Slide 1

A lot of classics for USA, but why not for Europe ?

- But why so much interest in USA?

How companies are termed as large?

- Perception of Big Business by Contemporaries

- Marxist emphasize power of big business

- Persistent of Family Ownership

- Full or Part State Ownership

WASIM

- Pronunciation of National Specificities

- Pronunciation Differences in Terms of Management

- National Rather than International Characteristics

Do these differences matter ?

Relationship between business and economics performance

Domination of Afred Chandler's monumental work,

ZEESHAN

- Display of Positive Features by Larger Firms

- Explanation of Discrepancy Between Business and Economic Performance

- Doubts about the conventional linking big Business with Economic Growth

- Clichs of Traditional View

- Dispelled by Historians, But still it got a lot in modern world

Re-Examination

MAJID

Case StudiesMattel

Introduction Immediate Response Initial Response Launch of Public Campaign Result of Immediate Response

Diagnosis Reforming Interventions Evaluation

Diagnosis Reforming Interventions Evaluation

Insights on ethics and trust repair- There are clear benefits from having a positive reputation for ethical principles

- Crisis can strike even in places where a company thinks it iscovered

It also highlights the networked nature of trust

The initial investigation into a trust failure tends to uncover more unwelcome evidence of misconduct, and can be very painful.

Insights on ethics and trust repairThe trust-restoring merits of a public apology

Communications to staff reasserting the companys commitment to integrity are invaluable

Lobbying for strengthened external regulation

A willingness to share ones experience of trust repair candidly can augment ones own reputation, and that of the company.

QUESTIONANSWERSESSION