bilde nr 1 using cluster organisation benchmarking •the it cluster in grenland, telemark •why...
TRANSCRIPT
Bilde nr 1
Using cluster organisation benchmarking
• The IT Cluster in Grenland, Telemark
• Why use the cluster organisation benchmarking
• The benchmarking tool – The process, method and the
results
• Evaluation – improvements
”We develop our region”
Key message #1
Bilde nr 2
Telemark & Grenland region
Telemark
Telemark County:• 160 000 Inhabitants in total• 100 000 in Grenland in cities Skien & Porsgrunn • 4 municipalities/5th largest urban area in Norway
• World largest producer of furtilizers• World largest producer of Solar power Wafers (silisium) • Wood industry, • Petrocemicals- Plastics
Grenland
Telemark
Bilde nr 3
IKT Grenland
• Non profit member organisation– 85 members in total, 50 ICT Companies,
80% in software development
• Founded 2002, independent member organisation in June 2007
• Fastest growing region in Norway in ICT employment since 2000
• Member of national Cluster Program, Arena, in Oktober 2007 • Arena member until oktober 2010
• Annual turnover 2009: 700 K EUR• National focus, preparing
internationalisation
Operations Projectdevelopment
10 projects in 5 strategy areas
Bilde nr 4
ICT Grenland Cluster Key messages
Grenland = software city
Bilde nr 5
The facilitation team • 5 people hired part time from
member companies fill the facilitator roles:– Chairman of the Board– CEO IKT Grenland– Program Manager Arena program– Community/communication Manager– Talent Recruitment Manager
• In total approx 2,5 man years• Building a knowledge center in cluster
development and tools
Bilde nr 6
Why benchmark the cluster organisation?
Cluster initiative/organisation
Cluster
• Ability to measure results is crucial• To be able to improve continously• To be able to keep members and other supporters
satisfied and secure continued support
• Clusters must be measured at two levels• Cluster initiative level • Cluster member level (Annual reporting)
• What IKT Grenland expect to acheive• A tool we can use annually or bi-annually to identify
improvement opportunities• To get a ”performance language” basis for
intercluster best practice exchange• Connect us to the European Cluster Excellence
initiative• Use as basis for ”end of Arena programme”
evaluation – to create future values
Bilde nr 7
Development historyKompetenzenetze Germany, IIT Berlin
Bilde nr 8
The benchmarking process
SuveyForm67 indic. 11 pages
2+ members of Cluster organisation• 6 manhours• 2000 Euros
Process steps In/Output Resources
Face to face dialoque to fill in form
PreparationsStudy questionaireCollect basic statistics
Control of form content
Control of draft benchmarking report
Control of final benchmarking report
Filled in SuveyForm
Approved SuveyForm
DraftBench-marking report
ApprovedBench-marking report
2+ members of Cluster organisation• 8+ manhours
2+ members of Cluster organisation• 2+ manhours
2+ members of Cluster organisation• 2+ manhours
IN TOTAL 20 manhours2 000 Euros + travel
Bilde nr 9
The benchmarking report
• 33 pages + 13p copy of survey form
• 3 -4 types of graphics
Bilde nr 10
The 7 benchmark dimensions
Bilde nr 11
The 61 inducators behind the 7 dimensions -1
Bilde nr 12
The 61 inducators behind the 7 dimensions- 2
Bilde nr 13
The 61 inducators behind the 7 dimentions- 3
Bilde nr 14
Examples
Bilde nr 15
More examples
Bilde nr 16
How usable was it?Danish experience• Overall very satisfied
• Introduces factors Cluster Initiative (CI) can influence
• Input to strategic direction for the development of the CI
• Introduces basis for intercluster learning
IMPROVEMENTS?
• Detailed input on inprovement of:– Methodology, Survey Form, indicators,
Reporting
• Overall– Simplification
– More transparency
– Compensation for country specific factors
– Compensation for activities of Cluster Partners
Norwegian experience• Introduces a performance laguage
for Cluster Managers
• Very much in line with Danes
• Value increases as more clusters use it as their performance and KPI sheet
“The overall impression is good and a very interesting way to rank cluster supporting organisations.
Instead of using official data with a 3 years delay or other time consuming data collection this method provides a relatively good and accuratepicture of the organizations that is benchmarked”. (Oresund Food network)
Bilde nr 17
Collaborate on this in the future? • Organise ourselves to promote the profession of Cluster Managers?
– The Nordics should influence ”European Club of Cluster Managers” …and
– Build a true ”Community of Practice”
• Collaborate to influence cluster policies in an organised way?
• How?– Norway
• Registred a membership based association ”Norwegian Clusters”• Cluster organisations and cluster practitioneers as members
– and Denmark• IKT Grenland and Cluster Academy of Denmark - exploring the opportunity
of organising ”Nordic Clusters”
– Any Swedes interested? – Contact me!
Bilde nr 18
More information?Tor-Arne Bellika; +47 90538842
[email protected]• The presentation• IKT Grenland benchmarking report with completed
questionnaire• The proceedings report from Cluster Excellence workshop on
benchmarking and cluster measurement• The summary of the Danish Experience
– by Reg X, Danish Cluster Academy– 4 clusters benchmarked– Report (pdf 7 pages)
KompetenzNetze Germany/institute of Innovation & Technology, Berlin
• Gerd Meier zu Köcker, [email protected]
Bilde nr 19
BACKUP
• More on IKT Grenland
The ICT cluster and its focused sectors
Core of Software Developing Companies
Open Source, WEB2.0 ”Software as a Service”
Software Solutions Vendors
Advanced ICT users in cross-sector cluster/networks
System integrators
R&D/Educ
Education Health
Production
IndustryCleanTech
art/c
ultur
e
crea
tive
indus
tries
Bilde nr 21
ICT, CleanTech, culture/experience & BioTech
Industrial ICT & Health ICT
The co-location effort
Bilde nr 22
Beeing part of the Arena program
• Member since Oct 1st 2007 until Oct 1st 2010
• Funding of 250 K Eur/year from Arena program
• Regional funding of 150 K Eur/y• Members providing 65 % • Meeting places for cluster teams
– 4 times a year– Interntional study tours– Training offerings– ”Dating” international clusers
• Most valuable– Meeting and Collaborating with other
clustersRelational maturity
Valu
e po
tential
Core growth strategy –business idea
“From 1995 to 2000, aggregate productivity in the EU grew by 1.8% per year. At least 55% of that increase was due to ICT. Between 2000-2004,productivity growth fell to 1.1% but the contribution of ICT remained high at around 45%. These figures underline the key role of ICT in realising the Lisbon objectives of competitivenessand growth.”
“All sectors of Europe’s economydepend on ICT.
Viviane Reding Commissioner for Information Society and MediaEuropean Commission.
• A well functioning ICT cluster is a growth enabler in all other sectors in a region
• We develop the ICT cluster and a number of subclusters of advanced users in selected sectors
Bilde nr 24
Who we are here for- target groups1. ICT companies registered in ICT sector
(NACE)– Core of the biggest, most international
• 12 software companies
– Specialised supporting companies (software tools dev, interaction designers, development services etc.)
2. Knowledge producers– R&D actors in our focused fields
– Regional educators (schools/university)
3. Supporters1. Regional development actors
2. Demanding custormes in focused sectors
4. Individuals in member companies
”Norwegian growth Champion”
Key message #4
Bilde nr 25
Mission, vision & core values• Mission
– ”Grenland, the most attractive and value creating place to build software companies”
• Main goals– Norways best ICT cluster– Growth for our members and creation of new companies– Value for members and the region– Production of young talents for the ICT industry
• Core values– Open, positive & creative– Stories to communicate the values (The virtual membership card)
• Hvem vi er til for– Medlemskriterier– Medlemmene– Regionen
• Hva vi vil oppnå– Vekst og utvikling for industri og region
• Hvordan vi gjør det– Tiltak
Bilde nr 26
Communication goals
• Build identity; – social capital and ”we-feeeling”
• Promote members and give them competitive advantages
• Contribute to faster growth and internationalisation
• Build talent attraction
Bilde nr 27
Communication – channels & tools
• Physical arenas and digital communities
• From: one way to: interaction & dialoque
• Communication must be open to all
• Segment members and make communication dialogue digitally traceable
Bilde nr 28
How we deleveloped strategy and communication
• 2006: Ramp up of activity– Board develop first ”formal” goals &
strategy through 2 consequtive board meetings
– Results used in application to become Arena cluster program member
• 2008:– Board and steering committee revisit
goals and strategies in 3 short sessions
– Branding finished, homepage v.1
– Evaluation of position and results
• 2009:– Cluster dynamics analysis
– Foresight process and strategy revision
”Come work in the sector forming the future”
Key message #2
Bilde nr 29
The results of the 2008 strategy revision
• Definitions of key target groups • Products (services) we offer to members• Internal roles in cluster facilitation
organisation (Projects & Operations)• How to generate income to fund
organisation long term• Key identity ”Pay-off”
”From industry knowledge to Knowledge industry”
• Technology focus areas – Web 2.0 technologies
– Open Source Software
– Real time resource and process Management
”Network for YouInnovation for all”
Key message #3
Bilde nr 30
Materials in brand/reputation building
IKT Grenland core membersEDB IS PartnerEO –FunktionCode Consult ObjectnetKlartSvarNetComElan ITFastNHOXertus TechNetGatshipeJournalGjensidigeBTV InvestKlosterøyaErnst&Young PortalutviklingOkos TelemarkMasterpiecePrioritet InternetPorsgrunn Kunstforening
Handelshøyskolen BISkien Videregående
Stone ComputingSkien kommune
IbsenBusines NetSense
Lytt&LøftEmentor
IT4You ezenz
NoroffP-planCappe
Tel-TekInventumeSenteret
CadpartnerKonica Minolta
Bjelkemyr-ØstvangHøgskolen i Telemark TFHøgskolen i Telemark HS
Cronus Elmatikk Engineering
Vekst i Grenland Innovasjon Norge
Telemark Fylkeskommune
Bilde nr 32
Main Activity Areas
• Building meeting places and Community
• Talent attraction to technology education
• Compentency development in our core areas
• Joint R&D efforts
• Communitcation/Brand building
Bilde nr 33
Development of ”places to meet”2000
A project within reginal development agency ViG
Sotware dev forum
eHealth forum
Annual fair; Grenland Expo
2004 200820062002
Innovation award
Cluster Initiation study .
Arena Cluster dev program
Annual growth survey
IKT Grenland development history2002 - 2009
2009
Project Mgmt forumSales & marketing forumRecruitment & Talent dev
Independent org
Montly members meetings
(vertical)
(horisontal)
(horisontals)
Grenland Expo
IKT Grenland Innovation Award
2005 2006 2007 2008 2009
Bilde nr 35
The digital place to meet
Bilde nr 36
Building the digital cluster community
IKT Grenland member brandsEDB IS PartnerEO –FunktionCode Consult ObjectnetKlartSvarNetComElan ITFastNHOXertus TechNetGatshipeJournalGjensidigeBTV InvestKlosterøyaErnst&Young PortalutviklingOkos TelemarkMasterpiecePrioritet InternetPorsgrunn Kunstforening
Handelshøyskolen BISkien Videregående
Stone ComputingSkien kommune
IbsenBusines NetSense
Lytt&LøftEmentor
IT4You ezenz
NoroffP-planCappe
Tel-TekInventumeSenteret
CadpartnerKonica Minolta
Bjelkemyr-ØstvangHøgskolen i Telemark TFHøgskolen i Telemark HS
Cronus Elmatikk Engineering
Vekst i Grenland Innovasjon Norge
Telemark Fylkeskommune
Bilde nr 38
Future development strategy
• 2 main strategies:– Closer to the ICT users i targeted
sectors– Develop more places and Arenas to
meet ”The community”
• Access to Long term Funding– Qualify for new national programs
• More Arena programs• New national Business Network
program• New meta cluster/intercluster program
– Long trem regional cluster program– Develop more services to members
Relational maturity
Valu
e po
tential
Innovasjonssone
Developing into cross sector metacluster
Løsnings-produsenter IKT
System-integratorer
Ma
rke
dsf
ørin
g,
de
sig
n
Re
gn
ska
p/
revi
sjo
n
Fo
U t
jen
est
er
Re
kru
tte
ring
-u
tleie
IT-Drifts-tjenester
IT plattformleverandører
Skreddersøm av løsninger
Vareproduserende industriIndustriell IKT
Helse- offentlig og privat tjenesteyting. Helse-IKT
Utdanning - offentlig og privat tjenesteyting. Lean Learning
Kunst – kultur opplevelserKunstkom
IKT Grenland
Off
-u
tvik
ling
asa
ktø
re
r
Inve
sto
r /k
ap
ital
Cleantech?