market

Share(2)

Zone 25

Small Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 2.20 1.12 0.00 0.49 5.51 0.76 0.00 0.00 1.71 0.27 12.53 0.2%


Total Zone 25 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.69 0.00 0.20 2.89 0.23 0.47 0.31 4.13 1.97 0.00 1.97 11.93 4.13 0.00 0.58 1.99 0.27 32.23 0.6%

Zone 26

Acocks Green District Centre 0.00 0.47 0.00 0.00 0.36 0.00 0.73 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 1.66 0.00 0.00 0.28 0.22 0.24 0.00 0.41 0.72 10.80 20.16 0.25 0.83 0.65 0.00 38.01 0.7%

Sheldon District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.39 0.00 0.00 0.00 0.00 0.00 0.80 0.00 0.00 0.42 0.31 0.00 0.00 0.00 0.00 2.61 0.0%

Swan Shopping Centre (Yardley) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


Total Zone 26 0.00 0.47 0.00 0.00 0.36 0.00 1.76 0.00 0.00 0.00 0.00 0.00 0.84 0.00 0.00 4.46 0.00 0.31 0.28 0.47 0.24 2.51 0.41 0.72 12.28 21.58 0.25 1.28 0.65 0.00 48.85 0.8%

Zone 27

Battery Retail Park, Chapel Lane, Selly Oak 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 1.35 0.00 7.60 3.30 0.00 0.00 0.00 0.13 1.49 1.51 0.14 0.00 6.65 4.11 0.00 0.00 14.18 0.93 1.23 17.23 60.04 1.0%

Selly Oak Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 2.88 6.87 0.00 0.00 0.00 0.00 0.00 0.92 0.39 0.00 8.14 0.68 0.00 1.25 11.07 0.21 2.32 10.51 45.87 0.8%

Stirchley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.27 0.27 0.00 2.64 0.00 0.24 1.45 5.45 0.1%


Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 1.98 0.00 10.48 11.23 0.00 0.00 0.46 0.13 1.49 2.43 0.53 0.00 15.37 5.06 0.27 1.25 30.34 1.14 3.79 29.19 115.32 2.0%

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.00 0.52 0.00 0.00 2.03 0.28 0.00 3.44 0.1%Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.00 0.52 0.00 0.00 2.03 0.28 0.00 3.44 0.1%

Zone 29

Kings Heath District Centre 0.00 0.00 0.00 0.00 0.62 0.29 0.00 0.00 0.24 0.00 0.33 0.18 1.06 3.11 0.63 1.28 0.00 0.57 0.00 0.47 0.95 0.32 1.77 3.52 3.03 1.01 7.27 18.66 21.78 5.00 72.07 1.2%


Total Zone 29 0.00 0.00 0.00 0.00 0.62 0.29 0.24 0.00 0.24 0.00 0.33 0.18 1.06 3.11 0.98 1.28 0.57 0.57 0.00 0.47 1.16 1.48 1.77 3.52 4.52 1.78 7.27 19.91 24.79 5.00 81.14 1.4%

Zone 30

Northfield District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.23 2.25 0.00 0.00 0.00 0.00 0.00 1.95 0.00 0.00 1.26 0.00 0.00 0.00 14.29 0.00 2.66 41.07 69.71 1.2%


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.23 3.14 0.00 0.00 0.00 0.00 0.00 1.95 0.00 0.00 1.26 0.00 0.00 0.00 14.29 0.00 2.66 48.44 77.97 1.3%

TOTAL INSIDE CATCHMENT AREA 143.94 86.58 153.74 100.06 153.81 165.95 120.71 114.95 77.07 66.26 112.75 57.63 123.94 152.74 223.05 216.41 284.33 98.97 204.22 99.22 147.61 122.21 144.31 101.57 154.12 189.55 167.57 93.20 180.08 162.16 4218.70 72.5%

INSIDE BUFFER AREA

Buffer 1

Other Stores, Buffer 1 5.64 1.51 0.29 0.00 0.29 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.61 0.1%

Total Buffer 1 5.64 1.51 0.29 0.00 0.29 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.61 0.1%

Buffer 2

Tamworth Town Centre 17.89 133.86 0.00 2.89 3.09 9.78 1.76 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.21 0.00 1.60 0.00 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 172.48 3.0%

Total Buffer 2 17.89 133.86 0.00 2.89 3.09 9.78 1.76 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.21 0.00 1.60 0.00 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 172.48 3.0%

Buffer 3


Total Buffer 3 0.00 5.48 0.00 0.00 0.00 0.00 0.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.04 0.1%

Buffer 4


Total Buffer 4 0.00 0.00 1.73 0.49 0.00 0.46 1.80 0.00 1.01 0.14 0.28 0.00 0.00 0.29 1.48 2.73 1.17 0.00 0.00 0.00 1.24 1.05 0.41 0.18 0.00 0.67 0.00 0.00 0.52 0.56 16.23 0.3%

Buffer 5


Total Buffer 5 0.00 0.13 0.00 0.00 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.60 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.89 0.00 0.48 4.31 0.1%

Buffer 6

Redditch Town Centre 0.00 0.00 0.89 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.16 76.45 1.76 1.07 0.46 0.00 0.00 0.00 0.22 0.00 1.95 0.25 0.00 0.00 5.62 1.00 7.76 31.12 130.37 2.2%


Total Buffer 6 0.00 0.00 0.89 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.41 0.00 1.16 85.03 2.15 1.07 0.46 0.00 0.00 0.00 0.22 0.00 1.95 0.43 0.00 0.00 6.21 1.00 7.93 34.12 143.41 2.5%

Buffer 7


Total Buffer 7 0.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.80 0.53 9.85 0.80 0.65 0.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.59 1.42 16.21 0.3%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.54 0.00 0.00 0.00 0.00 0.00 0.44 0.24 2.40 2.57 1.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.33 0.00 0.00 0.45 0.22 9.47 0.2%

Buffer 9

Merry Hill Shopping Centre, Brierley Hill 0.00 0.00 1.36 1.83 0.60 0.87 0.00 8.20 1.99 28.75 12.16 46.03 27.86 9.69 0.71 0.00 5.74 0.24 0.60 0.25 0.00 0.33 2.38 0.00 0.00 0.00 1.74 0.21 0.00 9.04 160.60 2.8%

Dudley Town Centre 0.90 0.34 1.99 0.00 0.95 0.00 0.00 0.00 1.03 14.85 4.72 9.52 6.03 8.21 0.36 0.00 0.00 0.33 0.00 0.00 0.00 0.00 1.35 0.00 0.00 0.00 0.39 0.52 0.00 7.66 59.16 1.0%

Gallagher Retail Park, Axeltree Way, Wednesbury 0.19 0.27 11.99 9.56 0.97 0.23 0.49 15.40 5.50 0.90 3.45 0.25 0.61 0.00 0.17 0.00 0.66 0.91 0.00 1.10 0.39 0.23 0.57 0.00 0.22 0.00 0.66 0.27 0.00 0.00 54.98 0.9%

Brierley Hill Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.30 1.34 0.24 9.46 1.82 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 14.78 0.3%


Total Buffer 9 2.51 2.05 25.25 23.57 6.96 2.15 1.20 37.65 27.95 54.32 24.67 70.62 38.77 18.82 3.32 0.96 16.47 2.22 1.55 1.87 0.78 1.47 9.17 0.00 0.54 1.53 4.57 1.80 1.87 19.09 403.72 6.9%

Buffer 10

Cannock Town Centre 26.48 0.00 10.26 2.00 0.95 0.46 0.00 0.22 0.00 0.32 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 41.44 0.7%


Total Buffer 10 37.36 0.34 22.27 7.82 0.95 0.46 0.00 0.49 0.00 0.32 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.00 0.00 0.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 71.67 1.2%

Buffer 11


Total Buffer 11 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 1.40 0.0%Total Buffer 11 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 0.00 1.40 0.0%

TOTAL INSIDE BUFFER AREA 64.96 143.39 50.44 35.32 11.67 13.72 6.60 38.13 29.47 55.22 25.82 73.82 43.03 115.86 8.35 6.34 19.96 2.22 3.15 2.42 2.63 2.52 12.84 0.62 0.54 2.54 11.04 3.69 11.35 55.88 853.55 14.7%

OUTSIDE BUFFER AREA

Other Stores, Outside Buffer Area 6.56 2.82 0.56 2.06 3.04 3.43 2.10 0.83 1.74 2.14 2.21 1.40 2.72 1.75 6.84 2.26 10.05 1.12 1.96 0.82 2.99 1.78 3.78 3.20 2.60 3.71 1.83 4.25 3.25 1.68 85.48 1.5%

Internet 15.14 26.84 37.00 17.09 18.39 19.74 10.54 10.54 6.70 8.83 13.85 13.58 13.08 26.80 13.10 11.56 11.14 11.92 5.81 4.17 7.33 9.50 12.99 9.81 5.15 12.33 22.78 14.22 20.84 24.80 435.56 7.5%

Home Catalogue 8.29 4.98 4.20 3.70 1.46 3.74 5.93 4.07 7.51 7.02 6.04 8.15 4.04 8.11 6.46 5.73 17.56 3.60 10.47 7.66 7.49 5.79 6.47 1.06 3.18 7.45 11.15 2.52 7.66 12.12 193.62 3.3%

TV / Interactive shopping 1.78 0.00 2.86 0.58 1.87 0.64 2.01 1.87 0.52 0.00 0.80 0.29 1.87 1.84 0.25 2.38 1.61 0.00 0.62 0.54 1.58 0.00 0.40 0.00 0.22 1.18 1.99 0.32 1.91 0.00 29.92 0.5%

TOTAL OUTSIDE BUFFER AREA 31.77 34.64 44.62 23.42 24.76 27.55 20.58 17.32 16.47 17.98 22.90 23.41 21.72 38.50 26.65 21.93 40.36 16.64 18.85 13.20 19.40 17.07 23.64 14.08 11.14 24.67 37.76 21.30 33.66 38.59 744.58 12.8%

OVERALL TOTAL 240.67 264.61 248.80 158.80 190.24 207.22 147.89 170.40 123.01 139.46 161.47 154.86 188.69 307.10 258.05 244.67 344.65 117.83 226.23 114.84 169.64 141.79 180.79 116.26 165.79 216.75 216.38 118.20 225.09 256.63 5816.83 100.0%

NOTES:

(1) The spending patterns are calculated by multiplying the total comparison goods expenditure in 2008 (Spreadsheet 4) by the market share (Spreadsheet 5). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure retained by each centre by the total expenditure in the study area.



Spreadsheet 7 - Total Expenditure on Different Categories of Comparison Goods & Expenditure Growth

Table A - Per Capita Expenditure on Different Categories of Comparison Goods in 2006 and 2008


Clothes and Shoes 737 739 687 615 766 777 679 639 581 628 630 656 676 767 809 785 640 667 673 565 555 621 714 618 556 682 701 735 709 691

Furniture, Carpets, Soft Household Furnishings 438 414 406 336 463 462 383 375 319 356 360 383 392 451 484 475 351 377 382 305 285 351 414 350 279 386 409 421 404 392

DIY and Decorating Goods 309 299 296 253 322 322 281 279 243 268 270 282 286 316 333 329 262 278 281 230 218 265 296 254 214 284 296 301 292 285

Domestic Appliances 438 427 412 352 458 458 395 384 334 370 372 392 400 451 479 468 365 388 393 317 303 365 412 351 300 399 409 424 412 402

Other Goods 1,145 1,108 1,085 917 1,201 1,202 1,029 1,014 874 972 979 1,032 1,052 1,177 1,246 1,228 951 1,014 1,028 811 777 957 1,082 908 765 1,043 1,077 1,110 1,080 1,050

Total Comparison Goods Expenditure 3,066 2,987 2,885 2,474 3,209 3,220 2,765 2,693 2,351 2,595 2,609 2,746 2,806 3,163 3,348 3,284 2,570 2,723 2,758 2,227 2,138 2,560 2,917 2,481 2,113 2,795 2,891 2,991 2,897 2,821

Clothes and Shoes 811 813 756 677 843 855 747 703 639 691 693 722 744 844 890 864 704 734 741 622 611 683 786 680 612 751 772 809 780 761

Furniture, Carpets, Soft Household Furnishings 482 456 447 370 510 508 422 413 351 392 396 422 431 496 533 523 386 415 420 336 314 386 456 385 307 425 450 463 445 431

DIY and Decorating Goods 340 329 326 278 354 354 309 307 267 295 297 310 315 348 367 362 288 306 309 253 240 292 326 280 236 313 326 331 321 314

Domestic Appliances 482 470 453 387 504 504 435 423 368 407 409 431 440 496 527 515 402 427 433 349 333 402 453 386 330 439 450 467 453 442

Other Goods 1,260 1,219 1,194 1,009 1,322 1,323 1,133 1,116 962 1,070 1,077 1,136 1,158 1,295 1,371 1,352 1,047 1,116 1,131 893 855 1,053 1,191 999 842 1,148 1,185 1,222 1,189 1,156

Total Comparison Goods Expenditure 3,374 3,288 3,175 2,723 3,532 3,544 3,043 2,964 2,588 2,856 2,871 3,022 3,088 3,481 3,685 3,614 2,829 2,997 3,035 2,451 2,353 2,818 3,210 2,731 2,326 3,076 3,182 3,292 3,188 3,105

Table B - Population in 2008

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Zone 16 Zone 17 Zone 18 Zone 19 Zone 20 Zone 21 Zone 22 Zone 23 Zone 24 Zone 25 Zone 26 Zone 27 Zone 28 Zone 29 Zone 30 Total

Population 2008 71,320 80,489 78,355 58,320 53,864 58,472 48,598 57,491 47,539 48,829 56,231 51,240 61,097 88,216 70,031 67,694 121,846 39,317 74,529 46,852 72,092 50,325 56,313 42,577 71,290 70,462 68,003 35,905 70,595 82,656 1,900,549

Table C - Total Expenditure on Different Categories of Comparison Goods, 2008

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Zone 16 Zone 17 Zone 18 Zone 19 Zone 20 Zone 21 Zone 22 Zone 23 Zone 24 Zone 25 Zone 26 Zone 27 Zone 28 Zone 29 Zone 30 Total

Clothes and Shoes 57.9 65.5 59.2 39.5 45.4 50.0 36.3 40.4 30.4 33.8 39.0 37.0 45.5 74.5 62.4 58.5 85.8 28.9 55.2 29.1 44.0 34.4 44.3 29.0 43.6 52.9 52.5 29.0 55.1 62.9 1,421.8

2006

Expenditure per capita (£)

2008

Expenditure Category

Expenditure CategoryTotal Expenditure (in £m)


Clothes and Shoes 57.9 65.5 59.2 39.5 45.4 50.0 36.3 40.4 30.4 33.8 39.0 37.0 45.5 74.5 62.4 58.5 85.8 28.9 55.2 29.1 44.0 34.4 44.3 29.0 43.6 52.9 52.5 29.0 55.1 62.9 1,421.8

Furniture, Carpets, Soft Household Furnishings 34.4 36.7 35.0 21.6 27.4 29.7 20.5 23.7 16.7 19.1 22.3 21.6 26.4 43.8 37.3 35.4 47.1 16.3 31.3 15.7 22.6 19.4 25.7 16.4 21.9 29.9 30.6 16.6 31.4 35.7 812.3

DIY and Decorating Goods 24.3 26.5 25.5 16.2 19.1 20.7 15.0 17.7 12.7 14.4 16.7 15.9 19.2 30.7 25.7 24.5 35.1 12.0 23.0 11.9 17.3 14.7 18.3 11.9 16.8 22.0 22.2 11.9 22.7 25.9 590.6

Domestic Appliances 34.4 37.8 35.5 22.6 27.2 29.5 21.1 24.3 17.5 19.9 23.0 22.1 26.9 43.8 36.9 34.9 48.9 16.8 32.2 16.3 24.0 20.2 25.5 16.4 23.5 30.9 30.6 16.8 32.0 36.6 828.3

Other Goods 89.9 98.2 93.6 58.9 71.2 77.4 55.0 64.2 45.7 52.2 60.6 58.2 70.7 114.3 96.0 91.5 127.5 43.9 84.3 41.8 61.7 53.0 67.1 42.5 60.0 80.9 80.6 43.9 83.9 95.5 2,164.2

Total Comparison Goods Expenditure 240.7 264.6 248.8 158.8 190.2 207.2 147.9 170.4 123.0 139.5 161.5 154.9 188.7 307.1 258.1 244.7 344.7 117.8 226.2 114.8 169.6 141.8 180.8 116.3 165.8 216.8 216.4 118.2 225.1 256.6 5,816.8

2008

NOTES:(1) Table A sets out per capita expenditure for the five different categories of comparison goods. The expenditure data is derived from Mapinfo 2006 per capita annual comparison goods expenditure estimates, which we have obtained through our in-house GIS system. The 2006 MapInfo expenditure data has been projected forward to the base year (2008) using the forecast growth rate of 4.91% per annum (as set out in Oxford Economics Retail Briefings Update Revised, March 2009).(2) Table B sets out the total population in each zone in 2008. (3)The figures in Table C are the products of multiplying the data presented in Table A (2008 per capita expenditure) by Table B (population), and are in millions of pounds (£m).



Spreadsheet 7a - Clothes and Shoes: Spending Patterns in 2008 as a Percentage Across the Study Area Zones


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %

Zone 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Zone 1 33.55 1.08 5.26 2.89 4.40 3.57 0.00 1.25 0.00 0.00 2.07 0.00 0.68 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 2


Total Zone 2 9.20 20.68 1.12 0.00 1.47 5.22 2.30 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3


Total Zone 3 0.00 0.00 5.19 0.00 1.27 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 4



Total Zone 4 5.66 0.00 51.13 55.15 6.27 0.00 0.00 19.97 3.25 3.45 1.34 0.00 1.37 0.00 0.00 1.04 6.30 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.65 0.00 0.68 1.28 0.00 1.62

Zone 5

New Oscott District Centre (Inc. Princess Alice Retail Park) 0.00 0.00 0.49 0.00 4.40 2.38 0.00 1.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.79 6.94 0.60 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Zone 5 0.00 0.00 0.49 0.00 4.40 2.38 0.00 1.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.79 6.94 0.60 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6





Total Zone 6 8.17 2.06 4.28 0.81 38.15 49.54 12.33 5.16 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.55 13.87 15.07 2.60 1.68 3.82 0.00 0.00 0.51 0.00 0.68 0.00 0.00 0.00

Zone 7


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 2.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00 0.00 0.00 0.00

Zone 8


Total Zone 8 0.00 0.00 0.49 0.00 1.27 0.00 0.00 5.40 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.46 2.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 9




Total Zone 9 0.00 0.00 0.56 0.00 0.00 0.00 0.00 17.22 36.39 7.68 16.61 0.00 0.62 0.00 0.00 0.00 3.96 2.02 0.00 5.33 1.14 0.00 6.61 0.00 0.00 0.60 0.00 2.23 0.00 0.48

Zone 10




Total Zone 10 0.00 0.00 0.00 0.64 0.00 0.00 0.00 0.67 4.19 21.77 23.83 5.08 8.36 0.00 0.00 0.00 0.00 0.00 0.60 0.00 0.00 0.00 1.59 0.00 0.00 0.00 1.06 0.00 0.00 0.38

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12



Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.72 0.00 11.70 4.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.28 0.88 0.00 0.00 1.21 0.94 0.00 0.48

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14


Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.00 11.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.48

Zone 15


Total Zone 15 0.00 0.00 0.49 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.29 4.30 2.02 0.00 0.00 0.00 0.00 0.00 2.41 0.68 0.00 0.00 4.64 0.53 3.17 2.93 0.00

Zone 16


Total Zone 16 0.52 1.53 0.49 0.00 0.83 0.64 18.26 0.00 0.00 0.00 0.62 0.00 1.30 4.72 65.53 72.99 0.56 0.00 3.66 2.67 1.81 9.30 0.00 1.16 7.94 28.94 4.69 12.07 30.38 1.62

Zone 17




Total Zone 17 0.00 0.00 0.56 0.00 0.00 0.00 0.85 2.41 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.51 2.89 0.49 15.75 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00

Zone 18



Total Zone 18 0.00 1.53 0.00 0.00 2.93 1.92 2.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.85 10.70 2.67 3.48 3.82 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 19



Total Zone 19 0.00 0.99 0.49 0.64 2.73 3.39 17.05 1.16 0.00 0.00 0.62 0.00 0.00 0.00 0.00 0.00 0.00 3.19 17.52 0.91 10.73 17.38 0.00 0.00 0.65 6.75 0.00 0.94 0.00 0.00

Zone 20



Total Zone 20 11.77 7.99 11.01 18.65 25.36 20.88 24.66 22.47 25.09 5.66 17.44 2.51 34.61 19.62 9.60 11.49 44.18 42.48 39.82 56.93 67.35 47.96 50.80 74.62 62.27 30.40 58.45 41.27 39.47 29.83

Zone 21

Saltley (Alum Rock Road) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 22


Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.25 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00

Zone 23


Bearwood Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 2.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 23 0.00 0.00 0.00 0.64 0.00 0.00 0.00 0.00 0.00 0.00 5.26 0.69 3.29 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 10.25 3.79 0.00 0.00 1.74 0.94 0.00 0.00



Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.88 1.80 0.00 0.00 0.00 0.00 0.00

Zone 25

Asda, Coventry Road, Small Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.93 0.00 0.00 0.00 0.00 0.00 0.00 1.20 1.67 0.00 0.00 8.01 2.05 0.00 0.94 0.00 0.00


Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.93 0.00 0.00 0.00 0.00 0.00 0.00 4.09 1.67 0.00 0.00 10.32 3.51 0.00 0.94 0.00 0.00

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.04 0.00 0.00 0.00 0.91 0.00 0.00 0.00 0.00 8.44 12.32 0.00 0.94 1.19 0.00

Zone 27




Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.88 0.00 0.00 0.38

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51 0.00 0.00 0.00 0.00 0.00

Zone 29



Total Zone 29 0.00 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.93 0.57 1.04 0.68 0.00 0.00 0.00 0.00 0.00 0.00 3.79 1.80 0.00 3.34 18.75 11.50 1.62

Zone 30



Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.30 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10.05 0.00 1.74 18.97


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 4.04 0.90 0.49 0.00 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 2


Total Buffer 2 11.85 51.05 0.00 1.61 3.36 4.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 0.00 1.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3


Total Buffer 3 0.00 2.51 0.00 0.00 0.00 0.00 1.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 0.49 0.81 0.00 0.00 1.57 0.00 0.77 0.00 0.72 0.00 0.00 0.00 0.00 0.53 0.00 0.00 0.00 0.00 0.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00

Buffer 6



Total Buffer 6 0.00 0.00 0.00 0.00 0.83 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.62 36.17 2.22 0.51 0.56 0.00 0.00 0.00 0.54 0.00 0.68 0.88 0.00 0.00 3.62 3.51 4.55 20.21

Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.71 0.00 0.00 0.69 0.62 4.29 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.38

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.81 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.00 1.30 0.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 9





Total Buffer 9 1.03 0.99 2.52 4.51 0.83 0.00 0.00 12.40 17.72 54.38 21.58 63.28 30.37 10.03 1.72 0.53 3.83 2.02 0.60 1.76 0.00 0.00 7.97 0.00 0.00 0.86 2.56 0.94 0.00 9.72

Buffer 10


Total Buffer 10 5.00 0.54 5.68 5.46 0.00 0.00 0.00 0.67 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 11


Total Buffer 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


OUTSIDE BUFFER AREA


Internet 1.55 3.05 2.52 1.45 1.47 1.83 3.14 2.50 0.77 0.00 1.85 3.21 1.30 3.22 3.15 2.07 0.56 2.02 1.58 2.67 0.60 3.16 5.47 5.83 1.15 0.60 3.62 3.17 2.93 2.57

Home Catalogue 2.28 3.05 6.24 4.01 1.90 4.58 8.83 4.99 6.08 3.45 4.64 9.84 6.44 3.52 8.02 4.15 7.57 4.05 7.65 6.06 4.62 3.16 7.29 2.04 2.81 7.29 4.01 2.23 3.47 5.82



OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 7b - Clothes and Shoes: Spending Patterns in 2008 Across the Study Area Zones


All Zones

Market

Share(2)


Zone 1



Total Zone 1 19.41 0.70 3.12 1.14 2.00 1.79 0.00 0.50 0.00 0.00 0.81 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 30.48 2.1%

Zone 2


Total Zone 2 5.32 13.54 0.67 0.00 0.67 2.61 0.83 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 25.31 1.8%

Zone 3


Total Zone 3 0.00 0.00 3.07 0.00 0.57 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.97 0.3%

Zone 4

Walsall Town Centre 3.28 0.00 29.67 20.95 2.85 0.00 0.00 7.30 0.99 1.16 0.52 0.00 0.62 0.00 0.00 0.61 5.41 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.28 0.00 0.35 0.37 0.00 1.02 75.64 5.3%


Total Zone 4 3.28 0.00 30.29 21.77 2.85 0.00 0.00 8.07 0.99 1.16 0.52 0.00 0.62 0.00 0.00 0.61 5.41 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.28 0.00 0.35 0.37 0.00 1.02 77.86 5.5%

Zone 5Zone 5

New Oscott District Centre (Inc. Princess Alice Retail Park)0.00 0.00 0.29 0.00 2.00 1.19 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.54 2.00 0.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.12 0.6%

Total Zone 5 0.00 0.00 0.29 0.00 2.00 1.19 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.54 2.00 0.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.12 0.6%

Zone 6





Total Zone 6 4.73 1.35 2.54 0.32 17.33 24.77 4.48 2.09 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.34 4.00 8.32 0.76 0.74 1.31 0.00 0.00 0.22 0.00 0.35 0.00 0.00 0.00 80.88 5.7%

Zone 7


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.00 0.46 0.00 0.00 0.00 0.00 1.56 0.1%

Zone 8


Total Zone 8 0.00 0.00 0.29 0.00 0.57 0.00 0.00 2.18 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.97 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.84 0.5%

Zone 9




Total Zone 9 0.00 0.00 0.33 0.00 0.00 0.00 0.00 6.96 11.06 2.59 6.48 0.00 0.28 0.00 0.00 0.00 3.40 0.58 0.00 1.55 0.50 0.00 2.93 0.00 0.00 0.31 0.00 0.65 0.00 0.30 37.93 2.7%

Zone 10


Oldbury Green Retail Park, Bromsford Road, Oldbury0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.85 2.05 0.00 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.00 0.3%


Total Zone 10 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.27 1.28 7.35 9.29 1.88 3.80 0.00 0.00 0.00 0.00 0.00 0.33 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.56 0.00 0.00 0.24 25.95 1.8%

Zone 11

Other Stores, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%Other Stores, Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 12



Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.58 0.00 4.33 2.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.01 0.25 0.00 0.00 0.63 0.27 0.00 0.30 9.47 0.7%

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.0%

Zone 14


Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 8.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.82 11.82 0.8%

Zone 15


Total Zone 15 0.00 0.00 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.96 2.68 1.18 0.00 0.00 0.00 0.00 0.00 0.83 0.30 0.00 0.00 2.45 0.28 0.92 1.61 0.00 11.52 0.8%

Zone 16


Total Zone 16 0.30 1.00 0.29 0.00 0.38 0.32 6.63 0.00 0.00 0.00 0.24 0.00 0.59 3.52 40.86 42.69 0.48 0.00 2.02 0.78 0.80 3.20 0.00 0.34 3.46 15.31 2.46 3.51 16.73 1.02 146.91 10.3%

Zone 17




Total Zone 17 0.00 0.00 0.33 0.00 0.00 0.00 0.31 0.97 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10.74 0.83 0.27 4.59 0.00 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 18.50 1.3%

Zone 18



Total Zone 18 0.00 1.00 0.00 0.00 1.33 0.96 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.42 5.91 0.78 1.53 1.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 17.12 1.2%

Zone 19



Total Zone 19 0.00 0.65 0.29 0.25 1.24 1.69 6.19 0.47 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.92 9.67 0.26 4.73 5.98 0.00 0.00 0.28 3.57 0.00 0.27 0.00 0.00 36.72 2.6%

Zone 20



Total Zone 20 6.81 5.23 6.52 7.36 11.52 10.44 8.96 9.08 7.63 1.91 6.80 0.93 15.73 14.61 5.98 6.72 37.92 12.26 21.98 16.59 29.66 16.50 22.48 21.61 27.16 16.08 30.67 11.99 21.74 18.75 431.63 30.4%

Zone 21

Saltley (Alum Rock Road) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 22


Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.12 0.00 0.00 0.00 0.63 0.00 0.00 0.00 0.00 2.01 0.1%

Zone 23


Bearwood Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 1.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.41 0.2%


Total Zone 23 0.00 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 2.05 0.26 1.50 0.00 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 4.54 1.10 0.00 0.00 0.91 0.27 0.00 0.00 11.12 0.8%

Zone 24






All Zones

Market

Share(2)

Zone 25

Asda, Coventry Road, Small Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.53 0.57 0.00 0.00 3.49 1.09 0.00 0.27 0.00 0.00 6.65 0.5%


Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.00 0.00 0.00 0.00 0.00 0.00 1.80 0.57 0.00 0.00 4.50 1.86 0.00 0.27 0.00 0.00 9.70 0.7%

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.61 0.00 0.00 0.00 0.26 0.00 0.00 0.00 0.00 3.68 6.51 0.00 0.27 0.66 0.00 12.00 0.8%

Zone 27




Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.99 0.00 0.00 0.24 1.70 0.1%

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.22 0.0%

Zone 29Zone 29



Total Zone 29 0.00 0.00 0.00 0.00 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 0.36 0.61 0.58 0.00 0.00 0.00 0.00 0.00 0.00 1.10 0.79 0.00 1.75 5.45 6.34 1.02 18.97 1.3%

Zone 30



Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.59 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.27 0.00 0.96 11.93 20.03 1.4%


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 2.34 0.59 0.29 0.00 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.51 0.2%

Buffer 2


Total Buffer 2 6.86 33.42 0.00 0.64 1.53 2.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.58 0.00 0.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 45.79 3.2%

Buffer 3


Total Buffer 3 0.00 1.65 0.00 0.00 0.00 0.00 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.22 0.2%

Buffer 4


Total Buffer 4 0.00 0.00 0.29 0.32 0.00 0.00 0.57 0.00 0.23 0.00 0.28 0.00 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.24 0.2%

Buffer 5

Other Stores, Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.63 0.0%Other Stores, Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.63 0.0%

Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.63 0.0%

Buffer 6



Total Buffer 6 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.28 0.00 0.28 26.94 1.39 0.30 0.48 0.00 0.00 0.00 0.24 0.00 0.30 0.25 0.00 0.00 1.90 1.02 2.50 12.70 48.96 3.4%

Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.00 0.00 0.26 0.28 3.20 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.24 4.81 0.3%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.59 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.47 0.1%

Buffer 9





Total Buffer 9 0.60 0.65 1.49 1.78 0.38 0.00 0.00 5.01 5.39 18.35 8.41 23.41 13.80 7.47 1.08 0.31 3.29 0.58 0.33 0.51 0.00 0.00 3.53 0.00 0.00 0.46 1.34 0.27 0.00 6.11 104.56 7.4%

Buffer 10


Total Buffer 10 2.89 0.35 3.36 2.15 0.00 0.00 0.00 0.27 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.35 0.7%

Buffer 11


Total Buffer 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

TOTAL INSIDE BUFFER AREA 12.69 36.65 5.44 5.21 2.57 2.11 1.14 5.28 6.14 18.67 9.22 23.67 14.96 37.93 3.13 0.92 4.35 0.58 1.00 0.51 0.47 0.00 3.83 0.25 0.00 0.46 3.24 1.57 2.50 19.06 223.55 15.7%TOTAL INSIDE BUFFER AREA 12.69 36.65 5.44 5.21 2.57 2.11 1.14 5.28 6.14 18.67 9.22 23.67 14.96 37.93 3.13 0.92 4.35 0.58 1.00 0.51 0.47 0.00 3.83 0.25 0.00 0.46 3.24 1.57 2.50 19.06 223.55 15.7%

OUTSIDE BUFFER AREA


Internet 0.89 2.00 1.49 0.57 0.67 0.92 1.14 1.01 0.23 0.00 0.72 1.19 0.59 2.40 1.96 1.21 0.48 0.58 0.87 0.78 0.27 1.09 2.42 1.69 0.50 0.31 1.90 0.92 1.61 1.62 32.05 2.3%

Home Catalogue 1.32 2.00 3.70 1.58 0.86 2.29 3.21 2.02 1.85 1.16 1.81 3.64 2.93 2.62 5.00 2.43 6.50 1.17 4.22 1.76 2.04 1.09 3.22 0.59 1.23 3.85 2.10 0.65 1.91 3.66 72.40 5.1%



OVERALL TOTAL 57.85 65.47 59.25 39.48 45.41 50.00 36.32 40.43 30.40 33.75 38.99 37.00 45.46 74.47 62.36 58.49 85.83 28.86 55.20 29.13 44.04 34.40 44.25 28.96 43.62 52.89 52.47 29.05 55.09 62.86 1421.76 100.0%

NOTES:(1) The spending patterns are calculated by multiplying the total expenditure on clothes and shoes in 2008 (Spreadsheet 7) by the market share (Spreadsheet 7a). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure on clothes and shoes retained by each centre by the total expenditure on clothes and shoes available in the study area.



Spreadsheet 7c - Furniture, Carpets and Soft Household Furnishings: Spending Patterns in 2008 as a Percentage Across the Study Area Zones


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %


Zone 1



Total Zone 1 26.74 2.60 1.93 3.91 1.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 2



Total Zone 2 2.13 11.47 0.77 0.00 0.00 1.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Zone 3 0.91 0.00 8.52 0.00 8.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 4



Total Zone 4 5.17 0.00 30.88 35.60 8.26 1.61 0.00 11.52 0.00 0.00 0.91 3.99 0.00 0.96 0.00 0.00 4.88 3.77 1.52 3.85 1.67 0.00 1.19 2.08 0.00 0.00 0.00 3.39 0.00 0.00

Zone 5



Total Zone 5 0.00 0.00 0.00 0.00 2.78 2.42 0.00 2.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.18 5.16 0.00 0.00 0.00 0.00 0.00 1.67 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6



Total Zone 6 0.00 0.75 1.93 0.00 26.05 21.85 2.38 1.11 1.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.44 5.16 6.30 1.67 1.67 3.99 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 4.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 9




Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.90 27.78 4.64 14.59 1.16 0.94 0.00 0.00 0.00 0.00 0.00 2.39 3.59 0.00 0.00 3.99 0.00 0.94 1.72 0.00 0.00 0.00 0.00

Zone 10


Blackheath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.39 6.49 0.00 3.99 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.04 15.28 24.10 18.23 13.64 7.49 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 3.05 0.00 0.00 0.00

Zone 11

Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12


Cradley Heath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.11 0.00 0.00 0.00 6.82 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.11 0.00 1.19 0.00 13.14 7.00 0.00 0.00 0.00 3.81 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.38 1.82 2.83 5.61 0.00 0.00 0.00 0.00 1.39 0.00 0.00 0.00 0.00 1.19 3.75 0.00 0.00 0.00 0.00 0.00 0.96

Zone 14



Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.33 0.00 0.00 1.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.47 0.89 0.96

Zone 15

Sears/Solihull Gate Retail Pk, Oakenshaw/Stratford Rd, Shirley 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.00 6.74 22.17 16.02 0.00 0.00 1.75 0.00 0.00 3.99 0.00 2.08 1.89 20.34 2.54 1.92 11.01 0.00

Shirley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.78 2.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.56 0.00 1.47 8.13 0.00


Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 2.38 0.00 0.00 0.00 0.00 0.00 0.00 6.74 26.63 19.57 0.00 0.00 1.75 0.00 0.00 3.99 0.00 2.08 1.89 24.90 2.54 4.86 20.04 0.00

Zone 16


Total Zone 16 1.22 0.52 0.00 0.00 4.13 0.00 10.39 0.91 0.00 0.00 0.00 0.00 2.33 17.84 47.09 47.73 0.00 0.00 7.18 0.00 0.00 8.49 0.00 5.42 4.66 17.51 1.69 8.71 17.76 2.79

Zone 17




Total Zone 17 0.00 0.00 0.00 0.00 4.05 0.81 0.00 0.91 0.00 0.00 2.44 0.00 0.00 0.00 0.00 1.14 14.17 1.39 0.00 12.69 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00

Zone 18



Total Zone 18 0.91 2.01 2.33 0.00 15.09 19.43 6.93 6.06 2.08 0.00 0.00 0.00 0.94 0.00 0.00 0.00 5.48 11.71 24.40 3.33 2.69 3.99 1.61 5.83 0.00 1.11 0.00 0.00 0.89 0.00

Zone 19



Castle Bromwich Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 5.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 19 0.00 0.52 0.00 0.00 0.00 9.32 16.23 6.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 2.74 16.87 20.49 3.59 4.73 9.65 0.00 0.00 0.00 5.67 0.00 0.00 0.00 0.00

Zone 20



Total Zone 20 14.59 9.46 5.40 6.04 13.59 19.45 32.47 17.07 12.50 3.45 11.24 2.83 24.82 14.70 7.89 11.80 38.16 35.71 21.13 45.90 56.90 38.76 48.77 68.33 60.74 20.34 51.60 38.35 28.17 25.30

Zone 21




Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.37 0.00 0.00 0.00 0.00 1.67 0.00 2.08 0.94 0.00 0.00 1.47 0.00 0.96

Zone 22



Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.27 3.59 11.12 4.50 0.00 0.00 0.00 4.56 0.00 0.00 0.00 0.00

Zone 23



Total Zone 23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.08 2.91 8.51 0.00 2.33 0.00 0.86 0.00 0.00 0.00 0.00 3.59 0.00 0.00 6.80 0.00 0.00 0.00 0.85 0.00 1.39 0.00

Zone 24


Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 0.00 1.39 0.00 0.00 0.00 0.00 1.19 1.67 0.94 0.00 0.00 0.00 0.00 0.00



Zone 25



Total Zone 25 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.39 0.88 1.92 4.73 5.66 0.00 0.00 10.27 0.00 0.00 1.92 5.46 0.00

Zone 26



Swan Shopping Centre, South Yardley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 26 0.00 1.27 0.00 0.00 1.35 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 3.89 0.00 0.00 0.88 0.00 1.02 2.83 1.61 0.00 8.88 10.11 0.85 4.86 0.00 0.00

Zone 27




Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.13 0.00 7.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.41 1.67 0.00 2.84 9.14 0.00 0.00 4.01

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.92 0.00 0.00 0.00 0.00 1.39 0.00 0.00 1.47 0.89 0.00

Zone 29



Total Zone 29 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 1.39 0.00 0.00 0.00 2.33 0.00 0.68 0.00 0.00 1.39 0.00 1.92 0.00 0.00 0.00 1.67 0.00 0.00 2.70 15.05 10.42 3.49

Zone 30


Rubery District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.93


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.66 1.45 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.80 0.00 0.00 0.00 6.09 0.00 0.00 31.24


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 3.04 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 2


Total Buffer 2 4.88 54.92 0.00 5.70 1.35 6.08 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3

Nuneaton Town Centre 0.00 5.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Buffer 3 0.00 5.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 0.00 0.00 0.00 0.81 2.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.13 4.22 2.44 0.00 0.00 0.00 1.02 1.16 1.61 0.00 0.00 2.22 0.00 0.00 0.89 1.57

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.68 2.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 6



Total Buffer 6 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.89 7.25

Buffer 7

Worcester City Centre 1.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.78 0.68 0.00 1.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.61


Total Buffer 7 1.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.16 0.94 9.39 1.37 0.00 1.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.22

Buffer 8


Total Buffer 8 0.00 0.00 0.00 1.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.33 4.66 3.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.61 0.00 0.00 1.11 0.00 0.00 0.89 0.61

Buffer 9

Wednesbury Town Centre 0.91 1.27 5.40 14.25 6.83 3.64 3.46 6.06 11.81 5.83 2.44 3.99 3.28 0.00 5.33 0.00 8.99 3.77 1.52 0.00 0.00 3.99 7.22 0.00 1.39 1.11 2.20 4.86 3.67 3.40






Total Buffer 9 5.17 3.28 19.70 23.14 9.61 4.45 5.84 26.06 31.94 46.76 25.54 49.42 22.38 5.30 5.33 1.14 15.24 6.15 3.27 1.92 2.69 6.82 14.44 0.00 2.33 2.84 5.75 6.79 3.67 9.33

Buffer 10


Orbital Retail Centre, Voyager Drive, Cannock 5.17 0.00 8.50 2.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Buffer 10 25.83 0.00 22.00 11.02 2.78 1.61 0.00 0.91 0.00 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 11


Total Buffer 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.00


OUTSIDE BUFFER AREA


Internet 3.95 1.79 4.24 3.91 1.35 5.27 3.46 4.04 1.39 5.83 8.20 0.00 0.00 5.06 2.23 3.89 0.00 3.77 0.88 1.67 6.39 2.83 0.00 3.75 1.39 3.95 4.40 4.86 3.17 3.40

Home Catalogue 2.13 1.49 0.00 5.70 0.00 2.03 3.57 5.15 4.17 5.83 5.48 2.83 0.94 6.74 0.68 0.00 1.37 2.38 2.39 8.85 1.02 4.50 1.19 0.00 1.39 1.11 8.29 1.47 3.67 6.89



OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 7d - Furniture, Carpets and Soft Household Furnishings: Spending Patterns in 2008 Across the Study Area Zones


All

Zones

Market

Share(2)



Zone 1



Total Zone 1 9.19 0.96 0.68 0.84 0.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.04 1.5%

Zone 2



Total Zone 2 0.73 4.21 0.27 0.00 0.00 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.69 0.7%

Zone 3 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%



Total Zone 3 0.31 0.00 2.98 0.00 2.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.56 0.7%

Zone 4



Total Zone 4 1.78 0.00 10.81 7.68 2.27 0.48 0.00 2.73 0.00 0.00 0.20 0.86 0.00 0.42 0.00 0.00 2.30 0.61 0.47 0.60 0.38 0.00 0.31 0.34 0.00 0.00 0.00 0.56 0.00 0.00 32.81 4.0%

Zone 5



Total Zone 5 0.00 0.00 0.00 0.00 0.76 0.72 0.00 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.44 0.84 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.00 5.51 0.7%

Zone 6



Total Zone 6 0.00 0.27 0.68 0.00 7.15 6.50 0.49 0.26 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.15 0.84 1.97 0.26 0.38 0.78 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 21.27 2.6%

Zone 7


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.70 0.2%

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.0%

Zone 9




Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.35 4.64 0.89 3.25 0.25 0.25 0.00 0.00 0.00 0.00 0.00 0.75 0.56 0.00 0.00 1.02 0.00 0.21 0.52 0.00 0.00 0.00 0.00 14.68 1.8%

Zone 10


Blackheath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 1.24 0.00 0.86 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.58 0.3%


Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.96 2.55 4.61 4.06 2.95 1.98 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.93 0.00 0.00 0.00 18.76 2.3%

Zone 11



Zone 12


Cradley Heath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.00 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.74 0.2%

Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.23 0.00 2.84 1.84 0.00 0.00 0.00 1.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.00 7.23 0.9%

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.46 0.41 0.61 1.48 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.31 0.62 0.00 0.00 0.00 0.00 0.00 0.34 4.44 0.5%

Zone 14



Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.96 0.00 0.00 0.64 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.28 0.34 6.47 0.8%

Zone 15


Shirley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.97 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.36 0.00 0.24 2.55 0.00 6.79 0.8%


Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.00 0.00 0.00 0.00 2.95 9.93 6.93 0.00 0.00 0.55 0.00 0.00 0.78 0.00 0.34 0.41 7.45 0.78 0.81 6.29 0.00 37.72 4.6%

Zone 16


Total Zone 16 0.42 0.19 0.00 0.00 1.13 0.00 2.13 0.22 0.00 0.00 0.00 0.00 0.61 7.81 17.57 16.89 0.00 0.00 2.25 0.00 0.00 1.65 0.00 0.89 1.02 5.24 0.52 1.45 5.57 1.00 66.56 8.2%

Zone 17




Total Zone 17 0.00 0.00 0.00 0.00 1.11 0.24 0.00 0.22 0.00 0.00 0.54 0.00 0.00 0.00 0.00 0.40 6.67 0.23 0.00 2.00 0.00 0.00 0.00 0.00 0.21 0.00 0.00 0.00 0.00 0.00 11.61 1.4%

Zone 18



Total Zone 18 0.31 0.74 0.81 0.00 4.14 5.78 1.42 1.44 0.35 0.00 0.00 0.00 0.25 0.00 0.00 0.00 2.58 1.91 7.65 0.52 0.61 0.78 0.41 0.96 0.00 0.33 0.00 0.00 0.28 0.00 31.27 3.8%

Zone 19



Castle Bromwich Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 1.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.45 0.2%


Total Zone 19 0.00 0.19 0.00 0.00 0.00 2.77 3.33 1.44 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 1.29 2.75 6.42 0.56 1.07 1.88 0.00 0.00 0.00 1.70 0.00 0.00 0.00 0.00 23.68 2.9%

Zone 20



Total Zone 20 5.02 3.47 1.89 1.30 3.73 5.78 6.65 4.05 2.09 0.66 2.50 0.61 6.54 6.44 2.94 4.18 17.96 5.83 6.62 7.22 12.87 7.54 12.51 11.21 13.30 6.09 15.80 6.38 8.84 9.02 199.04 24.5%

Zone 21




Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.64 0.00 0.00 0.00 0.00 0.32 0.00 0.34 0.21 0.00 0.00 0.24 0.00 0.34 2.10 0.3%

Zone 22



Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.02 0.56 2.52 0.87 0.00 0.00 0.00 1.36 0.00 0.00 0.00 0.00 6.59 0.8%

Zone 23



Total Zone 23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 0.56 1.90 0.00 0.61 0.00 0.32 0.00 0.00 0.00 0.00 0.56 0.00 0.00 1.74 0.00 0.00 0.00 0.26 0.00 0.44 0.00 6.74 0.8%

Zone 24





All

Zones

Market

Share(2)

Zone 25



Total Zone 25 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.27 0.30 1.07 1.10 0.00 0.00 2.25 0.00 0.00 0.32 1.71 0.00 7.52 0.9%

Zone 26



Swan Shopping Centre, South Yardley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


Total Zone 26 0.00 0.46 0.00 0.00 0.37 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.00 1.38 0.00 0.00 0.27 0.00 0.23 0.55 0.41 0.00 1.94 3.03 0.26 0.81 0.00 0.00 10.21 1.3%

Zone 27




Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.00 1.84 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.16 0.27 0.00 0.85 2.80 0.00 0.00 1.43 9.83 1.2%

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.24 0.28 0.00 1.13 0.1%

Zone 29



Total Zone 29 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.23 0.00 0.00 0.00 0.61 0.00 0.26 0.00 0.00 0.23 0.00 0.30 0.00 0.00 0.00 0.27 0.00 0.00 0.83 2.50 3.27 1.25 9.99 1.2%

Zone 30


Rubery District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.12 2.43 0.3%


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.23 0.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 1.87 0.00 0.00 11.14 15.59 1.9%


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 1.04 0.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.32 0.2%

Buffer 2


Total Buffer 2 1.68 20.14 0.00 1.23 0.37 1.81 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 25.85 3.2%

Buffer 3

Nuneaton Town Centre 0.00 1.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.86 0.2%

Total Buffer 3 0.00 1.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.86 0.2%

Buffer 4


Total Buffer 4 0.00 0.00 0.00 0.00 0.00 0.24 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.54 1.49 1.15 0.00 0.00 0.00 0.23 0.23 0.41 0.00 0.00 0.67 0.00 0.00 0.28 0.56 7.26 0.9%

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.97 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.47 0.2%

Buffer 6



Total Buffer 6 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 2.58 10.31 1.3%

Buffer 7

Worcester City Centre 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.53 0.26 0.00 0.64 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 4.07 0.5%


Total Buffer 7 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.25 0.25 4.11 0.51 0.00 0.64 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.43 6.62 0.8%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.58 1.23 1.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.33 0.00 0.00 0.28 0.22 5.66 0.7%

Buffer 9

Wednesbury Town Centre 0.31 0.46 1.89 3.07 1.88 1.08 0.71 1.44 1.97 1.12 0.54 0.86 0.86 0.00 1.99 0.00 4.23 0.61 0.47 0.00 0.00 0.78 1.85 0.00 0.30 0.33 0.67 0.81 1.15 1.21 30.62 3.8%






Total Buffer 9 1.78 1.20 6.90 4.99 2.64 1.32 1.20 6.18 5.33 8.95 5.69 10.67 5.90 2.32 1.99 0.40 7.17 1.00 1.02 0.30 0.61 1.33 3.71 0.00 0.51 0.85 1.76 1.13 1.15 3.33 91.33 11.2%

Buffer 10


Orbital Retail Centre, Voyager Drive, Cannock 1.78 0.00 2.98 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.37 0.7%


Total Buffer 10 8.88 0.00 7.70 2.38 0.76 0.48 0.00 0.22 0.00 0.00 0.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 20.62 2.5%

Buffer 11


Total Buffer 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 0.00 0.00 0.26 0.0%

TOTAL INSIDE BUFFER AREA 13.80 23.48 14.87 8.83 3.77 3.85 2.15 6.40 5.33 8.95 5.89 12.51 7.38 14.98 4.30 2.87 8.96 1.00 1.02 0.30 1.22 1.55 4.53 0.00 0.51 1.85 2.02 1.13 1.99 7.13 172.56 21.2%TOTAL INSIDE BUFFER AREA 13.80 23.48 14.87 8.83 3.77 3.85 2.15 6.40 5.33 8.95 5.89 12.51 7.38 14.98 4.30 2.87 8.96 1.00 1.02 0.30 1.22 1.55 4.53 0.00 0.51 1.85 2.02 1.13 1.99 7.13 172.56 21.2%

OUTSIDE BUFFER AREA


Internet 1.36 0.66 1.48 0.84 0.37 1.57 0.71 0.96 0.23 1.12 1.83 0.00 0.00 2.22 0.83 1.38 0.00 0.61 0.27 0.26 1.45 0.55 0.00 0.62 0.30 1.18 1.35 0.81 1.00 1.21 25.16 3.1%

Home Catalogue 0.73 0.55 0.00 1.23 0.00 0.60 0.73 1.22 0.70 1.12 1.22 0.61 0.25 2.95 0.26 0.00 0.64 0.39 0.75 1.39 0.23 0.87 0.31 0.00 0.30 0.33 2.54 0.24 1.15 2.46 23.78 2.9%



OVERALL TOTAL 34.38 36.68 35.01 21.57 27.45 29.73 20.49 23.73 16.69 19.13 22.28 21.60 26.36 43.79 37.31 35.39 47.07 16.31 31.33 15.73 22.61 19.44 25.66 16.40 21.89 29.93 30.61 16.64 31.39 35.66 812.26 100.0%

NOTES:(1) The spending patterns are calculated by multiplying the total expenditure on furniture, carpets and soft household furnishings in 2008 (Spreadsheet 7) by the market share (Spreadsheet 7c). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure on furniture, carpets and soft household furnishings retained by each centre by the total expenditure on furniture, carpets and soft household furnishings available in the study area.



Spreadsheet 7e - DIY & Decorating Goods: Spending Patterns in 2008 as a Percentage Across the Study Area Zones


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %


Zone 1



Total Zone 1 27.52 0.00 1.30 5.88 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.76 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 2


Tame Valley Industrial Estate, Tamworth 0.89 6.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 2 6.51 34.03 0.00 0.00 0.00 1.68 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3

Brownhills Town Centre 7.41 0.00 17.29 1.11 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Zone 3 8.30 0.00 51.06 5.29 8.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 0.00 0.00 0.00 0.00 0.00

Zone 4


Broadwalk Retail Park, Bescot Crescent, Walsall 0.00 0.00 1.86 9.79 0.83 0.00 0.00 1.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 4 0.00 0.00 11.50 34.20 0.83 0.00 0.00 1.79 1.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 2.21 0.00 0.81 0.00 0.00 0.00 0.00 0.00

Zone 5



Total Zone 5 0.89 0.00 0.00 0.00 27.92 12.07 1.28 8.20 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 33.00 17.25 5.73 2.93 0.81 1.06 0.89 1.52 1.94 0.76 0.00 0.00 0.00 0.00

Zone 6


Homebase, Walmley Ash Road, Sutton Coldfield 0.00 0.00 0.00 0.00 2.92 17.63 4.38 2.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.54 2.54 1.50 1.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Minworth Local Centre 0.00 0.00 0.00 0.00 0.83 10.07 3.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.02 6.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Zone 6 0.00 0.00 0.00 0.00 25.83 50.79 13.89 2.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.81 11.16 8.08 5.86 0.00 0.00 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 3.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.50 0.00 0.00 1.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.60 2.54 0.00 1.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 9



B&Q Supercentre, New Street, West Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 0.91 6.41 2.45 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.91 15.50 39.23 2.12 7.15 0.00 0.00 0.00 0.00 0.00 4.44 0.00 1.50 2.93 0.00 0.00 5.31 0.00 0.00 0.00 0.76 0.00 0.00 0.00

Zone 10




Total Zone 10 0.00 0.00 0.56 1.11 0.00 0.00 0.00 3.42 10.77 30.70 22.90 6.18 6.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12



Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.12 5.05 24.80 6.99 0.00 0.00 0.00 0.77 0.00 0.00 2.93 1.97 0.00 3.52 0.00 0.00 0.00 0.96 0.00 0.00 2.35

Zone 13

B&Q Warehouse, Mucklow Hill, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.45 42.08 45.55 59.74 51.70 0.54 0.00 0.00 2.60 0.00 0.00 2.93 0.00 0.00 6.20 0.00 0.00 0.00 4.40 0.00 1.02 8.33


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.45 42.08 45.55 59.74 51.70 0.54 0.00 0.00 2.60 0.00 0.00 2.93 0.00 0.00 6.20 0.00 0.00 0.00 4.40 0.00 1.02 8.33

Zone 14


Bromsgrove Retail Park, Birmingham Road, Bromsgrove 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 27.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.83

Zone 15




Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 3.47 0.00 0.00 0.00 0.00 0.00 0.00 8.40 66.41 67.27 0.00 0.00 0.00 2.93 1.16 0.00 0.00 1.52 5.83 14.14 2.48 10.32 31.89 0.00

Zone 16


Total Zone 16 0.00 0.54 0.00 0.00 0.00 0.00 4.38 0.00 0.00 0.00 0.00 0.00 0.00 1.22 20.31 17.25 0.00 0.00 0.65 1.61 0.00 2.98 0.00 7.38 1.61 11.97 0.76 3.04 9.01 1.10

Zone 17




Total Zone 17 0.00 0.00 0.00 0.00 2.50 0.00 0.00 4.92 2.45 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14.08 1.52 0.00 14.35 0.00 0.00 1.32 0.00 0.00 0.00 0.00 0.00 0.00 0.63

Zone 18



Total Zone 18 0.89 1.02 0.00 0.00 4.17 6.71 4.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.77 12.18 17.11 1.61 1.97 2.76 0.00 1.52 0.00 0.00 0.00 0.00 0.00 0.00

Zone 19



Total Zone 19 0.00 0.00 0.00 0.00 11.25 19.41 45.97 1.64 0.00 0.00 0.00 0.00 0.00 3.66 0.63 0.00 13.45 33.02 48.32 5.56 10.30 21.66 0.89 3.03 0.81 8.28 0.00 0.00 0.70 0.00

Zone 20



Total Zone 20 0.89 0.54 1.30 1.96 2.92 0.94 4.92 7.30 3.59 0.96 1.74 0.00 6.05 2.85 1.25 0.76 11.62 10.14 9.18 33.83 20.14 12.53 20.35 40.58 37.72 14.60 24.07 22.49 4.15 5.21

Zone 21




Total Zone 21 0.00 0.00 0.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.61 0.00 0.89 0.00 1.14 0.00 0.00 0.00 0.00 0.00

Zone 22



Total Zone 22 0.00 0.00 0.56 0.00 0.00 2.62 9.30 0.00 1.14 1.16 0.00 0.00 0.00 0.00 0.63 1.52 3.67 3.56 7.94 4.24 53.81 46.92 1.79 3.69 22.18 36.01 3.64 2.38 2.43 0.63

Zone 23



Total Zone 23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.14 0.00 2.70 0.00 2.28 0.00 0.00 0.00 0.77 0.00 0.00 1.32 0.00 0.00 3.52 0.00 0.00 0.00 1.72 0.00 0.00 0.00

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.81 0.76 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 6.63 0.00 0.00 1.85 0.00 0.00



Zone 25



Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.16 1.91 0.00 0.00 2.75 0.00 0.00 0.00 0.00 0.00

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 3.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.85 0.00 2.54 0.00 0.00 0.00 1.91 0.00 0.00 3.23 5.66 0.00 0.00 0.00 0.00

Zone 27





Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.45 0.00 17.43 14.91 0.00 0.00 0.00 1.02 0.00 5.56 1.97 0.00 34.07 21.48 0.00 0.00 47.26 3.04 5.88 41.10

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00

Zone 29


Hall Green Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.16 0.00 0.00 0.00 8.58 3.38 0.00 5.42 6.90 0.00


Total Zone 29 0.00 0.00 0.00 0.00 1.67 0.00 0.00 0.00 0.00 0.00 1.92 1.14 2.28 1.89 1.41 0.00 0.00 1.02 0.00 1.32 4.29 2.13 9.30 16.27 11.00 7.83 3.44 50.79 38.01 2.53

Zone 30


Focus, Parsonage Drive, Rednal 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.03


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 1.09 0.00 0.00 0.00 0.00 0.00 1.61 0.00 0.00 0.00 0.00 0.00 0.00 4.40 0.00 1.72 16.07


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 3.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 2


Buffer 3


Total Buffer 3 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.52 0.00 0.00 0.00 0.00 1.02 0.00

Buffer 5


Total Buffer 5 0.00 0.48 0.00 0.00 0.00 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 6


B&Q Warehouse, Jinnah Road, Redditch 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.78 0.00 0.00 15.58 1.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.52 0.00 0.00 1.72 0.00 0.70 6.46


Total Buffer 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.78 0.00 0.00 34.55 2.81 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.52 0.00 0.00 1.72 0.00 2.75 14.49

Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.96 1.89 0.68 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.70 0.00

Buffer 9




Total Buffer 9 0.74 0.00 24.08 44.84 5.00 0.00 0.00 53.36 37.92 13.71 5.23 5.05 1.89 0.00 1.25 1.02 1.83 2.54 0.00 2.93 0.81 0.85 2.21 0.00 0.00 0.00 2.68 0.00 0.00 0.00

Buffer 10




Total Buffer 10 38.29 0.00 9.08 4.76 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 11


Total Buffer 11 1.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


OUTSIDE BUFFER AREA


Internet 0.74 0.00 0.00 1.11 2.08 0.00 0.91 0.00 0.00 0.96 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.32 0.00 0.00 2.21 0.00 0.00 0.00 0.00 3.04 0.00 0.00

Home Catalogue 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 3.29 1.74 0.00 0.00 0.54 0.00 0.00 0.00 1.52 0.00 0.00 0.00 0.00 3.10 0.00 0.00 0.00 0.00 0.00 0.00 1.10



OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 7f - DIY & Decorating Goods: Spending Patterns in 2008 Across the Study Area Zones


All Zones

Market

Share(2)



Zone 1



Total Zone 1 6.68 0.00 0.33 0.95 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.31 1.4%

Zone 2


Tame Valley Industrial Estate, Tamworth 0.22 1.85 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.07 0.3%


Total Zone 2 1.58 9.01 0.00 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10.94 1.9%

Zone 3

Brownhills Town Centre 1.80 0.00 4.41 0.18 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.55 1.1%



Total Zone 3 2.01 0.00 13.03 0.86 1.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 17.63 3.0%

Zone 4


Broadwalk Retail Park, Bescot Crescent, Walsall 0.00 0.00 0.47 1.59 0.16 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.54 0.4%


Total Zone 4 0.00 0.00 2.94 5.55 0.16 0.00 0.00 0.32 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.14 0.00 0.00 0.00 0.00 0.00 9.94 1.7%

Zone 5



Total Zone 5 0.22 0.00 0.00 0.00 5.33 2.50 0.19 1.45 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 11.59 2.08 1.32 0.35 0.14 0.16 0.16 0.18 0.33 0.17 0.00 0.00 0.00 0.00 26.30 4.5%

Zone 6


Homebase, Walmley Ash Road, Sutton Coldfield 0.00 0.00 0.00 0.00 0.56 3.65 0.66 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.31 0.35 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.64 1.1%

Minworth Local Centre 0.00 0.00 0.00 0.00 0.16 2.09 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 1.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.46 0.8%



Total Zone 6 0.00 0.00 0.00 0.00 4.93 10.52 2.09 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.74 1.34 1.86 0.69 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 24.77 4.2%

Zone 7


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 0.00 0.00 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.06 0.2%

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.31 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.51 0.3%

Zone 9



B&Q Supercentre, New Street, West Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 0.14 1.13 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.74 0.3%


Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.14 2.74 4.99 0.31 1.19 0.00 0.00 0.00 0.00 0.00 1.56 0.00 0.35 0.35 0.00 0.00 0.97 0.00 0.00 0.00 0.17 0.00 0.00 0.00 12.75 2.2%

Zone 10

Oldbury Green Retail Park, Bromsford Road, Oldbury 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.16 0.62 1.22 2.69 0.36 0.49 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.73 1.0%



Total Zone 10 0.00 0.00 0.14 0.18 0.00 0.00 0.00 0.60 1.37 4.42 3.83 0.98 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.71 2.2%

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 12



Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.84 3.94 1.35 0.00 0.00 0.00 0.27 0.00 0.00 0.35 0.34 0.00 0.65 0.00 0.00 0.00 0.21 0.00 0.00 0.61 8.87 1.5%

Zone 13

B&Q Warehouse, Mucklow Hill, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 6.06 7.61 9.50 9.94 0.17 0.00 0.00 0.91 0.00 0.00 0.35 0.00 0.00 1.14 0.00 0.00 0.00 0.97 0.00 0.23 2.16 39.36 6.7%


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 6.06 7.61 9.50 9.94 0.17 0.00 0.00 0.91 0.00 0.00 0.35 0.00 0.00 1.14 0.00 0.00 0.00 0.97 0.00 0.23 2.16 39.36 6.7%

Zone 14


Bromsgrove Retail Park, Birmingham Road, Bromsgrove 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.96 0.3%

Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 8.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.51 9.96 1.7%

Zone 15




Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.00 0.00 0.00 0.00 0.00 0.00 2.58 17.04 16.49 0.00 0.00 0.00 0.35 0.20 0.00 0.00 0.18 0.98 3.11 0.55 1.23 7.24 0.00 50.47 8.5%

Zone 16


Total Zone 16 0.00 0.14 0.00 0.00 0.00 0.00 0.66 0.00 0.00 0.00 0.00 0.00 0.00 0.37 5.21 4.23 0.00 0.00 0.15 0.19 0.00 0.44 0.00 0.88 0.27 2.64 0.17 0.36 2.04 0.29 18.04 3.1%

Zone 17




Total Zone 17 0.00 0.00 0.00 0.00 0.48 0.00 0.00 0.87 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.95 0.18 0.00 1.70 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.16 8.89 1.5%

Zone 18Zone 18



Total Zone 18 0.22 0.27 0.00 0.00 0.80 1.39 0.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.27 1.47 3.94 0.19 0.34 0.40 0.00 0.18 0.00 0.00 0.00 0.00 0.00 0.00 10.13 1.7%

Zone 19



Total Zone 19 0.00 0.00 0.00 0.00 2.15 4.02 6.91 0.29 0.00 0.00 0.00 0.00 0.00 1.12 0.16 0.00 4.73 3.97 11.14 0.66 1.78 3.18 0.16 0.36 0.14 1.82 0.00 0.00 0.16 0.00 42.75 7.2%

Zone 20



Total Zone 20 0.22 0.14 0.33 0.32 0.56 0.20 0.74 1.29 0.46 0.14 0.29 0.00 1.16 0.87 0.32 0.19 4.08 1.22 2.12 4.01 3.48 1.84 3.73 4.83 6.33 3.21 5.33 2.67 0.94 1.35 52.39 8.9%

Zone 21




Total Zone 21 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 0.16 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.78 0.1%

Zone 22



Total Zone 22 0.00 0.00 0.14 0.00 0.00 0.54 1.40 0.00 0.14 0.17 0.00 0.00 0.00 0.00 0.16 0.37 1.29 0.43 1.83 0.50 9.31 6.89 0.33 0.44 3.72 7.93 0.81 0.28 0.55 0.16 37.40 6.3%

Zone 23



Total Zone 23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.45 0.00 0.44 0.00 0.00 0.00 0.27 0.00 0.00 0.16 0.00 0.00 0.65 0.00 0.00 0.00 0.38 0.00 0.00 0.00 2.49 0.4%

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.19 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 1.11 0.00 0.00 0.22 0.00 0.00 2.37 0.4%



All Zones

Market

Share(2)

Zone 25



Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.28 0.00 0.00 0.46 0.00 0.00 0.00 0.00 0.00 0.94 0.2%

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.68 0.00 0.31 0.00 0.00 0.00 0.28 0.00 0.00 0.54 1.25 0.00 0.00 0.00 0.00 4.57 0.8%

Zone 27





Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.74 0.00 3.35 4.57 0.00 0.00 0.00 0.12 0.00 0.66 0.34 0.00 6.25 2.56 0.00 0.00 10.47 0.36 1.33 10.66 41.42 7.0%

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.14 0.0%

Zone 29


Hall Green Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 1.44 0.75 0.00 0.65 1.57 0.00 4.60 0.8%Hall Green Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.00 1.44 0.75 0.00 0.65 1.57 0.00 4.60 0.8%


Total Zone 29 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.32 0.18 0.44 0.58 0.36 0.00 0.00 0.12 0.00 0.16 0.74 0.31 1.71 1.94 1.85 1.72 0.76 6.04 8.62 0.66 26.83 4.5%

Zone 30


Focus, Parsonage Drive, Rednal 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.30 1.47 0.2%


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.33 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.97 0.00 0.39 4.17 6.19 1.0%


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 0.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.79 0.1%

Buffer 2


Buffer 3


Total Buffer 3 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Buffer 4


Total Buffer 4 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.23 0.00 1.19 0.2%

Buffer 5


Total Buffer 5 0.00 0.13 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.0%

Buffer 6


B&Q Warehouse, Jinnah Road, Redditch 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 4.78 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.38 0.00 0.16 1.67 7.67 1.3%B&Q Warehouse, Jinnah Road, Redditch 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 4.78 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.38 0.00 0.16 1.67 7.67 1.3%


Total Buffer 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.13 0.00 0.00 10.60 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00 0.00 0.38 0.00 0.62 3.76 16.39 2.8%

Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.58 0.1%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.36 0.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 1.04 0.2%

Buffer 9




Total Buffer 9 0.18 0.00 6.15 7.28 0.95 0.00 0.00 9.42 4.82 1.97 0.87 0.80 0.36 0.00 0.32 0.25 0.64 0.31 0.00 0.35 0.14 0.12 0.41 0.00 0.00 0.00 0.59 0.00 0.00 0.00 35.95 6.1%

Buffer 10




Total Buffer 10 9.29 0.00 2.32 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.38 2.1%

Buffer 11


Total Buffer 11 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.39 0.1%


OUTSIDE BUFFER AREA


Internet 0.18 0.00 0.00 0.18 0.40 0.00 0.14 0.00 0.00 0.14 0.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.41 0.00 0.00 0.00 0.00 0.36 0.00 0.00 2.09 0.4%

Home Catalogue 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.47 0.29 0.00 0.00 0.17 0.00 0.00 0.00 0.18 0.00 0.00 0.00 0.00 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.29 2.11 0.4%

TV / Interactive shopping 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.58 0.1%TV / Interactive shopping 0.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.58 0.1%


OVERALL TOTAL 24.26 26.49 25.53 16.24 19.09 20.72 15.03 17.65 12.71 14.40 16.71 15.90 19.23 30.68 25.67 24.51 35.14 12.03 23.05 11.86 17.30 14.68 18.35 11.90 16.79 22.02 22.15 11.89 22.69 25.93 590.60 100.0%

NOTES:NOTES:NOTES:NOTES:

(1) The spending patterns are calculated by multiplying the total expenditure on DIY and decorating goods in 2008 (Spreadsheet 7) by the market share (Spreadsheet 7e). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure on DIY and decorating goods retained by each centre by the total expenditure on DIY and decorating goods available in the study area.



Spreadsheet 7g - Domestic Appliances: Spending Patterns in 2008 as a Percentage Across the Study Area Zones


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %


Zone 1



Total Zone 1 29.69 0.56 1.99 0.00 2.94 0.00 0.89 0.78 0.00 0.00 1.76 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 2



Total Zone 2 6.09 32.48 0.00 1.19 0.00 1.49 2.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3


Total Zone 3 1.56 0.00 1.81 0.00 0.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 4



Total Zone 4 0.00 0.00 22.83 36.37 0.00 0.00 0.00 5.60 0.00 0.94 1.76 1.28 0.00 0.00 0.51 0.00 3.36 1.28 0.00 1.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5



Total Zone 5 0.00 0.00 0.72 0.00 15.25 5.65 0.00 3.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.98 10.90 0.60 0.00 0.00 0.00 0.00 0.00 0.68 0.00 0.00 0.00 0.00 0.00

Zone 6




Other Stores, Zone 6 0.00 0.00 0.00 1.19 -1.35 -0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Zone 6 1.41 1.12 6.34 1.19 43.93 43.33 3.67 2.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10.98 13.46 15.23 3.04 3.90 2.59 0.00 1.72 0.00 0.00 0.00 0.00 0.00 0.00

Zone 7


Total Zone 7 0.00 0.48 0.00 0.00 0.00 0.00 4.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.60 0.00 0.00 2.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 2.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.60 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 9




Total Zone 9 0.00 0.00 1.45 1.19 2.15 0.00 0.00 11.21 21.20 4.39 12.68 0.00 4.21 0.00 0.00 0.00 3.05 0.00 0.60 0.00 0.00 0.00 5.12 0.00 0.00 0.00 0.00 1.22 0.00 3.68

Zone 10





Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.52 5.75 40.45 37.65 4.17 5.60 0.00 0.00 0.00 0.88 0.00 0.00 0.00 0.00 0.00 1.22 1.19 0.00 0.00 0.00 0.00 0.00 0.00

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12


Comet, Dudley Road, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.17 5.33 3.18 13.78 9.81 0.00 0.00 0.00 0.00 1.92 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.00 2.78 0.00

Cradley Heath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.45 0.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.26 8.47 6.37 43.27 22.07 0.00 0.00 0.00 0.00 1.92 0.00 0.00 0.00 0.00 0.89 0.00 0.00 0.00 1.00 5.22 3.65 1.16

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.94 1.43 0.00 1.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14



Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.24 0.00 24.09 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71

Zone 15




Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.75 4.96 0.00 0.00 0.00 0.00 0.00 0.00 2.48 51.91 42.55 0.00 0.00 0.00 3.04 1.59 1.72 0.00 0.00 3.85 16.39 4.85 14.10 27.57 0.45

Zone 16


Total Zone 16 0.00 0.48 0.00 0.00 0.79 1.49 5.46 0.00 0.00 0.00 0.00 0.00 2.45 5.69 37.88 41.43 0.72 0.00 1.60 1.72 2.31 6.57 0.89 2.91 4.79 17.97 5.56 8.88 19.78 5.11

Zone 17




Total Zone 17 0.00 0.00 0.00 0.00 0.00 0.96 0.89 9.34 8.62 0.94 3.18 0.96 0.00 0.00 0.00 0.00 33.64 7.69 0.00 28.68 0.00 0.00 3.01 2.91 0.00 0.00 0.00 1.22 0.00 0.00

Zone 18



Total Zone 18 0.00 0.56 0.00 0.00 4.29 7.05 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 8.33 18.43 0.00 1.59 1.72 0.00 0.00 0.00 2.70 0.00 0.00 0.00 0.00

Zone 19



Total Zone 19 0.00 0.00 0.00 0.81 2.38 8.85 32.74 0.78 0.00 0.00 1.76 0.00 0.00 1.17 1.17 0.00 1.60 21.15 39.69 1.32 10.97 23.01 0.89 1.19 0.68 0.00 1.28 1.22 0.63 0.00

Zone 20


Total Zone 20 2.34 0.48 5.07 4.80 4.85 10.25 14.58 11.21 9.70 3.44 1.43 0.00 11.94 4.01 1.53 2.75 23.23 14.10 14.42 33.94 41.98 25.11 34.36 49.67 52.86 20.34 17.41 28.20 13.98 7.18

Zone 21




Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 0.00 0.00 3.59 0.00 0.00 0.00 0.00 0.00

Zone 22


Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 6.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.00 3.21 0.60 0.00 13.14 18.16 0.00 0.00 3.17 11.32 0.64 0.00 0.00 0.00

Zone 23




Total Zone 23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.17 0.00 7.02 0.00 4.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15.35 2.91 0.68 0.00 0.64 0.00 0.00 0.00

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.28 0.00 1.72 0.86 1.56 0.00 4.11 6.33 0.72 0.00 4.00 0.63 0.00



Zone 25



Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.09 0.00 0.00 0.00 0.00 0.00 0.00 0.57 0.00 0.00 0.60 0.00 2.31 0.00 0.00 4.11 4.96 4.47 0.00 0.00 0.88 0.71

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 4.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.32 0.00 2.42 0.00 0.00 10.52 9.87 0.00 1.22 0.00 0.00

Zone 27





Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.09 0.00 3.18 0.00 18.97 12.92 0.00 0.00 0.00 0.00 0.00 3.04 0.72 0.00 19.58 12.85 1.11 1.25 48.72 4.44 5.16 44.21

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 1.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.22 0.00 0.00

Zone 29



Total Zone 29 0.00 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.00 1.87 0.00 1.28 0.00 0.00 1.59 0.00 0.00 1.19 0.00 0.00 0.64 10.88 9.45 2.59

Zone 30



Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.45 0.51 0.00 0.00 0.00 0.00 0.00 3.04 0.00 0.00 2.11 0.00 0.00 0.00 2.28 0.00 0.00 8.79


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 2


Total Buffer 2 10.94 47.80 0.00 4.42 1.59 2.45 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3


Total Buffer 3 0.00 1.60 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 0.54 0.81 0.00 0.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.00 1.30 0.00 0.00 0.00 0.00 3.17 1.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 6



Total Buffer 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.06 26.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.64 0.00 0.00 6.99

Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.28 0.00 2.70 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.19 0.00 2.24 1.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 9




Comet, Walsall Road, Willenhall 0.00 0.00 0.72 6.41 0.00 0.00 0.00 1.87 2.87 0.00 1.04 0.00 0.00 0.00 0.00 0.00 1.60 0.00 0.00 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Buffer 10




Total Buffer 10 31.88 0.00 13.95 5.18 0.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 11


Total Buffer 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


OUTSIDE BUFFER AREA


Internet 11.72 10.86 22.46 12.40 8.26 13.13 8.63 7.17 2.87 7.22 6.31 6.41 11.57 13.72 4.67 7.65 2.33 12.18 2.20 3.04 4.90 7.44 6.01 11.12 2.48 9.02 8.13 13.32 12.08 10.33

Home Catalogue 2.81 3.03 1.27 0.81 2.15 0.00 5.46 0.78 9.01 4.39 5.60 7.69 3.15 4.01 0.51 1.30 3.93 1.28 2.20 9.12 8.66 4.85 5.44 2.91 2.48 3.95 5.28 1.22 4.67 5.30



OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 7h - Domestic Appliances: Spending Patterns in 2008 Across the Study Area Zones


All Zones

Market

Share(2)



Zone 1



Total Zone 1 10.21 0.21 0.71 0.00 0.80 0.00 0.19 0.19 0.00 0.00 0.40 0.00 0.00 0.00 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 13.06 1.6%

Zone 2



Total Zone 2 2.10 12.29 0.00 0.27 0.00 0.44 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15.57 1.9%

Zone 3


Total Zone 3 0.54 0.00 0.64 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.40 0.2%

Zone 4



Total Zone 4 0.00 0.00 8.11 8.22 0.00 0.00 0.00 1.36 0.00 0.19 0.40 0.28 0.00 0.00 0.19 0.00 1.64 0.22 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 20.83 2.5%

Zone 5



Total Zone 5 0.00 0.00 0.26 0.00 4.14 1.67 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.42 1.83 0.19 0.00 0.00 0.00 0.00 0.00 0.16 0.00 0.00 0.00 0.00 0.00 12.57 1.5%

Zone 6




Other Stores, Zone 6 0.00 0.00 0.00 0.27 -0.37 -0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -0.32 0.0%

Total Zone 6 0.48 0.43 2.25 0.27 11.93 12.77 0.78 0.57 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.38 2.26 4.91 0.50 0.94 0.52 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 44.26 5.3%

Zone 7


Total Zone 7 0.00 0.18 0.00 0.00 0.00 0.00 0.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.52 0.00 0.00 0.49 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.05 0.2%

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.37 0.2%

Zone 9




Total Zone 9 0.00 0.00 0.51 0.27 0.58 0.00 0.00 2.72 3.70 0.87 2.92 0.00 1.13 0.00 0.00 0.00 1.49 0.00 0.19 0.00 0.00 0.00 1.31 0.00 0.00 0.00 0.00 0.20 0.00 1.35 17.26 2.1%

Zone 10


Oldbury Green Retail Park, Bromsford Road, Oldbury 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.69 1.44 3.23 0.28 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.59 0.8%



Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.10 1.00 8.04 8.67 0.92 1.51 0.00 0.00 0.00 0.43 0.00 0.00 0.00 0.00 0.00 0.31 0.20 0.00 0.00 0.00 0.00 0.00 0.00 22.18 2.7%

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 12


Comet, Dudley Road, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.38 1.06 0.73 3.05 2.64 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.89 0.00 9.41 1.1%Comet, Dudley Road, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.38 1.06 0.73 3.05 2.64 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.34 0.89 0.00 9.41 1.1%

Cradley Heath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.20 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.39 0.2%


Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.57 1.68 1.47 9.57 5.94 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.31 0.87 1.17 0.43 22.55 2.7%

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.33 0.00 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.03 0.1%

Zone 14



Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 10.55 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 11.48 1.4%

Zone 15




Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.22 1.05 0.00 0.00 0.00 0.00 0.00 0.00 1.09 19.16 14.84 0.00 0.00 0.00 0.50 0.38 0.35 0.00 0.00 0.91 5.07 1.48 2.36 8.83 0.16 56.40 6.8%

Zone 16


Total Zone 16 0.00 0.18 0.00 0.00 0.22 0.44 1.15 0.00 0.00 0.00 0.00 0.00 0.66 2.49 13.98 14.45 0.35 0.00 0.52 0.28 0.56 1.33 0.23 0.48 1.13 5.56 1.70 1.49 6.33 1.87 55.39 6.7%

Zone 17




Total Zone 17 0.00 0.00 0.00 0.00 0.00 0.28 0.19 2.27 1.51 0.19 0.73 0.21 0.00 0.00 0.00 0.00 16.47 1.29 0.00 4.69 0.00 0.00 0.77 0.48 0.00 0.00 0.00 0.20 0.00 0.00 29.28 3.5%

Zone 18



Total Zone 18 0.00 0.21 0.00 0.00 1.16 2.08 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 1.40 5.94 0.00 0.38 0.35 0.00 0.00 0.00 0.84 0.00 0.00 0.00 0.00 12.90 1.6%

Zone 19



Total Zone 19 0.00 0.00 0.00 0.18 0.65 2.61 6.92 0.19 0.00 0.00 0.40 0.00 0.00 0.51 0.43 0.00 0.78 3.55 12.79 0.22 2.64 4.65 0.23 0.20 0.16 0.00 0.39 0.20 0.20 0.00 37.91 4.6%

Zone 20


Total Zone 20 0.81 0.18 1.80 1.08 1.32 3.02 3.08 2.72 1.70 0.68 0.33 0.00 3.21 1.76 0.57 0.96 11.37 2.37 4.65 5.55 10.09 5.08 8.77 8.17 12.44 6.30 5.33 4.72 4.48 2.62 115.15 13.9%

Zone 21




Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17 0.00 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 1.02 0.1%

Zone 22


Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 1.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.54 0.19 0.00 3.16 3.67 0.00 0.00 0.75 3.50 0.20 0.00 0.00 0.00 13.55 1.6%

Zone 23




Total Zone 23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.38 0.00 1.62 0.00 1.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.92 0.48 0.16 0.00 0.20 0.00 0.00 0.00 7.89 1.0%

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.28 0.21 0.32 0.00 0.68 1.49 0.22 0.00 0.67 0.20 0.00 4.57 0.6%



All Zones

Market

Share(2)

Zone 25



Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.19 0.00 0.56 0.00 0.00 0.68 1.17 1.38 0.00 0.00 0.28 0.26 4.91 0.6%

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 0.49 0.00 0.00 2.48 3.06 0.00 0.20 0.00 0.00 7.40 0.9%

Zone 27





Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.73 0.00 5.10 5.66 0.00 0.00 0.00 0.00 0.00 0.50 0.17 0.00 5.00 2.11 0.26 0.39 14.91 0.74 1.65 16.17 53.59 6.5%

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 0.50 0.1%

Zone 29




Zone 30



Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.66 0.22 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.54 0.00 0.00 0.00 0.70 0.00 0.00 3.21 5.83 0.7%


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Buffer 2


Total Buffer 2 3.76 18.08 0.00 1.00 0.43 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 24.67 3.0%

Buffer 3


Total Buffer 3 0.00 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.61 0.1%

Buffer 4


Total Buffer 4 0.00 0.00 0.19 0.18 0.00 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 0.00 0.45 0.00 0.00 0.00 0.00 0.76 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.42 0.3%

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Buffer 6



Total Buffer 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.29 11.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 0.00 2.56 14.51 1.8%

Buffer 7Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28 0.00 1.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 1.73 0.2%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 0.00 0.50 0.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.31 0.2%

Buffer 9




Comet, Walsall Road, Willenhall 0.00 0.00 0.26 1.45 0.00 0.00 0.00 0.45 0.50 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.78 0.00 0.00 0.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.97 0.5%



Buffer 10




Total Buffer 10 10.96 0.00 4.96 1.17 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 17.53 2.1%

Buffer 11


Total Buffer 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


OUTSIDE BUFFER AREA


Internet 4.03 4.11 7.98 2.80 2.24 3.87 1.82 1.74 0.50 1.44 1.45 1.42 3.11 6.01 1.73 2.67 1.14 2.04 0.71 0.50 1.18 1.50 1.53 1.83 0.58 2.79 2.49 2.23 3.87 3.78 73.09 8.8%

Home Catalogue 0.97 1.15 0.45 0.18 0.58 0.00 1.15 0.19 1.57 0.87 1.29 1.70 0.85 1.76 0.19 0.45 1.92 0.22 0.71 1.49 2.08 0.98 1.39 0.48 0.58 1.22 1.62 0.20 1.50 1.94 29.68 3.6%



OVERALL TOTAL 34.38 37.83 35.53 22.59 27.15 29.47 21.13 24.30 17.48 19.88 23.02 22.11 26.90 43.79 36.92 34.87 48.95 16.79 32.24 16.35 24.04 20.22 25.54 16.45 23.54 30.94 30.61 16.76 32.01 36.57 828.34 100.0%

NOTES:NOTES:NOTES:NOTES:

(1) The spending patterns are calculated by multiplying the total expenditure on domestic appliances in 2008 (Spreadsheet 7) by the market share (Spreadsheet 7g). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure on domestic appliances retained by each centre by the total expenditure on domestic appliances in the study area.



Spreadsheet 7i - 'Other Goods': Spending Patterns in 2008 as a Percentage Across the Study Area Zones


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %


Zone 1



Total Zone 1 46.00 0.00 3.11 4.46 0.00 0.00 0.00 0.00 0.00 0.00 2.35 0.00 0.00 0.00 0.00 0.00 1.28 0.00 0.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 2


Total Zone 2 1.53 16.69 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 3



Total Zone 3 0.82 0.00 10.94 0.00 0.96 0.00 0.00 0.00 2.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 4


Total Zone 4 3.99 0.00 30.25 52.01 1.39 0.00 0.00 14.23 0.00 0.00 0.00 1.11 0.00 0.00 0.00 0.00 2.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.58 0.66

Zone 5



Total Zone 5 0.00 0.00 0.00 0.00 6.09 1.97 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.26 1.11 0.00 0.00 0.00 2.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 6





Total Zone 6 4.50 0.76 7.97 0.00 42.95 47.12 10.65 5.67 2.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.49 18.72 8.88 0.00 0.91 1.89 0.00 0.00 2.15 1.47 0.00 0.00 0.00 0.00

Zone 7

Chelmsley Wood Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 8.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.74 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 8.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.74 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.92 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.24 0.00 0.00 1.28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 9



Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 23.08 26.84 6.93 14.08 0.00 0.00 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51

Zone 10



Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.21 4.00 20.98 14.08 6.77 9.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.51

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12



Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.41 12.32 6.87 0.00 0.00 0.00 0.00 0.00 0.00 1.28 0.00 0.00 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 14


Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.11 0.00 21.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.19

Zone 15



Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.06 0.00 0.00 1.18 10.37 5.53 0.00 0.00 0.00 0.00 0.91 0.00 0.00 0.00 2.15 6.27 0.00 1.43 5.30 0.00

Zone 16

Solihull 0.00 2.19 0.00 0.00 0.00 2.27 18.53 0.00 0.00 1.22 0.00 0.00 0.00 6.51 68.39 72.34 0.00 0.00 3.86 2.95 0.00 12.41 1.00 0.00 6.73 26.57 2.53 7.99 27.51 1.52

Total Zone 16 0.00 2.19 0.00 0.00 0.00 2.27 18.53 0.00 0.00 1.22 0.00 0.00 0.00 6.51 68.39 72.34 0.00 0.00 3.86 2.95 0.00 12.41 1.00 0.00 6.73 26.57 2.53 7.99 27.51 1.52

Zone 17



Total Zone 17 0.00 0.00 0.00 0.00 2.35 0.00 0.00 3.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.93 4.24 0.00 13.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 18



Total Zone 18 0.82 0.00 1.35 0.00 2.35 0.83 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.68 16.85 4.23 2.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 19



Total Zone 19 0.00 0.00 0.00 0.00 2.35 0.83 12.98 3.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.33 9.62 2.95 1.61 10.79 0.00 0.00 0.00 5.16 0.00 0.00 0.86 0.00

Zone 20



Total Zone 20 10.84 10.28 5.81 13.38 13.14 18.86 25.69 18.37 23.43 11.81 27.09 5.25 21.45 18.09 8.16 7.23 43.40 39.20 43.08 51.03 72.65 44.44 56.88 79.12 61.34 28.40 50.61 42.65 26.65 25.13

Zone 21




Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.52 0.00 0.00 0.00 0.93 0.00 0.00 0.00 0.00 0.00

Zone 22


Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 1.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.11 0.74 0.00 2.42 4.45 0.00 0.00 0.00 4.80 0.00 0.00 0.00 0.00

Zone 23



Total Zone 23 0.00 0.00 0.00 0.00 0.96 0.00 0.00 2.21 0.00 0.00 3.41 0.00 12.51 0.00 0.00 0.00 2.26 0.00 0.74 0.00 0.00 0.00 15.88 0.00 0.00 0.00 0.00 1.43 0.00 0.00

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.28 0.00 0.00 0.00 0.00 2.15 0.00 0.00 3.28 0.00 0.00



Zone 25



Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.26 0.00 0.00 0.00 0.91 0.00 0.00 2.98 6.14 1.11 0.00 0.00 0.00 0.00

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.00 0.85 0.00 0.00 0.00 0.00 0.00 2.23 0.00 1.67 6.14 9.61 0.00 0.00 0.00 0.00

Zone 27




Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.59 0.00 0.00 0.00 0.00 1.78 2.95 0.00 0.00 2.47 0.00 0.00 0.00 0.74 0.00 0.86 0.00

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.28 0.00 0.00

Zone 29



Total Zone 29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.23 0.00 0.00 3.07 0.00 4.66 8.99 3.87 1.16

Zone 30



Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.17 0.59 0.00 0.00 0.00 0.00 0.00 2.95 0.00 0.00 0.00 0.00 0.00 0.00 6.87 0.00 1.58 18.91


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 1.64 0.68 0.00 0.00 0.00 1.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 2


Total Buffer 2 3.99 46.13 0.00 0.00 0.00 5.61 2.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3


Total Buffer 3 0.00 1.43 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 1.35 0.00 0.00 0.00 1.16 0.00 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 1.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.43 0.00 0.51

Buffer 6



Total Buffer 6 0.00 0.00 0.68 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.85 25.04 0.00 0.85 0.00 0.00 0.00 0.00 0.00 0.00 2.47 0.00 0.00 0.00 4.66 0.00 5.44 13.19

Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.75 0.00 0.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 0.51

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 9




Asda Supercentre, Brickhouse Lane South, Great Bridge 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.13 2.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Buffer 9 0.00 0.00 3.11 4.46 1.92 1.14 0.00 10.77 13.71 39.30 12.58 50.61 22.95 7.58 0.00 0.00 3.54 0.00 0.00 0.00 0.00 0.00 2.47 0.00 0.00 0.00 0.74 0.00 0.86 9.46

Buffer 10



Total Buffer 10 5.63 0.00 4.18 2.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.28 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 11


Total Buffer 11 0.82 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


OUTSIDE BUFFER AREA


Internet 9.71 20.50 28.15 21.50 20.83 17.42 12.27 10.77 12.58 11.81 16.20 19.09 13.36 14.21 9.00 6.96 7.47 19.83 4.72 5.90 6.96 12.07 12.88 13.25 6.14 9.97 21.26 22.54 17.19 19.11

Home Catalogue 5.93 1.35 0.00 0.98 0.00 1.14 1.61 0.96 7.45 6.52 2.35 3.74 0.00 0.59 1.09 3.12 6.79 3.78 5.76 7.18 5.15 5.39 1.47 0.00 1.85 2.58 6.13 3.28 3.72 3.99



OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 7j - 'Other Goods': Spending Patterns in 2008 Across the Study Area Zones


All Zones

Market

Share(2)



Zone 1



Total Zone 1 41.34 0.00 2.91 2.63 0.00 0.00 0.00 0.00 0.00 0.00 1.42 0.00 0.00 0.00 0.00 0.00 1.64 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 50.60 2.3%

Zone 2


Total Zone 2 1.38 16.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 17.76 0.8%

Zone 3



Total Zone 3 0.74 0.00 10.24 0.00 0.68 0.00 0.00 0.00 1.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.97 0.6%

Zone 4


Total Zone 4 3.59 0.00 28.31 30.61 0.99 0.00 0.00 9.13 0.00 0.00 0.00 0.65 0.00 0.00 0.00 0.00 3.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.32 0.63 78.50 3.6%

Zone 5



Total Zone 5 0.00 0.00 0.00 0.00 4.34 1.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.89 0.49 0.00 0.00 0.00 1.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10.41 0.5%

Zone 6





Total Zone 6 4.04 0.74 7.45 0.00 30.58 36.45 5.86 3.64 1.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.27 8.21 7.49 0.00 0.56 1.00 0.00 0.00 1.29 1.19 0.00 0.00 0.00 0.00 118.09 5.5%

Zone 7

Chelmsley Wood Local Centre 0.00 0.00 0.00 0.00 0.00 0.00 4.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.70 0.3%

Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 4.58 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.70 0.3%

Zone 8


Total Zone 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.23 0.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.14 0.00 0.00 0.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.43 0.3%

Zone 9



Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14.81 12.27 3.62 8.53 0.00 0.00 0.00 0.00 0.00 1.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.48 40.96 1.9%

Zone 10



Total Zone 10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.42 1.83 10.96 8.53 3.94 6.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.48 33.87 1.6%

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Zone 12




Zone 13


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.06 0.1%

Zone 14


Total Zone 14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.65 0.00 24.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.01 29.18 1.3%

Zone 15



Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.64 0.00 0.00 1.34 9.96 5.06 0.00 0.00 0.00 0.00 0.56 0.00 0.00 0.00 1.29 5.08 0.00 0.63 4.44 0.00 29.00 1.3%

Zone 16

Solihull 0.00 2.15 0.00 0.00 0.00 1.76 10.20 0.00 0.00 0.64 0.00 0.00 0.00 7.44 65.68 66.18 0.00 0.00 3.26 1.23 0.00 6.58 0.67 0.00 4.04 21.49 2.04 3.50 23.09 1.45 221.40 10.2%

Total Zone 16 0.00 2.15 0.00 0.00 0.00 1.76 10.20 0.00 0.00 0.64 0.00 0.00 0.00 7.44 65.68 66.18 0.00 0.00 3.26 1.23 0.00 6.58 0.67 0.00 4.04 21.49 2.04 3.50 23.09 1.45 221.40 10.2%

Zone 17



Total Zone 17 0.00 0.00 0.00 0.00 1.67 0.00 0.00 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16.49 1.86 0.00 5.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 27.69 1.3%

Zone 18



Total Zone 18 0.74 0.00 1.26 0.00 1.67 0.64 0.00 0.80 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.81 14.21 1.77 1.55 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26.46 1.2%

Zone 19



Total Zone 19 0.00 0.00 0.00 0.00 1.67 0.64 7.14 2.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.46 8.11 1.23 0.99 5.72 0.00 0.00 0.00 4.18 0.00 0.00 0.72 0.00 33.92 1.6%

Zone 20

Birmingham City Centre 9.75 10.09 5.43 7.88 9.36 14.59 14.14 11.78 10.72 6.17 16.41 3.06 15.18 20.68 7.84 6.61 55.35 17.20 36.32 19.57 44.79 23.55 38.15 33.67 36.82 22.97 40.80 18.71 22.36 24.00 603.94 27.9%Birmingham City Centre 9.75 10.09 5.43 7.88 9.36 14.59 14.14 11.78 10.72 6.17 16.41 3.06 15.18 20.68 7.84 6.61 55.35 17.20 36.32 19.57 44.79 23.55 38.15 33.67 36.82 22.97 40.80 18.71 22.36 24.00 603.94 27.9%


Total Zone 20 9.75 10.09 5.43 7.88 9.36 14.59 14.14 11.78 10.72 6.17 16.41 3.06 15.18 20.68 7.84 6.61 55.35 17.20 36.32 21.34 44.79 23.55 38.15 33.67 36.82 22.97 40.80 18.71 22.36 24.00 605.70 28.0%

Zone 21




Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.55 0.00 0.00 0.00 0.56 0.00 0.00 0.00 0.00 0.00 2.11 0.1%

Zone 22


Total Zone 22 0.00 0.00 0.00 0.00 0.00 0.00 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 0.62 0.00 1.49 2.36 0.00 0.00 0.00 3.89 0.00 0.00 0.00 0.00 9.73 0.4%

Zone 23



Total Zone 23 0.00 0.00 0.00 0.00 0.68 0.00 0.00 1.42 0.00 0.00 2.07 0.00 8.85 0.00 0.00 0.00 2.89 0.00 0.62 0.00 0.00 0.00 10.65 0.00 0.00 0.00 0.00 0.63 0.00 0.00 27.80 1.3%

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.00 0.00 0.00 0.00 1.29 0.00 0.00 1.44 0.00 0.00 3.26 0.2%



All Zones

Market

Share(2)

Zone 25



Total Zone 25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.89 0.00 0.00 0.00 0.56 0.00 0.00 1.27 3.69 0.90 0.00 0.00 0.00 0.00 9.30 0.4%

Zone 26





Total Zone 26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.60 0.00 0.00 0.78 0.00 0.00 0.00 0.00 0.00 1.18 0.00 0.71 3.69 7.77 0.00 0.00 0.00 0.00 14.72 0.7%

Zone 27




Total Zone 27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 0.00 1.50 1.23 0.00 0.00 1.66 0.00 0.00 0.00 0.59 0.00 0.72 0.00 6.38 0.3%

Zone 28


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.44 0.00 0.00 1.44 0.1%

Zone 29




Zone 30



Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.66 0.67 0.00 0.00 0.00 0.00 0.00 1.23 0.00 0.00 0.00 0.00 0.00 0.00 5.54 0.00 1.32 18.07 30.49 1.4%


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 1.47 0.66 0.00 0.00 0.00 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.02 0.1%

Buffer 2


Total Buffer 2 3.59 45.28 0.00 0.00 0.00 4.34 1.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 55.35 2.6%

Buffer 3


Total Buffer 3 0.00 1.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.1%

Buffer 4


Total Buffer 4 0.00 0.00 1.26 0.00 0.00 0.00 0.64 0.00 0.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.19 0.1%

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.00 0.00 0.00 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.63 0.00 0.48 2.00 0.1%

Buffer 6




Buffer 7


Total Buffer 7 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.85 0.00 0.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.60 0.48 2.59 0.1%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%

Buffer 9




Asda Supercentre, Brickhouse Lane South, Great Bridge 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.35 1.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.40 0.2%


Total Buffer 9 0.00 0.00 2.91 2.63 1.37 0.88 0.00 6.91 6.27 20.53 7.62 29.45 16.23 8.66 0.00 0.00 4.52 0.00 0.00 0.00 0.00 0.00 1.66 0.00 0.00 0.00 0.59 0.00 0.72 9.03 119.98 5.5%

Buffer 10



Total Buffer 10 5.06 0.00 3.92 1.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.54 0.00 0.00 0.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.50 0.5%

Buffer 11


Total Buffer 11 0.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.74 0.0%


OUTSIDE BUFFER AREA


Internet 8.72 20.12 26.34 12.65 14.83 13.48 6.75 6.91 5.75 6.17 9.82 11.11 9.45 16.23 8.64 6.37 9.52 8.70 3.98 2.47 4.29 6.40 8.64 5.64 3.69 8.06 17.14 9.89 14.43 18.26 304.44 14.1%

Home Catalogue 5.33 1.33 0.00 0.58 0.00 0.88 0.89 0.62 3.40 3.40 1.42 2.18 0.00 0.67 1.04 2.86 8.66 1.66 4.86 3.00 3.17 2.86 0.99 0.00 1.11 2.09 4.94 1.44 3.12 3.81 66.30 3.1%



OVERALL TOTAL 89.88 98.15 93.57 58.86 71.20 77.35 55.04 64.16 45.73 52.24 60.59 58.20 70.74 114.28 96.04 91.49 127.53 43.88 84.32 41.82 61.65 53.01 67.06 42.55 60.02 80.89 80.61 43.86 83.91 95.52 2164.16 100.0%

NOTES:NOTES:NOTES:NOTES:(1) The spending patterns are calculated by multiplying the total expenditure on 'other goods' in 2008 (Spreadsheet 7) by the market share (Spreadsheet 7i). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure on 'other goods' retained by each centre by the total expenditure on 'other goods' in the study area.



Spreadsheet 8a - Summary of Capacity for Comparison Goods: Scenario 1 (Static Retention Rate: 72.5%)

2008 2016 2021 2026 2008-2013 2013-2016 2016-2021 2021-2026 2008-2016 2008-2021 2008-2026

Change Change Change Change Change Change Change

Study area expenditure retention(1)

A. Total study area expenditure (£m) 5,816.8 7,060.2 9,677.9 12,257.5 749.1 494.4 2,617.7 2,579.5 1,243.4 3,861.1 6,440.6

B. Current retention level of centres within the study area (%) 72.5% 72.5% 72.5% 72.5%

C. Retained expenditure (£m) (=A*B) 4,218.7 5,120.5 7,019.0 8,889.8 543.3 358.5 1,898.5 1,870.8 901.8 2,800.3 4,671.1

Turnover of stores(2)

D. Centres' turnover derived from study area (£m) 4,218.7 4,453.3 4,965.2 5,374.9

E. Improvement in sales densities of centres (£m) 145.1 89.5 511.9 409.7 234.6 746.5 1,156.2

Special Forms of Trading (3)

F. Growth in spending on SFT (£m) 0.0 322.3 686.1 1,044.7 253.6 68.7 363.9 358.6 322.3 686.1 1,044.7

Commitments(4)

Martineau Galleries, Birmingham 294.1 318.4

G. Turnover from all other commitments (£m) 415.9 463.7 502.0

Total turnover from commitments 0.0 415.9 757.8 820.4 0.0 415.9 341.9 62.5 415.9 757.8 820.4

H. Residual expenditure (£m)(5)

0.0 -71.0 609.8 1,649.9 144.6 -215.6 680.8 1,040.1 -71.0 609.8 1,649.9


H. Residual expenditure (£m) 0.0 -71.0 609.8 1,649.9 144.6 -215.6 680.8 1,040.1 -71.0 609.8 1,649.9

Comparison assessment(6)

Assumed sales density (£/sq.m) 5,500 5,806 6,473 7,007

I. Floorspace requirement (net sq.m) 0 -12,229 94,207 235,451 25,409 -37,638 106,436 141,243 -12,229 94,207 235,451

J. Floorspace requirement (gross sq.m) 0 -17,469 134,582 336,358 36,299 -53,768 152,051 201,776 -17,469 134,582 336,358

NOTES:(1) Study area expenditure retention - this is the product of the current market share of the study area centres (the cumulative share of the centres within the study area) and the total study area expenditure. The market share remains constant for each of the forecast years.(2) Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026 to account for sales density growth (which is also included as a separate row).(3) Special Forms of Trading - we have made an allowance for spending on special forms of trading (SFT, i.e. outdoor markets, Internet and catalogue shopping) to increase year on year.(4) Commitments - this is the turnover of commitments for new floorspace in the study area, which are also assumed to increase by 0.68% per annum from 2008 to 2016, 2.2% per annum from 2016 to 2021 and 1.6% per annum from 2021 to 2026 per annum to account for sales density growth. Given the current economic climate, we have factored in a 20% non-implementation rate (i.e. Row G represents 80% of the turnover of committed developments). The non-implementation rate has not, however, been applied to the Martineau Galleries scheme, which we expect will be implemented in the post-2021 period. (5) Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover, growth in SFT and commitments.(6) Comparison assessment - the residual expenditure is converted to a comparison floorspace requirement using a sales density estimate of £6,000/sq.m, which is forecast to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026. 70% net to gross ratio assumed.



Spreadsheet 8b - Summary of Capacity for Comparison Goods: Scenario 2 (Moderate Increased Retention Rate: from 72.5% to 75.5%)

2008 2016 2021 2026 2008-2013 2013-2016 2016-2021 2021-2026 2008-2016 2008-2021 2008-2026











Commitments(4)





0.0 -2.2 800.9 2,014.4 175.7 -177.9 803.1 1,213.6 -2.2 800.9 2,014.4


H. Residual expenditure (£m) 0.0 -2.2 800.9 2,014.4 175.7 -177.9 803.1 1,213.6 -2.2 800.9 2,014.4



I. Floorspace requirement (net sq.m) 0 -381 123,724 287,477 30,882 -31,264 124,105 163,753 -381 123,724 287,477

J. Floorspace requirement (gross sq.m) 0 -545 176,748 410,681 44,117 -44,662 177,293 233,933 -545 176,748 410,681

NOTES:NOTES:NOTES:NOTES:(1) Study area expenditure retention - this is the product of the current market share of the study area centres (the cumulative share of the centres within the study area) and the total study area expenditure. The market share increases moderately over the study period, from 72.5% in 2008 to 75.5% in 2026.(2) Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annumbetween 2021 and 2026 to account for sales density growth (which is also included as a separate row).(3) Special Forms of Trading - we have made an allowance for spending on special forms of trading (SFT, i.e. outdoor markets, Internet and catalogue shopping) to increase year on year.(4) Commitments - this is the turnover of commitments for new floorspace in the study area, which are also assumed to increase by 0.68% per annum from 2008 to 2016, 2.2% per annum from 2016 to 2021 and 1.6% per annum from 2021 to 2026 per annum to account for sales density growth. Given the current economic climate, we have factored in a 20% non-implementation rate (i.e. Row G represents 80% of the turnover of committed developments). The non-implementation rate has not, however, been applied to the Martineau Galleries scheme, which we expect will be implemented in the post-2021 period.(5) Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover, growth in SFT and commitments.(6) Comparison assessment - the residual expenditure is converted to a comparison floorspace requirement using a sales density estimate of £6,000/sq.m, which is forecast to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026. 70% net to gross ratio assumed.



Spreadsheet 8c - Summary of Capacity for Comparison Goods: Scenario 3 (Significant Increased Retention Rate: from 72.5% to 78.5%)

2008 2016 2021 2026 2008-2013 2013-2016 2016-2021 2021-2026 2008-2016 2008-2021 2008-2026





C. Retained expenditure (£m) (=A*B) 4,218.7 5,259.9 7,500.4 9,622.1 607.2 434.0 2,240.5 2,121.7 1,041.2 3,281.7 5,403.4






Commitments(4)





0.0 68.4 1,091.2 2,382.2 208.5 -140.1 1,022.8 1,290.9 68.4 1,091.2 2,382.2


H. Residual expenditure (£m) 0.0 68.4 1,091.2 2,382.2 208.5 -140.1 1,022.8 1,290.9 68.4 1,091.2 2,382.2



I. Floorspace requirement (net sq.m) 0 11,779 168,576 339,954 36,652 -24,873 156,797 171,378 11,779 168,576 339,954

J. Floorspace requirement (gross sq.m) 0 16,827 240,822 485,648 52,361 -35,534 223,995 244,826 16,827 240,822 485,648

NOTES:(1) Study area expenditure retention - this is the product of the current market share of the study area centres (the cumulative share of the centres within the study area) and the total study area expenditure. The market share increases significantly over the study period, from 72.5% in 2008 to 78.5% in 2026.(2) Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026 to account for sales density growth (which is also included as a separate row).(3) Special Forms of Trading - we have made an allowance for spending on special forms of trading (SFT, i.e. outdoor markets, Internet and catalogue shopping) to increase year on year.(4) Commitments - this is the turnover of commitments for new floorspace in the study area, which are also assumed to increase by 0.68% per annum from 2008 to 2016, 2.2% per annum from 2016 to 2021 and 1.6% per annum from 2021 to 2026 per annum to account for sales density growth. Given the current economic climate, we have factored in a 20% non-implementation rate (i.e. Row G represents 80% of the turnover of committed developments). The non-implementation rate has not, however, been applied to the Martineau Galleries scheme, which we expect will be implemented in the post-2021 period. (5) Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover, growth in SFT and commitments.(6) Comparison assessment - the residual expenditure is converted to a comparison floorspace requirement using a sales density estimate of £6,000/sq.m, which is forecast to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026. 70% net to gross ratio assumed.



Spreadsheet 8d - Summary of Capacity for Comparison Goods: Scenario 4 (Decreased Retention Rate: from 72.5% to 69.5%)

2008 2016 2021 2026 2008-2013 2013-2016 2016-2021 2021-2026 2008-2016 2008-2021 2008-2026











Commitments(4)





0.0 -143.4 413.8 1,279.0 110.0 -253.5 557.2 865.2 -143.4 413.8 1,279.0


H. Residual expenditure (£m) 0.0 -143.4 413.8 1,279.0 110.0 -253.5 557.2 865.2 -143.4 413.8 1,279.0



I. Floorspace requirement (net sq.m) 0 -24,703 63,921 182,523 19,341 -44,044 88,623 118,602 -24,703 63,921 182,523

J. Floorspace requirement (gross sq.m) 0 -35,289 91,315 260,747 27,630 -62,919 126,605 169,432 -35,289 91,315 260,747

NOTES:(1) Study area expenditure retention - this is the product of the current market share of the study area centres (the cumulative share of the centres within the study area) and the total study area expenditure. The market share decreases over the study period, from 72.5% in 2008 to 69.5% in 2026.(2) Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026 to account for sales density growth (which is also included as a separate row).(3) Special Forms of Trading - we have made an allowance for spending on special forms of trading (SFT, i.e. outdoor markets, Internet and catalogue shopping) to increase year on year.(4) Commitments - this is the turnover of commitments for new floorspace in the study area, which are also assumed to increase by 0.68% per annum from 2008 to 2016, 2.2% per annum from 2016 to 2021 and 1.6% per annum from 2021 to 2026 per annum to account for sales density growth. Given the current economic climate, we have factored in a 20% non-implementation rate (i.e. Row G represents 80% of the turnover of committed developments). The non-implementation rate has not, however, been applied to the Martineau Galleries scheme, which we expect will be implemented in the post-2021 period. (5) Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover, growth in SFT and commitments.(6) Comparison assessment - the residual expenditure is converted to a comparison floorspace requirement using a sales density estimate of £6,000/sq.m, which is forecast to increase by 0.68% per annum between 2008 and 2016, 2.2% per annum between 2016 and 2021, and 1.6% per annum between 2021 and 2026. 70% net to gross ratio assumed.



Spreadsheet 9 - Definition of Survey Zones

Zone Zone Name Postcode DistrictPredominant Local

Authority(1) Zone Zone Name Postcode District

Predominant Local

Authority(1)

WS7 B91WS13 B92WS14 B20B77 B21B78 B42WS4 B44WS5 Zone 18 Erdington B23 BirminghamWS8 B24

WS9 B35

Zone 4 WS1 B36

WS2 B1

B73 B2

B74 B3

B72 B4

B75 B6

B76 B19

B37 B7

B40 B8

B46 B9

B43 B33B71 B34

B66 B16

B70 B17

B65 B18

B69 B5

B67 B12

B68 B15

B63 B10

B64 B11

B32 B25

B62 B26

B38 B27

B47 B29

B48 B30

B60 Zone 28 Moseley B13 BirminghamB61 B14

B90 B28

B93 B31

B94 B45

NOTES:

(1) The local authority administrative area in which all, or the majority, of the populated/built-up area of the zone is located.

Zone 15 Solihull South SolihullZone 30 Northfield Birmingham

Birmingham

Zone 13 Halesowen South BromsgroveZone 26 Acocks Green Birmingham

Zone 14 Bromsgrove BromsgroveZone 27 Selly Oak Birmingham

Zone 29 Kings Heath Birmingham

Zone 12 Halesowen Dudley Zone 25 Sparkhill

Zone 21 Saltley Birmingham

Zone 8 West Bromwich North Sandwell Zone 22 Stechford

Sutton Coldfield West Birmingham

Sutton Coldfield Birmingham

North Solihull Solihull

Solihull

Zone 17 Perry Barr BirminghamZone 2 Tamworth Tamworth

Zone 3 Aldridge Walsall

Birmingham

Walsall Walsall

Zone 20 Birmingham City Centre Birmingham

Zone 16 SolihullLichfield Lichfield

Zone 19 Water Orton

Oldbury Sandwell

Birmingham

Zone 9 West Bromwich SandwellZone 23 Harborne Birmingham

Zone 24 Birmingham City Centre South BirminghamZone 11 West Bromwich South Sandwell

Zone 1

Zone 5

Zone 6

Zone 7

Zone 10

Birmingham Convenience Spreadsheets.xlsx 26/10/2009

Spreadsheet 10 - Population Projections


Total

Population 2006 70,231 79,959 78,018 58,069 53,214 57,766 48,100 57,114 47,227 48,509 55,862 51,123 60,048 86,702 69,314 67,001 120,375 38,842 73,629 46,286 71,222 49,717 55,633 42,063 70,429 69,611 67,182 35,472 69,743 81,658 1,880,119

Population 2008 71,320 80,489 78,355 58,320 53,864 58,472 48,598 57,491 47,539 48,829 56,231 51,240 61,097 88,216 70,031 67,694 121,846 39,317 74,529 46,852 72,092 50,325 56,313 42,577 71,290 70,462 68,003 35,905 70,595 82,656 1,900,549

Population 2013 74,080 82,186 79,489 59,164 55,831 60,607 50,067 58,862 48,672 49,993 57,571 51,743 63,719 92,003 72,148 69,740 126,295 40,752 77,250 48,562 74,725 52,162 58,369 44,132 73,893 73,034 70,486 37,217 73,173 85,674 1,961,600

Population 2016 75,751 83,352 80,256 59,735 57,005 61,881 50,991 59,775 49,427 50,769 58,465 52,111 65,292 94,274 73,480 71,028 128,950 41,609 78,874 49,583 76,296 53,259 59,596 45,059 75,446 74,570 71,968 37,999 74,711 87,475 1,998,987

Population 2021 78,583 85,367 81,574 60,716 58,913 63,953 52,673 61,344 50,725 52,102 59,999 52,798 68,111 98,344 75,904 73,371 133,268 43,002 81,515 51,243 78,850 55,042 61,592 46,568 77,972 77,067 74,377 39,271 77,213 90,404 2,061,861

Population 2026 81,053 87,064 82,770 61,606 60,700 65,893 54,355 62,774 51,907 53,316 61,398 53,417 70,733 102,130 78,328 75,714 137,310 44,307 83,988 52,798 81,242 56,711 63,460 47,981 80,337 79,404 76,634 40,462 79,555 93,146 2,120,493


Numeric change 2,760 1,697 1,134 844 1,967 2,135 1,469 1,370 1,133 1,164 1,340 502 2,622 3,786 2,117 2,046 4,449 1,436 2,721 1,711 2,632 1,838 2,056 1,555 2,603 2,573 2,483 1,311 2,578 3,018 61,050



Numeric change 1670 1167 766 570 1174 1274 924 914 755 776 893 368 1573 2272 1332 1287 2655 857 1624 1021 1571 1097 1227 928 1553 1535 1482 782 1538 1801 37,388



Numeric change 2,832 2,015 1,318 981 1,909 2,072 1,682 1,569 1,297 1,332 1,534 687 2,819 4,070 2,424 2,343 4,317 1,393 2,641 1,660 2,555 1,783 1,995 1,509 2,526 2,497 2,410 1,272 2,501 2,929 62,874



Numeric change 2,469 1,697 1,196 890 1,787 1,940 1,682 1,430 1,182 1,214 1,398 620 2,622 3,786 2,424 2,343 4,042 1,304 2,473 1,554 2,392 1,670 1,868 1,413 2,365 2,338 2,256 1,191 2,342 2,742 58,632


Numeric change 2,469 1,697 1,196 890 1,787 1,940 1,682 1,430 1,182 1,214 1,398 620 2,622 3,786 2,424 2,343 4,042 1,304 2,473 1,554 2,392 1,670 1,868 1,413 2,365 2,338 2,256 1,191 2,342 2,742 58,632



Numeric change 9,732 6,575 4,414 3,286 6,836 7,421 5,758 5,282 4,368 4,487 5,167 2,177 9,637 13,914 8,297 8,020 15,464 4,990 9,459 5,946 9,150 6,387 7,147 5,404 9,048 8,943 8,631 4,557 8,960 10,490 219,943


Birmingham City Centre South9


Spreadsheet 11 - Convenience Goods Expenditure (per capita)


£ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £

2006 1,724 1,719 1,664 1,488 1,771 1,776 1,613 1,592 1,444 1,557 1,549 1,603 1,630 1,771 1,829 1,814 1,533 1,607 1,619 1,382 1,339 1,543 1,668 1,499 1,308 1,630 1,679 1,683 1,657 1,638

2008 1,801 1,795 1,738 1,554 1,850 1,855 1,685 1,663 1,508 1,626 1,618 1,674 1,703 1,850 1,910 1,895 1,601 1,678 1,691 1,443 1,399 1,612 1,742 1,566 1,366 1,703 1,754 1,758 1,731 1,711

2013 1,821 1,816 1,758 1,572 1,871 1,876 1,704 1,682 1,526 1,645 1,637 1,694 1,722 1,871 1,932 1,917 1,620 1,698 1,711 1,460 1,415 1,630 1,762 1,584 1,382 1,722 1,774 1,778 1,751 1,731

2016 1,834 1,829 1,770 1,583 1,884 1,889 1,716 1,694 1,536 1,656 1,648 1,705 1,734 1,884 1,946 1,930 1,631 1,710 1,722 1,470 1,425 1,642 1,775 1,595 1,392 1,734 1,786 1,790 1,763 1,743

2021 1,913 1,908 1,847 1,651 1,966 1,971 1,790 1,767 1,603 1,728 1,719 1,779 1,809 1,966 2,030 2,013 1,701 1,784 1,797 1,534 1,486 1,712 1,851 1,664 1,452 1,809 1,863 1,868 1,839 1,818

2026 1,957 1,951 1,889 1,689 2,010 2,016 1,831 1,807 1,639 1,767 1,758 1,819 1,850 2,010 2,076 2,059 1,740 1,824 1,838 1,569 1,520 1,751 1,893 1,701 1,485 1,850 1,906 1,910 1,881 1,859

Year

NOTES:(1) Expenditure data derived from Mapinfo 2006 per capita annual convenience goods expenditure estimates, which we have obtained through our in-house GIS system.(2) The 2006 MapInfo expenditure data has been projected forward to the base year and forecast years using forecast growth rates of: 2.2% from 2006 to 2008 (Oxford Economics Retail Briefings Update Revised March 2009); 0.23% from 2008 to 2016 (Midpoint of MapInfo forecast from Retail Spending Outlook Revised Version March 2009 and Experian Retail Planner Briefing Note 6.1 February 2009 Changes, Table 3); 0.85% from 2016 to 2021 (Midpoint of medium term past trend from MapInfo Brief 08/02, Table 3 and medium term past trend from Experian Retail Planner Briefing Note 6.1, Table 3.2); 0.45% from 2021 to 2026 (Midpoint of ultra long term past trend from MapInfo Brief 08/02, Table 3 and ultra long term past trend from Experian Retail Planner Briefing Note 6.1, Table 3.2).

All monetary values are held constant at 2006prices.


NOTES:(1) Expenditure data derived from Mapinfo 2006 per capita annual convenience goods expenditure estimates, which we have obtained through our in-house GIS system.(2) The 2006 MapInfo expenditure data has been projected forward to the base year and forecast years using forecast growth rates of: 2.2% from 2006 to 2008 (Oxford Economics Retail Briefings Update Revised March 2009); 0.23% from 2008 to 2016 (Midpoint of MapInfo forecast from Retail Spending Outlook Revised Version March 2009 and Experian Retail Planner Briefing Note 6.1 February 2009 Changes, Table 3); 0.85% from 2016 to 2021 (Midpoint of medium term past trend from MapInfo Brief 08/02, Table 3 and medium term past trend from Experian Retail Planner Briefing Note 6.1, Table 3.2); 0.45% from 2021 to 2026 (Midpoint of ultra long term past trend from MapInfo Brief 08/02, Table 3 and ultra long term past trend from Experian Retail Planner Briefing Note 6.1, Table 3.2).

All monetary values are held constant at 2006prices.


Spreadsheet 12 - Total Convenience Goods Expenditure and Expenditure Growth


Total

£m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m £m











Expenditure Growth - 2008 - 2026 30.2 25.4 20.1 13.4 22.4 24.4 17.6 17.8 13.4 14.8 17.0 11.4 26.8 42.1 28.8 27.6 43.8 14.8 28.3 15.2 22.6 18.2 22.0 15.0 21.9 26.9 26.8 14.2 27.4 31.8 682.3

Year

NOTES:(1) The figures in the above Spreadsheet are the products of multiplying the data presented in Spreadsheet 10 (population) and Spreadsheet 11 (per capita convenience goods expenditure), and are in millions of pounds (£m).


Birmingham Convenience Spreadsheets.xlsx 26/10/2009Birmingham Convenience Spreadsheets.xlsx 26/10/2009

Spreadsheet 13 - Convenience Goods Spending Patterns in 2008 as a Percentage Across the Study Area Zones (including SFT)


% % % % % % % % % % % % % % % % % % % % % % % % % % % % % %


Zone 1

Morrisons, High Street, Burntwood 23.85 0.00 2.07 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Tesco, Church Street, Lichfield 20.69 0.00 0.00 2.24 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Morrisons, Beacon Street, Lichfield 19.22 0.00 0.88 0.00 0.00 0.00 0.00 0.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Aldi, Church Street, Lichfield 5.54 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 1 83.24 0.83 3.44 5.43 2.22 1.81 0.00 0.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.94 0.00 0.00 0.00 0.00 0.00 0.45 0.00 0.00 0.12 0.00 0.00 0.00

Zone 2

Asda Supercentre, Ventura Retail Park, Tamworth 2.04 28.48 0.00 0.00 0.63 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Morrisons, Hilmore Way, Tamworth 0.00 25.22 0.00 0.00 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Sainsbury, Ventura Retail Park, Tamworth 0.00 18.52 0.00 0.00 0.96 0.91 0.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 2 2.04 84.64 0.00 0.00 1.59 2.72 1.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.48 0.95 1.08 0.00 0.00 0.00 0.00 0.00 0.00 0.28

Zone 3

Morrisons, Anchor Road, Aldridge 0.00 0.00 27.63 0.00 4.14 0.00 0.00 1.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Tesco, High Street, Brownhills 0.00 0.00 17.40 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 3 0.00 0.00 53.91 0.69 5.10 0.00 0.00 1.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00

Zone 4

Morrisons, Lichfield Street, Walsall 0.00 0.00 10.04 11.84 0.00 0.00 0.00 1.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Morrisons, Wallows Lane, Walsall 0.00 0.00 4.38 10.55 0.00 0.00 0.00 6.31 0.00 0.00 1.24 0.00 0.00 0.00 0.00 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Tesco Metro, Old Square, Walsall 0.00 0.00 4.79 14.05 0.00 0.00 0.00 1.99 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Sainsbury's, Reedswood Way, Walsall 0.00 0.00 0.88 10.55 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Walsall Town Centre 0.25 0.00 3.16 10.52 0.00 0.00 0.00 1.44 0.00 1.05 0.17 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 4 0.25 0.00 23.25 58.55 0.00 0.00 0.00 11.73 0.91 1.95 1.40 0.00 0.00 0.87 0.00 0.00 0.91 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 5



Total Zone 5 0.00 0.00 1.75 0.00 33.35 6.69 0.00 3.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.42 24.61 2.54 0.00 0.96 0.00 0.00 0.00 0.00 0.90 0.00 0.00 0.00 0.00

Zone 6


Sainsbury's, Mere Green Road, Mere Green 0.00 0.00 0.00 0.00 15.90 27.64 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Sutton Coldfield Town Centre 0.00 0.00 0.00 0.00 5.66 4.78 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.61 0.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Mere Green Town Centre 0.00 0.00 0.00 0.00 0.27 1.81 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 6 0.28 0.00 0.00 0.00 33.88 78.08 15.83 0.30 0.00 0.00 0.36 0.00 0.00 0.87 0.00 0.00 1.81 22.90 22.24 0.00 1.92 12.77 0.00 1.22 0.00 1.79 0.91 0.00 1.85 0.00

Zone 7

Somerfield, Chestnut Walk, Chelmsley Wood 0.00 0.00 0.00 0.00 0.00 0.00 12.84 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Coleshill Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 6.58 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 26.78 0.00 0.00 0.00 0.00 0.38 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.77 0.00 0.00 0.00 0.00 0.12 0.00 0.00 0.00

Zone 8

Asda, Old Horns Crescent, Great Barr 0.00 0.00 2.63 0.95 10.56 0.00 0.00 32.88 4.53 0.00 0.88 0.00 0.00 0.00 0.00 0.00 32.88 7.24 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.00 0.00 0.00 0.00 0.00

Great Barr District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.90 4.52 0.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.29 0.00 0.00 0.00 0.00 0.00 0.45 0.00 0.12 0.00 1.81 0.00 0.00 0.00


Total Zone 8 0.00 0.00 2.63 0.95 10.56 0.00 0.90 37.73 5.44 0.00 0.88 0.00 0.00 0.00 0.00 0.00 40.18 7.24 0.00 0.00 0.00 0.00 0.45 0.00 1.02 0.00 1.81 0.00 0.00 0.00

Zone 9

Asda, Cape Hill, Smethwick 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26.74 0.00 10.73 0.00 0.89 0.00 0.00 0.00 1.81 0.00 0.00 1.39 0.96 0.00 14.66 1.67 0.00 0.00 0.00 1.79 0.00 0.89

Tesco Metro, The Sandwell Centre, West Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.64 14.16 0.00 2.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Tesco, Tollgate Precinct, Smethwick 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.20 0.00 6.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.08 0.45 0.90 0.00 0.00 0.00 0.00 0.00

Other Stores, West Bromwich Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.70 8.40 0.26 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.34 54.32 1.16 26.60 0.00 0.89 0.00 0.00 0.00 1.81 0.00 0.00 1.39 0.96 0.00 18.02 2.12 0.90 0.00 0.30 1.79 0.00 0.89

Zone 10

Sainsbury's, Freeth Street, Oldbury 0.00 0.00 1.75 0.95 0.00 0.00 0.00 1.66 9.33 23.62 19.01 1.94 2.66 0.00 0.00 0.00 2.18 0.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Asda, Old Park Lane, Oldbury 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 17.41 19.37 7.22 11.52 0.00 0.00 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.00 1.22 0.00 0.00 3.02 0.00 0.00 0.89

Sainsbury's, Halesowen Street, Blackheath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 18.43 2.99 18.52 16.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 10 0.00 0.00 1.75 0.95 0.00 0.00 0.00 1.66 10.42 66.02 44.11 28.12 31.51 0.00 0.00 0.00 3.08 0.94 0.00 0.00 0.00 0.00 1.52 1.22 0.00 0.00 3.02 0.00 0.00 0.89

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 5.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 12

Tesco Extra, Foxoak Street, Cradley Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.00 22.84 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.00 0.00 0.00

Iceland, Hagley Street, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.78 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Cradley Heath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.26 0.00 5.91 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Halesowen Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.81 2.11 0.00 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.00 45.56 2.41 0.00 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.00 0.00 0.00

Zone 13

Tesco, Ridgacre Road, Quinton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.51 0.00 21.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.38 1.22 0.00 0.00 0.91 0.90 0.00 0.89


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.38 0.38 32.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.48 0.00 5.38 1.22 0.00 0.00 0.91 0.90 0.00 1.00

Zone 14

Asda, Market Street, Bromsgrove 0.00 0.00 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.89 26.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.81 0.00 0.00 10.63

Morrisons, Buntsford Industrial Park, Bromsgrove 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.28


Total Zone 14 0.00 0.00 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.40 0.89 55.12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 2.52 0.00 0.18 11.31

Zone 15

Sainsbury's, Stratford Road, Shirley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 20.01 10.78 0.00 0.00 0.00 1.39 0.00 0.00 0.00 0.00 0.90 1.33 0.00 4.26 2.78 0.00

Tesco Extra, Stratford Road, Solihull 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.64 26.21 10.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.22 2.71 4.48 2.44 5.16 10.42 0.00

Morrisons, Stratford Road, Shirley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.30 9.38 4.43 0.00 0.00 0.00 0.00 0.00 0.95 0.00 0.00 0.90 2.67 0.00 1.79 5.85 0.00

Tesco, Stratford Road, Hall Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.99 0.00 0.00 0.00 0.00 2.78 0.00 0.00 0.00 2.44 1.80 0.00 0.00 4.80 10.13 0.00


Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 2.09 0.00 0.00 0.00 0.00 0.00 0.00 5.80 69.47 27.80 0.00 0.00 0.00 4.17 0.48 0.95 0.00 3.67 7.22 9.38 3.34 18.13 31.98 0.00

Zone 16

Morrisons, Warwick Road, Solihull 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.42 15.99 0.00 0.00 0.00 0.00 0.00 0.95 0.00 0.00 0.00 2.23 0.00 0.00 1.85 0.00

Sainsbury's, Poplar Way, Solihull 0.00 0.32 0.00 0.00 0.00 0.00 0.90 0.00 0.00 0.26 0.00 0.00 0.00 0.00 5.08 9.93 0.00 0.00 0.00 0.00 0.00 0.95 0.00 1.22 2.71 2.23 0.91 1.79 2.14 0.00

Other Stores, Solihull 0.00 0.00 0.00 0.00 0.00 0.00 1.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.68 9.17 0.00 0.00 0.00 0.00 0.23 0.31 0.00 0.33 1.02 0.90 0.00 0.00 0.18 0.28


Total Zone 16 0.00 0.32 0.00 0.00 0.00 0.00 3.66 0.00 0.00 1.16 0.00 0.00 0.00 0.00 17.18 36.44 0.00 0.00 0.00 0.00 0.23 2.21 0.00 1.56 4.63 7.13 1.81 1.79 4.18 0.28

Zone 17

Asda, One Stop Retail Park, Perry Barr 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16.39 4.31 0.00 44.47 1.92 0.00 2.15 0.00 0.00 0.00 0.00 0.00 0.29 0.00

Kingstanding Local Centre 0.00 0.00 0.00 0.00 1.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.06 0.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Other Stores, Perry Barr District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.47 0.00 0.00 0.55 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 17 0.00 0.00 0.00 0.00 1.83 0.00 0.00 1.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 31.83 11.00 0.00 45.79 1.92 0.00 2.15 0.00 0.00 0.00 0.00 0.00 0.58 0.00

Zone 18



Total Zone 18 0.00 0.24 0.00 0.00 1.50 1.15 0.30 0.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 16.70 11.90 1.61 0.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Zone 19

Sainsbury's, Chester Road, Castle Vale 0.00 0.00 0.00 0.00 0.96 5.68 8.06 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.98 16.16 1.39 3.84 8.98 0.00 1.22 0.00 0.00 0.00 0.00 0.00 0.00

Tesco Express, Green Lane, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 1.79 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.47 0.00 0.00 1.82 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 3.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.54 0.00 1.44 2.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 19 0.00 0.00 0.00 0.00 0.96 6.58 13.74 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.30 27.29 2.78 6.24 14.39 0.00 1.22 0.00 0.00 0.00 0.00 0.00 0.00

Zone 20

Tesco, Aston Lane, Birmingham 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.81 3.57 0.00 14.98 1.92 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Zone 20 0.00 0.00 0.00 0.34 0.54 0.68 0.84 0.63 2.20 0.15 1.76 1.51 1.95 0.32 0.89 0.00 4.19 5.86 3.46 34.36 4.77 3.85 3.81 8.30 1.30 1.73 7.47 2.56 2.96 2.98



Zone 21

Somerfield, Fox & Goose Centre, Washwood Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.59 0.44 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Saltley (Alum Rock Road) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Stores, Washwood Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.75 0.00 19.41 1.75 0.00 0.00 0.00 0.44 0.00 0.00 0.00 0.00

Zone 22

Morrisons, Chester Road, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 21.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.89 0.00 0.00 0.00 18.78 0.00 4.32 21.49 0.00 0.00 0.00 0.90 0.00 0.00 0.00 0.00

Tesco Metro, Timberley Lane, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.42 0.00 0.00 7.52 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 22 0.00 0.00 0.00 0.00 0.96 0.00 25.12 0.00 0.00 0.00 0.00 1.02 0.00 0.00 0.89 1.66 0.91 0.00 23.94 0.00 7.20 35.10 0.00 0.00 0.90 0.90 0.30 0.00 0.00 0.00

Zone 23

Waitrose, High Street, Harborne 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15.71 15.70 0.00 0.00 0.00 0.90 0.00 0.00

Tesco, Broadway House, Ladywood 0.00 0.00 0.88 0.00 0.96 0.00 0.00 0.33 0.00 0.00 0.00 0.00 2.68 0.00 0.00 0.00 0.00 0.00 0.00 3.32 0.00 0.00 8.83 10.81 0.00 0.00 1.20 3.01 0.00 0.28

Other Stores, Harbourne District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.57 0.00 0.00 0.00 0.00 0.00 0.00 1.39 0.00 0.00 8.60 5.52 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 23 0.00 0.00 0.88 0.00 0.96 0.00 0.00 0.33 0.19 0.00 1.20 0.00 6.70 0.00 0.00 0.00 0.00 0.00 0.00 4.71 0.00 0.00 35.52 32.03 0.00 0.00 1.20 4.23 0.00 0.28

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.20 0.00 0.00 0.00 0.00 1.94 0.96 0.00 0.64 5.03 1.12 0.00 0.91 1.20 0.58 0.00

Zone 25

Morrisons, Coventry Road, Small Heath 0.00 0.00 0.88 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.14 0.55 19.24 7.08 0.00 9.46 19.45 1.79 0.00 0.00 0.93 0.00

Asda, Coventry Road, Small Heath 0.00 0.00 0.00 0.00 0.00 0.00 2.09 0.00 0.91 0.00 0.00 0.00 0.00 0.00 0.89 2.49 0.91 0.94 1.75 0.00 19.19 3.79 1.08 3.67 37.11 16.09 0.00 6.05 1.85 0.00

Other Stores, Small Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Total Zone 25 0.00 0.00 0.88 0.00 0.00 0.00 2.39 0.00 0.91 0.00 0.00 0.00 0.00 0.87 2.10 5.26 0.91 0.94 2.88 0.55 42.74 10.87 1.08 16.02 61.98 21.18 0.00 6.95 5.21 0.00

Zone 26

Tesco, Coventry Road, Sheldon 0.00 0.00 0.00 0.00 0.00 0.00 2.39 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.33 11.32 0.00 0.00 0.00 0.00 0.00 2.85 0.00 0.45 0.00 16.57 0.00 0.00 0.00 0.00

Sainsbury's, Warwick Road, Acocks Green 0.00 0.00 0.00 0.00 2.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.16 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.88 17.41 0.00 0.00 2.72 0.00





Total Zone 26 0.00 0.00 0.00 0.00 2.88 0.00 4.18 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.33 21.29 0.00 0.33 0.00 0.00 1.92 9.65 0.00 0.45 12.72 51.64 0.00 0.32 5.33 0.00

Zone 27

Sainsbury's, Chapel Lane, Selly Oak 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.03 0.00 0.89 0.00 0.00 0.00 0.00 0.00 1.92 0.00 19.58 4.89 0.90 0.00 20.57 0.90 0.00 1.17

Midlands Co-operative Superstore, Hazelwell Street, Stirchley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.08 0.00 0.00 0.00

Other Stores, Selly Oak Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.39 0.23 0.00 2.15 0.00 0.00 0.00 3.88 0.00 0.00 2.17

Other Stores, Stirchley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.00


Total Zone 27 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.09 1.17 0.89 0.00 0.00 0.00 0.00 1.39 3.11 0.00 21.74 6.11 0.90 0.00 38.55 0.90 0.29 4.50

Zone 28

Moseley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.90 0.53 0.00 0.00 7.67 0.00 0.00


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.35 0.53 0.00 0.00 12.80 0.00 0.00

Zone 29

Sainsbury's, Alcester Road, Maypole 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.10 1.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.22 0.00 0.90 4.83 7.85 20.81 0.28

Sainsbury's, Alcester Road, Kings Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.73 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.34 0.00 0.00 3.02 15.90 7.96 0.00

Waitrose, Stratford Road, Hall Green 0.00 0.00 0.00 0.00 0.30 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.77 2.76 0.00 0.00 0.00 0.00 0.00 0.95 0.00 1.22 0.00 0.00 1.20 6.27 2.14 0.00

Somerfield, High Street, Kings Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.90 0.00 1.81 8.06 1.22 0.00

Other Stores, Kings Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.62 0.41 0.00 1.32 2.50 5.03 0.00


Total Zone 29 0.00 0.00 0.00 0.00 0.60 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.30 9.84 3.54 2.76 0.91 0.00 0.24 0.00 0.96 0.95 0.00 9.30 4.97 0.90 13.38 43.75 41.46 0.28

Zone 30

Morrisons, Bristol Road South, Rubery 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.94 5.62 4.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.15 0.00 0.00 0.00 5.78 0.00 0.00 32.92

Sainsbury's, Frankley Beeches Road, Northfield 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.07 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.22 0.00 0.00 7.87 0.00 0.00 23.45

Other Stores, Northfield District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.67 0.00 0.00 4.14


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.94 9.04 7.01 0.33 0.27 0.00 0.00 0.00 0.00 0.48 0.00 2.15 2.90 0.00 0.00 16.89 0.00 1.22 67.83


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 0.25 0.00 0.00 0.00 1.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.93 0.00

Buffer 2



Total Buffer 2 0.88 11.56 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 3


Total Buffer 3 0.00 0.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Buffer 4


Total Buffer 4 0.00 0.00 0.00 0.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.83 0.00 0.33 0.00 0.00 0.00 0.95 0.00 0.00 0.90 1.33 0.00 0.32 0.93 0.00

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.34 0.00 0.00 0.00 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.37 0.00 0.00 2.01 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.90 0.93 0.12

Buffer 6

Tesco Extra, Coldfield Drive, Redditch 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.40 0.00 6.97 0.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.00 0.00 2.66


Total Buffer 6 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.40 0.89 12.94 0.89 0.00 0.00 0.00 0.00 0.00 0.23 0.00 0.00 0.00 0.00 0.00 1.81 0.00 0.00 6.20

Buffer 7


Total Buffer 7 0.88 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.18 0.00

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11 0.00 0.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15 0.00 0.00

Buffer 9

Asda Supercentre, Brickhouse Lane South, Great Bridge 0.00 0.00 0.31 0.00 0.00 0.00 0.00 15.93 19.60 12.18 0.00 0.00 0.89 0.00 0.00 0.00 0.91 0.00 0.00 0.00 0.00 0.00 1.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Tesco, Birmingham Road, Dudley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.99 5.98 1.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.55 0.00 0.00 1.08 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Morrisons, Holyhead Road, Wednesbury 0.00 0.00 0.88 2.24 0.00 0.00 0.00 6.31 2.72 0.00 1.75 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Buffer 9 0.00 0.00 2.07 5.30 1.26 0.00 0.30 25.01 24.71 27.00 11.09 16.15 4.45 0.00 0.00 0.00 0.91 0.00 0.00 0.77 0.00 0.00 2.60 1.22 0.00 0.00 0.91 0.00 0.00 0.00

Buffer 10

Asda, Woodhall Street, Bloxwich 0.00 0.00 2.63 20.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



Total Buffer 10 9.05 0.00 7.07 22.36 0.00 0.00 0.00 0.00 0.00 0.00 1.24 0.00 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.22 0.00 0.00 0.00 0.00 0.29 0.00

Buffer 11


Total Buffer 11 0.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


OUTSIDE BUFFER AREA


Internet 2.63 1.58 1.75 2.85 0.00 2.05 2.09 1.99 0.00 0.90 1.75 1.02 0.89 1.73 0.89 1.10 0.91 0.94 0.87 0.55 0.96 2.85 2.60 1.22 0.00 2.69 2.72 2.69 0.93 2.94

Home Catalogue 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00



OVERALL TOTAL 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00


Spreadsheet 14 - Convenience Goods Spending Patterns in 2008 Across the Study Area Zones


All Zones

Market

Share(2)



Zone 1

Morrisons, High Street, Burntwood 30.64 0.00 2.81 0.86 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 34.31 1.1%

Tesco, Church Street, Lichfield 26.57 0.00 0.00 2.03 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 29.56 0.9%

Morrisons, Beacon Street, Lichfield 24.69 0.00 1.19 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.62 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26.82 0.8%

Aldi, Church Street, Lichfield 7.12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.12 0.2%


Total Zone 1 106.91 1.20 4.68 4.92 2.21 1.97 0.00 0.46 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.25 0.00 0.62 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.14 0.00 0.00 0.00 123.66 3.9%

Zone 2

Asda Supercentre, Ventura Retail Park, Tamworth 2.61 41.16 0.00 0.00 0.63 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 46.48 1.4%

Morrisons, Hilmore Way, Tamworth 0.00 36.45 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 38.20 1.2%

Sainsbury, Ventura Retail Park, Tamworth 0.00 26.76 0.00 0.00 0.96 0.98 0.73 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 29.44 0.9%


Total Zone 2 2.61 122.32 0.00 0.00 1.58 2.95 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.10 0.00 0.48 0.77 1.05 0.00 0.00 0.00 0.00 0.00 0.00 0.39 134.73 4.2%

Zone 3

Morrisons, Anchor Road, Aldridge 0.00 0.00 37.62 0.00 4.12 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 43.02 1.3%

Tesco, High Street, Brownhills 0.00 0.00 23.70 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 24.65 0.8%


Total Zone 3 0.00 0.00 73.42 0.62 5.08 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 80.53 2.5%

Zone 4

Morrisons, Lichfield Street, Walsall 0.00 0.00 13.68 10.74 0.00 0.00 0.00 0.95 0.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26.02 0.8%

Morrisons, Wallows Lane, Walsall 0.00 0.00 5.97 9.56 0.00 0.00 0.00 6.03 0.00 0.00 1.13 0.00 0.00 0.00 0.00 0.00 1.77 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 24.46 0.8%

Tesco Metro, Old Square, Walsall 0.00 0.00 6.52 12.74 0.00 0.00 0.00 1.90 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 21.16 0.7%

Sainsbury's, Reedswood Way, Walsall 0.00 0.00 1.19 9.56 0.00 0.00 0.00 0.95 0.00 0.00 0.00 0.00 0.00 1.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 13.12 0.4%

Other Stores, Walsall Town Centre 0.32 0.00 4.30 9.54 0.00 0.00 0.00 1.38 0.00 0.83 0.15 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 17.48 0.5%


Total Zone 4 0.32 0.00 31.66 53.07 0.00 0.00 0.00 11.21 0.65 1.55 1.28 0.00 0.00 1.41 0.00 0.00 1.77 0.00 0.00 0.00 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 103.89 3.2%

Zone 5



Total Zone 5 0.00 0.00 2.39 0.00 33.23 7.26 0.00 3.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 18.39 16.24 3.21 0.00 0.97 0.00 0.00 0.00 0.00 1.07 0.00 0.00 0.00 0.00 85.93 2.7%

Zone 6


Sainsbury's, Mere Green Road, Mere Green 0.00 0.00 0.00 0.00 15.84 29.97 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 45.82 1.4%

Other Stores, Sutton Coldfield Town Centre 0.00 0.00 0.00 0.00 5.66 4.78 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.91 0.61 0.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.78 0.4%

Other Stores, Mere Green Town Centre 0.00 0.00 0.00 0.00 0.27 1.81 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.08 0.1%


Total Zone 6 0.36 0.00 0.00 0.00 33.75 84.69 12.96 0.28 0.00 0.00 0.33 0.00 0.00 1.41 0.00 0.00 3.54 15.11 28.03 0.00 1.94 10.36 0.00 0.81 0.00 2.15 1.08 0.00 2.26 0.00 199.07 6.2%

Zone 7

Somerfield, Chestnut Walk, Chelmsley Wood 0.00 0.00 0.00 0.00 0.00 0.00 10.51 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.41 0.4%

Coleshill Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 5.39 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.35 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 6.20 0.2%


Total Zone 7 0.00 0.00 0.00 0.00 0.00 0.00 21.92 0.00 0.00 0.00 0.00 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.25 0.00 0.00 0.00 0.00 0.14 0.00 0.00 0.00 24.63 0.8%

Zone 8

Asda, Old Horns Crescent, Great Barr 0.00 0.00 3.58 0.86 10.52 0.00 0.00 31.43 3.25 0.00 0.80 0.00 0.00 0.00 0.00 0.00 64.15 4.78 0.00 0.00 0.00 0.00 0.00 0.00 0.88 0.00 0.00 0.00 0.00 0.00 120.25 3.7%

Great Barr District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.73 4.32 0.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14.23 0.00 0.00 0.00 0.00 0.00 0.44 0.00 0.11 0.00 2.16 0.00 0.00 0.00 22.65 0.7%


Total Zone 8 0.00 0.00 3.58 0.86 10.52 0.00 0.73 36.07 3.90 0.00 0.80 0.00 0.00 0.00 0.00 0.00 78.38 4.78 0.00 0.00 0.00 0.00 0.44 0.00 0.99 0.00 2.16 0.00 0.00 0.00 143.22 4.5%

Zone 9

Asda, Cape Hill, Smethwick 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 19.17 0.00 9.76 0.00 0.92 0.00 0.00 0.00 3.54 0.00 0.00 0.94 0.97 0.00 14.38 1.12 0.00 0.00 0.00 1.13 0.00 1.25 53.17 1.7%

Tesco Metro, The Sandwell Centre, West Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.21 10.15 0.00 2.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 21.76 0.7%Tesco Metro, The Sandwell Centre, West Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.21 10.15 0.00 2.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 21.76 0.7%

Tesco, Tollgate Precinct, Smethwick 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.58 0.00 6.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.05 0.30 0.88 0.00 0.00 0.00 0.00 0.00 10.05 0.3%

Other Stores, West Bromwich Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.58 6.03 0.20 0.80 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.80 0.3%


Total Zone 9 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.80 38.95 0.92 24.20 0.00 0.92 0.00 0.00 0.00 3.54 0.00 0.00 0.94 0.97 0.00 17.68 1.42 0.88 0.00 0.35 1.13 0.00 1.25 104.95 3.3%

Zone 10

Sainsbury's, Freeth Street, Oldbury 0.00 0.00 2.39 0.86 0.00 0.00 0.00 1.59 6.69 18.76 17.30 1.66 2.77 0.00 0.00 0.00 4.25 0.62 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 56.87 1.8%

Asda, Old Park Lane, Oldbury 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.65 13.83 17.62 6.19 11.98 0.00 0.00 0.00 1.77 0.00 0.00 0.00 0.00 0.00 0.00 0.81 0.00 0.00 3.60 0.00 0.00 1.25 57.70 1.8%

Sainsbury's, Halesowen Street, Blackheath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14.64 2.72 15.89 17.55 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 51.85 1.6%


Total Zone 10 0.00 0.00 2.39 0.86 0.00 0.00 0.00 1.59 7.47 52.43 40.13 24.13 32.78 0.00 0.00 0.00 6.01 0.62 0.00 0.00 0.00 0.00 1.50 0.81 0.00 0.00 3.60 0.00 0.00 1.25 175.56 5.5%

Zone 11


Total Zone 11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 4.76 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.02 0.2%

Zone 12

Tesco Extra, Foxoak Street, Cradley Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.72 0.00 19.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.08 0.00 0.00 0.00 21.39 0.7%

Iceland, Hagley Street, Halesowen 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.82 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.13 0.2%

Other Stores, Cradley Heath Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.20 0.00 5.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.28 0.2%

Other Stores, Halesowen Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.70 2.19 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.60 0.3%


Total Zone 12 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.12 0.00 39.09 2.51 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.08 0.00 0.00 0.00 44.51 1.4%

Zone 13

Tesco, Ridgacre Road, Quinton 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.19 0.00 22.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.27 0.81 0.00 0.00 1.08 0.57 0.00 1.25 34.96 1.1%


Total Zone 13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.99 0.32 33.36 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.48 0.00 5.27 0.81 0.00 0.00 1.08 0.57 0.00 1.42 47.30 1.5%

Zone 14

Asda, Market Street, Bromsgrove 0.00 0.00 0.00 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.92 43.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.16 0.00 0.00 15.04 63.45 2.0%

Morrisons, Buntsford Industrial Park, Bromsgrove 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26.63 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.39 27.02 0.8%


Total Zone 14 0.00 0.00 0.00 1.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.20 0.92 89.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.19 0.00 0.00 0.00 3.01 0.00 0.22 15.99 113.19 3.5%

Zone 15Zone 15

Sainsbury's, Stratford Road, Shirley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 26.77 13.83 0.00 0.00 0.00 0.94 0.00 0.00 0.00 0.00 0.88 1.60 0.00 2.69 3.40 0.00 50.11 1.6%

Tesco Extra, Stratford Road, Solihull 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.57 35.07 13.11 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 2.64 5.37 2.91 3.26 12.73 0.00 83.47 2.6%

Morrisons, Stratford Road, Shirley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 12.54 5.68 0.00 0.00 0.00 0.00 0.00 0.77 0.00 0.00 0.88 3.20 0.00 1.13 7.15 0.00 31.84 1.0%

Tesco, Stratford Road, Hall Green 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.99 0.00 0.00 0.00 0.00 1.88 0.00 0.00 0.00 1.63 1.76 0.00 0.00 3.03 12.38 0.00 24.67 0.8%


Total Zone 15 0.00 0.00 0.00 0.00 0.00 0.00 1.71 0.00 0.00 0.00 0.00 0.00 0.00 9.47 92.94 35.66 0.00 0.00 0.00 2.82 0.48 0.77 0.00 2.44 7.03 11.25 3.99 11.44 39.08 0.00 219.08 6.8%

Zone 16

Morrisons, Warwick Road, Solihull 0.00 0.00 0.00 0.00 0.00 0.00 0.73 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.92 20.51 0.00 0.00 0.00 0.00 0.00 0.77 0.00 0.00 0.00 2.68 0.00 0.00 2.26 0.00 36.88 1.1%

Sainsbury's, Poplar Way, Solihull 0.00 0.46 0.00 0.00 0.00 0.00 0.73 0.00 0.00 0.20 0.00 0.00 0.00 0.00 6.80 12.74 0.00 0.00 0.00 0.00 0.00 0.77 0.00 0.81 2.64 2.68 1.08 1.13 2.62 0.00 32.66 1.0%

Other Stores, Solihull 0.00 0.00 0.00 0.00 0.00 0.00 1.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.26 11.76 0.00 0.00 0.00 0.00 0.24 0.25 0.00 0.22 0.99 1.07 0.00 0.00 0.22 0.39 22.94 0.7%


Total Zone 16 0.00 0.46 0.00 0.00 0.00 0.00 2.99 0.00 0.00 0.92 0.00 0.00 0.00 0.00 22.98 46.74 0.00 0.00 0.00 0.00 0.24 1.79 0.00 1.04 4.51 8.55 2.16 1.13 5.11 0.39 99.01 3.1%

Zone 17

Asda, One Stop Retail Park, Perry Barr 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.27 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 31.97 2.85 0.00 30.08 1.94 0.00 2.11 0.00 0.00 0.00 0.00 0.00 0.35 0.00 70.56 2.2%

Kingstanding Local Centre 0.00 0.00 0.00 0.00 1.55 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.83 0.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 13.61 0.4%


Other Stores, Perry Barr District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.92 0.00 0.00 0.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.29 0.0%


Total Zone 17 0.00 0.00 0.00 0.00 1.82 0.00 0.00 1.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 62.11 7.26 0.00 30.97 1.94 0.00 2.11 0.00 0.00 0.00 0.00 0.00 0.71 0.00 108.49 3.4%

Zone 18



Total Zone 18 0.00 0.34 0.00 0.00 1.49 1.24 0.24 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.02 15.00 1.09 0.72 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 31.47 1.0%

Zone 19

Sainsbury's, Chester Road, Castle Vale 0.00 0.00 0.00 0.00 0.96 6.16 6.60 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.63 20.37 0.94 3.87 7.28 0.00 0.81 0.00 0.00 0.00 0.00 0.00 0.00 49.61 1.5%

Tesco Express, Green Lane, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 1.47 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 8.15 0.00 0.00 1.48 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.10 0.3%

Other Stores, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 3.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.21 0.00 1.45 1.89 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.73 0.3%


Total Zone 19 0.00 0.00 0.00 0.00 0.96 7.14 11.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.16 34.39 1.88 6.29 11.67 0.00 0.81 0.00 0.00 0.00 0.00 0.00 0.00 78.55 2.4%

Zone 20

Tesco, Aston Lane, Birmingham 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.54 2.35 0.00 10.13 1.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 17.95 0.6%Tesco, Aston Lane, Birmingham 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.54 2.35 0.00 10.13 1.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 17.95 0.6%



Total Zone 20 0.00 0.00 0.00 0.31 0.53 0.74 0.69 0.60 1.58 0.12 1.60 1.29 2.03 0.52 1.19 0.00 8.17 3.87 4.36 23.24 4.81 3.12 3.74 5.53 1.27 2.08 8.90 1.62 3.62 4.21 89.75 2.8%



All Zones

Market

Share(2)

Zone 21

Somerfield, Fox & Goose Centre, Washwood Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 9.67 0.35 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10.03 0.3%

Saltley (Alum Rock Road) District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.65 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.65 0.1%

Other Stores, Washwood Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.10 0.0%


Total Zone 21 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.20 0.00 19.57 1.42 0.00 0.00 0.00 0.53 0.00 0.00 0.00 0.00 23.72 0.7%

Zone 22

Morrisons, Chester Road, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 17.39 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.19 0.00 0.00 0.00 23.67 0.00 4.35 17.43 0.00 0.00 0.00 1.07 0.00 0.00 0.00 0.00 65.10 2.0%

Tesco Metro, Timberley Lane, Castle Bromwich 0.00 0.00 0.00 0.00 0.00 0.00 0.98 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.31 0.00 0.00 6.10 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 11.38 0.4%


Total Zone 22 0.00 0.00 0.00 0.00 0.96 0.00 20.57 0.00 0.00 0.00 0.00 0.88 0.00 0.00 1.19 2.13 1.77 0.00 30.17 0.00 7.26 28.47 0.00 0.00 0.88 1.07 0.35 0.00 0.00 0.00 95.69 3.0%

Zone 23

Waitrose, High Street, Harborne 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15.41 10.46 0.00 0.00 0.00 0.57 0.00 0.00 26.75 0.8%

Tesco, Broadway House, Ladywood 0.00 0.00 1.19 0.00 0.96 0.00 0.00 0.32 0.00 0.00 0.00 0.00 2.78 0.00 0.00 0.00 0.00 0.00 0.00 2.25 0.00 0.00 8.67 7.21 0.00 0.00 1.44 1.90 0.00 0.39 27.10 0.8%

Other Stores, Harbourne District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.71 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.00 0.00 8.44 3.68 0.00 0.00 0.00 0.00 0.00 0.00 16.77 0.5%


Total Zone 23 0.00 0.00 1.19 0.00 0.96 0.00 0.00 0.32 0.14 0.00 1.09 0.00 6.97 0.00 0.00 0.00 0.00 0.00 0.00 3.19 0.00 0.00 34.85 21.35 0.00 0.00 1.44 2.67 0.00 0.39 74.55 2.3%

Zone 24



Total Zone 24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.31 0.00 0.27 0.00 0.00 0.00 0.00 1.31 0.97 0.00 0.63 3.36 1.09 0.00 1.08 0.76 0.71 0.00 10.48 0.3%

Zone 25

Morrisons, Coventry Road, Small Heath 0.00 0.00 1.19 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.44 0.37 19.40 5.74 0.00 6.30 18.94 2.15 0.00 0.00 1.13 0.00 56.91 1.8%Morrisons, Coventry Road, Small Heath 0.00 0.00 1.19 0.00 0.00 0.00 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.44 0.37 19.40 5.74 0.00 6.30 18.94 2.15 0.00 0.00 1.13 0.00 56.91 1.8%

Asda, Coventry Road, Small Heath 0.00 0.00 0.00 0.00 0.00 0.00 1.71 0.00 0.65 0.00 0.00 0.00 0.00 0.00 1.19 3.20 1.77 0.62 2.20 0.00 19.35 3.08 1.05 2.44 36.14 19.30 0.00 3.82 2.26 0.00 98.79 3.1%

Other Stores, Small Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0%


Total Zone 25 0.00 0.00 1.19 0.00 0.00 0.00 1.96 0.00 0.65 0.00 0.00 0.00 0.00 1.41 2.81 6.74 1.77 0.62 3.64 0.37 43.09 8.82 1.05 10.68 60.37 25.40 0.00 4.39 6.37 0.00 181.33 5.7%

Zone 26

Tesco, Coventry Road, Sheldon 0.00 0.00 0.00 0.00 0.00 0.00 1.96 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.44 14.52 0.00 0.00 0.00 0.00 0.00 2.31 0.00 0.30 0.00 19.87 0.00 0.00 0.00 0.00 40.81 1.3%

Sainsbury's, Warwick Road, Acocks Green 0.00 0.00 0.00 0.00 2.87 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.33 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.68 20.88 0.00 0.00 3.32 0.00 40.08 1.2%





Total Zone 26 0.00 0.00 0.00 0.00 2.87 0.00 3.42 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.44 27.30 0.00 0.22 0.00 0.00 1.94 7.82 0.00 0.30 12.39 61.95 0.00 0.20 6.52 0.00 126.79 4.0%

Zone 27

Sainsbury's, Chapel Lane, Selly Oak 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.23 0.00 1.19 0.00 0.00 0.00 0.00 0.00 1.94 0.00 19.21 3.26 0.88 0.00 24.54 0.57 0.00 1.65 58.76 1.8%

Midlands Co-operative Superstore, Hazelwell Street, Stirchley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 7.25 0.00 0.00 0.00 7.25 0.2%

Other Stores, Selly Oak Town Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.94 0.24 0.00 2.11 0.00 0.00 0.00 4.63 0.00 0.00 3.07 10.98 0.3%

Other Stores, Stirchley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.49 0.00 0.00 0.00 0.49 0.0%


Total Zone 27 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6.33 1.91 1.19 0.00 0.00 0.00 0.00 0.94 3.14 0.00 21.32 4.07 0.88 0.00 45.98 0.57 0.35 6.36 93.33 2.9%

Zone 28

Moseley District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.62 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.93 0.52 0.00 0.00 4.84 0.00 0.00 8.91 0.3%


Total Zone 28 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.62 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.23 0.52 0.00 0.00 8.08 0.00 0.00 12.45 0.4%

Zone 29

Sainsbury's, Alcester Road, Maypole 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 13.23 2.37 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 0.00 1.07 5.76 4.95 25.43 0.39 54.02 1.7%

Sainsbury's, Alcester Road, Kings Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.83 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.56 0.00 0.00 3.60 10.04 9.73 0.00 29.75 0.9%

Waitrose, Stratford Road, Hall Green 0.00 0.00 0.00 0.00 0.30 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.37 3.54 0.00 0.00 0.00 0.00 0.00 0.77 0.00 0.81 0.00 0.00 1.44 3.96 2.62 0.00 16.07 0.5%

Somerfield, High Street, Kings Heath 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.60 0.88 0.00 2.16 5.09 1.49 0.00 10.21 0.3%

Other Stores, Kings Heath District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.30 0.00 0.00 0.00 0.00 0.41 0.40 0.00 1.57 1.58 6.14 0.00 10.41 0.3%


Total Zone 29 0.00 0.00 0.00 0.00 0.60 0.26 0.00 0.00 0.00 0.00 0.00 0.00 0.31 16.06 4.74 3.54 1.77 0.00 0.30 0.00 0.97 0.77 0.00 6.20 4.84 1.07 15.96 27.61 50.65 0.39 136.05 4.2%

Zone 30

Morrisons, Bristol Road South, Rubery 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.66 5.84 7.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.11 0.00 0.00 0.00 6.89 0.00 0.00 46.55 70.14 2.2%

Sainsbury's, Frankley Beeches Road, Northfield 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.16 2.40 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 0.00 0.00 9.39 0.00 0.00 33.16 47.92 1.5%

Other Stores, Northfield District Centre 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.18 0.00 0.00 5.85 9.03 0.3%


Total Zone 30 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.66 9.40 11.44 0.44 0.35 0.00 0.00 0.00 0.00 0.48 0.00 2.11 1.93 0.00 0.00 20.14 0.00 1.49 95.92 145.36 4.5%


INSIDE BUFFER AREA

Buffer 1


Total Buffer 1 0.32 0.00 0.00 0.00 1.26 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.97 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.13 0.00 3.68 0.1%

Buffer 2



Total Buffer 2 1.13 16.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.71 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 18.54 0.6%

Buffer 3


Total Buffer 3 0.00 1.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.94 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4.14 0.1%

Buffer 4


Total Buffer 4 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.00 1.07 0.00 0.22 0.00 0.00 0.00 0.77 0.00 0.00 0.88 1.60 0.00 0.20 1.13 0.00 7.60 0.2%

Buffer 5


Total Buffer 5 0.00 0.00 0.00 0.31 0.00 0.00 0.00 0.14 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.76 0.00 0.00 2.54 0.00 0.97 0.00 0.00 0.00 0.00 0.00 0.00 0.57 1.13 0.16 7.57 0.2%

Buffer 6

Tesco Extra, Coldfield Drive, Redditch 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.20 0.00 11.38 1.19 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.08 0.00 0.00 3.76 18.60 0.6%



Buffer 7


Total Buffer 7 1.13 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.22 0.00 2.77 0.1%

Buffer 8


Total Buffer 8 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09 0.00 1.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10 0.00 0.00 1.61 0.1%

Buffer 9

Asda Supercentre, Brickhouse Lane South, Great Bridge 0.00 0.00 0.42 0.00 0.00 0.00 0.00 15.23 14.05 9.67 0.00 0.00 0.92 0.00 0.00 0.00 1.77 0.00 0.00 0.00 0.00 0.00 1.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 43.12 1.3%

Tesco, Birmingham Road, Dudley 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.55 5.44 1.66 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.37 0.00 0.00 1.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 14.08 0.4%

Morrisons, Holyhead Road, Wednesbury 0.00 0.00 1.19 2.03 0.00 0.00 0.00 6.03 1.95 0.00 1.59 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12.80 0.4%



Total Buffer 9 0.00 0.00 2.81 4.80 1.26 0.00 0.24 23.91 17.72 21.44 10.09 13.85 4.63 0.00 0.00 0.00 1.77 0.00 0.00 0.52 0.00 0.00 2.55 0.81 0.00 0.00 1.08 0.00 0.00 0.00 107.48 3.4%

Buffer 10

Asda, Woodhall Street, Bloxwich 0.00 0.00 3.58 18.55 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 22.13 0.7%



Total Buffer 10 11.62 0.00 9.63 20.27 0.00 0.00 0.00 0.00 0.00 0.00 1.13 0.00 1.23 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.81 0.00 0.00 0.00 0.00 0.35 0.00 45.05 1.4%

Buffer 11


Total Buffer 11 0.32 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.32 0.0%


OUTSIDE BUFFER AREA


Internet 3.38 2.28 2.39 2.58 0.00 2.23 1.71 1.90 0.00 0.72 1.59 0.88 0.92 2.83 1.19 1.41 1.77 0.62 1.10 0.37 0.97 2.31 2.55 0.81 0.00 3.22 3.24 1.70 1.13 4.15 49.95 1.6%

Home Catalogue 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.95 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.95 0.0%

TV / Interactive shopping 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 1.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.93 0.1%TV / Interactive shopping 0.00 0.00 0.42 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.44 1.07 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.93 0.1%


OVERALL TOTAL 128.43 144.52 136.18 90.64 99.64 108.47 81.87 95.60 71.70 79.41 90.98 85.79 104.02 163.18 133.78 128.26 195.10 65.99 126.03 67.63 100.83 81.11 98.11 66.66 97.39 119.96 119.26 63.12 122.18 141.41 3207.24 100.0%

NOTES:(1) The spending patterns are calculated by multiplying the total convenience goods expenditure in 2008 (Spreadsheet 12) by the market share (Spreadsheet 13). The figures in the 'Total' column are the sum of the expenditure attracted to each centre/store from each zone.(2) The 'All zones market share' is calculated through dividing the total expenditure on convenience goods retained by each centre/store by the total convenience expenditure available in the study area.




All Zones

Market

Share(2)


Spreadsheet 15a - Summary of Capacity for Convenience Goods: Scenario 1 (Static Retention Rate: 90.8%)

2008 2016 2021 2026 2008-13 2013-16 2016-21 2021-26 2008-16 2008-21 2008-26



A. Total study area expenditure (£m) 3,207.2 3,436.1 3,697.7 3,889.6 141.4 87.5 261.6 191.8 228.9 490.5 682.3


C. Retained expenditure (£m) (=A*B) 2,913.3 3,121.2 3,358.8 3,533.1 128.4 79.5 237.6 174.2 207.9 445.5 619.8


C. Retained expenditure (£m) (=A*B) 2,913.3 3,121.2 3,358.8 3,533.1 128.4 79.5 237.6 174.2 207.9 445.5 619.8


D. Stores' turnover derived from study area (£m) 2,913.3 2,951.3 3,040.9 3,089.5

E. Improvement in sales densities of centres (£m) 23.7 14.3 89.6 48.6 38.1 127.7 176.3


F. Growth in spending on SFT (£m) 86.3 96.9 104.7 77.8 8.6 10.6 7.8 86.3 96.9 104.7

Commitments(4)

G. Turnover from commitments (£m) 0.0 357.5 368.3 374.2 0.0 357.5 10.9 5.9 357.5 368.3 374.2G. Turnover from commitments (£m) 0.0 357.5 368.3 374.2 0.0 357.5 10.9 5.9 357.5 368.3 374.2


0.0 -273.9 -147.4 -35.4 26.9 -300.9 126.6 112.0 -273.9 -147.4 -35.4

Convenience assessment (6) - SUPERMARKETS


I. Floorspace requirement (net sq.m) 0 -27,041 -14,119 -3,338 2,672 -29,713 12,923 10,781 -27,041 -14,119 -3,338

J. Floorspace requirement (gross sq.m) 0 -41,602 -21,721 -5,135 4,110 -45,713 19,881 16,586 -41,602 -21,721 -5,135

Birmingham City Centre South

NOTES:(1) Study area expenditure retention - this is the product of the current market share of the study area centres (the cumulative share of the centres within the study area) and the total study area expenditure. The market share remains constant for each of the forecast years.(2) Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.16% per annum from 2008 to 2016, 0.60% per annum from 2016 to 2021 and 0.32% per annum from 2021 to 2026 to account for sales density growth (which is also included as a separate row).(3) Special Forms of Trading - we have made an allowance for spending on special forms of trading (SFT, i.e. outdoor markets and Internet shopping) to increase year on year.(4) Commitments - this is the turnover of commitments for new floorspace in the study area, which are also assumed to increase by 0.16% per annum from 2008 to 2016, 0.6% per annum from 2016 to 2021 and 0.32% per annum from 2021 to 2026 per annum to account for sales density growth. Given the current economic climate, we have factored in a 20% non-implementation rate (i.e. Row G represents 80% of the turnover of committed developments). (5) Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover, growth in SFT and commitments.

NOTES:(1) Study area expenditure retention - this is the product of the current market share of the study area centres (the cumulative share of the centres within the study area) and the total study area expenditure. The market share remains constant for each of the forecast years.(2) Turnover of stores - this is the turnover of stores that is derived from study area expenditure only. We have forecast this turnover to increase by 0.16% per annum from 2008 to 2016, 0.60% per annum from 2016 to 2021 and 0.32% per annum from 2021 to 2026 to account for sales density growth (which is also included as a separate row).(3) Special Forms of Trading - we have made an allowance for spending on special forms of trading (SFT, i.e. outdoor markets and Internet shopping) to increase year on year.(4) Commitments - this is the turnover of commitments for new floorspace in the study area, which are also assumed to increase by 0.16% per annum from 2008 to 2016, 0.6% per annum from 2016 to 2021 and 0.32% per annum from 2021 to 2026 per annum to account for sales density growth. Given the current economic climate, we have factored in a 20% non-implementation rate (i.e. Row G represents 80% of the turnover of committed developments). (5) Residual expenditure - the product of the total available expenditure minus the deductions for the existing centres turnover, growth in SFT and commitments.(6) Convenience assessment - SUPERMARKETS - the residual expenditure is converted to a supermarket floorspace requirement using a sales density estimate of £10,000/sq.m, which is forecast to increase by 0.16% per annum from 2008 to 2016, 0.60% per annum from 2016 to 2021 and 0.32% per annum from 2021 to 2026. 65% net to gross ratio assumed.



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