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About Big Bazaar Hyper mart

Chain of development store in India

Out let 104 out lets

Located in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

website www.bigbazar.com

Tag line Is se sasta aur achha kahin nahi.

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Big Bazaar At BCG Matrix

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Porters five force model

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Analysis

5 Forces AnalysisRivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retails,

Bharti and Walmart, etc

Threat of entrants

FDI policy not favorable for international players.

Domestic conglomerates looking to start retail chains.

International players looking to foray India.

Bargaining power of supplier The unorganized sector has a dominant position.

There are few players who have a slight edge over

others on account of being established players and

enjoying brand distinction.

Bargaining power of buyers Consumers are price sensitive..

Availability of more choice.

Threat of substitutes

Unorganized retail

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Customer Segmentation

Big Bazaar specifically targets working

women and home makers who are the primary

decision makers.Big Bazaar targets higher and upper middle

class customers.

The large and growing young working

population is a preferred customer segment.

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Target market strategy

Activities Target Marketing Mix

Adhar Rural Centric Market 720 million consumer across 627000

villages.

Place

Tie up with IPL Sports lover Promotion

Women forum Women Public relation

Interior decorator and dress designer

will be appoint in all the store

Those customer who are very specific

about their decision.

People

Networking through internet All loyal customer, other net user . E-marketing

Religion Corner All the aesthetic people Product Mix

Improving Quality of product Prevailing as well as Prospect customer Product

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Positioning

Highservice

low

service

Low price High

price

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Physical

Evidence

People

Place Promotion

Price

Product

Process

7 P

Marketing Mix

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1.Product Mix

APPARELS

Denims & T-Shirts

Fabric & Cut piece

Formal Wear

Casual Wear

Party Wear

Ethnic Wear

A

ccessoriesUnder Garments

Night Wear

Dress Materials

Sarees

FOOD

Staples

Ready to eat

Ready to cook

International Food

Spices

Imported Bazaar

Tea &C

offee

FARM PRODUCT

Fruits

Vegetables

Imported Fruits

Dairy Products

CHILL STATION

Soft Drinks

Packaged Juices

Milk Items

Frozen Foods

Ice Creams

HOME &PERSONALCARE

Shampoos

Detergents

Soaps

Liquid wash

Creams

Deodorants

H

ome cleanersUtensils

Plastics

Crockery

Sundries

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Product Mix Cont..ELECTRONICS

BAZAAR

Television sets

Washing Machines

Refrigerator

Personal Care

mBazaar

Microwaves

Small Appliances

Laptops

Computer

Accessories

Kitchen Appliances

FASHION &JEWELLERY

Footwear Bazaar

Beauty Care

Navara

Star Parivar

Meena Bindre

FURNITUREBAZAAR

Living Room

Bed Room

Kitchen

Dinning Rooms

Kids Room

Been Bags

Paintings

Decorative Items

CHILD CARE &TOYS

Kids Wear

Toy Bazaar

Stationary

Child Care

OTHER SERVICES

Mr. right

Bakery

Loot Mart

Tulsi

Future Money

Future Generally

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2.Pricing

Value pricing

Promotional pricing Low interest financing

Psychological discounting

Special event pricing

Differentiated Pricing Time pricing

Bundling

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Psychological pricing

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Time pricing Value Pricing

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Bundling

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3.Place

BIG BAZAR

INDIA

Number of out let-

104;

Located at maincity-tier I & tier city-II;

Area-10,000sq ft-

120000 sqft;

High street area ofcity; &

Approachable

destination.

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4.Promotion

Coupon, discount, more of the product at normalprice, gift with purchase, competition, and prizes,money back offer, exchange offer, special occasion.

Big Bazaar, inassociation with Star India Pvt Ltd, haslaunched a collection of designer ethnic wearunderthe brand "Star Parivaar

Below theLine

Promotion

Giving advertise innews paper, TV. Internet (own

website which give online shopping service), partnership with Bigfilx, Big FM 92.7.

Above the

LinePromotion

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4/5/2011 Big BazaarXIDAS, Jabalpur 1

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PROMOTION

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5.People

Well trained staff;

Appearance;

Empowered individual;

Encouraged to think out of box; &

Example- Ved Prakash Araya

(Chief Operating) officer, Sanjib

Agrawal(Head Marketing)

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6.Physical Evidence

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7.Process