atlanta MAY 2–5

Biennial 2010: This year is different.

Young voices, big ideas.Focus on the future, with rising stars Rabbi Sharon Brous and Ariel Beery, as they address the rules of engaging with a new generation.

Rabbi Sharon Brous The founder of IKAR, a vibrant Jewish spiritual community in Los Angeles dedicated to the integration of spiritual and religious practice with the pursuit of social justice, Sharon was included in the Forward’s annual list of the 50 most influential members of the American Jewish community for three years in a row, and was recently noted in Newsweek as one of the leading rabbis in the country.

In 2008, she was the inaugural recipient of the Los Angeles Jewish Community Foundation’s Inspired Leadership Award.

For the past seven years, Sharon has served on the faculty of REBOOT and on the religious council of Progressive Jewish Alliance. She serves as adjunct faculty at the Hebrew Union College and sits on the rabbinic advisory boards of American Jewish World Service and Hebrew College.

Ariel Beery Co-founder and director of the PresenTense Group, Ariel is also the editor and publisher of PresenTense Magazine, and co-founder of the PresenTense Institute for socially-minded entrepreneurs. His column appears in over a dozen papers around the world, including the Forward, the London Jewish Chronicle, the Jerusalem Post and Ha’aretz. He was named one of the 10 Jews to Watch by the World Jewish Digest, along with Facebook’s founder Mark Zuckerberg and New York Mayor Michael Bloomberg.

He is currently the director of strategy and assessment for MavenHaven, a Web-based start-up that connects speakers to the organizations that need them in the Jewish community.

Plenary SessionsBring you big picture thinking on Business Fundraising, Connections, Philanthropy, Judaism, Community, and more.

Plenary: Monday, May 3

Rules of Engagement/ Attracting the Younger Generation

With the right tools, anything is possible. Biennial 2010

Arthur Blank

Reynold Levy

Bernie Marcus

Kory Kogon

For more information, visit biennial.jcca.org, or contact Robin Ballin (212) 786-5112 or robin@jcca.org.

Greater trust leads to better results — period. Learn how to build high trust, and put it to work for your JCC.

Kory Kogon A consultant for Franklin Covey, developer of 7 Habits Of Highly Effective People Kogon now brings us Covey’s The Speed of Trust. Find out why TRUST can dramatically change your JCC, Y, or camp in 2010.

Trust is a game-changing performance multiplier. High-trust people are more likely to be promoted, get the better projects, receive more budget allocation, and enjoy work more. At the organizational level, high trust is an extraordinary accelerant to your stated 2010 strategic imperatives. High trust will not necessarily rescue a bad strategy, but low trust will almost always derail a good one.

Kogon has been honored as one of the Top 30 Women to Watch by Utah Magazine. She is the president of the Tucson chapter of The American Society of Training and Development (ASTD). She is an active member of the Worldwide Association of Business Coaches as well as the National Association of Women Business Owners.

The Art of the Ask: learn secrets of effective fundraising from a master.

Reynold Levy“The wealth is all around you,” and as the title of Reynold Levy’s book reads, it is Yours for the Asking. According to Levy, president of New York’s Lincoln Center for the Performing Arts — and former executive director of the 92nd Street Y — giving is not a spontaneous act. People, corporations and foundations donate funds largely because they are asked to do so. Levy will help you to overcome the fear or simply the hesitation to ask friends and strangers for money for your JCC, Y, or camp.

Levy will teach you to improve your effectiveness in fundraising. He will provide you with the language and tools you need to reach wealthy people face to face, in writing, in large groups, at special events and even over the Internet. As Levy points out in his book, the first three letters in “fundraising” are F U N – and he will show you how to enjoy doing it.

Ever wonder how a business legend thinks? You’ll find out, as you sit in on a conversation between Bernie Marcus and Arthur Blank.

Bernie Marcus & Arthur BlankDon’t miss hearing Bernie Marcus and Arthur Blank — founders of The Home Depot, entrepreneurs, and philanthropists — talk about the keys to building successful organizations. These two partners launched the hugely successful home-improvement retailer in 1979, revolutionizing the industry with its warehouse-sized store concept. Their philosophy of customer service encouraged cultivating a relationship with customers rather than merely completing a transaction. As Bernie says, “At the end of the day, we’re in the people business.” With Harry Mazier, former president of the Marcus JCC.

Plenary SessionsBring you big picture thinking on Business Fundraising, Connections, Philanthropy, Judaism, Community, and more.

Jerry Silverman

Jeri Sedlar

Gina Galgano Hoagland

JCCs and Federations Working TogetherJerry Silverman, president and CEO of the Jewish Federations of North America

Health and Wellness Top 10 Fitness TrendsGraham Melstrand, VP, operations, American Council on Exercise

Financial Resource Development: Tools for 2010Michael Ostroff, founder and president of The Ostroff Group

Excellence in Governance: Strategies for SuccessMindy Wertheimer, associate dean of academics & clinical associate professor, Georgia State University

Benchmarking Findings: The 10 Critical Things JCCs Must DoBrian Hayden, partner, Collaborative Strategies, Inc.

Economic Trends: Anticipating the FutureSpeaker TBA

Hot Topic ForumsHot Topic ForumsExperts focus on the challenges you face today, in these sessions addressing the hot topics you determined!

Seminar TracksThese 90-minute learning sessions will provide strategies for building up key aspects of your JCC. Most tracks will have sessions that build upon each other; a few will feature stand-alone “elective” sessions.

Build up your JCC by participating in these Seminar Tracks: Building Your JCC’s Governance

Building Your JCC’s Fund Raising Expertise

Building Your JCC’s Competitive Advantage in Health and Wellness

Building Your JCC’s Strategic Advantage (Applications of Benchmarking)

Building Your JCC’s Unique Jewish Community

Building Your JCC’s Exceptional Youth Programming

Building Your JCC’s Program for Adults

Building Your JCC’s Communal Leadership Presence

Building Your JCC’s Compelling Marketing Power

Building Your JCC’s Human Leadership Capacity

Building Your JCC’s Social Responsiveness

Seminar Track presenters include: ann Cohen is a senior governance consultant at BoardSource, and brings over thirty years of leadership experience in the nonprofit and private sectors to her consulting and training engagements. Ann provides guidance and training to nonprofit boards seeking to rise to greater levels of commitment and to engage in strategic planning and action.

Jeri Sedlar, co-author of Don’t Retire, Rewire! and senior advisor to The Conference Board on the mature workforce, Jeri travels the country inspiring individuals and organizations to “get creative” and rewire their thinking and action when it comes to planning for the future. With today’s global economy and aging workforce, her mission is to ensure that both individuals and organizations discover how to leverage the opportunities created by the new retirement model.

Gina Galgano Hoagland has led strategic planning engagements for more than one hundred and fifty companies and not-for-profit agencies since joining Collaborative Strategies in 1993. She brings a results-oriented approach to planning, coaching, and execution. Through her partnership model, clients have grown firm value and capability.

CHoSE

FRoM

11TRACKS!

register online

biennial.jcca.orgAlan P. Solow Chair

520 Eighth Avenue | New York, NY 10018 (212) 532-4949 | www.jcca.org

Allan Finkelstein President

Marvin Gelfand Chair, Biennial Committee

Robin Ballin sr. Vice President, Marketing and Communications

Don’t forget the FUN

World of Coke If you can arrive in Atlanta early, come to our early registration reception on Saturday night at the World of Coca-Cola, only a few blocks from the Marriott Marquis.

Southern Hospitality The Marcus JCC invites us to a Southern Soiree on Sunday night. Join us for some down-home southern cooking. This is a great opportunity to see a fantastic JCC and enjoy some real southern hospitality.

3-1/2 days of learning and sharing

• Learn from experts

• Share your knowledge

• Discover new ideas to bring home to your JCC

• Connect to JCC leaders

• Take home tools to improve your JCC

• Network with like-minded people

• Meet up with old friends and make new connections

• Prepare and equip your JCC for the future

• Develop your leadership and management skills

• Focus on big issues

• Gain valuable information about operations, programming and technology

• Meet colleagues from similar JCCs and share ideas

To: My colleagues on the Board of the Bernard & Ruth Siegel JCC

Dear Friends,As you are making your plans for the coming year, please include attendance at this year’s JCCs of North America Biennial in Atlanta, May 2-5. Attached is a communication from JCC Association; I’d like to add my own reasons why I found it valuable to attend in 2008:1. Superb general session speakers on subjects

ranging from politics, Israel, Jewish practices & social action.

2. Break-out sessions tailored for a wide variety of JCCs in terms of size, population, budget, on subjects relevant to what’s happening here in Wilmington.

3. Really strong presenters with a wealth of experience.

4. Opportunities to meet, consult with, and learn from other lay leaders and professionals who share similar opportunities & challenges.

5. Great ideas that we can put into action.I learned things that have helped me in my profession, as well as my volunteer work. I had not expected that, and it certainly made the trip worth my time. Finally, FUN!! It was so great to travel with fellow board members and enjoy the experience together. You really want to be there!!All the best,

Sarah Andrus

From the desk of Sarah Andrus, President

MEMO

Don’t miss out on these discounts!Reprinted with permission of the Bernard and Ruth Siegel JCC, Wilmington, DE.

For each eight (8) full paying delegates registered, a JCC can send one staff person at the discounted registration fee of $345.

Increase the size of your 2008 delegation by at least two full paid registrations for 2010 and your executive director’s registration fee will be discounted to $345.

OR