big data analytics para turismo- paco bermejo

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Big Data Analytics IV Evento de Turismo

Palma de Mallorca, 10 de Febrero de 2016 Paco Bermejo

Responsable de generación de negocio y arquitectura en Oracle para el sector turismo


The Rise Of Data Capital

1. Data is now a kind of capital

2. Companies & organizations must execute new strategies to compete

3. Widespread adoption will result in a change in capitalism itself


Impact of Digital Technologies Transforming How Industries Create Value

MOBILE & SOCIAL

RETAIL

Commerce Anywhere on

Any Device

HEALTH SCIENCES

Personalized Medicine

FINANCIAL SERVICES

Online Banking and Mobile Payments

COMMUNICATIONS

Machine-to- Machine

Communications

$1+ trillion in Mobile eCommerce revenue by 2017

$17+ billion in Big Data revenue by 2015

BIG DATA

$200+ billion in Cloud Services revenue by 2015

CLOUD SERVICES

$290+ billion in Machine-to-Machine revenue by 2017

THE INTERNET OF THINGS

UTILITIES

Smart Grids and Flexible Power Consumption

ASSET INTENSIVE

Flexible Capital Planning &

Deployment

$

HOSPITALITY

“Above Property” Cloud Solutions


Google Trend Analysis as of Oct 2015

PredictiveAnalytics

Prediction

BigDataFoundation

ModelAccuracy

CloudDeployment

EconomyOfscale


Real time next best action

Real Time monitoring

Brand Reputation

Understand customer feedback

Big data & Fast Data

Include all data available to improve our actions and customer interactions in real time

New products estimation

Advanced Analytics

Smart decisions taking advantage of all information variables. Discover patterns and understand data importance

Typical use cases

Loyalty

Customer geolocalization

Customized offers

Mobility

Mobile Apps to be connected with our customers

Demand forecasting

Security and alerts

Gaming

Visits or Excursions recommendation

Customer Service Excellence

Upsell and Crossell

Preventive maintenance


Oracle Enterprise Big Data Architecture

BIG DATA MANAGEMENT

BIG DATA ANALYTICS

BIG DATA APPLICATIONS

BIG DATA INTEGRATION

DATA CAPITAL

Connect And Govern Any Data

Simplify Access To All Data

Discover And Predict, Fast

Accelerate Data-Driven Action


Big Data Platform

Data Fast Data

Events Actions

1 2 3

Streams

Data Management

Reservoir Factory Warehouse

Results

People

Data Services

Smart Things

Data Lab

Data Science Discovery Data Sets

Apps

Packaged

Custom

Business Analytics

Visualization

Reports


Part of Carnival group

Operates 15 ships to 7 continents and carried over 750,000 cruise passengers in 2012

14% revenue uplift for shore excursions and on-board indulgences

“We now have data on what imagery, messaging, products and services are most important for our guests and a self-learning capability that optimizes over time.” - Therron Hofsetz, IT Director

Delivery of a truly great holiday experience

Oracle RTD @ Holland America

Solution components: Oracle Siebel CRM, Oracle Business Intelligence, Oracle Real-Time Decisions, and Oracle WebCenter Sites

../../../Product Information/RTD/Case Stories/Holland America/Holland America RTD Video.mp4


1. Ability to analyze big data quickly is reshaping whole industries. Look how quickly and completely Uber is putting traditional taxis on the road to extinction.

2. Big Data Discovery helps analysts go from raw data to insights in a single intuitive, visual tool. Turning business analysts into citizen data scientists.

3. Powerful enrichments and data wrangling bring structure to raw data, allowing for diverse data to be blended and analyzed.

NYC Taxi Rides Analysis Ever wondered how the weather impacts taxi tipping patterns in NYC? How have rides and fares changed over the last 10 years because of Uber?


What we offer for Big Data

1. Comprehensive standard solution

2. Integrated

3. That helps simplify much of the complexity

4. Any deployment and/or business model

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big data analytics para turismo- paco bermejo

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