big tobacco's marketing tricks 2013
DESCRIPTION
How does the Tobacco Industry work to addict youth to their deadly products? This presentation will give some insight into the marketing strategies of this evil industry.TRANSCRIPT
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BIG TOBACCO’s BIG TOBACCO’s Bag of TricksBag of Tricks
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BIG TOBACCO TARGETS BIG TOBACCO TARGETS YOUTH!YOUTH!
Get the facts so they can’t fool you…Get the facts so they can’t fool you…
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BIG TOBACCO’S Bag of Tricks:BIG TOBACCO’S Bag of Tricks:
Advertising
Celebrities
Movies
Flavours
New Products
Packaging
Glamourize
LIES!
LIES!
LIES!
LIES!
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Want to know the Want to know the
TRUTH?TRUTH?
Here’s what BIG TOBACCO is really thinking…
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NIKE made almost $500 million selling NIKE made almost $500 million selling their products in 2003. That’s a lot of their products in 2003. That’s a lot of
money.money.
$$$$ $$
$$$$ $$
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Tobacco companies SPENTSPENT 26 times that,
$12.7 billion, ADVERTISINGADVERTISING their product.
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ADVERTISINGADVERTISINGTobacco companies have a long history of Tobacco companies have a long history of lying to the public using advertisements…lying to the public using advertisements…
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ADVERTISINGADVERTISING…and they say they don’t market to kids!…and they say they don’t market to kids!
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ADVERTISINGADVERTISING
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ADVERTISINGADVERTISING
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ADVERTISINGADVERTISING
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What’s in a cigarette?What’s in a cigarette?Cigarettes and cigarette smoke have over 4,500 Cigarettes and cigarette smoke have over 4,500
toxic chemicals in each one!toxic chemicals in each one!
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Spit TobaccoSpit TobaccoSmokeless NOT harmless…Smokeless NOT harmless…
Gruen VonBehrens
•Tried chew tobacco at age 13
•Diagnosed with oral cancer at age 17
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Flavours and PackagingFlavours and Packaging“Cherry Skoal is for someone who likes the taste of
candy, if you know what I’m saying.”U.S. Tobacco, Former UST sales representative, 1994
Banana Split Cherry
Appletini
BlueberryPeachCinnamon
Strawberry
Coconut
Tangerine
Peanut Butter and Jam
Grape
Vanilla
Watermelon
Raspberry
Pina ColadaChocolate Mint
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Flavours and PackagingFlavours and Packaging““It’s a well known fact that teenagers like sweet It’s a well known fact that teenagers like sweet
products. Honey might be considered.”products. Honey might be considered.”Brown & Williamson memo, 1978Brown & Williamson memo, 1978
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Flavours and PackagingFlavours and Packaging“Today’s teenager is tomorrow’s potential regular
customer.” Philip Morris Researcher, 1981
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New Tobacco ProductsNew Tobacco Products“If you are really and truly not going to sell to children,
you are going to be out of business in 30 years.” CEO of Brook Group ltd.
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InnovationsInnovationsE-CigarettesE-Cigarettes
(Electronic Cigarettes)(Electronic Cigarettes)
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CelebritiesCelebrities•Beyonce•Christina Aguilera•Lindsey Lohan•Daniel Radcliff•Robert Pattinson
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CelebritiesCelebrities
•Manny Ramirez
•Alexander Ovechkin
•Dustin Byfuglien
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MoviesMovies
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Now that you know the Now that you know the truth about Big Tobacco’s truth about Big Tobacco’s
tricks…tricks…
Be Smart, Don’t Start!