super cabz - advertising platform - facts
TRANSCRIPT
COMPANY GROWTH : FROM 50-150 CABS( IN 3 MONTHS)
Year 2012- January Year 2012-July Year 2012-December
150
600
1000
Number Of Cabs
50 cabs
Year 2011 -
September
SUPER CABZ VS OTHER CABZOCUPPANCY RATES FOR CABS >90%
0 20 40 60 80 100
OCCUPANCY
MEGA CABZ EASY CABZ MERU CABZ SUPER CABZ
PERCENTAGE OF FLEET
OCCUPIED
SUPER CABZ AVERAGE DAILY KM TRAVELLED PER CAB:
300-350 KMS DAILY
0
50
100
150
200
250
300
Super CabzMeru Cab
Easy CabMega Cab
Average Daily Km Travelled Per Cab
kms
AVERAGE DAILY PASSENGER PER CAB :15
0
5
10
15
Super CabzMeru Cab
Easy Cab
Mega Cab
Super Cabz Meru Cab Easy Cab Mega Cab
Average Daily Passenger Per Cab
15 8 5 4
Average Daily Passenger Per Cab
AD IMPRESSIONS GENERATED BY SUPER CABZ : 45 LACS PER MONTH PER CAB
Ad Impressions Generated Per Cab Per Month
020
40
60
Super Cabz
Meru Cab
Easy Cab
Mega Cab
IN L
AC
S
Super Cabz Meru Cab Easy Cab Mega Cab
Ad Impressions Generated Per Cab Per Month
45 28 21 18
Ad Impressions Generated Per Cab Per Month
IN LACS IN LACS IN LACSIN LACS
BRANDING AREA AVAILABLE ( AS PER LAW)
4 Doors Area ( 100 %) : 36 SQ FT Back Screen Glass ( 20%) :2-4 Sq. Ft
EXTERIOR
BRANDING AREA AVAILABLE ( AS PER LAW)
SEAT COVER BRANDING
PRODUCT SAMPLING
ENGAGEMENT PROGRAMS-QUIZES
BILL RECEIPT BRANDING
LEAFLET/ BROCHURE DISTRIBUTION
INTERIOR
TABLET INSIDE CAB( IN PROCESS )PROPOSED
ADS –JPEG ADS , VIDEO ADS, BANNER ADS
APPLICATIONS
PICTURES & PROMOTION
DEALS & QUIZES
TOUR & TRAVEL BOOKING FACILITY
INTERACTIVE PLATFORM
HIGH QUALITY DIGITAL CONTENT
ETC.