What you need to know right now about paperboard packaging

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Unipak Inc. © 2014 – unipakinc.com – 610.436.6600

PAPERBOARD PACKAGING

Brands  rely  on  packaging  to  represent  their  products  within  their  market  and  represent  the  quality  and  desirability  of  their  

products  when  displayed  on  store  shelves.  Since  the  package  is  typically  the  first  interac=on  a  consumer  has  with  a  product  or  brand,  packaging  must  be  on-­‐brand,  func=onal,  and  beau=fully  designed.  The  package  is  responsible  for  crea=ng  a  posi=ve  and  memorable  customer  experience.  When  it  comes  to  the  behind-­‐the-­‐scenes,  the  manufacturing  of  the  package  must  be  efficient  and  cost-­‐effec=ve,  and  brands  heavily  rely  on  the  exper=se  of  

packaging  companies  to  provide  what  they  need  and  to  have  the  service  and  technology  to  facilitate  this  process.  

 With  this  in  mind,  there  are  always  trends  affec3ng  the  

industry  and  here  are  four  BIG  ones.    

Unipak Inc. © 2014 – unipakinc.com – 610.436.6600

Paper  and  board  packaging  is  the  largest  segment  of  the  packaging  industry.  Smithers  Pira  projects  it  will  be  worth  about  $250  billion  

globally  in  2016,  with  the  U.S.  accoun=ng  for  beNer  than  one-­‐quarter  of  the  total  volume.  Smithers  Pira  reports  that  global  folding  carton  produc=on  has  grown  by  about  2.5  percent  each  year  since  2005,    

and  it  expects  this  trend  to  con3nue.  

Unipak Inc. © 2014 – unipakinc.com – 610.436.6600

Companies  are  becoming  more  crea=ve  and  looking  to  preserve  

their  brand  in  new  ways.  Because  of  shelf  space  and  cost,  

the  Paperboard  Packaging  Council  reports  that  there  are  new  opportuni=es  for  carton  packaging  in  the  confec=onery  and  beauty  industries.  Although  rigid  boxes  are  s=ll  associated  with  some  luxury  brands,  there  are  plenty  of  brands  looking  at  carton  as  rigid  box  alterna=ves.      

Unipak Inc. © 2014 – unipakinc.com – 610.436.6600

It’s  no  longer  just  about  the  end  product.    

 While  the  end  product  is  s=ll  

paramount,  the  process  needs  to  become  more  consulta=ve  because  customers  want  and  expect  more.  To  stay  compe==ve,  companies  must  focus  on  the  en=re  process  –  from  

concept  to  delivery  –  and  ensure  that  service  is  way  beyond  just  delivering  

the  end  product.    

Unipak Inc. © 2014 – unipakinc.com – 610.436.6600

Technology  affects  almost  every  aspect  of  how  we  do  business  –  and  packaging  

is  no  excep=on.      

New  technologies  are  allowing  companies  to  expand  their  product  offerings,  save  energy,  and  produce  

less  waste  –  all  boNom  line  considera=ons.  These  advantages  will  pass  through  to  the  company  in  the  

forms  of  more  compe==ve  pricing  and  new  design  and  material  op=ons.  

Unipak Inc. © 2014 – unipakinc.com – 610.436.6600

For  more  informa=on,  contact  Teddy  Frain  at  Unipak  Inc.  

Urain4@unipakinc.com  610.436.6600  x123