bi inside: how embedded analytics create genius apps
TRANSCRIPT
Embedded Analytics Create Genius AppsChris Smith & Josh Martin
#Logi16
Chris SmithDirector of Solutions EngineeringLogi [email protected]
My first name is not “Chris”
ABOUT US
2 @TheRogueAnalyst
Josh MartinProduct Marketing ManagerLogi [email protected]
My first name is also not “Chris”
#Logi16
What is the embedded analytics maturity model?
Ways to find/embrace the best model for you
How to embed through demonstrations
WHAT YOU ARE GOING TO LEARN TODAY
3 @TheRogueAnalyst
YOUR CHALLENGEYour app needs analytics (or better analytics), but you don’t know where to start or finish
#Logi16
What Are Embedded Analytics?
5
UIIntegrate with
existing security
Completely white-labeled
Analytics are inline with the rest of your
app
Kick off a workflow
Talks to the app and
listens to the app
@TheRogueAnalyst
#Logi16
Embedded Analytics – The Stats
6
Important to 94% of software companies
75% of software companies plan to invest in the next 12 months
Providing 45% of the overall value of software applications
Deeply integrated into workflows of 31% of
software applications
Source: 2016 State of Embedded Analytics
@TheRogueAnalyst
#Logi16
1. Create competitive differentiation2. Develop new/recurring revenue streams3. Improve stickiness and loyalty4. Enhance cost savings and improve efficiencies5. Increase the value of hardware or create packaged
offerings
Why Embed Analytics?
7 @TheRogueAnalyst
The Embedded Analytics Maturity Model
“Adapt or perish, now as ever, is nature's inexorable imperative.”-H.G. Wells
#Logi16
The Four Integration Points
9
UIWorkflow
@TheRogueAnalyst
#Logi16
The Embedded Analytics Maturity Model
10
UIWorkflow
Integration:
Standalone Analytics Application
Application
OK
AnalyticsApplication
Bolt-On
OK
InlineAnalytics
OK
InfusedAnalytics
OK
UI UI
@TheRogueAnalyst
Standalone“I’m free to do what I want any old time”
- The Rolling Stones
#Logi16
Standalone Analytics Capabilities
12
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst
Standalone Demo
Gateway“I could see that, if not actually disgruntled, he was far from being gruntled.”
- P.G. Wodehouse
#Logi16
Gateway Analytics Capabilities
15
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst
Gateway Demo
Inline“I know I was writing stories when I was five. I don't know what I did before that. Just loafed, I suppose.”
- P.G. Wodehouse
#Logi16
Inline Analytics Capabilities
18
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst
Inline Demo
Infused“If everyone is moving forward together, then success takes care of itself.”
- Henry Ford
#Logi16
Infused Analytics Capabilities
21
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst
Infused Demo
Preparing for Embedding“Finding funny, pithy, and appropriate quotes is hard.”
- Josh Martin
#Logi16
Assess the Market
24
1. Are your customers asking for analytics? 2. Are your competitors offering analytics?3. Will you customers pay more for analytics? 4. Can you grow your total addressable market?5. How ready are you today to support an analytics initiative?
@TheRogueAnalyst
#Logi1625
Establish Project Phases to Ensure Success
Phase 1Performance
Phase 2User Experience
Deliverables:
• Reporting store & ETL
• Architecture improvements
• Performance testing
Deliverables:
• My Dashboard
• Application improvements
• Production deployment
@TheRogueAnalyst
#Logi1626 @TheRogueAnalyst
Commit to a ScheduleTASKS Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13
Phase 1 Performance (Phase 1)
Design & Planning
Data Warehouse Development
ETL & Query Development
Application Development
Performance Testing
Phase 2 UI/Rollout (Phase 2)
Design & Planning (UI design)
Application Development - UI
Data Tier Enhancements
QA
Deployment
#Logi1627 @TheRogueAnalyst
QA
Commit to Delivery
Iterative DevelopmentDesign Deploy
Plan Test & Integrate
Review
#Logi16
• Your app needs modern analytics• Plan to get analytics right the first time unless timing
demands immediate action• Prioritize the features your users most demand and
ignore those they don’t• Integrate self-service to avoid the success problem
Conclusions
28 @TheRogueAnalyst
DO THIS NEXTEvaluate your solution & customer demands to determine if your current solution is adequate
Learn more with The Definitive Guide to Embedded Analytics