big data & digital marketing
TRANSCRIPT
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Top Uses for Big Data in Digital Marketing
A RECENT SURVEY BY 2ND WATCH
The research reports that the top uses for Big Data in digital marketing include:• 29% To better
understand customer insights
• 18% To improve the supply chain
• 16% To power campaigns and promotions
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How to Target Consumers Digitally with Big Data
• Online data is the fuel that drives success
• Marketers must :
collect and integrate these online data
& Analyze for useful insights
Eg : $40 ROI for every dollar spent
on email marketing.
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Six Sources of Big Data
Web Mining
Search Information
Social Media
Crowd Sourcing
Transactional
Mobile
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Why big data matters to Digital marketing
• Customer engagement.
• Customer retention and loyalty.
• Marketing optimization/performance.
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1920 – Evil returns :Big data & Analytics
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1920 – Evil returns :Big data & Analytics
• Social Media Analytics
• Text Mining : Based on that Movie popularity & Reach is found out
• Sentimental Analysis : Movie response
• Data is collected through User responses ( Comments & Likes )
• Movie was a box office hit
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