bhupesh sehgal presentation april 2011
DESCRIPTION
Bhupesh Sehgal presentation April 2011for ConvergysTRANSCRIPT
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1Social Networking – The Indian Operator’s Story
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2Hellotxt e Viadeo
The brand is the people
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3Hellotxt e Viadeo
io
She was already special as it was
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4
Imagine multiplied by all possible facets
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5Hellotxt
Hellotxt tool that simplifies your customer’s social life: -Writing and reading on a 50 + socials networks-Available on the web, iPhone, iPad, Android and mobile
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6The Indian Dream – Taming the Social Animal
High penetration of Social Networks
Well distributed Social Network Population (A, B and C towns)
Max use of office environment - PC or laptops for Update on Social Sites
Increasing restrictions on Office Networks for Social Internet Access
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7India Network
Limited Mobile Data Networks usage seen across operators – High Data Cost
High cost of Data Usage on Network – Monetization via Advertisement ??
• Social Network Sites at best can generate data revenue
• Co-Branding an Option BUT what is in it for the OPERATOR
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8What is in it for the Operator
Hellotxt helps customer of the operator a quick and easy management of social feeds across 50 + social networks via Single Operator Portal
• USP for Customer Attraction & Retnetion
• Up’s Stickiness to Operators Portal
• Increases Potential for Cross Promotion of Other operator properties
• Increases Advertisement Revenue
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9Go Beyond Normal
Operator Portal for Multiple Social Site update can be Monetized via Subscription Pack on WAP Site
Go Beyond WAP – HelloTXT SMS – Subscription Packs
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10Hellotxt on deck with operator
– mCampus B! Co-branded Portal (WAP) & SMS
– Operator Portal & SMS
– xCampus B! Co-branded Portal (WAP) & SMS
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11How do “I” do It
0 – 30 Days30 – 60 Days & Beyond
3 C’s of Marketing (Redefined)– Consultation– Co-operate– Consolidate – “The Cill”(pronounced “Kill”)l
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12Strategy Days 0-15 - Consultation
Understand
– Company & Culture
– Products & Technology
– Traditional Customers Requirements
– Traditional Sales Pitch
– Sales Process
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13Strategy Days 15-30 – Co-operation
Adapt
– Maximize Product Knowledge
– Try attend a Joint Sales Pitch
– Try for a fit to Indian Market based on past experience
– Build relationship with Teams both Sales & Tech
– Knowledge of • Delivery Requirements• Timelines• Budgeting• Benchmarking
– FAQ’s
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14Strategy Days 31- 60 – Consolidation or Cill(Pronounced “KILL”)
Fit in Level 1 Contacts– Existing Operator contacts (my)– Existing Customer contacts of Convergys– Existing Channel Partners / SI Partner – Open Sales Pitches
l
Strategy Days 60 and Beyond
– Reference for Existing Operator contacts – Cold Calling– Exhibitions, Conferences & Seminars– Grow the Sales Funnel– Harvest the Pipeline
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15Why ME
Team Player & Team Builder (yet being an Individual Performer)
Hands on - in Technology
In-depth knowledge of Sales
Excellent Relationship Skills
+16 Years of Solutions Sales in Technology Products Companies
Vast travel exposure across the Globe
Opened New Markets for Technology Products in
• India• Middle East & • Africa
Existing relations with Operators in India
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16Hellotxt e Viadeo
Thanks!!!!
Bhupesh Sehgal