big data + big ideas = big impact

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BIG DATA + BIG IDEAS = BIG IMPACT Prof. Peter Fisk [email protected] @GeniusWorks

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Page 1: Big Data + Big Ideas = Big Impact

BIG DATA + BIG IDEAS = BIG IMPACT

Prof. Peter Fisk

[email protected]

@GeniusWorks

Page 2: Big Data + Big Ideas = Big Impact

POTENTIAL OF

BIG DATA

Page 3: Big Data + Big Ideas = Big Impact

Data is the new oil

Page 4: Big Data + Big Ideas = Big Impact

Mobile is the new brain

Page 5: Big Data + Big Ideas = Big Impact

POTENTIAL OF

BIG DATA

Page 6: Big Data + Big Ideas = Big Impact

Volatile

Uncertain

Complex

Ambiguous

+genius

Page 7: Big Data + Big Ideas = Big Impact

Vibrant

Unreal

Crazy

Astounding

Page 8: Big Data + Big Ideas = Big Impact

Worldchanging decade

2010

Pop 6.9Bn

GDP $63T

G7

2020

Pop 7.7Bn

GDP $90T

E7

Page 9: Big Data + Big Ideas = Big Impact

Worldchanging decade

2010

Pop 6.9Bn

GDP $63T

G7

2020

Pop 7.7Bn

GDP $90T

E7

Page 10: Big Data + Big Ideas = Big Impact

Globalisation

Turbulent markets

New economies

New business models

Biotech

Internet of things

Clean energy

Nano tech

Healthcare

Resource shortages

Transparency

Travel

Climate change

Urbanisation

Bio diversity

Population growth

Agelessness

Creative class

Digital natives

Women

Mobility

Open education

Cloud intelligence

Entrepreneurship

Sustainable living

Culture fusion

Localness

Storytelling

Wellbeing

Happiness

Caring

Tribal

Authenticity

Collaboration

Lifetime learning

Empowerment

Building blocks to the future

Page 11: Big Data + Big Ideas = Big Impact

Exponentially changing world

12

48

1632

64

Page 12: Big Data + Big Ideas = Big Impact

Exponential rise of big data

2010

1ZB

2015

7ZB

2020

40ZB

Zetta = 10

1 Zettabyte = 1 trillion GB

21

Page 13: Big Data + Big Ideas = Big Impact

Contacts

Emails

SMS messages

Direct marketing

Photos

Blogs

Search

E-Commerce

Advertising

Digital marketing

Recommendations

Music

Photos

Video

Games

M-Commerce

Sensors

Transactions

Log files

eGovernment

Weather

Conferencing

GPS Locations

Internet of things

Intelligent processes

CRM/ERP

Web 2.0

Big data

Data

Volume

Data

Complexity

10 B18

10 B15

10 B12

10 B9

Page 14: Big Data + Big Ideas = Big Impact

4-Vs-of-big-data=4-Vs-of-big-data4-Vs-of-big-data

Page 15: Big Data + Big Ideas = Big Impact

Exponential impact of mobile

2010

1ZB

2020

40ZB

Page 16: Big Data + Big Ideas = Big Impact

Exponential impact of video

2020

40ZB

2010

1ZB

Page 17: Big Data + Big Ideas = Big Impact

Exponential impact of Asia

2020

40ZB

2010

1ZB

Page 18: Big Data + Big Ideas = Big Impact

3 Billion new consumers

Page 19: Big Data + Big Ideas = Big Impact

Weather to farming and fashion

Page 20: Big Data + Big Ideas = Big Impact

Exponential impact of cloud

2020

40ZB

2010

1ZB

Page 21: Big Data + Big Ideas = Big Impact

Exponential impact of IOT

2020

40ZB

2010

1ZB

Page 22: Big Data + Big Ideas = Big Impact

Connecting data

Page 23: Big Data + Big Ideas = Big Impact

Intelligent everything

Page 24: Big Data + Big Ideas = Big Impact

Every second

Page 25: Big Data + Big Ideas = Big Impact

Every minute

Page 26: Big Data + Big Ideas = Big Impact

POTENTIAL OF

BIG DATA

Page 27: Big Data + Big Ideas = Big Impact

Think different

Page 28: Big Data + Big Ideas = Big Impact

Can you see the man?

Page 29: Big Data + Big Ideas = Big Impact
Page 30: Big Data + Big Ideas = Big Impact

EMOTIONAL

INTUITIVE

CONNECTED

Page 31: Big Data + Big Ideas = Big Impact

RATIONAL

ANALYTICAL

FOCUSED

Page 32: Big Data + Big Ideas = Big Impact

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

Page 33: Big Data + Big Ideas = Big Impact

LEFT BRAIN + RIGHT BRAIN

Page 34: Big Data + Big Ideas = Big Impact

INTELLIGENCE + IMAGINATION

Page 35: Big Data + Big Ideas = Big Impact

IMPROVEMENT + INNOVATION

Page 36: Big Data + Big Ideas = Big Impact

BIG DATA + BIG IDEAS

Page 37: Big Data + Big Ideas = Big Impact
Page 38: Big Data + Big Ideas = Big Impact

CERN Hadron Collider

Page 39: Big Data + Big Ideas = Big Impact
Page 40: Big Data + Big Ideas = Big Impact
Page 41: Big Data + Big Ideas = Big Impact

POTENTIAL OF

BIG DATA

Page 42: Big Data + Big Ideas = Big Impact

$125bn analytics market

Page 43: Big Data + Big Ideas = Big Impact

Top job 2020: data scientist

Page 44: Big Data + Big Ideas = Big Impact

Examples of big data

… enabled by telecoms

Page 45: Big Data + Big Ideas = Big Impact

23andMe DNA profiling

Page 46: Big Data + Big Ideas = Big Impact

DNA drives personal health

Page 47: Big Data + Big Ideas = Big Impact

Editd … predicting trends

Page 48: Big Data + Big Ideas = Big Impact

Editd … transforming fashion

Page 49: Big Data + Big Ideas = Big Impact

Scanadu Scout … health sensing

Page 50: Big Data + Big Ideas = Big Impact

Scanadu Scout … transforming health

Page 51: Big Data + Big Ideas = Big Impact

Catapult … better performance

Page 52: Big Data + Big Ideas = Big Impact

Catapult … the new sports coach

Page 53: Big Data + Big Ideas = Big Impact

Ford … Big Drive

Page 54: Big Data + Big Ideas = Big Impact

Ford … better performance

Page 55: Big Data + Big Ideas = Big Impact

Big data storage

Page 56: Big Data + Big Ideas = Big Impact

Big data brokerage

Page 57: Big Data + Big Ideas = Big Impact

Big data automation

Page 58: Big Data + Big Ideas = Big Impact

Big data storytelling

Page 59: Big Data + Big Ideas = Big Impact

POTENTIAL OF

BIG DATA

Page 60: Big Data + Big Ideas = Big Impact

Technology

Products

Applications

Services

Stop thinking technology

Page 61: Big Data + Big Ideas = Big Impact

Customer

Propositions

Business

models

Experiences

Technology

Products

Applications

Services

Start thinking customer

Page 62: Big Data + Big Ideas = Big Impact

Customer

Propositions

Business

models

Experiences

Start thinking customer

Page 63: Big Data + Big Ideas = Big Impact

Asia and youth

Page 64: Big Data + Big Ideas = Big Impact

Asia and youthWho I

am

What I’ve

bought

What drives

me

What’s

going on

Where I’m

going

Where I’ve

been

Where I

am

What I

like

What I

need

Page 65: Big Data + Big Ideas = Big Impact

Big ideas for customers

Page 66: Big Data + Big Ideas = Big Impact

Nike+

Page 67: Big Data + Big Ideas = Big Impact

Nike+ Training Club

Page 68: Big Data + Big Ideas = Big Impact

Disney MyMagic

Page 69: Big Data + Big Ideas = Big Impact

Incredible experiencesDisney MyMagic

Page 70: Big Data + Big Ideas = Big Impact

E-Estonia

Page 71: Big Data + Big Ideas = Big Impact

Estonia E-Citizens

Page 72: Big Data + Big Ideas = Big Impact

GE Brilliant Machines

Page 73: Big Data + Big Ideas = Big Impact

GE Brilliant Machines

Page 74: Big Data + Big Ideas = Big Impact

Customer

Propositions

Business

models

Experiences

Technology

Products

Applications

Services

Page 75: Big Data + Big Ideas = Big Impact

SMALL BUSINESSESSMALL BUSINESSESFAMILIESYOUNG PEOPLE

PIRMIAUSIA JUS

+genius

Page 76: Big Data + Big Ideas = Big Impact

PIRMIAUSIA - JŪS

Customer-Centric

Brand Building

Workshop

What are our

propositions

to customers?

Summary of outputs

Trakai,

12-13 July 2011

with Peter Fisk

Customer Insight

Customer Proposition

Customer Experience

What is most important to

each target segment?

How do we enable them

to achieve more?

How will we deliver the

proposition?

PROCESSPIRMIAUSIA JUS

+genius

Page 77: Big Data + Big Ideas = Big Impact

YOUNG PEOPLE (Pre-Paid)

Energisers

Enablers

Essentials

FreedomBeing part of what’s happening now

Fast and connected

Sex

Parties

Trends

Get more moneyFinding a better job

Connecting with the right people

Have the coolest gadgets

Be part of social networks

Image

Friends

Money

+genius

Page 78: Big Data + Big Ideas = Big Impact

YOUNG PEOPLE (Pre-Paid)

Youth/young adults, 15-24 years,

Students/graduates, facebookers

Target

Audience

Freedom to make the most of nowCustomer

context

We give you the

freedom

to be part of what’s

happening

Distinctive

benefits

Fast speeds,

Connected with

People like you

Priority

features

5 to 10% above Tele 2Price

position

Not the cheapest price

Not the largest community

Customer

Trade-off

We help you make

more money

so you can enjoy

life to the full

Opportunities to find

a better jobs through

apps and networks

+genius

Page 79: Big Data + Big Ideas = Big Impact

YOUNG PEOPLE (Pre-Paid)

Choose

Start

Pay

Enjoy

Continue

Leave

New channels to market (eg Coffee Inn,

McDonalds), with relevant gifts

(from partners) and discounts

Personalised ID cards

Don’t lose friends, inform them new number

Info about events now (SMS, IVR, CC)

New channels to market (eg Coffee Inn,

McDonalds), with relevant gifts

(from partners) and discounts

Surprise when top-up

Top-up fun … play game, get more

Link to other types of purchases

Secrets events, parties, seminars

Offers with lovemark partners (RedBull etc)

Job Market apps, networks, marchmaking

You never leave us – Ezys alumni

Loyalty programme with other brands

+genius

Page 80: Big Data + Big Ideas = Big Impact

Process for developing the customer strategy

Customer insightsFinding the essentials, enablers

and energisers

Customer contextReframing in terms of what we

enable, not what we do

Customer narrativesArticulating the situation and

complication for customers

Customer solutionsDesigning customised solutions

including the iconic features

Customer propositionsDefining the value to customers

as distinctive benefits and price

Customer experiencesHow we will communicate, sell,

support and enable customers

1 2 3

4 5 6

Page 81: Big Data + Big Ideas = Big Impact

Indispensible

Time can kill

How manage?

No more waste

Free (smart)phone

Free netbook

Limit tariffs

Yellow page listing

Cloud management

HSBC Business Info

Location-based news

Grow business

Limited time

Grow without time?

Digital office

Performance consultant

Start, tech, biz, mktg

Smartphone

Internet connection

Mobile payment

Mobile signature

Cloud management

Website design

Santex voice svs

Finance/Reg updates

Care but changing

Too busy to learn

Tech to care more?

Connect to your world

MED Talks

Best p, new tech, cases

Smartphone

PC, printer

Mobile office

PDX

Special numbers

Emergency call screening

Need to be in store

No freedom to live

How escape stor?e

Manage from distance

Prescription alerts

Smartphone

Internet broadband

Mobile internet

Mobile broadband

PC, printer

Sales database

Regulation updates

Cloud management

Success is selling best

Most time with buyers

How more with sellers?

Digital real estate

Seller alerts

Smartphone

Connecting w/banks

Instant credit checks

Mobile braodband

Payment caps

Buyer alerts

Business news

Route planning

Location house search

Most of day running

Lots of wasted time

More time for family?

Use time better

Law App

Cases, clients, community

Smartphone

Cloud internet

Client database

Mobile banking

E-timesheets

Route planning/traffic

Premium rate services

Artisans

Accountants

Doctors Real Estate

Pharmacists

Customer narratives … and emerging solutions

Lawyers

Page 82: Big Data + Big Ideas = Big Impact

Artisans AccountantsDoctorsReal Estate Pharmacists

Integrating audiences and propositions

Lawyers

Time to do

more

Time to do

(sell) more

Time to do

more

Time to do

(care) more

More from

your time

More from

your time

Business

Network

Digital

Agency

Store

Manager

Mobile

Medic

Digital

AccountantLawApp

M-Marketer

M-Office

M-Marketer

M-Alerts

M-Office

M-Alerts

Cloudmanager

M-Office

CloudManager

M-Office

CloudManager

EasyphoneSmartphone

TimeManagerSmartphone

Smartphone

TimeManager

Smartphone

Time Manager

Smartphone

TimeManager

Retail

mindset

Retail

mindset

Retail

mindset

Professional

mindset

Professional

mindset

Professional

mindset

Personal

motive

Business

motive

Personal

motive

Personal

motive

Business

motive

Personal

motive

$$$

$$

$

Page 83: Big Data + Big Ideas = Big Impact

Time

Manager

Customer

Catcher

Store

Manager

Business Owner

Network

Time

Manager Pro

Easy

Office

Client

Manager

Specialist

Apps

Operational

“Retail Owners”Professional

“Practice Owners”

Business

Network

Digital

Agency

Mobile

Medic

Digital

Accountant

LawApp

Client

DatabaseM Alerts

M-Office

Easyphone

Smartphone

TimeManager

Smartphone

Smartphone

TimeManager

Cloud

Manager

M-MarketerM-Marketer

Cloud

Manager

Store

Manager

The solutions are largely customised packages of existing

products, and those of third parties. The overall goal is to add

value and differentiation, to thereby move away from tariffs.

Structuring and packaging the solutions

Page 84: Big Data + Big Ideas = Big Impact

Inspiring solutions for business owners

Time

Manager

Customer

Catcher

Store

Manager

Business Owner

Network

Time

Manager Pro

Easy

Office

Client

Manager

Specialist

Apps

Operational

“Store Owners”Professional

“Practice Owners”

Smartphone

3 dedicated tariffs

Time manager apps

Office manager apps

Personal/business PBX

Special numbers

Customer database

CRM/messaging

SMS alerts

Specialist content

Professional community

Law App, Med App

“Easy” smartphone

3 dedicated tariffs

Time manager apps

Office manager apps

Business process apps

Customer database

CRM/messaging

SMS alerts

Online/physical network

Awards/seminars

Exclusive yellow pages

Page 85: Big Data + Big Ideas = Big Impact

POTENTIAL OF

BIG DATA

Page 86: Big Data + Big Ideas = Big Impact

What is the “big data” future for telecoms?

Page 87: Big Data + Big Ideas = Big Impact

3 telecom strategies are emerging …

FAST PIPES SMART TECH DIGITAL LIVING

Page 88: Big Data + Big Ideas = Big Impact

Everyone does the triple play

Page 89: Big Data + Big Ideas = Big Impact

Fast and convergent media

Page 90: Big Data + Big Ideas = Big Impact

But who do consumers trust?

Page 91: Big Data + Big Ideas = Big Impact

And who’s content is it really?

Page 92: Big Data + Big Ideas = Big Impact

Disruptive content players

Page 93: Big Data + Big Ideas = Big Impact

Making technology human

Page 94: Big Data + Big Ideas = Big Impact

About digital people, about life

Page 95: Big Data + Big Ideas = Big Impact

How can you make life better?

Page 96: Big Data + Big Ideas = Big Impact

Not about data or products

Page 97: Big Data + Big Ideas = Big Impact

Enabling people to live better

Page 98: Big Data + Big Ideas = Big Impact

Enabling people to do more

Page 99: Big Data + Big Ideas = Big Impact

Enabling people to do more

Page 100: Big Data + Big Ideas = Big Impact

Fast … but with a bigger purpose

Page 101: Big Data + Big Ideas = Big Impact
Page 102: Big Data + Big Ideas = Big Impact

Technology

Products

Applications

Services

Stop thinking technology

Page 103: Big Data + Big Ideas = Big Impact

Customer

Propositions

Business

models

Experiences

Start thinking customer

Page 104: Big Data + Big Ideas = Big Impact

What will you do?

Page 105: Big Data + Big Ideas = Big Impact

He is a bestselling author, keynote speaker and expert consultant in helping

leaders to develop innovative strategies for business and brands.

He is a Professor of Strategy, Innovation and Marketing at IE Business School,

one of the world’s top ranked business schools, and leads his own company,

GeniusWorks, a boutique consulting firm, helping clients around the world to

develop more innovative business and brand strategies. He features on the

Thinkers 50 “Guru Radar” as one of the best new business thinkers.

Having trained as a nuclear physicist, Peter moved to managing brands like

Concorde at British Airways, helping Microsoft to adopt a value-based

marketing model, and Virgin to launch into new markets. He has worked in

every sector and region of the world. As CEO of the world's largest marketing

organisation, the Chartered Institute of Marketing, he became a global

authority on what's best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and

Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot

and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander,

Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop

innovative strategies, bolder brands, and accelerate growth.

Peter’s best-selling book "Marketing Genius" explores the left and right-brain

challenges of success, and is translated into 35 languages. It was followed by

five others – “Business Genius” on leadership and strategy, “Customer Genius”

on customers and experiences, “People Planet Profit” on sustainable

innovation - and most recently "Creative Genius" defining what it takes to

be Leonardo da Vinci in the 21 Century.

His new book "Gamechangers ... Are you ready to change the world?" is

published in late 2014, based on extensive research into the 120 companies who

are shaking up markets, and making sense of how they lead, innovate and win.

It explores the challenges of new markets, changing customers, brand

building, digital media, new business models, inspiring leadership and

positive impact. And most of all, how to lead your business to a better future.

Peter Fisk

Page 106: Big Data + Big Ideas = Big Impact

Email: [email protected]

Website: www.theGeniusWorks.com

New book: www.Gamechangers.pro

Twitter: @GeniusWorks