beyond the hype: the latest mobile innovations
DESCRIPTION
First our computers shrunk into phones. Now they’re morphing into wearables – smart watches and glasses, a projected US $12 billion market according to BI Intelligence. Coupled with innovations in augmented reality, 3D visualization, location-based services, and the plethora of sensor data these devices collect, there are endless possibilities to enhance existing apps or create completely new use cases. But, the big question remains: how will this impact your business, regardless of whether you are delivering mobile experiences to your customers, partners, or employees? It’s essential to understand which of these innovations will not only entice your users and keep them hooked but also achieve your business objectives. In this session we’ll explore these topics, quantify the business potential around them, and demonstrate advances that leading brands are already making today. Listen to this webcast and learn: What’s real and what’s hype when it comes to some of the latest mobile innovations How to hone in on use cases that will wow users and drive business results – today Five steps you must take to incorporate these innovations into your mobile strategy Recording here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=700548&sessionid=1&key=8029C33D7247CB27976D8A6F674F2BB1&sourcepage=registerTRANSCRIPT
Beyond the Hype | How augmented reality, wearables,
and other mobile innovations are driving business results today
Shivani Govil, Vice President, Mobile Innovation Program, SAP
Josh Waddell, Vice President, Mobile Solution Management, SAP
Damien Murphy, Senior Mobility Specialist, SAP
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© 2013 SAP AG. All rights reserved. 2 Public
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Today’s speakers
Josh Waddell
VP, Mobile Solution
Management
SAP
Shivani Govil
VP, Mobile Innovation
Program
SAP
Damien Murphy
Senior Mobility
Specialist
SAP
Speed | Memory | Power | Screen Resolution Mobile technology is advancing at a rapid pace
but, it’s more than just fun and games
Question #1
META Glasses 501 Backers - 194% Funded - $194,444 Pledged
vrAse AR Glasses 782 Backers - 121% Funded - £66,556 Pledged
CastAR Glasses 3,505 Backers - 231% Funded - $924,869 Pledged
Structure Sensor 2,869 Backers - 1,290% Funded - $1,290,439 Pledged
Pebble Watch 68,929 Backers – 10,267% Funded - $10,266,845 Pledged
Innovation via crowdfunding
Transforming the Consumer Experience Product Assembly is a SNAP with 3D + AR
© 2013 SAP AG. All rights reserved. 10 Public
Mobile Solutions In the Warehouse Today
Question #2
Transforming the Warehouse Smart Glasses + AR in the Enterprise
AR Warehouse
Prototype
Using AR Glasses Remove multiple tools
Hands-Free
Multi-Modal
New scenarios Indoor Navigation
Warehouse Safety
Head up relevant
information
Hands free scanning
Implementation
Details Vuzix m100 & Google Glass
Native Android application
Connected using SAP
Mobile Platform (SMP)
AR Warehouse
© 2013 SAP AG. All rights reserved. 14 Public
Wearables & AR beyond the warehouse
Customer Next Steps: DTIA & Enterprise AR Forums
Question #3
• Tailor it to my role
• Simplify my daily work
• Make it as good as my
personal apps
Designed for end users
• Address key business
process
• Integrate seamlessly with
existing systems
• Keep everything secure
• Scale with the business
To achieve business goals
Drive employee efficiency to a new level
• Wow me with a valuable,
cross-channel experience
• Personalize it for me
• Ensure it works on my devices
and uses the latest
innovations
Designed for consumers
• Exceed end-user expectations
– inspire stickiness
• Leapfrog the competition
• Get to market faster
• Integrate with existing
systems
• Maintain security
• Scale with the business
To achieve business goals
Engage with customers, 1:1
© 2013 SAP AG. All rights reserved. 19 Public
Conduct discovery
workshops with
business users to
identify key needs
Bring the idea to life
through concept
apps and prototypes
Prepare budget,
timeline, resources
and specifications
Deliver production
ready apps tailored to
business needs
Ongoing support to
stay current with
technology changes
1
2
3 4
5
End-to-end innovation process Design Solutions with a Focus on the End User
Note – depending on customer requirements, not all steps may be followed.
• User-centric design
• Personalization
• Immersive experiences (Virtual
reality, Augmented reality, 3D
visualizations, gamification, etc.)
• Speed
SAP delivers the SIZZLE
• Delivery to any device
• Integration to any backend system
• Secure and scalable
• Ongoing maintenance and support
• Deep industry/role expertise
• Trusted vendor
Along with the MUSCLE
Satisfied
users who
come back
for more
Creating value for our customers
© 2013 SAP AG. All rights reserved. 21 Public
Key takeaways
• Just because it's cool, doesn't mean it
should be in your app
• Align functionality to end user demand, and
business objectives
• Involve end-users throughout - and
consider all angles
• It's okay to start small
• Look to other industries for inspiration
Thank You
For additional information, please contact:
Shivani Govil [email protected]
Josh Waddell [email protected]
Damien Murphy [email protected]