biomass trade centresbgbiom.org/bg/wp-content/uploads/2017/01/marketing-ws_biores_p… · plovdiv,...
TRANSCRIPT
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Plovdiv, 01.02.2017
Biomass Trade Centres
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Slide 2
Agenda
I. Development of bioenergy and BLTC´s in Austria
II. Common Marketing and common trade strategies
III. Practical tips from 10 years of experience
IV. Contract models for BLTC
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Slide 3
Location and Key Facts of Styria
1 Mio. ha
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Slide 4
Starting positionHigh potential but no cooperation and knowledge gap
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Slide 5
Business environmentStyria as birthplace of small biomass district heating plants
Source: Lk Steiermark., 2013
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Slide 6
Business environment600 Biomass Heatingplants in Styria 1995 - 2015
Source: Lk Steiermark., 2013
80% operated by farmers and forest owners (700MW)
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Slide 7
Business environmentRaising sales figures - small biomasse boilers
Source: KWB, Herz; 2015
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Slide 8
Support Lk Steiermark and WVB GmbHconcrete steps and instruments
Criteria for a BTLC in Styria
The operator group must consist of at least 10 forest owners. The minimum quantity
stored are 500 m³ energy wood or the caloric equivalent of 1 Mio. kWh energy
Minimum requirements to meet BTLC quality criteria: covered storeroom,
weighbridge, oven, adequate machinery, billing by weight and water content,
sufficient storage area for the raw material
Products: wood chips P16 - P100; Log wood A1, A2, B1, (EN ISO 17225) pure
vegetable oil, hay pellets, maize rod, contracting of heat and green electricity
“Biomassehof Steiermark” is a protected brand with clear defined quality criteria
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Slide 9
Wood chips 150.000 loose m³
Wood logs 5.000 cubic metre
Energy value 130.000 MWh
Oil-equivalent 12,500 toe
CO2-savings 21.300 tons
Turnover ~ € 3,5 millions
Investments ~ € 4,5 millions
New jobs ~10 + secure of already existing jobs
Radius of action: 30 – 40 km
„Wood fuel of the short distance“
Source: LK Stmk / WVB GmbH, 2015
Biomass Trade centers in Styria
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Slide 10
Our products
Woodchips from timber:
P31,5 – P63 M25 – M35
Split logs:
1m, 50cm, 33cm, 25cmbeech unmixedmix. Hardwood
small units:
Bags, 15kg carton box, 12kg
Woodchips from harvesting resditus
/ byproducts:
P45 – P100 M40 – M55
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Slide 11
Waldstein 2006
Source: LK Stmk / WVB GmbH, 2006
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Slide 12
Pölstal 2008 Pölstal
Source: LK Stmk / WVB GmbH, 2008
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Slide 13
Hartbergerland 2009 Hartbergerland
Source: LK Stmk / WVB GmbH, 2009
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Slide 14
Raabtal 2013
Source: LK Stmk / WVB GmbH, 2013
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Slide 15
Biomasse Trade Centres in Styria – Common marketing and transfer of know how
Hartbergerland
Leoben
Pölstal
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Slide 16
Why do we need a strong brand?
For production companies brands offer the possibility to
highlight the characteristics of their products, to give them an image
For consumer brands are a relief to orient themselves on the market.
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Slide 17
Marketing Structure Plan for Biomass Trade Centers in StyriaHyperlink to Word Doc
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Slide 18
The association „Biomassehof Steiermark“
Association BLTC Styria:
3 meetings per year for knowleadge transfer and exchange of experience
Main tasks of the association:
public relationOrganize and develope folders, give aways and information brochuresmarketing the label „Biomassehof Steiermark“organize study tours promotion on fairs and events
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Slide 19
Marceting Training WS with operators
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Slide 20
Open Day at the BTC – Announcement
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Slide 21
Open Day at the BTC – Announcement
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Slide 22
Open Day at the BTC – demonstrations
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Slide 23
Information stand at fairs
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Slide 24
Information stand at fairs
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Slide 25
Guided Tours on the BTC
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Slide 26
Strategic cooperations with companies
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Slide 27
Wood Chipper at a Biomass Trade Center
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Slide 28
Give Awaysmatches, note pads, lighters, sticker,…
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Slide 29
Adverts in regional newspapers
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Slide 30
Common identification
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Slide 31
Consumer friendly booklets and brochures
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Slide 32
Common flyers and leaflets
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Slide 33
www.biomassehof-stmk.at
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Slide 34
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Slide 35
Biomass Supply Contract
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Slide 36
Biomass Supply Contract – Annex
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Slide 37
Supply Agreement on the Delivery of Wood Chips
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Slide 38
Contract purchase Timberwood
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Slide 39
I am happy to answer your questions
Dr. Christian Metschina
Chamber of Agriculture and Forestry in Styria
Martin Gaber
Waldverband Steiermark GmbH