big data in healthcare: an otc case
TRANSCRIPT
Big Data in healthcare: Case study Health Bank
© 2015 IM Associates: Beyond the pill value2
Healthbank: citizen-owned health data
The healthbank cooperative was established in May 2013 in Geneva, Switzerland. Healthbank is the world’s first citizen-owned health data transaction platform. It connects data sources from all facets of the healthcare ecosystem and rewards participants if they elect to share their data. The healthbank cooperative is:• (global) citizen-owned and
granular consent focused;• neutral and independent from
the other ecosystem participants;
• inter-operable between all data formats and sources.
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© 2015 IM Associates: Beyond the pill value3
Case: patient registration in health-bank
Context: • Consumer Healthcare product in the weight loss segment;• The company recruits patients through pharmacists and dietitians;• Patients are being invited to register on a ‘healthy food tips & tricks’ website and on
healthbank;
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Patient recruitment and enrollment
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Data analyses
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© 2015 IM Associates: Beyond the pill value4
The added value:
Typically involved apps & wearables:• Weight & Nutrition: e.g. Fatsecret• Fitness & Sports: e.g. Epson Pulsense, iHealth• Vital parameters: e.g. Blood pressure, glucose,…• …
Added value for the healthcare company:• Patient engagement & motivation;• Brand loyalty;• HCP engagement;• Data analytics with patient consent:
• Brand results;• Impact of change of ‘way of living’;• Customer satisfaction;• …
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IM Associates offering
Powering the mobile health data
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Today, hundreds of health-related apps, devices and wearables are being used by individuals or organizations.
Adidas MiCoach Heart Rate Monitor
Calorie Counter by Fat Secret
Fifty50 Glucose Meter 2.0**
Fitbit Charge
Garmin Forerunner 205
iHealth Wireless Blood Pressure Monitor
Withings Smart Body Analyzer
MapMyWalk
Insights are flowing from
these devices.
Health Apps
Wearables
Medical devices What is the potential value for
your organization
?
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Getting high-value insights Engaging your customers
Creating beyond-the-pill value for patient
Mobile health data can bring high value in many area’s.
Engaging pharmacists
- Reinforce their role in treatment adherence
- Improve patient loyalty
Engaging prescribers & hospitals
- Create awareness through monitoring
- Support patient journey- Provide statistics
Supporting management of chronic diseases
- Diabetes, hypertension, BPCO,…
Scanning market potential
- Extrapolate patient statistics- Support forecasts
Analyzing patients dynamics
- Initiation- Switches & substitution- Treatment adherence
Managing studies
- Monitoring disease evolution- Collect treatment data
Engaging payers
- Support health-economic files- Build up cases through
observational study
Increasing treatment adherence
- For complex treatment schedules
Powering the mobile health data
Creating awareness
- Encourage better lifestyle- Monitor evolution
© 2016 IM Associates
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The right expertise
IM Associates has the unique blend of expertise to help you design the right projects and create business value.
© 2016 IM Associates
Patient flow modelling
OTC & the pharmacist’s environment
Specialty care & hospital environment
Sociodemographic data
Focus on implementation
Why IM Associates ?
Mobile reporting solution
Geo-marketing tool
Healthcare business analytics
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The right partners
IM Associates has the unique blend of expertise to help you design the right projects and create business value.
© 2016 IM Associates
Professional associations
Specialized statistician team
Why IM Associates ?
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What can we do for you ?
© 2016 IM Associates
1.Proof of concept
2.Implementation
3.Insight generation
Sourcing
- Preselection solutions & vendors- Budget tendering
Supervision & monitoring of implementation(3rd party vendor)
Insight generation- Patient flow study
- Impact study
Proof of concept
- Solution; Value Proposition; Objective; Roll-out plan.
Tactical plan- Set-up tactical plan to make the
most of investment