bill mitchell session #3 imim 2013: the how of project innovation
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International Media Innovation Management
Session #3, Project Innovation: The How Bill Mitchell, [email protected]
1 October, 2013Vienna
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Your projects, revised
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Using every day tools more consciously and professionally
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Some tool tips: Facebook
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Finding & refining audiences using Facebook Graph Search
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More with Facebook Graph Search: Austrians living in Boston
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An inside source for you at Facebook
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How journalists can use Twitter
• Seek info as you begin your reporting (note New York Times example)
• Stay connected with sources (create a Twitter list like imimtwitter13 list – public or private)
• Find & capture reaction (great for events where lots of people showed up but scattered)
• Use Topsy to search old (3-4 years) Tweets• Twitter critical to your post-publication strategy
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Twitter Lists
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Twitter List Subscribers
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Tweets from the List
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Hootsuite: A tool to manage Twitter
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Storify: Social media publishing tool
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Behind the scenes with Storify
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Basic business models
• The tension between reach & revenue– Advertising revenue– Subscription revenue
• Crowdfunding (Krautreporter, etc.)• Membership plans• Do journalism – but sell something else
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The sustainability question
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Many ventures just don’t survive
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Your project, revised
• Create a new post at http://imim2013.wordpress.com/Your Name revised: headlineSharpen your framing of the various categories – audience, audience problem, innovation project, etc. etc.