bing is a platform - for internet advertising association
Post on 14-Sep-2014
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Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search.TRANSCRIPT
Microsoft Confidential
Bing and Its Advertising Opportunities
Cedric Chambaz | EMEA Marketing Lead
Bing Ads
@CEDRICtus
Microsoft Confidential
* Bing Only
1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013.
2. Nielsen NetRating December 2012
Together, Yahoo Search and Bing deliver
a competitive search offering
that provides advertisers quality audiences
through a new, enhanced global platform
that enables stronger business results with less effort.
Microsoft Confidential
Bing Ads: a global platform for a quality reach across 5 continents
Existing MarketsEurope AmericasUK
France
Ireland
Spain
Italy
Netherlands
Norway
Germany
AustriaSwitzerland
Finland
Sweden
Denmark
USA
Canada
MexicoArgentina
PeruColombia
Venezuela
Chili
Brazil
AsiaIndia
AsiaChina*
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Australia*
New Zealand*
Hong Kong
Taiwan
New!
Buying Power Index (worldwide)
* Bing Only
1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013.
2. Nielsen NetRating December 2012
Microsoft Confidential
Impressions have increased 44%. The click
rate jumped by 43% whilst the cost per click
dropped 46%.
Jana Fiaccola, QUISMA GmbH
“ ”UK CPCs are 25% lower than Google’s. ROI is 8%
higher than Google’s
Adobe Media Optimizer custom research comparing YBN to
Google, Dec 2012
“ ”The easy handling enables account managers to
invest more time in Bing Ads. Yahoo Bing
Network is an important part of the advertiser
mix to target users that don‘t use Google.
Mirko Teichert, Blue Summit Media GmbH
“”
Microsoft Confidential
Marin Software Custom StudyYahoo Bing Network grows clicks whilst maintaining low prices
+88%
Clicks
The Eurozone
Sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded.
Microsoft Confidential
Great traffic that advertisers want more of….
Yahoo Bing Network Mobile & Tablet is growing
MOBILE TABLET
UK Volume by Device 2012-13
Windows Phone Up 3.7 points in the year to May 2013
to 7.8%2
iOS29.9% UK share in May 20132
5X2.5X
1Internal YBN data, YoY growth Jul 13 vs. Jul 20122Source: http://wmpoweruser.com/kantar-windows-phone-shows-strong-growth-in-most-global-markets/
Microsoft Confidential
Delivering differentiated user experiences
100 million
copies
60 million
consoles
1 billion use
Office
700 million
registered users9.2% share EU5
Bing Integration Into OfficeEnriching our productivity with seamless search capabilities.
Bing Finance for Excel
1
Bing Maps for Excel
2
Bing Image Search for Word
3
Bing News Search for Word
4
Bing Dictionary for Word and Excel
5
Microsoft Confidential
Windows 8.1 Smart Searchpowered by Bing
Microsoft Confidential
Questions?