birdwatch flight school x parsons

© 2017 The Charles NYC, Inc. | All Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited 1

www.thecharlesnyc.com

http://www.thecharlesnyc.com

© 2017 The Charles NYC, Inc. | All Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited

The Charles is a full service, creative agency specializing in digital

based strategic and creative campaigns for forward-thinking

media, lifestyle and fashion brands.

Based in New York city, The Charles was founded by sibling duo - Aaron and Samantha Edwards in 2011.

With almost identical views on brands, business and the digital

creative landscape, they joined forces to form The Charles.

about us

2


our philosophy

one step further.

Great brands, campaigns, products and

experiences are powered by momentum.

To be relevant - you've got to keep moving

To inspire - you've got to be limitless

To innovate - you've got to be agile.

It’s momentum that drives us to go one step

further…let’s go the distance together.

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more than an agency.

The Charles is living proof that an agency can

be different, look different and most

importantly work differently from the status quo.

As a team driven by individuality, we're able to

combine the business of commerce with

creativity, intelligence with relevance, and

big-picture thinking with granular execution.

our culture

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our culture

5


projects & clients

COCAINENOMICS CHARLIE CARTIER MARGAUX

http://www.wsj.com/ad/cocainenomics

http://helloitscharlie.com/

http://www.wsj.com/ad/cocainenomics

http://margauxny.com/


G R A C E P R O J E C T M A N AG E R

D O N L E A D F R O N T E N D D E V E LO P E R

C H A D L E A D F R O N T E N D D E V E LO P E R

J A C O B S T U D I O C O O R D I N ATO R

S A N D R A J R F R O N T E N D D E V E LO P E R

S I A N N A J U N I O R C R E AT I V E

M A T T H E W F U L L S TAC K D E V E LO P E R

G A R R E T T L E A D V I S UA L D E S I G N E R

I A N U X / V I S UA L D E S I G N E R

J U H O N G S E N I O R F U L L S TAC K D E V E LO P E R

E D D E S I G N E R

A L E X A J U N I O R C R E AT I V E

S A M C O - F O U N D E R / C R E AT I V E D I R E C TO R

A A R O N C O - F O U N D E R / C E O

our team

7


G R A C E P R O J E C T M A N AG E R

D O N L E A D F R O N T E N D D E V E LO P E R

C H A D L E A D F R O N T E N D D E V E LO P E R

J A C O B S T U D I O C O O R D I N ATO R

S A N D R A J R F R O N T E N D D E V E LO P E R

S I A N N A J U N I O R C R E AT I V E

M A T T H E W F U L L S TAC K D E V E LO P E R

G A R R E T T L E A D V I S UA L D E S I G N E R

I A N U X / V I S UA L D E S I G N E R

J U H O N G S E N I O R F U L L S TAC K D E V E LO P E R

E D D E S I G N E R

A L E X A J U N I O R C R E AT I V E

S A M C O - F O U N D E R / C R E AT I V E D I R E C TO R

A A R O N C O - F O U N D E R / C E O

past interns

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Sandra Front-End Dev Intern

Junior Front-End Developer

Matt Front-End Dev Intern

Full-Stack Developer

Sianna Visual Design Intern

Junior Creative

Jacob Visual Design Intern

Studio Coordinator

past interns


What is Birdwatch?

10

© 2017 The Charles NYC, Inc. | All Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited© 2017 The Charles NYC, Inc. | A! Rights Reserved. Reproduction of this document and its contents without the expressed permission of The Charles Group. is prohibited 7

our initiatives

L A W R E N C E B R A U N K A R AL A P E T I T M O R T

CFDA Incubator WinnerLES Vintage Store with CredPhotographer, Instagram Star


Personal branding

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What is personal branding?


\


Branding your digital presence


Including your:

Digital


Show Style, Interests, Personality, Work

Instagram


Be Detailed, Be Proactive, Be Honest

Linkedin


Keep It Up-To-Date, Share Your Inspiration

Pinterest


Show Your Inspiration, Keep It Up-To-Date

Personal Blog


Be Consistent, Be Yourself, Be Professional

Personal Website


Branding yourphysical presence


Face-To-Face Spirit

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Be Yourself, Be Friendly, Be Enthusiastic


Any Questions?

Q + A


creative career paths

What’s the route for you?


intro

27

The path creatives take is no longer just from school

to studio. Designers will often explore numerous

routes and varying design environments early on in

their career.

We’ll discuss the pros and cons of each of these

different creative career paths, highlighting which

might suite you best.


large in-house

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+ Recognized Name

+ Larger Network

- Often Production-Based Work

- Creative-work Often Out-of-House

- Smaller Role/Input

- One Client/Less Differentiation of Work

- Pre-Set Brand, Less Room For Creativity


small in-house

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+ Level of Responsibility

+ Larger Role/Input

- Less Recognizable Name

- One Client

- Less Differentiation of Work

- Pre-Set Brand


large agency

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+ Level of Responsibility

+ Creative Opportunity

+ Develop Brands

+ Recognizable Name

- Lower Role/Input

- Higher Expectations

- Often one Client


small agency

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+ Client Differentiation

+ Level of Input

+ Possible Roles

+ Opportunity for Creativity

+ Develop Brands

- Less Recognizable Name

- Higher Expectations


freelance

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+ Flexibility

+ Full Control

- Unreliable

- No Benefits

- Less Leverage

- Long Hours

- Lower Rates


the route for you

33

G OA L 1

Be the Lead You can’t wait for the day your business

card proudly reads Creative Director.

You lead a small team, managing

projects from client brief to fruition.

Where to start?

• Small Agency

• Small In-House

G OA L 2

Worry-Free Salary The primary concern is income. You’re

interested in paying off those student loans

and credit card debt. You prioritized your

retirement savings and 401k years ago.

Where to start?

• Large In-House

G OA L 4

Creative Freedom You’re in it for the love of design itself.

Back in class, you broke all the rules

and designed how you saw fit. You’re

not interested in staying inside

templates nor the lines.

Where to start?

• Small Agency

• Freelance

G OA L 3

Get Recognized You can’t wait for your friends to ask

where you work. Your company name

trumps everything.

Where to start?

• Large In-House

Or you just want the world to take note

of your design chops? Word of mouth

eventually leads to awards and

speaking at design events.

Where to start?

• Small Agency

• Large Agency


What We Look For In An Intern

From New Grad to New Hire


Path of an Intern

35

New Grad Job Search Intern Junior Creative

Sianna Stewart Junior Creative


#InternLife

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Working as an intern for a fast-paced digital

agency is give and take. The more you invest, the

more you receive. Below are some benefits of

giving your all to an agency that fosters growth.

Intern Highlights:

• New Day, New Opportunity

• Support the Creative Team

• Learn Agency Operations

• Long-lasting Relationships


While there are a few things The Charles' seeks in exceptional new hires,

professionalism always comes first.

What We Look For in an Intern

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• Punctual

• Communicative

• Possesses a “Team Mentality”

• Good interpersonal skills

• Enthusiastic and confident

Professionalism

Professional Qualities



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Essential SkillsWhile The Charles NYC is an agency that fosters growth, we are looking to hit the

ground running with #nextlevel interns that possess the following skills.

The Ideal Skill Set

• Aware of design trends and tools

• A sharp eye for design

• Strong understanding of typography

• Proficient in Adobe Creative Suite


One needs to be prepared and assertive in order to succeed in a fast-paced agency.

The Charles seeks intern talent with a go-getter mentality. It’s the talent that seeks

extra responsibility and gets things done...and done well.


39

Self-Starter

What Makes a Self-Starter

• Always willing to volunteer

• Alert and takes initiative

• Cognizant and staying ahead of deadlines

• Unaffected by the “fear of failure” mentality


“The Perfect Fit”

40

As a team driven by individuality, cultural

awareness and big-picture thinking, we

seek those who encompass these values.

If you’re a fit, we welcome you to come

join us.

birdwatch flight school x parsons

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