biennial 2010 marketing and communications awards

8/9/2019 Biennial 2010 Marketing and Communications Awards

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JCCs of North America2010 JCC Marketing & Communications Awards

BRAND IMPLEMENTATION STRATEGYPARAGON AWARD

Asheville JCC, Asheville, NCCamp Ruach Rebranding President: Eric SchefferExecutive Director: Heather GoldsteinChair: Fred StichelWe developed the tagline "Find Your Friends Here," for our summer day campas a complimentary concept to "You Belong Here" that has become so familiar

in our marketing materials. We also developed a new logo, featuring two camp"buddies" that appear on t-shirts, temporary tattoos, flyers, advertisements,and brochures, and we created two life-sized cardboard figures that appearedaround camp throughout the summer.

CROSS-SELLING JCC PROGRAMS & SERVICESCAMPAIGN

PARAGON AWARD

Jewish Community Alliance, Jacksonville, FLOur Thank You Gift to You – Value Pack Board President: David MillerExecutive Director: Myron FlagerChair: David MillerWe developed a cross-selling coupon packet as a promotion for new membersales. Each department offered a discount for one of its programs or services.The total value of the offers is $280. As membership staff learns about theinterests of the new members, they encourage these members to use thecoupons.

DIRECT MARKETING CAMPAIGN

PARAGON AWARDS

JCC of Indianapolis, Indianapolis, INAdvecor New Member Recruitment Campaigns President: Michael Rubin



Executive Director: Ira JaffeeChair: Rick WeissOur three recruitment campaigns concentrate on a 5-mile radius around theJCC. Advecor’s analysis of our membership data and ability to match thesedemographics to those of households in the area allowed us to deliver ourmessage directly to qualified households. Mailings were sent to 15,000 selecthouseholds. Our cards were designed to be bold, welcoming and fully branded.Our photos reinforced our message: “we’re open to everyone” and “somethingfor everyone.” The 4-week promotional offers included free personal trainingsessions and a discount on enrollment in a class or program. These offers wereintended to engage new members immediately upon joining and to "upsell" newmembers by encouraging participation in other programs.

Kaplen JCC on the Palisades, Tenafly, NJNew Member Acquisition President: Robin MillerExecutive Director: Avi Lewinson

Chair: Iris WormserOur facilities are undergoing major renovation, and we have recentlyrestructured our membership categories. In order to inform our members andthe greater community of this, we implemented a direct mail campaign topublicize the changes and to encourage them to join at this time at reducedrates.

Mandell Jewish Community Center, West Hartford, CTJoin. Save. Win. Fall 2009 Membership Campaign President: Brian NewmanExecutive Director: David JacobsChair: Brian Newman“Join. Save. Win. Live Healthy, Eat Well & Save Money.” The fall 2009membership campaign included personalized direct mail pieces to about30,000 households, web banner ads, ten days of 60 radio commercials (voicedby Jayne Saffer Rotter, member/mom of three and former network TV anchor)on WTIC AM and FM with web banner ads on the station's website, giveaways toJCC cultural programs in the fall, and a Jewish high holiday giveaway atConnecticut's only Kosher supermarket - The Crown Market.

Omaha JCC, Omaha, NEJCC Membership Promotions via Direct Mail Market President: Kimberly Robinson

Executive Director: Jeffrey AizenbergChair: Kimberly RobinsonThe Omaha JCC has embarked on a direct mail campaign. Six differentpromotions were mailed to 5,800 residents in the surrounding zip codes over atwo year period. We sought to communicate to residents that the JCC is opento the entire community, has outstanding fitness and aquatic facilities, and thathigh quality programs and services are offered for members of all ages.



Sabes JCC, St Louis Park, MNCenter for Jewish Arts and Humanities Seasons President: Robin NeidorfChief Executive Officer: Stuart WachsFounded in 2007, the Robert and Janet Sabes Center for Jewish Arts andHumanities is a destination for the celebration of Judaism and an activeparticipant in the diverse cultural life of the Twin Cities. We run the followingprograms: the Minneapolis Jewish Film Festival, Theater Or, Tychman ShapiroGallery, and Jewish Journeys cultural series. Our direct marketing campaigninvolves both overall Center marketing and specific programmatic marketing;all materials maintain the same language for the Center for Jewish Arts andHumanities.

E-NEWSLETTER

ICON AWARDSCapital Camp & Retreat Center, Rockville, MDVirtual Oneg Chair, Board of Directors: Kay D. KlassPresident & CEO: David M. PhillipsChair: Josh Fidler & Kay KlassThe “Virtual Oneg” is an e-newsletter that is sent to our seasonal camp staffthroughout the year.

JCC of Mid-Westchester, Scarsdale, NYSPIRIT - Westchester 2009 JCC Maccabi Games e-news Board President: Marjorie MillerExecutive Director: Stephen YoungChair: David MillerA periodic e-newsletter developed for the Westchester 2009 JCC MaccabiGames to keep community members up-to-date on progress of the games, andto reach out to the community encouraging them to participate as volunteers,hosts, donors and spectators.

PARAGON AWARDS

JCC of Greater Baltimore, Owings Mills, MD

J-Watch, Arts & Milldale e-blasts Board President: Eric NislowExecutive Director: Louis Buddy SapolskyChair: Marty CohenWe use our e-newsletters as a way to push certain programs to either a broador specific demographic. Once a month we send out a J-Watch to our entire list.It shows the breadth of programming that we offer each month. This summerwe started emailing our Camp Milldale parents every week and now we do it



every month to keep them connected to camp. We also do an Arts email everyfew months to kick off the season. Other emails include Fitness & Wellness, K-5,Teens, and Parent/Infant/Toddler program updates.

JCC of Houston, Houston, TXJ-News (October) President: Dan SteinerExecutive Vice President: Jerry WischeChair: Julie GilbertThe J-News is our monthly email newsletter with a distribution of over 3000members and non-members. It contains class and program news from all JCCdepartments and links to articles or existing pages on the JCC Houston website.

Roth Jewish Community Center of Greater Orlando, Maitland, FLJCC Weekend Update Board President: Daniel CoultoffExecutive Director: David Wayne

Chair: Mark FreidThe JCC's weekly e-newsletter, the Weekend Update, is the primarycommunications vehicle of the JCCs of Greater Orlando. It is received by nearly6,000 community members each Sunday morning.

ENVIRONMENTAL SIGNAGE in the JCC and/or GROUNDS

ICON AWARDS

JCC of San Francisco, San Francisco, CASefirat Ha-Omer environmental signage Board Chair: Susan DiamondInterim Executive Director: Judy EdelsonChair: Laura KlapperFacing the challenge of creating educational pieces for an audience with highlyvarying levels of Jewish practice and knowledge, our Jewish Educator, RabbiEve Ben-Ora, proposed that we create environmental signage for the SefiratHa-Omer observances that could serve both as an ambient educational pieceand as a touchstone for a daily observance. She asked us to consider theconcept behind an Advent Calendar in Christian practice, which served both atemporal purpose of counting the days of observance and a spiritual purpose of

creating a daily opportunity for reflection. We came up with a pair of six-footretractable banners for the Counting of the Omer with a blessing and numberedlines for each day. Each was covered by another banner with educationalinformation about the observance, which could be moved down day by day toreveal a new line. These Sefirat Ha-Omer banners were installed in our centralatrium on movable bases, so that they could both serve as ambient educationalpieces and be used in daily observances led by the Jewish educator.



JCC of Stamford, Stamford, CTConnections President: Brian KriftcherChief Executive Officer: Gary LipmanThis 8-poster series, hanging in the front lobby of the Stamford JCC, is part ofour year-long marketing theme - "Connections." The posters remind membersand inform visitors of the role the Jewish Community Center plays in the livesof people of all ages.

PARAGON AWARDS

Harry and Rose Samson Family JCC, Milwaukee, WIJewish Values Project Board President: Susan StraitExecutive Director: Mark ShapiroThe Jewish Values Project consists of quarterly themed posters, informationsheets and theme-oriented activities throughout the JCC. The current series is“A Greening- Do Not Destroy.” We are showing how important it is to be moreresponsible for helping save our planet’s resources and promote Jewishactivism. Green totes depicting our new greening logo are being sold at thedesks with proceeds going to scholarship.

INTEGRATED MARKETING CAMPAIGN

ICON AWARDS

Addison-Penzak JCC of Silicon Valley, Los Gatos,CACheck-in Challenge President: Virginia HessChief Executive Officer: Hal BordyThe Check-in Challenge is a customer loyalty program intended to increase thefrequency with which JCC members visit the JCC. Members receive rewards forfrequent visits (called "check-ins"). During a 12-month period, if you check-in 50times your name appears on a recognition board displayed in the lobby. Whenyou reach 100 check-ins, you receive a stainless steel JCC water bottle, andwhen you reach 150 check-ins you receive a 100% organic cotton “Check-inChallenge” t-shirt. Members are notified by email when they reach eachmilestone, and an alert is placed in the member’s database file so that the JCC

Service Desk staff can congratulate them the next time they come to the JCC.The Check-in Challenge runs from July 1, 2009 through June 30, 2010. TheCheck-in Challenge has been advertised through posters at the JCC, in emailsto members, and on our lobby television screen as well as through word-of-mouth (conversations with members by our Service Desk and other staff).



Asheville JCC, Asheville, NCJCC Stories Campaign President: Eric SchefferExecutive Director: Heather GoldsteinChair: Fred StichelThe Asheville JCC is a vital center for Jewish community life in our city. Wehave a small facility with no health and fitness center, and participation at thisJCC is truly about being part of a community. The “JCC Stories Campaign”allowed us to solicit testimonials and memories from program participants andmembers through our website "blog," and to reflect these stories in our 2009Annual Meeting theme (approx. 200 attendees) and in our 2008 Annual Report.We also produced a video titled "From Babies to Bubbies" that aired at our2009 Gala fundraiser and is currently on our website.

Mayerson JCC, Cincinnati, OHMayerson JCC Grand Opening Marketing Campaign Board President: Howard Schwartz

Executive Director: Jeff BadenChair: Sherri FriedmanThe Grand Opening Marketing Campaign for the Mayerson JCC was designed tobuild early awareness and membership at the new facility, which opened inSeptember 2008. The campaign included a neighborhood parade and GrandOpening event, several targeted direct mail pieces (as well as a 3-D map of thefacility), print ads in mass-market and targeted publications, outdoor billboardsand neighborhood signs/banners, a new website and integrated e-mail blasts,online advertising, an extensive public relations campaign, a complete set ofcollateral membership materials, and outdoor & internal banners, signs, and TVads.

PARAGON AWARDS

JCC MetroWest, West Orange, NJNew Member Acquisition Promo - Sep-Oct 2009 President: Stephen SeidenChief Executive Officer: Alan FeldmanOur New Member Acquisition Promo (Sep-Oct 2009) utilizes direct mail, printadvertising, outside 60' banner, Google pay-per-click ads, JCC MetroWestwebsite, and flyer handouts to promote and sell our JCC membershipopportunity.

JCC of Greater Baltimore, Owings Mills, MD2009 Summer Membership Promotion Board President: Eric NislowExecutive Director: Louis Buddy SapolskyChair: Marty CohenIn order to promote our new summer membership to Jewish families living inthe area we chose a variety of media to reach out to this group. The campaignincluded: ads in synagogue bulletins, ads in Baltimore's Child, ads in the Jewish



Times Insider (targeted those who are 25-45), direct mail post cards tohouseholds with similar zip+4 to our current membership (or those who residewithin 5 miles of the JCC), a magnet on the JCC van, pirate signs on theoutskirts of our property, and a feature on cover of our May newsletter.

JCC of Houston, Houston, TXEarly Childhood Referral & Registration Campaign President: Dan SteinerExecutive Vice President: Jerry WischeChair: Julie GilbertTo increase overall enrollment in our Early Childhood Programs we puttogether a creative marketing campaign integrating marketing elements suchas print, electronic, public relations, signage and word of mouth.

JCC of San Francisco, San Francisco, CAArts & Ideas -- The Fall: A Season of Temptation Board Chair: Susan Diamond

Interim Executive Director: Judy EdelsonChair: Laura KlapperArts & Ideas is the JCCSF's nine-month season of more than 100 lectures andperformances, featuring the country's leading artists, thinkers and writers. Withthe season launch in August 2009, we were committed to selling at least 11,800tickets. Building on a theme from two of the premier events of the season, wetitled the season-opening campaign for Arts & Ideas "The Fall: A Season ofTemptation." This integrated marketing campaign included a 36-page brochurewith order form, print advertisements, emails to past subscribers and individualticket-buyers, DM postcards promoting individual events or two-monthcalendars of lectures, paid banner ads and outside-party e-newsletter ads, thelaunch of a new Twitter feed about upcoming events as well as a second feedon book insights from the Director of Lectures and Literature, the re-launch ofa Facebook page, and a full-court PR press, presence on the JCCSF'shomepage, etc.

Miles Nadal JCC, Toronto, ON Diversity at the MNjcc – Where You Belong Board Chair: Harold WolkinExecutive Director: Ellen ColeChair: Maxine BaileyWe did a photo shoot with a diverse group of members and staff and used theirphotos for this campaign. We wanted to show real people and communicate

that we are a Jewish Community Center with diverse members and thateveryone who joins feels a sense of belonging. The campaign included“membership cards” with photos of people of all ages and ethnic backgrounds,placement ads: underground subway, above ground transit shelters, sidewalkdecals and a building banner.



Valley of the Sun JCC, Scottsdale, AZCool Summer Deals at the JCC - Dive in! President: David GoldmanInterim Executive Director: Steven RosenbergChair: Matt SonderThe Summer Cool Deals Membership promotion ran from June 2009 - August2009. The purpose behind the campaign was to encourage new members to

join, old members to rejoin and current members to refer friends to becomenew members.

MARKETING PLAN

ICON AWARD

Betty & Milton Katz JCC, Cherry Hill, NJ

Comprehensive Marketing Plan FY10 President: Glenn FuhrmanExecutive Director: Les CohenChair: Jodi Kaufman CooperThis is our first comprehensive marketing plan. It encompassed membershipand program marketing with a monthly plan detailed by department and bycampaign.

PARAGON AWARDS

JCC at Jack & Lee Rosen Southwest Orlando Campus, Orlando, FLJCC Grand Opening Marketing Plan Board President: Daniel CoultoffExecutive Director: David WayneChairs: Aileen Schaked, David Goldstone, and Paula KotzinThe JCC's Jack & Lee Rosen Southwest Orlando Jewish Community Campus,located in the heart of Orlando's tourist district, opened on August 1, 2009. Thismarketing plan represents the impetus of the launch - the pre-opening periodbetween Ground Breaking (November 2008) and Grand Opening (August2009).

Lawrence Family JCC of San Diego County, La Jolla, CASocial Media Marketing Plan for CJC

President: Julie PotikerExecutive Director: Michael CohenChair: Judy FriedelSocial media provides a great opportunity to enhance our brand, add patrons,help achieve fund raising goals, etc. But, in order to do so effectively, we needto be true to our mission and maintain each department’s unique voice. Thisplan provides a brief overview of our social media use potential, challenges,



best practice and a plan to make the process as efficient as possible as wemove forward.

Soloway JCC, Ottawa, ONMarketing Plan 2009-2010 Board President: Arnie VeredExecutive Director: Barry SohnChair: Sabina WasserlaufWe recognize that we cannot afford to market to everyone and have thereforedefined our target market by grouping and categorizing the characteristics ofour current and potential members. We’ve decided to choose marketingchannels that only cater to this defined group of members and we are creatinga calendar of events and a budget that will act as our road map to success.

PR CAMPAIGN

PARAGON AWARD

Betty & Milton Katz JCC, Cherry Hill, NJAd Campaign - JCC Where Mitzvahs Happen Everyday President: Glenn FuhrmanExecutive Director: Les CohenChair: Jodi Kaufman CooperA new ad campaign was created and designed to highlight the life enriching andenhancing services that the JCC offers to the community.

PRINT COLLATERAL MATERIALSPARAGON AWARDS

Capital Camp & Retreat Center, Rockville, MDCamp Brochure/Program Guide Chair, Board of Directors: Kay D. KlassPresident & CEO: David M. PhillipsChair: Josh Fidler & Kay KlassThis program guide highlights all of the aspects of our camp program andincludes registration materials for the current year. The guide is designed to

last 3 years with inserts that can be customized each year. A current yearregistration form is inserted in the back of the brochure.

JCC of Houston, Houston, TXJ-Connections (Summer & Fall Issues) President: Dan SteinerExecutive Vice President: Jerry WischeChair: Julie Gilbert



J-Connections is JCC of Houston’s quarterly newsletter, which has adistribution of over 6,000 subscribers who are both members and non-members. The J-Connections, a full-color, glossy tabloid style publication whichis inserted into the Jewish Herald-Voice newspaper four times a year: Fall,Winter, Summer & Spring.

JCC of Mid-Westchester, Scarsdale, NYWestchester 2009 JCC Maccabi Games Print Materials Board President: Marjorie MillerExecutive Director: Stephen YoungChair: David MillerAs host of the Westchester 2009 JCC Maccabi Games, we developed a numberof print materials to promote awareness of and involvement in the Games.Specifically, we created a folder for presentations, a barrel role self-mailer withresponse card for athletes, coaches, volunteers and donors, a sponsor benefitpiece and general awareness flyer.

Mandel JCC of Cleveland, Beachwood, OHA New J on the Way Board President: Jeanne TobinExecutive Director: Michael HymanChairs: Jeanne Tobin, Harvey SiegelWe needed to create communications materials to tell our renovation story inan attractive, easy to understand manner and to get our members interestedand excited about the renovation. To do this, we created a series of high impactdesigns that showed hints of the finished renovation project. The designs werecreated to be easily and inexpensively adaptable to a variety of media and wereused in posters, brochures, banners, community presentations and on the weband in email blasts.

Osher Marin JCC, San Rafael, CAAnnual Fund Campaign President: Rachel KertzExecutive Director: Judy Wolff BoltonChair: Max FinkleWe created two annual fund campaigns that complimented each other based oncommunity - "increase your community footprint" and "we + you = us - keepingthe Center vibrant." We also segmenting our donor base (existing and new) byprogram so that donors could identify the area they want to support. Thisapproach also allowed us to raise awareness of all the programs donors could

support.Weinstein JCC, Richmond, VAWeinstein JCC General Brochure President: Earl FergusonExecutive Director: Jordan Shenker The General Brochure was developed so that anyone interested in the



Weinstein JCC would have some information on hand, in case they did not havean opportunity for an on-site tour.

PROGRAM GUIDE

PARAGON AWARDS

Asheville JCC, Asheville, NCAsheville JCC Quarterly Program Guides President: Eric SchefferExecutive Director: Heather GoldsteinChair: Fred StichelA series of comprehensive program guides, produced and distributed quarterlyto JCC members and friends. This new format also helps us to provide moreconsistent and thorough information about upcoming programs and gives ourparticipants more advance notice of programs they might be interested inattending.

I.J. & Jeanne Wagner JCC, Salt Lake City, UTJCC Newsletter President: Mark BaerExecutive Director: Andrea AlcabesChair: Jeanne CrocketThis is our monthly publication to keep members informed about activities,programs and community news. It is mailed to 3500 households, distributed inour building as well as local synagogues, business, the Salt Lake Visitors andConvention Center Bureau and five city libraries.

JCC of Greater PittsburghJCC Summer Day camps "Flip" Booklet Chair of the Board: Meryl AinsmanExecutive Director: Brian SchreiberThis “flip” booklet was created to strengthen the identity of the JewishCommunity Center of Greater Pittsburgh’s 2009 summer day camp programs.

JCC of San Francisco, San Francisco, CAJCCSF Rabin Summer Camps 2009 Guide Board Chair: Susan DiamondInterim Executive Director: Judy EdelsonChair: Laura KlapperOur 2009 Summer Camps Guide (and the accompanying website) sought to:promote registrations for a full range of camp programs; clearly present andexplain over 40 different camp options; illustrate how these camp options canbe mixed and matched easily, and how each can also fit together with pre- andaftercare; make camp planning and registration as simple as possible, and toprovide parents with all the policy information they need; promote theavailability of financial assistance to those who need it; cross-promote



Preschool Summer Camps, selected other youth and family programs, (for2009) the San Francisco JCC Maccabi Games, and other camps taking placeduring the fall, winter and spring.

Lawrence Family JCC of San Diego County, La Jolla, CAJCC Teen Program Guide 2009 President: Julie PotikerExecutive Director: Michael CohenOur marketing approach was multi-pronged including heavily using Facebook toreach teens and also to provide a full year overview of programs demonstratingthe depth and breadth of our offerings in one guide focused as much on theteen’s parents as the teens themselves.

The Lore & Eric F. Ross JCC, Palm Beach Gardens, FLJCC Insider President: Stacey LevyExecutive Director: Michelle Wasch Lobovits

Chair: Shaina RappaportThe JCC Insider communicates information on all of our programs, classes,events for the period and includes relevant editorial content on topics ofinterest about the JCC and its members.

TV/RADIO SPOT

PARAGON AWARDS

JCC of Greater St. Paul Area, St Paul, MN

St. Paul JCC commercial for TV Board President: Maggie MaddenExecutive Director: Dori DenelleChair: Tim BloomThe St. Paul JCC produced a 30 second commercial that appeared on cable TVover 200 times during a two week period in September 2009. We wanted torecruit new members; create greater exposure in the local community-including sending a strong message that you do not have to be Jewish to jointhe JCC; direct people to the St. Paul JCC website; and, increase awareness ofthe wide range of opportunities in addition to fitness that are available at theJCC.

Jewish Community Center of Rockland County, West Nyack, NYJCC Rockland TV Spot Board President: Joel ZbarChief Executive Officer: David KirschtelChair: Melinda LevinWe produced a 30-second TV spot highlighting JCC Rockland's programs withemphasis on fitness.



USE of TWITTER

ICON AWARD

JCC of Greater St. Paul Area, St Paul, MN"The Community Upgrade" (Cash for Clunkers) Board President: Maggie MaddenExecutive Director: Dori DenelleChairs: Marsha Zimmerman, Rena Glaser and Tim BloomThe St. Paul JCC launched a “Cash for Clunkers” program as part of its fallmembership campaign. Through “Cash for Clunkers” anyone was able to bringin their membership card from another fitness club (current or expired) andreceive a 20 percent discount on a 1-year JCC membership. We called thisproject - "The Community Upgrade."

USE of USER-GENERATED CONTENT

ICON AWARD

Mandell Jewish Community Center, West Hartford, CTFamily & Fitness are in Fashion at Mandell JCC President: Brian NewmanExecutive Director: David JacobsChair: Brian NewmanMandell JCC partnered with Living in Fashion - Hometown Marketing, a regionallifestyle magazine, for a fall 2009 holiday fashion and living spread, featuringMandell JCC members, and staffers modeling the apparel and accessories of

participating advertisers. All participants were photographed and styled in andaround the Mandell JCC facility, spotlighting our agency in a totally uniquesetting. In addition to the photos, the JCC wrote and submitted an originalbylined article with photos and captions about the JCC. More than 25 full colorpages of the 44 magazine was Mandell JCC content, including the cover.

PARAGON AWARD

The Lore & Eric F. Ross JCC, Palm Beach Gardens, FLCamp Shalom Yearbook 2009 President: Stacey Levy

Executive Director: Michelle Wasch LobovitsChair: Steven GershmanWe created a yearbook by the campers and for the campers and their families,so that they would have an account of this experience and something thatwould remind them of the wonderful time they had at Camp Shalom.



USE OF VIDEO

ICON AWARDS

Capital Camp & Retreat Center, Rockville, MDGALA Video Chair, Board of Directors: Kay D. KlassPresident & CEO: David M. PhillipsChair: Josh Fidler & Kay KlassThis video was presented at our GALA fundraising event to highlight the impactof Capital Camps on the lives of our campers and staff. Through interviewresponses, the video took a unique approach to portraying this impact. A seriesof questions were asked of each interviewee, and the responses werepresented in the video.

Jewish Community Center, St Louis, MO

S'more Blog: A Summer of Fun Chair of the Board: Michael StaenbergChief Executive Officer: Lynn WittelsChair: Eli AbelesWe wanted to bridge the communication gap which occurs for parents and theirchildren during sleep away camp. To do this, we decided to "take it to the web"and bring "Sabra to life" through video and pictures in real-time with a webblog. Starting on June 11th, the Sabra team began chronicling a summer of funand a lifetime of memories in a contemporary and relevant manner. Asevidenced by the last post on August 14th, it’s been a huge success, not onlycapturing the spirit and ruach of camp but satisfying the parental need to be intouch.

PARAGON AWARD

Omaha JCC, Omaha, NE2009 JCC Sharks Swim Team End of Season Video President: Kimberly RobinsonExecutive Director: Jeffrey AizenbergChair: Kimberly RobinsonThe JCC Sharks Swim Team Video is shown at the end of the season to remindthe swimmers and their parents of the dedication, hard work, team work, andextreme amounts of fun that participants have. This Video demonstrates all the

reasons why children get involved and stay involved in sports and fitness. If it'sfun, organized, and they can see improvements from the beginning to end, thenthey will join. This video was also posted on our website.



WEBSITE

PARAGON AWARDS

JCC MetroWest, West Orange, NJ

Website President: Stephen SeidenChief Executive Officer: Alan FeldmanIn November 2008 we embarked on completely redesigning and updating ourwebsite. The new website features well-planned architecture and navigationthat allows users to easily find information. The content management system iseasy to use and allows multiple levels of staff to edit the site without any priortechnical knowledge.

Jewish Community Center, St Louis, MOWebsite Launch Chair of the Board: Michael StaenbergChief Executive Officer: Lynn WittelsChair: Stacy RubensteinOur website re-launch was done in conjunction with the opening of the brandnew Staenberg Family Complex Fitness & Wellness Building, which opened thispast May. The new website serves to support our overall brand image andpositions us within the greater St. Louis community while also balancing ourneed to be consumer driven and to let our members know what's going on atthe J today.

The Lore & Eric F. Ross JCC, Palm Beach Gardens, FLCamp Shalom Website

President: Stacey LevyExecutive Director: Michelle Wasch LobovitsChair: Shaina RappaportWe created a targeted website specifically for families of camp age children (2-15).

biennial 2010 marketing and communications awards

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