big data trends in mobile and social industries
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ANFO: The power of BIG DATAApril 17, 2013
How emerging Big Data trends are influencing Mobile and Social Networking companies
Zebra Studios AS ©2013
Zebra Studios AS
A newly incorporated mobile product development studio, co-founded by two ex-Opera Software product managers.
Combined 20 years of experience, the Oslo based software studio advises industry organizations on mobile industry trends, mobile product strategy, and the application of
emerging Big Data technologies.
Zebra Studios AS ©2013
Phillip Grønvold
Opera Software:Product Manager, Mobile200+ Million active monthly users12PB of Big Data monthly
Boston University:Management Information Systems & Applied Statistical Mathematics
Zebra Studios AS ©2013
Correlation vs. Causation
Zebra Studios AS ©2013
"The real danger for most of us is discrimination by statistical inference"
Steve Lohr New York Times
Big Data Trends
Zebra Studios AS ©2013
Big Data proliferation
People generate data
Social Currency
Engagement marketing
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Big Data proliferation
Zebra Studios AS ©2013
● Spending on marketing analytics is expected to increase 66% in 2013**
● New technologies reducing cost of Big Data
● Cost efficiency / value of Big Data ** According to CMO survey 2013
Explosive daily data growth
Zebra Studios AS ©2013
50 000 hours of content
300 Million photos
400 Million tweets
5 Million check-ins** As of Mar 2013
Social Currency
Zebra Studios AS ©2013
Consumer trust in source of advertisement
*source: Nielsen Global Trust in Advertising Survey
Online consumer reviews
70% 92%33%
Recommendations from friends & family
Paid TV, magazine, & newspaper ads
47%
Paid online, social media ads
Building share of voice
Engagement Marketing
Zebra Studios AS ©2013
Identifyknow your customers
Encourage promote communication
Leveragebrand advocates
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Potential marketing value of Big Data
Zebra Studios AS ©2013
Identify brand influencing indicators
Increase revenue per customer (ARPU)
Increase reach per marketing spend
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ANFO: The power of BIG DATAApril 17, 2013
Phillip Grø[email protected]+47 4515 9565
Zebra Studios AS ©2013