big data at a human scale
DESCRIPTION
How big is big data? We have moved a long way since storing files in floppy disks. Our guest speaker, Matt LeMay, explores big data at a human scale. Find out more about this topic at our upcoming Lab this September in Singapore.TRANSCRIPT
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CREATIVE
DATA LAB
!Intensive Course
Singapore 8 - 11 Sep, 2014
https://www.hyperisland.com/programs-and-courses/creative-data-lab
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BIG DATA AT HUMAN SCALE.
Matt LeMay, @mattlemay
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BIG DATA
IS BIG
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How BIG is it?
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We have built the capacity to store more bytes of data than the Earth
has grains of sand.
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... about 315 times more.
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If each bit of data we have the capacity to store were to represent a star, then
there would be a GALAXY OF DATA for every person on Earth.
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The data Walmart generates every hour from its customer transactions represents 167 times the
information contained in all the books in the United States Library of Congress.
PWNED
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The number of bytes we’ve built the
capacity to store constitutes only a
TINY FRACTION of the number of atoms you have in your body.
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... or the amount of data stored in your
DNA.
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In fact, the data storage capacity of the entire world is less than one percent of the information stored in the
DNA molecules of a single person.
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as we approach human scale...
...big data seems smaller.
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... but it’s bigger than it’s ever been before.
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=ALL the data
created until the year 2003
ALL the data created every
two days
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Scale of Data ~3,000 Years Ago:
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Scale of Data ~300 Years Ago:
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Scale of Data ~30 Years Ago:
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Scale of Data ~3 Years Ago:
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We’ve been writing stuff on walls for 30,000 years...
... and we’re still not entirely what it all means.
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“BIG DATA” is US*, in higher resolution.
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“We’re distracted by a bunch of nonsense.”
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“Ephemeral thoughts and actions, which were once lost to time, are now recorded forever.”
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That record is “BIG DATA.”
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According to , 43% of all data gathered on people comes from social media.
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We overshare compulsively, but we are more concerned than ever before about our privacy.
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Privacy vs Permission
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Privacy = “My data is valuable, and others want access so that they can spy on me or sell
me stuff I don’t want.”
Permission = “My data is valuable, so I will explicitly grant others access to it in specific
situations where it is worthwhile for me to do so.”
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Privacy is something we need to worry about when expectations are violated around the
permissions we agree to.
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Even explicit permission...
... doesn’t override expectation.
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... often struggles to square permission with expectation, at times to their own detriment.
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weknowwhatyouredoing.com
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We expect clicks to be private gestures, and shares to be public gestures.
!
Facebook’s social reader violated those expectations.
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We share who we want to be.
We click who we fear we are.
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... and it matters.
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We share our information
because we trust that sharing will make it more
valuable to us.
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“The future has an ancient heart.” - Carlo Levi
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When done right, BIG DATA encourages you to SHARE MORE, not less.
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THE ALGORITHM
WON’T SAVE YOU
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COUNTING !
is not !
UNDERSTANDING
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“BIG DATA” is all around us.
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...and it doesn’t feel ZOMG WORLD-CHANGING
... because it’s in our cells.
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CREATIVE
DATA LAB
!Intensive Course
Singapore 8 - 11 Sep, 2014
https://www.hyperisland.com/programs-and-courses/creative-data-lab