biggby social media presentation
DESCRIPTION
Presentation on Social Media given at the Biggby Franchise Annual Meeting on 25 August 2010TRANSCRIPT
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Social Media is a conversation
supported by (online) tools.
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DIGITAL NATIVES
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DIGITAL NATIVE
S
96%
have joined a social network
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The writing is on the wall…
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COMMUNICATION IS CHANGING
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SOCIAL > media
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PEOPLE TALK
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@ # RT
Replies are tweets sent to another twitter user. By
placing “@” in front of a Twitter user
name (e.g. @joshpremuda) a message is sent to that user – but can still be publically
read.
A hashtag is a keyword with the
“#” added immediately in front
of the word (e.g. #Biggby) and helps
describe an item and allows it to be
found again by browsing or
searching. These are included within
a tweet.
A Retweet is reposting another
users tweet. This is denoted by putting a “RT” in front of
the tweet.
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EXAMPLE
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EXAMPLE
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Foursquar: a mobile application;
cross between a friend-finder, social
city-guide, and game.
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Users “check-in” to places using their phone to earn points, badges and mayorships.
CHECK-IN
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Points are earned by checking in to places. Compete with your friends and other to earn the most points.
Badges are earned by multiple check-
ins, staying out late, eating pizza for 20+ days, and a number
of other ways.
Mayors are reserved for the one
person who has checked-in to the venue more times than anyone else
over a 60-day period.
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INCENTIVES
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Monique’s Chocolates in Palo Alto, CA have acquired over 50 new customers and saw well over 100 redemptions as a result of running a Special Offer over the past seven weeks:
Running the same Special in the local newspaper (cost of ad = $300!) has acquired only one customer with one redemption from that print ad. Source: Foursquare, July 2010
EXAMPLE
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”
“AJ Bombers, a burger joint in Milwaukee, joined up with FourSquare last summer by promising a free burger and fries to anyone who dethroned its "mayor"—a title FourSquare bestows upon the person who "checks in" to an establishment the most via the free mobile application.
The restaurant also ran a promotion where customers could get a free cookie by posting a recommendation to their FourSquare profiles of a menu item or something to do while they're at the eatery, such as play a board game.
AJ co-owner Joe Sorge says sales of menu items promoted on FourSquare have risen roughly 30% since the restaurant began using the service.
Source: Wall Street Journal, February 23, 2010
EXAMPLE
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“Now that I’m on Facebook, there just aren’t that many mountains to climb”
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inputhonesty
OUTPUT
+
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B yourself.
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Thank you. [email] [email protected][blog] www.joshpremuda.com[twitter] @joshpremuda[company] www.currentblend.com